TM

www.stylefish.ie

If you have dreamt of becoming a stylist or image

consultant and have a passion for helping real

women, Stylefish can offer you the training to help

you achieve this. I have been where you are, at the

start & have built my business from scratch. My

course reflects my own personal knowledge from

both a style, image& business perspective, while

also having my passion for helping real women at its

core.

Stylefish was set up in 2009 with a vision to make a difference to how

women feel about their wardrobe, style & shopping habits by running

fashion classes around the country. Described by Irish Tatler as ‘The

Dragons Den answer to Gok Wan.” In 2011 Stylefish secured investment

on RTE’s Dragons’ Den. Julie has 9 Stylefish teachers who offer Stylefish

classes in women’s homes around the country. She also trains in the

retail sector, introducing the concept of ‘fitting room stylists’ to House

of Fraser in 2012. Julie is passionate about fashion & the difference it

can make in women’s lives. Her experience in both fashion & building

a fashion business means this exclusive course offers unrivalled

access, training and practical application to kick start your career.

OverviewPersonal Stylist

Training

Style�sh Story

The best bits..Focused on real women and one to one styling.

Developed from my experience of building a fashion business from scratch.

Phone & email support for one month following training.

Modern style, colour & image training applied in a fresh, practical & creative

way giving you tools & techniques to use in your business & in helping

women.

YOU WILL FIND UP TO

DATE TRAINING DATES

ON OUR WEBSITE.

Details & Course Content...Investment

Content

Course Duration & Details

www.stylefish.ie

€1,800

Includes

CUSTOMER CONFIDENCEOur Self-Image & how it affects our style.

Psycho Cybernetics & effecting real change.

One to one coaching principles & techniques.

Confidence coaching.

Listening skills & self esteem builders.

Client coaching exercises & forms.

Client profiling & feeding back.

Integrating an internal & external make-over

BUSINESS ELEMENTSMarketing, PR & Social Media.

Your first customer, pricing, your brand.

Running Consultations.

Understanding the fashion indistry & setting goals.

STYLEFISH CERTIFICATION

TRAINING MANUALS & CUSTOMER

CONSULTATION CHARTS.

DETAILED BODY SHAPE AND COLOUR

GUIDES.

HELPFUL BUSINESS TEMPLATES PLUS

EMAIL & PHONE SUPPORT FOR 4 WEEKS

FOLLOWING TRAINING

JULIE’S CLIENT LIST

House of Fraser, Clerys Department Store, Liffey

Valley Shopping Centre, Mahon Point Shopping

Centre, The Ultimate Girls Day out, Woman’s World

Show, Woman’s Way Magazine, Debenhams,

Unislim, The Irish Cancer Society, IKEA and many

more...

STYLE & FASHIONBody shape identification & styling

Styling techniques

• Scale, proportion, barcodes, texture & print.

• Styling skills to create the perfect figure.

• Trends, techniques, silhouttes & looks.

Creative colour theory & client appliction.

Buying habits, style personalities & creating a look.

Wardrobe analysis & organisation

Carrying out customer consultations.

Client Communication, Planning & Follow up

• Getting your first customer

• Creating customer profile cards

• Giving the best service possible.

• Creating change for your client & getting

referrals.

Our Certificate of Styling is run as a flexible evening course over 12 weeks (one

evening per week for 12 weeks) from 6.30pm - 9pm in our offices in Dublin.

COURSE OVERVIEW

ABOVE!

.

Is Personal Styling right

for you?

www.stylefish.ie

ImportantStyle�shNumbers

At the Heartof Style�sh

Training

Is you! If you walk away feeling

excited, passionate & equipped to

work as a stylist, then my

job is done!

3000 The number of women who have been to a Stylefish class around the country

9000The approximate number of hours

Stylefish has spent teaching classes & running consultations

2 The number of Dragons who agreed to invest in Stylefish

on Dragons’ Den in 2011

Number of Stylefish style guides written & published since we began in 2009

9

The number of major shops or department stores around the country who have offered Stylefish classes in their store

20000 The growing number of women who are part of our database.

11

Have you a passion for fashion and love looking good?

Do your friends tell you you are great at putting things together?

Do you love the idea of helping women?

Do you have an eye for style & like keeping up to date with the latest trends & shops?

Would you like a flexible business where you set the hours?

Are you organised, self-motivated, patient & kind?

Would you like to be your own boss, earn money & have fun in the process?

What career opportunities are open to me?This course will provide career progression in the areas outlined below but more specifically is geared towards those who want to work as a freelance stylist or image consultant.

Image Consultant/ Personal Styling/ Personal Shopper

Magazine Stylist/ Fashion Stylist

Fashion Buyer/ Visual Merchandiser

Fashion Journalism