succesful referral campaign in 5 steps
DESCRIPTION
How to set up the basics of a word of mouth or referral campaign in 5 easy steps.TRANSCRIPT
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HOW TO SET UP A SUCCESSFUL REFERRAL CAMPAIGN IN 5 STEPS
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Challenges in Modern Marketing
Quote: Michael Stelzner, the founder of Social Media Examiner
“People are tuning out: Channel overload syndrome happens when information is transmitted faster than it can be received. It’s like those intense rainstorms that cause raging rivers, taking out everything in their paths”
Consumers are floaded
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Mechanics behind a successful referral campaign
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Reach of 1 ambassadormassive – relevant – targeted
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What’s importantPeople like:
RECOGNITION
Celebrate your customers expertise and knowledgePeople like to spread their knowledgePeople like to help when it’s simple
Most importantPeople like status:crown them your ambassador
AcknowledgementSTATUSRECOGNITION
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STARTINGPOINTYour customer base
STEP1
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STEP2 CAREFULLY SELECTYour ambassadors
Tip1: Look for “role models” – check industry vertical, geography, etcTip2: Make the invitation personal, by phone, face to face, create momentum
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STEP3 ASK THE QUESTIONBe precise – Make it simple – Be very clear – make sharing easy
Dear Ambassador,
Would you mind sharing your expertise on our proposition withYour peers? You know us best!
Thanks a bunch
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Now your ambassadorSTEP4
Can broadcast his new statusShare is expertiseHelp his peers to find you
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STEP4 Then when a good referral comes in
REWARD YOUR AMBASSADOR
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Harvard research learns:
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Spark the system
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It’s very viral
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Enjoii