styleguidestyle guidebrand · 2 weiler abrasives group brand style guide / 03.2019 the weiler logo...

BRAND STYLEGUIDEBRANDBRAND STYLE GUIDE

Weiler Abrasives Group Brand Style Guide / 03.20192

THE WEILER LOGO

The Weiler logo is a unique piece of artwork that was designed specifically for our brand. A simple but strong combination of the Weiler sparks and word-mark, the logo features a bold appearance that is progressive, confident and direct.

As the most public expression of our brand, the logo is the cornerstone of our identity. Therefore, it is crucial to the success of the Weiler brand that the logo is reproduced and applied consistently in all communications.

Use it with pride.


THE WEILER ABRASIVES NAME

While the Weiler logo serves as the visual identity for the brand, it’s also important to refer to the company and the brand consistently in copy that accompanies the Weiler logo. Reference to the company can come in one of the following three formats: Weiler Abrasives, Weiler Abrasives Group, and Weiler. Guidance for when to use each of these formats is established below.

Weiler Abrasives: Weiler Abrasives is the official company name and should be used any time the company is referenced in communications. When in doubt, use Weiler Abrasives to refer to the company.

Weiler Abrasives Group: Refers to the global group of Weiler Abrasives businesses and should be used when referencing or describing the global capabilities of the company. Below is the Weiler Abrasives Group press release boilerplate as an example:

About Weiler Abrasives GroupAs an industry leader and global manufacturer of surface conditioning solutions, Weiler Abrasives Group is dedicated to forging collaborative relationships with our customers in diverse markets — Metal Fabrication; Industrial Production; and Maintenance, Repair & Operations — to tackle their toughest cleaning, grinding, cutting, de-burring and finishing challenges.

Weiler: Use should be limited to copy referring specifically to Weiler brand products or services. Below is an example taken from the Full Line Catalog:

Weiler’s stringer bead wheels are the most effective weld cleaning tools for the most demanding users.

Weiler Abrasives Name Guidelines:• When in doubt, use Weiler Abrasives to refer to the company.• DO NOT use acronyms such as W.A.G.• DO NOT refer the company as Weiler Abrasive

without an “s”.


THE SPARKS

In a few, highly specialized circumstances, use of the appropriate Weiler sparks alone is acceptable. It is important, however, that the sparks always be used in conjunction with the logo.

• Use the sparks in instances where space for the Weiler logo is too small to reproduce. (example: favicon)

• The sparks may be used as a design element in the Weiler red color, or white reversed out of Weiler red.

• The red sparks should only be applied as a solid color.

• The red sparks should NOT be applied as a transparent color. Applying the red sparks in less than 100% opacity dilutes the strength of the primary Weiler color and the Weiler brand.

• The Weiler sparks should NOT be applied over an image, gradient, or pattern.

• Weiler’s Creative Services department must approve all uses of the Weiler sparks as a stand-alone element.


CLEAR SPACE & MINIMUM SIZE

Whenever the logo is applied, it must always be clearly visible in order to be instantly recognizable. To guarantee its legibility and impact, the logo must never appear without at least the clear space minimum surrounding it.

As shown here, the minimum clear space is equal to the height of the Weiler “R” in the logo’s reproduced size. Additionally, the Weiler logo must never be reproduced so small that it becomes illegible. As shown here, the logo’s minimum width is 1"*.

* Exceptions can be made to the Minimum size of 1” on the placement of Weiler product, but the placement and size must be approved by Weiler’s Creative Services department.

Minimum clear space Minimum size 1"*


LOGO VARIATIONS

The red & blue Weiler logos are always the preferred logo variations. However, where these primary logos cannot be properly reproduced or applied, several logo variations have been supplied.

Apply a logo variation when the primary logo cannot be used.

When using a logo variation, observe the minimum clear space and the minimum size requirements specified for the logo.

The black logo variation may be used only when color printing is unavailable. When a layout calls for a dark color, the reverse logo variation should be used.

Preferred 2 color logo

Acceptable 1 color black Acceptable 1 color reverse Acceptable 2 color reverse

Variations


LOGO MISUSE

The Weiler logo, including its variations, must be reproduced and applied only as specified in these guidelines. These examples represent some of the many possible misuses of the Weiler logo and should be avoided.

Never alter, add to, or re-create the logo or its variations. Always use the electronic files provided.

DO NOT use a drop shadow or outline.

DO NOT position the logowithin a border.

DO NOT condense, expand, or distortthe logo in any way.

DO NOT use unapproved colors forthe logo.


BACKGROUND CONTROL

To ensure maximum clarity, legibility, and impact, the Weiler logo must always be reproduced against backgrounds that provide adequate contrast.

When the Weiler logo is placed on a color background, there must be sufficient contrast to ensure that the signature is clearly visible and instantly recognizable.

DO NOT position the logo on busy patterns or on photos that do not provide sufficient contrast.

DO NOT position the logo on colors that dominate or provide insufficient contrast.

DO apply on the signature with sufficient contrast.

DO NOT apply the logo without sufficient contrast. DO NOT apply the logo

over a pattern.DO NOT apply on the logoover a high contrast image.


PRIMARY COLOR PALETTE

Bold and patriotic, the Weiler colors are one of our most well-established brand equities and should be used generously— but intelligently—in conjunction with Weiler brand. As with the logo, the consistent application of these colors is crucial to the success of our brand identity.

The Weiler colors should only be applied as a solid color.

The Weiler colors should NOT be applied in a transparent format. Applying the Weiler colors in less than 100% opacity dilutes the strength of the primary Weiler colors and the Weiler brand.

PMS 200CMYK 3 / 100 / 70 / 12

RGB 186 / 12 / 47HEX #BA0C2F

PMS 541CMYK 100 / 58 / 9 / 46

RGB 5/ 63 / 105HEX #053f69


COLOR PERCENTAGES

In relationship to one other, the colors of the Weiler brand should be used as follows:

White is used for:

• Background color for all photography

• Filling as much page space as, if not more page space than, Weiler red in all communications

Weiler red is used for:

• The signal most important message

• A call to action

Weiler blue is used for:

• A supporting color to balance the Weiler red


PRIMARY TYPOGRAPHY

The primary Weiler typeface families, Franchise and Univers Condensed, were selected for their high legible, modern design and diverse weight options. The consistent use of these typefaces promotes a cohesive visual style throughout our communications.

FRANCHISE

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()

UNIVERS CONDENSED

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()

UNIVERS CONDENSED OBLIQUE


The Univers Condensed font family, is intended for:• Body copy• Body headlines & sub headlines• Charts, graphs, & notes

The Franchise font is intended for:• Document headlines• Category titles• Strong, bold statements and callouts


PRIMARY TYPOGRAPHY (CONT.)

UNIVERS CONDENSED BOLD


UNIVERS CONDENSED BOLD OBLIQUE


UNIVERS CONDENSED LIGHT


UNIVERS CONDENSED LIGHT OBLIQUE



ALTERNATIVE TYPOGRAPHY

The alternative Weiler font family, Calibri, was selected for use when the primary font family is unavailable. This classic sans-serif font is similar in style, weight, and occupied space. This font is also a standard for most operating systems.

CALIBRI


CALIBRI ITALIC


CALIBRI BOLD


CALIBRI BOLD ITALIC


The Calibri font is intended for:• Microsoft Office applications• Email • Online live text where the primary font cannot be used


APPLICATION PHOTOGRAPHY

Weiler’s photographic style is authentic and relatable to our audience. Real world photos of customers using our products are always preferred. Avoid stock photography if at all possible.

Photography is used in both greyscale grunge and color. The greyscale grunge style is required in instances where large, impact imagery is necessary such as ads, brochure covers, or trade show graphics. Color photos are recommended as supporting visuals or in instances where showing the product in use in a realistic way is critical.

All application photography should depict the safe and proper use of Weiler products. Greyscale grunge photo style


POWERPOINT PRESENTATIONS

Consistent use of Weiler PowerPoint templates reinforces the brand as it is presented in other materials. It also enables co-workers to share content from other Weiler presentations.

The following are guidelines to aid in the consistent and proper use of the provided templates.

TITLE SCREENSTwo title screens are available for use in the template.

CO-BRANDING PRESENTATIONSPartner and product branding can be incorporated on the title screen below the red bar.

TEMPLATE FORMATThe new Weiler PowerPoint template was developed in a widescreen 16:9 size. Existing presentations should be transitioned to the new size as they are updated.

Metal fabrication title slide

High volume production title slide

NEW widescreen 16:9 size

OLD standard 4:3 size


POWERPOINT PRESENTATIONS

A Weiler PowerPoint template has been developed to apply the brand in a consistent manner as it is presented in other materials. Using the templates also enables co-workers to share content from other Weiler presentations.

The following are guidelines to aid in the consistent and proper use of the provided templates.

TEMPLATE SLIDES

Title slide Transition slide

Closing slideContent slide

Basic powerpoint guidelines:• Always use Calibri font family for text• Always use primary Weiler color pallet


LETTERHEAD

A Weiler Letterhead template has been developed in Microsoft Word so letters, memos, and other official documents can be easily created while following brand standards. Always use preformatted text styles and colors to ensure the brand is applied in a consistent manner.

LETTERHEAD TEMPLATE

Font pick list

Color pick list

Text style list

Basic guidelines:• Always use Calibri font family for text• Always use preformatted text styles for text• Always use primary Weiler color pallet

One Weiler Drive, Cresco, Pa 18436 / 800.835.9999 570.595.7495 / weilerabrasives.com

[Insert Date Here]

Subject: [Insert Subject Here]

Dear [Insert Name/Partner Here]:

[Insert Body Here] Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam tempus ullamcorper neque ut finibus. In ullamcorper nec nulla et malesuada. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur dolor nunc, mollis non hendrerit ac, imperdiet ac arcu. Vestibulum vitae leo in metus hendrerit placerat. Sed ullamcorper ipsum consequat ligula convallis, at lobortis est suscipit. Donec non tellus at magna maximus ultrices. Morbi quam felis, varius et eleifend sit amet, pulvinar id massa. Proin semper, augue id tempor aliquet, eros ante aliquam metus, ullamcorper consequat ante ante a massa. Cras viverra at sem eget euismod. Vestibulum a commodo odio. Proin vulputate arcu vitae metus tempor sagittis. Aliquam molestie quam in est volutpat malesuada sit amet tristique ante. Vivamus elementum, ex et ultrices posuere, erat nulla semper enim, vulputate iaculis ligula erat vel tortor. Maecenas accumsan euismod metus, a aliquet elit.

Heading 1 Cras viverra at sem eget euismod. Vestibulum a commodo odio. Proin vulputate arcu vitae metus tempor sagittis. Aliquam molestie quam in est volutpat malesuada sit amet tristique ante. Vivamus elementum, ex et ultrices posuere, erat nulla semper enim, vulputate iaculis ligula erat vel tortor. Maecenas accumsan euismod metus, a aliquet elit.

HEADING 5 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam tempus ullamcorper neque ut finibus. In ullamcorper nec nulla et malesuada. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

HEADING 5 Curabitur dolor nunc, mollis non hendrerit ac, imperdiet ac arcu. Vestibulum vitae leo in metus hendrerit placerat. Sed ullamcorper ipsum consequat ligula convallis, at lobortis est suscipit.

HEADING 5 Donec non tellus at magna maximus ultrices. Morbi quam felis, varius et eleifend sit amet, pulvinar id massa. Proin semper, augue id tempor aliquet, eros ante aliquam metus, ullamcorper consequat ant.

Best Regards, [Insert Signature] [Insert Name] [Insert Title] Weiler Abrasives


ANNOUNCEMENTS

A Weiler announcement template has been developed in Microsoft Word so press release and general announcements can be easily created while following brand standards. Always use preformatted text styles and colors to ensure the brand is applied in a consistent manner.

PRESS RELEASE EXAMPLEBasic guidelines:• Always use Calibri font family for text• Always use preformatted text styles for text• Always use primary Weiler color pallet

FOR IMMEDIATE RELEASE Contact: Monica DeBrot (515) 557-2068 [email protected]

Weiler Abrasives Raises Over $68,000 to Support United Way Funding to support community programs in Monroe County, Pa.

CRESCO, PA. — January 22, 2019 — Weiler Abrasives, a leading provider of abrasives, power brushes and maintenance products for surface conditioning, announced it has raised over $68,000 to support the United Way of Monroe County, Pa. During a three-month long company campaign, running from September to November, 2018, employees pledged $38,296, and the campaign received a $30,000 corporate match. The donations will serve to support key local United Way programming initiatives for local residents facing poverty. These initiatives include access to healthy food and programming for working families, as well as critical housing services and more. Weiler Abrasives reports that 24 percent more employees donated compared to the 2017 campaign, and they exceeded their fundraising goal by 6.3 percent. “The United Way of Monroe County offers services that have such a positive impact on those in need,” says Cristina Matos, Weiler Abrasives Sales and Marketing Analyst and United Way committee chairperson. “We are so excited that we can work together with this great organization to help make the community a better place.” Matos led a United Way committee of 14 employees from key departments at Weiler Abrasives, allowing employees direct access to representatives most familiar with the organization’s mission and programming. According to Matos, this provided employees greater insight to the value of the United Way programs serving their community.

The committee also hosted the Weiler Abrasives Fourth Annual Golf Tournament in September at Skytop Lodge in Skytop as a means to fundraise for the campaign, while October featured a variety of raffles to support it. Weiler Abrasives held its pledge month in November with the majority of contributions collected directly during this time and by way of raffling larger, donated items. Weiler Abrasives has been a supporter of the United Way of Monroe County, Pa. since 2002. About Weiler Abrasives Group As an industry leader and global manufacturer of surface conditioning solutions, Weiler Abrasives Group is dedicated to forging collaborative relationships with our customers in diverse markets — Metal Fabrication; Industrial Production; and Maintenance, Repair and Operations — to tackle their toughest cleaning, grinding, cutting, deburring and finishing challenges. Weiler Abrasives, One Weiler Dr., Cresco, Pa., 18326-0149 • (800) 835-9999 • www.weilerabrasives.com.

Header includes a sparks graphic and red headline. The headline is live text in teh template and can be edited if necessary.

Body copy should follow standard text styles built into the template.

Footer incorporates the Weiler logo and blue bar.

A standard Boilerplate is included on all press releases to provide a brief description of the company.


BUSINESS CARDS

The ensure global consistency, the Weiler Abrasives business card template and specifications should be leveraged for all co-workers. Dimensions: 3.5"W x 2"H

Ink: 4-color (Weiler Blue + Weiler Red + Cool Gray 2 + Black 85%)

Stock: Endura Digital Silk Cover, 130 Pound

TypeFaces: Univers 57 Condensed + Univers 67 Condensed Bold

CHAD HAUENSTEINCreative Services Manager

P 570.595.7495 x1402M 570.877.5461

F [email protected]

One Weiler Drive Cresco, PA 18326 USA

800.835.9999weilerabrasives.com

FRONT BACKLogo Width 1.47"

8.75 point size is used for all body text other then co-worker name.

Co-worker name should always be all caps, Universe Bold, and 9.5 point text size.

If an additional line is needed for the address the sparks can be shifted up to allow for proper space.


PRINT ADVERTISING

Product advertising should reflect the personality and tone of the Weiler Abrasives brand. Image, typography, and color guidelines should be followed at all times to maintain consistency and build brand awareness.

The following are guidelines to aid in the consistent and proper use of the provided templates:• Always follow the typography, color, and image guidelines provided in this document. • Application photo should always be in greyscale grunge.• Headlines should be bold and deliver impact both with its message and visual presence. • Always leverage the provided templates for ad designs.

Templates can be provided by the Creative Services department upon request.

Full page, 2 line headline Half page, horizontalFull page, 3 line headline Half Page, horizontal alt. 1/3 page, vertical

1/3 page, vertical alt.

800.835.9999 / weilercorp.com800.835.9999 / weilerabrasives.com

TWOLINESTWOTWOLINES

PRODUCT NAME/SUBHEAD HERELorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo.

With Weiler, lorem ipsum dolor sit amet.

800.835.9999 / weilerabrasives.com

TWOLINESTWOLINESTWOLINES

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo.

With Weiler, lorem ipsum dolor sit.

PRODUCT NAME/SUBHEAD HERE

THREELINEHEAD

THREELINEHEAD

THREELINEHEAD

PRODUCT NAME/SUBHEAD HERE

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo.

With Weiler, lorem ipsum dolor sit.


800.835.9999 / weilercorp.com

THREELINEHEAD

THREELINEHEAD

THREELINEHEAD

PRODUCT NAME/SUBHEAD HERELorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo.



TWOLINES

TWOLINES

TWOLINES

PRODUCT NAME/SUBHEAD HEREDonec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo.


800.835.9999 / weilerabrasives.com800.835.9999 / weilerabrasives.com

THREELINEHEAD

THREELINEHEAD

THREELINEHEAD

PRODUCT NAME / SUBHEAD HERELorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Cum sociis natoque penatibus et magnis dis parturient montes.

With Weiler, lorem ipsum dolor.

AD TEMPLATES

NEW TIGER ALUMINUM CUTTING AND GRINDING WHEELSFabricators know aluminum can be a challenging metal to work with because of its low melting temperature and tendency to load and stop cutting. That’s why Weiler designed a new line of cutting and grinding wheels that deliver a non-loading solution that maximizes cut rates, increasing productivity when working with aluminum. These wheels leverage a unique blend of abrasive grains and contaminant-free additives that work to prevent loading, resulting in higher cut rates and long wheel life.

Request a FREE sample and learn about more aluminum solutions at www.Weilerabrasives.com

ALUMINUM SOLUTIONSALUMINUM SOLUTIONSALUMINUM SOLUTIONS

FABTECH BOOTH # B23058


Print ads are comprised of 3 primary graphical elements:

1. Application photo

2. Headline

3. Product photo

PRINT AD EXAMPLE


CUTS

20%

FASTER than the closest

competitor

TRUE 1 mm

STANDARD 1,2 mm

PROPRIETARY

TECHNOLOGY

increases wheel density, resulting in longer life, reduced friction, & superior stability

A TRUE

1 mmTHICKNESS

delivers precise, consistent cuts you can count on

weilerabrasives.com/metalynx©2019 Weiler Abrasives Group. All Rights Reserved.

METALYNX THIN CUTTING WHEELSUltraCut thin cutting wheels deliver unmatched cutting performance and toughness with a TRUE 1 millimeter thickness. These ultra thin wheels deliver precise, clean cuts that are faster and smoother than conventional cutting wheels.

TYPE 1

MAX INOX ULTRACUT 1 mm Thin Cutting WheelsContaminant-free* for stainless.

F41Dimensions

D x T x Hmm Grade

Max. RPMmin-1

Standard Pack

Item Number

115 x 0,75 x 22,23 UC20A60R-BF 13300 25 388474115 x 1 x 22,23 UC20A60R-BF 13300 25 388475125 x 0,75 x 22,23 UC20A60R-BF 12250 25 388478125 x 1 x 22,23 UC20A60R-BF 12250 25 388479

*Contaminant-free, less than 0.1% Fe, S, Cl388479

MAX INOX & METAL ULTRACUT 1 mm Thin Cutting WheelsFast cut and long life on metal.

F41Dimensions

D x T x Hmm Grade

Max. RPMmin-1

Standard Pack

Item Number

115 x 1 x 22,23 UC20A60S-BF 13300 25 388455125 x 1 x 22,23 UC20A60S-BF 12250 25 388459

388459

MARKETING LITERATURE: PRODUCT FLYERS

All literature should reflect the personality and tone of the Weiler Abrasives brand. Image, typography, and color guidelines should be followed at all times to maintain consistency and build brand awareness.

Literature templates can be provided by the Creative Services department upon request.

The Dually From WeilerFeaturing a unique dual-hex nut, this full line of weld cleaning brushes simplifies periodic flipping of the wheels for maximum cutting action, long life, and safer use.

These “Flip ‘N Fast” Wheels offer:

• Maximum Cleaning Action — Featuring a knot twist with the most aggressive cutting action, the new dual-hex nut makes it easier for the user to regularly switch mounting position and keep the brush running at peak performance.

• Long Wheel Life — Utilizing the highest quality heat-treated steel wire and construction that virtually eliminates knot movement, the Dually delivers smooth operation and long life for the lowest cleaning costs in demanding multi-pass welding applications such as pipeline construction.

• Improved User Safety — The one-piece, dual-hex nut is designed to provide adequate tool clearance so there is no need to remove the guard from the grinder in order to change the position of the wheel.

DUALLY® WELD CLEANING BRUSHES

FOR “FLIP ‘N FAST” WHEELS, LOOK FOR THE DUALLY! The Dually utilizes the highest quality heat-treated steel wire and construction that virtually eliminates knot movement for smooth operation, long life and the lowest weld cleaning costs.


The dual-hex nut design makes these wheels Flip ‘N Fast!

Weiler Wolverine flap discs are designed to deliver fast material removal and consistent performance at a great value. Formerly Vortec Pro, Wolverine gets the job done for fabrication professionals, aggressively grinding and blending carbon and stainless steel in every-day applications.

Benefits of Wolverine Flap Discs• Fast Cut Rate – Zirconia Alumina grain is self-sharpening, delivering

aggressive grinding from start to finish.

• Versatility – Choose between conical or flat styles for optimal angle of approach and desired finish as well as a variety of backing options, arbors and available diameters to fit all tool sizes.

• Fast Change Over – Available with a quick-change 5/8" -11 nut in addition to 5/8" and 7/8" arbors.

WOLVERINE™ FLAP DISC


PROFESSIONAL GRADE PERFORMANCE AT A GREAT VALUE

Formerly Vortec Pro®

Typical applications: Flat surface grinding, light pressure finishing/blending, weld grinding/blending, general stock removal, finishing, irregular surfaces (HD Disc)

Edge

cha

mfe

ring

a fa

bric

ated

sta

inle

ss c

ompo

nent

.

MORE LIFE & MORE OPTIONSWeiler’s Tiger Bobcat mini flap discs now deliver enhanced performance, lasting longer and removing more material, lowering the total cost of use. The expanded line now offers a threaded button R mount in addition to the current S mount for greater versatility to fit the most popular styles of hub pads. These discs are designed for use on die grinders to provide smooth grinding and enhanced conformability in tight areas.

APPLICATIONS Grinding, Blending, Edge Chamfering, Weld Blending, Deburring & Finishing

BEST ON Steel, Stainless Steel, Structural Steel and Cast Iron

MORE BITE FOR YOUR BUCK

FEATURES AND BENEFITS • Increased Life – The improved design lasts 1 1/2 times longer, lowering the total cost of use.

• Aggressive Grinding – Bobcat sheds cloth and exposes new grain, delivering a consistent, aggressive cut rate and removing 3 times more material over the life of the disc than a comparable blending disc.

• Mounting Options – Both R mount (button) and S mount (threaded arbor) quick-change options fit the most popular styles of hub pads.


S MOUNT R MOUNT

NEW BOBCAT REMOVES MORE MATERIALGRAMS OF METAL REMOVED FROM WORKPIECE OVER LIFE OF DISC

Test Procedure: New Bobcat 3" 60 grit disc vs. original Bobcat 3" 60 grit disc vs. 3" 60 grit blending disc.

GRAMS OF METAL REMOVED0 50 100 150 200 250 300 350 400 450 500

NEW BOBCAT

ORIGINAL BOBCAT

BLENDING DISC

EXAMPLES

METALYNX® THIN CUTTING WHEELS

BEST ON: thin sheet metal, tubes, profiles,

small cross-section rods

weilerabrasives.com/metalynx

You can be thin and still be tough with Metalynx thin cutting wheels.

PROPRIETARY

TECHNOLOGY increases cutting speed and provides

longer life, reduced friction, & superior stability

UltraCut wheels deliver unmatched cutting performance and toughness with a TRUE 1 mm

thickness. Proprietary SOLID CORE technology increases density of the wheels, resulting

in longer life, reduced friction, and superior stability. From the first cut, operators will

experience lightning fast, smooth cutting, and exceptional control for clean, precise cuts on

thin sheet metal, profiles, and small diameter rods.

FEATURES:

• Lightning Fast Cuts — 20% faster than the closest competitor.

• Long Life — Maximize cuts per wheel, reducing change-overs and cost of use.

• Reduced Burrs — Super smooth cuts create smaller, cleaner seams for easier welding.

• Consistency — A TRUE 1 mm thickness delivers consistency for precision cutting.

• Greater Stability — Increased wheel density through SOLID CORE technology provides

superior wheel stability and optimum safety.

Color photography is recommended for the main image on product flyers because there is limited space for supporting images and it is important to show the product in a realistic environment.

Weiler logo is positioned in a prominent location with appropriate clear space surrounding it.

Red headline bar incorporates the brand colors into the design in an impactful way and highlights the headline.

Product brand logo and product photo are highly recommended as supporting elements.

The Univers Condensed font family iis used throughout for body copy, sub-headlines, and charts.

FLYER - FRONT

FLYER - BACK


GRAIN / GRIT / GRADEGrain

16 24 30 36 46 60

COARSE FINE

GritN R S T

SOFT HARD

Hardness

Selecting the best grain, grit and grade combination for your application can increase wheel effectiveness and user productivity. Use the charts below to help pick the right wheel for the job.

ZA+ZAAO

--

+

+

DURABILITY

SELF SHARPENING

+ = Ceramic infused

CGC

PRODUCT FEATURESWeiler offers a small hub on 4-1/2" wheels to keep the wheel from gouging valuable parts as well as allowing for 30% more usable wheel area

Small hub

Conventional hub size

Cut back provides instant aggressive grinding on new wheels

Smooth outer layer reduces friction which translates to an effortless cut with less kickback

UltraCut true 1mm thickness delivers precise, consistent cuts on thin metal

APPLICATIONULTRA THIN

WHEEL1mm

THIN WHEEL

.045"

CUTTING WHEEL

3/32"

COMBO WHEEL

1/8"

THIN WHEEL

.060"

CUTTING WHEEL

1/8"

GRINDING WHEEL

1/4"

Heavy stock removal, scale removal, weld removal, weld blending, edge

beveling and torch-cut softening

Sheet metal, tubes, profiles and small cross-section rods

Tubes, bar stock and large cross-sections

Angle Iron, large cross-sections

Switching between cutting

and grinding

Notching

When selecting a wheel, always choose the thinnest wheel that will perform the cut while maintaining desired product life.

PIPELINE WHEEL

1/8"

For tough root pass notching & facing applications on

the pipeline

TYPE Selecting the best wheel type for your application increases wheel effectiveness and user productivity.

Type 27 (Depressed Center)

Flat profile with depressed center allows for a wide range of grinding angles (0-45)


Designed for increased aggression at lower working angles and increased access

Type 1 (Flat)

Flat profile allows for deep cuts


Added clearance when working at a constrained angle

CUTTING GRINDING

BROCHURES & CATALOGS

800.835.9999 / weilerabrasives.comWC660 / 7183NP / ©2019 Weiler Abrasives Group. All Rights Reserved.

For the full offering of Weiler products,

please refer to our Metal Fabrication Catalog

or visit our website. To discuss specific

requirements with a product specialist, call

our Applications Hotline at 888.299.2777.

Weiler Abrasives GroupOne Weiler DriveCresco, PA 18326 USA

Weiler’s diverse line of cutting wheels provide a consistent, well balanced, high quality solution. From our thin cutting wheels that slice through metal, to our large diameter wheels for the biggest cuts, professionals get the most demanding jobs done right and done fast.

FEATURES:• UltraCut 1mm cutting wheels deliver lightning fast, super smooth, clean cuts on sheet metal, tubes, profiles, and small cross-section rods.

• Smooth outer layer on performance cutting wheels reduces friction that translates to an effortless cut and less kickback during operation.

4

CUTS

20%

FASTER than the closest

competitor

TRUE1 MILLIMETER

STANDARD.045"

PROPRIETARY

TECHNOLOGY

increases wheel density, resulting in longer life, reduced friction and superior stability

A TRUE

1MMTHICKNESS

delivers precise, consistent cuts you can count on

TYPE 1

FOR GRINDERS

58006

58131

HIGH PERFORMANCE THIN CUTTING TYPE 1 7/8" Arbor

STEEL / METAL TIGER ZIRC ULTRACUT 1MM / Fast Cut & Long LifeDiameter Thickness Grade Max. RPM Std. Pack Item #

4-1/2" 1 mm Z60T 13,300 50 580055" 1 mm Z60T 12,200 50 58006

STAINLESS TIGER INOX ULTRACUT 1MM / Contaminant-free*4-1/2" 1 mm INOX60T 13,300 50 58130

5" 1 mm INOX60T 12,200 50 58131

P

Cutting a piece of bar stock with an UltraCut wheel.

CUTTING WHEELS

*Contaminant-free (Contains less than 0.1% Fe, S, Cl)

Weiler’s cutting, grinding and combination wheels help Metal Fabrication professionals get the most demanding jobs done right, and done fast. Our high quality line helps you select the best solution for your toughest jobs. Whether you’re looking for serious stock removal, beveling, grinding, notching, cutting or edge softening, Weiler will get it done for you.

UNCAGED AND READY TO ATTACK

All products meet ANSI B7.1-20102

TIGER CERAMIC Self-sharpening, cool cutting Tiger Ceramic grinds at lower temperatures with less friction and less effort, reducing heat discoloration of the work piece.

CUT RATE:

LIFE:

BEST ON STEEL / METAL

STAINLESS HARD-TO-GRIND (Hard-to-Grind metals include tool steel, inconel, high nickel alloy, titanium and armored steel)

TIGER ZIRC Self-sharpening grains retain a high cut rate throughout the life of the wheel for exceptional performance.


(includes structural steel and cast iron)

CUT RATE:

LIFE:

MAX PERFORMANCE SUPERIOR LIFE & CUT

HIGH PERFORMANCE FAST CUT & LONG LIFE

TIGER INOX Tiger INOX wheels deliver a worry-free solution for stainless steel applications.

BEST ON STAINLESS

(and harder grade steel)

TIGER ALUMINUM Weiler’s non-loading formula delivers a fast and consistent cut rate on aluminum.

BEST ON ALUMINUM

TIGER AOTiger wheels provide an even, sharp, clean cut and a hard bond extends wheel life.


PERFORMANCE LONG LIFE

CUT RATE:

LIFE:

WOLVERINEFast cut rate and consistent performance at a good value.


VALUE FAST CUT

CUT RATE:

LIFE:

CONTAMINANT FREECONTAIN LESS THAN 0.1% IRON, SULFUR & CHLORINE

GRAIN TYPE Ceramic alumina

Contaminant-free (Contains less than 0.1% Fe, S, Cl)

GRAIN TYPE Cutting/Combo: Zirconia alumina Grinding/Pipeline: Zirconia alumina + ceramic alumina infusion

GRAIN TYPE White aluminum oxide

GRAIN TYPE Silicon carbide / aluminum oxide blend

Contaminant-free (Contains less than 0.1% Fe, S, Cl)

GRAIN TYPE Aluminum oxide

GRAIN TYPE Aluminum oxide

P PERFORMANCE LINEIndustrial Grade

V VALUE LINEProfessional Grade

Key:

P

P

P

V


BONDEDBONDEDBONDED

CUTTING, GRINDING & COMBINATION WHEELS Get the most demanding jobs done right and done fast.

5

TYPE 1 & 27

FOR GRINDERS

STEEL / METAL TIGER CERAMIC

STAINLESS Superior Life & Cut HARD-TO-CUT Contaminant-free*

TYPE 1 7/8" Arbor

TYPE 27 7/8" Arbor

TYPE 27 5/8"-11 Hub

Diameter Thickness Grade Max. RPM Std. Pack Item # Std. Pack Item # Std. Pack Item # 4-1/2" .045" CER60S 13,300 25 58300 25 58305 10 58306

5" .045" CER60S 12,200 25 58301 25 58307 10 583086" .045" CER60S 10,200 25 58302 25 58309 10 583107" .060" CER60S 8,500 25 58303 25 58311 10 58312

P

P

P

TYPE 1 7/8" Arbor

TYPE 27 7/8" Arbor

TYPE 27 5/8"-11 Hub

STEEL / METAL TIGER ZIRC / Fast Cut & Long LifeDiameter Thickness Grade Max. RPM Std. Pack Item # Std. Pack Item # Std. Pack Item #

4-1/2" .045" Z60T 13,300 25 58000 25 58020 – –5" .045" Z60T 12,200 25 58001 25 58021 – –6" .045" Z60T 10,200 25 58002 25 58022 – –7" .060" Z60T 8,500 25 58003 25 58023 – –

STAINLESS TIGER INOX / Contaminant-free*4-1/2" .045" INOX60S 13,300 25 58100 25 58110 10 58109

5" .045" INOX60S 12,200 25 58101 25 58111 — —6" .045" INOX60S 10,200 25 58102 25 58112 10 581137" .060" INOX60S 8,500 25 58103 25 58107 — —

ALUMINUM TIGER ALUMINUM / Non-loading / Contaminant-free*4-1/2" .045" ALU60S 13,300 25 58200 25 58205 10 58206

5" .045" ALU60S 12,200 25 58201 25 58207 10 582086" .045" ALU60S 10,200 25 58202 25 58209 10 582107" .060" ALU60S 8,500 25 58203 25 58211 10 58212

58300

58000

58110

58206

PERFORMANCE CUTTING TYPE 1 7/8" Arbor

TYPE 27 7/8" Arbor

TYPE 27 5/8"-11 Hub

STEEL / METAL TIGER AO / Long LifeDiameter Thickness Grade Max. RPM Std. Pack Item # Std. Pack Item # Std. Pack Item #

4-1/2" .045" A60T 13,300 25 57020 25 57041 10 570401/16" A36T 25 57061 — — — —3/32" A36S — — 25 57081 10 57080

5" .045" A60T 12,200 25 57021 25 57043 10 570423/32" A36S — — 25 57083 10 57082

6" .045" A60T 10,200 25 57022 25 57045 10 570447" .060" A60T 8,500 25 57023 25 57046 10 570489" 1/16" A60T 6,600 — — 25 57047 — —

57040

CUTTING TYPE 1 7/8" Arbor

TYPE 27 7/8" Arbor

TYPE 27 5/8"-11 Hub

STEEL / METAL WOLVERINE AO / Fast CuttingDiameter Thickness Grade Max. RPM Std. Pack Item # Std. Pack Item # Std. Pack Item #

4-1/2" .045" A60T 13,300 50 56281 — — — —.045" A60S — — 25 56393 — —1/16" A60T 50 56103 — — — —3/32" A24T — — 25 56475 10 56385

5" .045" A60S 12,200 — — 100 56392 — —1/16" A36T 100 56118 — — — —3/32" A24T — — 25 56476 10 56384

6" .040" A60T 10,200 25 56282 — — — —.045" A60T 25 56273 — — — —.045" A60S — — 25 56283 — —3/32" A24R — — 25 56277 10 56278

7" .045" A60T 8,500 25 56275 — — — —.060" A60S — — 25 56391 — —3/32" A24R — — 25 56383 10 56477

9" 1/8" A24T 6,600 — — — — 10 56423

V

56103

HIGH PERFORMANCE CUTTING

MAX PERFORMANCE CUTTING

*Contaminant-free (Contains less than 0.1% Fe, S, Cl)

NEW!

V CUTTING TYPE 1 5/8" Arbor

TYPE 275/8" Arbor

STEEL / METAL WOLVERINE AO / Fast CuttingDia. Thickness Grade Max. RPM Pack Item # Pack Item #

4" .035" A60T 19,000 50 56271 — —4" 3/32" A24T 15,200 — — 25 564745" .035" A60T 12,200 100 56108 — —

56474

Greyscale grunge photography is recommended for the main image.

Brochure headline should bold and deliver impact. Franchise is the preferred font for headlines.

Resource callout is incorporated onto the back cover to provide options to learn more or find contact information.

The blue bar acts as a corporate signature on literature. The Weiler logo can be incorporated as shown in this example; above the bar if it spans the entire length of the page, or to the right of the bar. The bar should always be the same height as the W in the logo.

Color photography is recommended for supporting images where it is important to show the product in a realistic environment.

FRONT COVERBACK COVER

INSIDE SPREAD

Product photos overlay the photography and/or headline to provide depth within the design. When taking this approach a solid white drop shadow should be applied for additional depth.

Iconography is used throughout Weiler marketing materials to aid in product identification and selection. Consistent use of Weiler icons is necessary to make selection easy across different product lines and materials.

Product charts are designed using a mix of Weiler body copy fonts. Chart design takes a minimalistic approach, only using grey shading when separation of columns is necessary.

The additional page count in brochures and catalogs allows space for guidance on product selection.

styleguidestyle guidebrand · 2 weiler abrasives group brand style guide / 03.2019 the weiler logo...

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