stylish lowcountry living · education profile 32.7% college degree age analysis 16.4% 55-64 16.9%...

Charleston is widely regarded for its love affair with beauty and

style, and nowhere is this more apparent than in the city’s

residences. From storied downtown dwellings to breezy homes on

the outer islands and the quaint Southern cottages in between,

Charleston’s collective interior blends fresh design ideas with

comfort-minded livability and local influences.

Charleston Home invites readers inside—divulging the style secrets

of these diverse residences, while offering insight from top

tastemakers, designers, and purveyors of fine furnishings and

accessories. Readers find Lowcountry-inspired entertaining ideas,

gardening tips, helpful hints for where to shop, and much more. The

definitive guide to stylish Lowcountry living, Charleston Home

provides readers and advertisers alike with access to the

very best that this area has to offer.

Stylish Lowcountry living...

stylish Lowcountry living from charleston magazine

™

A 1970s RiverlandTerrace house is revampedwith chic, mid-centurymodern style

Inside: Tasty brunchrecipes +budget-friendly shopping tips + growingdaylilies

Vintage GlamourSpring 2009

and the 2009 SymphonyDesigner Showhouse

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your readers. your marketplace. P.O. Box 1794 • Mt. Pleasant, SC 29465 • 843.971.9811 • Fax 843.849.5101 • www.charlestonhomemag.com

B R I E W I L L I A M S

B R I E W I L L I A M S


FALL/WINTER 2009

European Comfort on Johns Island

Cooking for a Crowd

Remodeling Handbook: Charleston

Home’s Tips & Tricks

SPRING/SUMMER 2010

Special Section: The Symphony Designer Showhouse

At Home on Lower King

Get Garden Ready!

FALL/WINTER 2010

Easy Weeknight Dinners

Special Section: Your Guide to

Getting Organized

IN EVERY ISSUE:

DEPARTMENTS! Front Porch

Trends, projects, shopping, ideas, & events

! Antiques 101 Lessons in everything from centuries-old silver to sideboards

! Local SeenHome-minded denizens with a vision

! Ask the ExpertsSolutions to homeowner quandaries

! Home FrontMusings on making a home in the Lowcountry

! Fashion to Furnishings Runway trends find their way to haute home décor

! Homeowner’s Notebook Trends, organizing tips, and mini-makeovers

! On the Table The best of reader recipes

! Green SpaceA peek inside the Lowcountry’s private gardens

! Before & AfterForm meets function for high-impact results

T E R R Y K U Z N I A RK A I T L Y N I S E R M A NEditorial Calendar

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Meet Our Readers B R I E W I L L I A M S

Sources: Media Audit 2008Charleston Magazine Advertising Dept. 5 /09

The Charleston Home reader is an educated, upscale consumer. Whether shopping for antiques, fine rugs, furniture, or simplyunique accessories, our readers seek out décor and amenities that reflect their diverse lifestyles and backgrounds. Eighty-fivepercent of our readers own at least one home and one quarter of them say that they plan to remodel within the next 12months. Purchases like major household appliances and updated technological amenities are also in their plans. Additionally,one third of them say they intend to buy new furniture.

When looking for a new or second home, our readers are discerning in their choice of the existing homes, or when buildingtheir own, look to the area’s top architects, builders, and interior designers in their respective fields.

Our readers tell us that they spend at least one hour reading each issue. More than 60 percent are multi-year subscribers.They view the advertisements as a key resource in making their buying decisions. Our advertisers get results!

24.2%Advanced Degree

3.2%High School or less

13%High School Grad

26.9%Some College

11.9%100K-150K

14.3%75K-100K

25.2%50K-75K

20%35K-50K

ANNUAL INCOME

EDUCATION PROFILE

32.7%College Degree

AGE ANALYSIS

16.4%55-64

16.9%35-44

21.4%45-54

26.9%18-34

7.6%75+

10.8%65-74

GENDER PROFILE

69.7%Female

30.3%Male

12%25K or less

4%25K-35K

12.6%150K+

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Distribution & Circulation

Total Readership100,000+

Total Average Print Run Per Issue20,000

90 percent of our readers say that theyspend at least one hour reading eachissue.

Newsstand Distribution7,000Distributed by a national agency to 5,000+ newsstands, bookstores, grocery stores, and other retail outlets in the tri-county area and nationwide. Additional distribution to 2,000 local stores.

Hotel and Resort Distribution3,200Reaches the lucrative consumer and travel market through in-room distribution at upscale hotels, inns, and bed andbreakfasts in the greater Charleston area.

Event Participation & Sponsorship6,000Exposes partygoers, philanthropists, and tourists alike toCharleston Home’s extensive community involvement.

Targeted Direct Mail5,000Distributed through highly targeted local and South Carolinamail lists to include some members of the American Society ofInterior Designers (ASID), American Institute of Architects (AIA),Charleston Trident Home Builders Association (CTHBA), andCharleston Trident Association of Realtors (CTAR).

Pass-Along Readership5.2 readers per copy*

Source: Charleston Magazine Circulation Dept. Numbers current as of 5/09

*5.2 pass-along average per measured city & regional magazine research survey.

P E T E R F R A N K E D W A R D S

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Hotel Distribution

More than 3,000 copies per issue of Charleston Home are distributed to hotels,resorts, and bed & breakfasts across the Lowcountry.

1827 B&BAndrew Pinckney InnAnsonborough InnBattery Carriage House InnBoardwalk InnCharleston Renaissance HotelCharleston Riverview HotelChurch Street InnComfort Inn, RiverviewDays Inn, HistoricDouble Tree Guest SuitesElliott HouseEmbassy Suites, Convention CenterEmbassy Suites, Historic DistrictFantasia B& BFrench Quarter InnFulton Lane InnThe Governor’s HouseHarborview InnHampton Inn, Daniel IslandThe Hayne HouseHilton Charleston Harbor

C H A R L E S T O N C V B

Historic Charleston B&BHoliday Inn, Historic DistrictHoliday Inn, Mt. PleasantIndigo InnJasmine House InnJohn Rutledge House InnKings Courtyard InnKings Charles InnLodge Alley InnMarket Pavilion HotelMeeting Street InnMiddleton Place InnMills HousePhoebe Pember HousePlanters InnRutledge Victoria HouseShem Creek InnTwo Meeting Street InnVendue InnVictoria House InnWestin Francis MarionWoodlands Resorts & Inn

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Advertising Sizes & Specifications


ACCEPTED FILE FORMATS• InDesign CS3 (packaged with fonts and images); QuarkXPress 7.0 (collected with fonts andimages); PDF (Press ready – see PDF Specifications); Photoshop (flattened and converted toCMYK); Illustrator (fonts outlined and converted to CMYK).

• If changes are to be made to an ad, source files must be provided.

• All disks must be MAC-compatible.

• If an ad is submitted that does not contain a rule around the outside, we retain the right toadd a border if we deem necessary.

• If you are working through an ad agency or a graphic designer and do not under-stand this process, it is your responsibility to make sure that we receive formats withwhich we can work.

PDF SPECIFICATIONS• Prior to the creation of the PDF, colors and images should be converted to CMYK (no spotcolors or RGB). • Finished PDF should be hi-resolution with fonts and images embedded. • If using InDesign, simply export the file as a “press quality” PDF. • If using QuarkXpress, PDFs should be created by making a postscript file and distillingwith Acrobat Distiller. • Charleston Home magazine cannot be held responsible for printing errors due toincorrectly created files. If there are any questions about creating your PDF pleaseemail the advertising production department at [email protected].

DPI SPECIFICATIONSCharleston Home is printed with a 133 line screen. Provide all photos at 300 dpi. Line artshould be provided at 600-1200 dpi.

TRIM SIZE9" x 10.875"

LIVE AREAAll type or graphics not intended to trim should be positioned .25" from trim.

GUTTER SAFETY (full page ads only)All copy should be placed 3/8" (.375") from the gutter on full-page ads.

BLEED SPECIFICATIONS• Material intended to bleed must be furnished with a minimum of 1/8" (.125") image areabeyond the trim (making the document size 9.25" x 11.125")• On anything less than 1/8" bleed, publisher cannot guarantee consistent bleed.

MATERIALS SUBMISSION• Files need to be stuffed or compressed with fonts and images included. • All materials must be clearly labeled with magazine title and issue.• A color-match proof must be provided for accuracy in color and content.

Mail: Advertising Production, 782 Johnnie Dodds Blvd., Suite C, Mt. Pleasant, SC 29464. E-mail: For files 10 megabytes and under email file to [email protected]. Files over10 megabytes please email [email protected] for Web Upload or FTP site instructions.

1/2 PageHorizontal

2/3 PageVertical

Island(runs as the only ad on a

page)

4.767˝ x 7.031˝

1/6 PageVertical

1/3 PageVertical

1/3 PageHorizontal

1/6 PageHorizontal

Full Page

9˝ x 10.875˝ (trim)9.25˝ x 11.125˝ (bleed)

4.767˝ x 9.311˝

7.25˝ x 4.553˝

4.767˝ x 2.172˝

2.283˝ x 4.553˝

2.283˝ x 9.311˝

4.767˝ x 4.553˝

3.158˝ x 10.875˝on left page

(add 1/8” for bleed to top, bottom, and left edge)

18˝ x 10.875˝ (trim)18.25˝ x 11.125˝ (bleed)

9˝ x 10.875˝ (trim)on right page9.25˝ x 11.125˝ (bleed)on right page

Full Page Bookend

8 3/8˝ x 10 1/4˝ (suggested live area)

8 3/8˝ x 10 1/4˝ (suggested live area)

Double-Truck Spread(2 full pages)

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FOUR COLOR

1X 2X

Spread $3975 $3475

Full page $2250 $1950

Bookend $2750 each $2750 each

2/3 vertical $1850 $1550

Island (limited avail.) $1725 $1525

1/2 horizontal (no vertical) $1450 $1200

1/3 horizontal or vertical $1200 $950

1/6 horizontal or vertical $650 $600

COVERS

1X 2X

Back Cover Annual buy only – $3900 each

Inside Front Cover Spread Annual buy only – $4800 each

Inside Back Cover Annual buy only – $3200 each

ADVERTISING DEADLINES

Issue SPACE MATERIALS On Sale

Spring/Summer 1/16 1/23 mid Mar.

Fall/Winter 7/16 7/23 mid Sept.

*Note: Dates subject to change. Talk with your account executive toreconfirm dates.

AD PRODUCTION We have limited capability to produce your ad but can recom-mend freelance graphic designers to you. If you wish to utilizeour services, please have photos, copy, and any other materials needed to produce your ad one week before thematerials deadline to allow for design time and approvals. Wecan only provide up to three proofs.

POSITION Preferred positions are on a space-available basis as determined by the advertising director. Please check withyour account executive.

* RATES ARE NET AND PER INSERTION.


General Rates & Closing DatesB R I E W I L L I A M S

*Purchase ads in Charleston, G, and/or WNC and receive 10%off each ad if placed at the same time.

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stylish lowcountry living · education profile 32.7% college degree age analysis 16.4% 55-64 16.9%...

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