S U B S TA N C E : N E W L U X U RY !

S O O S H I N C H O I P R O V O S T & V I C E P R E S I D E N T F O R A C A D E M I C A F FA I R S P R O F E S S O R O F D E S I G N C O L L E G E F O R C R E AT I V E S T U D I E S

L U X U RY: P E R C E P T I O N

H I - S O C I E T Y H I - S T Y L E H I - T E C H H I - C O S T H I - “ L O O K - AT- M E ” E F F E C T

IS IT A QUESTION OF MATERIAL, SHAPE, OR TECHNOLOGY? !

OR IT'S MORE OF A PHILOSOPHICAL QUESTION?

PHILOSOPHY

LET’S GO BACK TO BASICS IN ORDER TO HAVE SOME PHILOSOPHICAL THOUGHTS.

REALIZATION

PHILOSOPHY IS ALL ABOUT FINDING WHAT IT IS. !

IT IS A QUESTION OF SUBSTANCES.

IT IS A QUESTION OF SUBSTANCES SUCH AS HUMAN BEINGS, CULTURE, AND COMMUNITY.

takes me to B

completes who I am

A C A R T H AT:

is reliable

shows my status

makes me look great

M A S L O W ' S H I E R A R C H Y O F N E E D S

WHERE WOULD YOU GET THE INSPIRATIONS FOR LUXURY?

!

FROM OTHER LUXURIES?

WHERE WOULD YOU GET THE

INSPIRATIONS FOR LUXURY?

!

FROM TECHNOLOGY OR

MATERIALS?

WHERE WOULD YOU GET

INSPIRATIONS FOR LUXURY?

!

OR FROM HAPPY

OURSELVES?

S U B S TA N C E : N E W L U X U RY !

S O O S H I N C H O I P R O V O S T & V I C E P R E S I D E N T F O R A C A D E M I C A F FA I R S P R O F E S S O R O F D E S I G N C O L L E G E F O R C R E AT I V E S T U D I E S !

sooshin@CollegeForCreativeStudies.edu