success rules ok

©Results Rules OK Ltd 2011 www.resultsrulesok.com 1

Success…

Rules Ok...

…How to stand out and get ahead…

Results Rules OK...

David Holland MBA

The Results Guy…

Date June 2011

E Book #3


Contents

1. Introduction

2. Where are we now?

3. First the Bad News

4. The 2 Steps to standing out and getting ahead

Step 1 – Say Yes

Step 2 – Show Up

5. About Results Rules OK – the marketing bit...


1. Introduction.

Typing “success” into Google returns 799,000,000 results, typing in “failure” returns a

mere 351,000,000 which suggests that success is more popular than failure – which is a

good start…

Everyone, it seems, wants to achieve the perfect life which we have been conditioned to

believe includes the following;

a. Not working whilst earning a passive income.

b. The perfect physique, including great teeth and 20:20 vision

c. Fabulous houses, cars, yacht & helicopter

d. Trophy partner

e. Perfect family and circle of “successful” friends

f. Wisdom that apparently only comes from being successful

Not only does everyone want to be successful, they want it now, so a whole industry of Self

Help, Shelf Help, Investment Clubs and Coaching Programs has grown to provide a variety

of “proven methods” to achieve the success we want so much.

To be successful there are the following materials that can help, just type into Google to

take a closer look...

a. 13 Ways to turn defeat into success

b. 12 Steps to success

c. 11 Ways to make it big – careful with this one...

d. 10 Strategies for becoming Uncommonly successful

e. 9 Ways to achieve unrealistically realistic success

f. 8 Steps to becoming successful

g. 7 Habits of Highly Effective People

h. 6 Ways to become a winner in business

i. 5 Tips on becoming successful

j. 4 ways to becoming a success

k. 3 Simple Steps to becoming the best

l. 2 Ways to create your own luck

The list could go on, but you take my point – there have probably been more materials

produced on this subject than just about anything else – and yet success apparently

remains elusive to so many people.

Something is not working, if all the steps, habits and ways are correct – by now everyone

should be independently wealthy, happy and “successful”. There would be no poverty,

unemployment, welfare or crime. We wouldn‟t need the gated communities and doors

could be left unlocked.

Let‟s find out what is going on..


2. Where are we now..?

First let‟s take a look at the USA, the wealthiest country in the world, maybe excluding

Luxembourg and Lichtenstein.

The average wage for full time work in the USA was around $43,000 pa during 2010,

however, here‟s how the income is shared;

The top 1% of people earns 25% of all the income.

The top 20% of people earn 50% of the all the income.

15% of people are living in poverty and earn just 3.5% of all the income.

There is a trend that has been happening for decades, and that is that the gap between

the wealthy and the poor is widening; more money is being made by those at the top of the

pile, whilst those at the bottom are getting comparatively poorer.

Hardly surprising then that those who don‟t have the lifestyles of the rich and successful,

are willing to pay everything they have in order to learn how they did it so that they can

copy their activities and achieve the same results.

Globally the story is even more concerning, with just 1% of the population receiving as

much income as the bottom 60%.

Now, whilst there always has been and always will be those that have and those that have

less, it is this very disparity that is fuelling the growth in the Self Help industry – an

industry where fortunes can be made by telling others how to make a fortune.

What the industry doesn‟t tell you is that plenty of money is being made simply from

selling success programs – a bizarre cycle of self-fulfilment. If you want to get rich quick,

simply write a book on getting rich and tell people how you wrote your book and became

rich...

So my premise for this book is that the Self Help industry isn‟t working and that all the

models and concepts are invalid to the majority of people – if they worked they would have

by now, and we wouldn‟t be starting from here...

At the risk of simply adding another “model” the already crowded shelf of concepts and

recipes for success, I will propose an antidote to the get rich quick ideology that has failed

so many people. This may of course be uncomfortable for some; however, would you

rather we live in comfortable denial or uncomfortable but profitable enlightenment?


3. First the bad news…

There are some basic and some would say old fashioned principles that apply to the

achievement of success in life and in business.

1. You have to be prepared to work hard.

That‟s it – the only revolutionary principle that applies to any story of success and

achievement is that you have to be prepared to roll your sleeves up and get down and dirty

learning, making mistakes and adding value to your personal inventory.

This simple fact seems to be missing from many of the success guides, mainly because it is

too challenging – people simply don‟t want to hear that they need to work at their results.

They want to hear that success is the guaranteed outcome of the application of a sequence

of fail-safe steps, and of course, it is especially for those people producing the sequence of

fail-safe steps.

The second piece of bad news is that no one is going to do it for you – they are all too busy

doing it for themselves. Your success is your responsibility, you choose the script, you write

the screenplay, choose the cast, the plot and the sequel for the movie that is your life.

If you don‟t like the story, stop moaning about it and change the script. This is where it

can get really uncomfortable.

Just before I left school I attended a comedy program that was called “careers advice”. I

was told that given the economic situation, I had only two choices; I could either go down

the pit, or join the Army.

So I tore that script up and made a third choice – to leave everything I knew behind and

head south to find something better. Big choices when you‟re 16…

It got pretty tough, I was worse off after I made the move than I would have been if I had

stayed put. My mates were earning more than me in the Army or working down the Mine. I

was sleeping rough and eating at charity shelters getting to know the hookers and the

homeless of Kings Cross in London, getting home at weekends when I had the train fare.

One of the several “jobs” that I did was driving what was essentially a getaway car for a

“group” of debt collectors. My job was to keep the engine running and when all hell broke

loose, get them out of there quick…

You have not been given a script that you have to comply with, you have the ability to

make choices and changes, even if they are difficult – you always have a positive choice to

make, not making the choice is the surest way I know of sabotaging your future success.


4. The two steps to standing out and getting ahead

In 1988, when I was a young Technical Manager for a Packaging Company in the West

Midlands, I received a telephone call from the Chairman one Friday afternoon. He simply

said that he had a project for me, and asked would I be prepared to undertake it – I

immediately said yes.

The project was to fly to Dublin on Sunday Morning, head to the Burlington Hotel, pick up a

Menu from the Restaurant and be in his office at 09.00 on Monday Morning. I was also

allowed to have lunch there on expenses – all bribes gratefully accepted, perhaps I could

try the McDonald‟s in Dublin and add to my list..

So I booked a flight and arrived in Dublin at around 11.00 am – went to the Burlington

Hotel, had lunch grabbed a menu that was dated, even got the chef to sign it for me, and

caught the afternoon flight back to Birmingham, a flight of around 45 minutes. On the

Monday Morning I drove to Head Office and presented the Chairman with his copy of the

Burlington Hotel Sunday Lunch Menu as requested, and then headed back to Birmingham.

It turns out that my Chairman was impressing on a potential client why our logistics

services should be used in preference to those of our competitors. He had been given a

challenge, to give an unusual request to one of his team, which would be completed

successfully without question or hesitation, as a demonstration of the company‟s culture of

customer service. My Chairman chose me because he knew my background and that I would

do whatever it took to make things happen. We won the contract and I had a fantastic

career with the company. Out of all the people on his team, he „phoned me, because he

knew that I would “go the extra mile” and get the job done. I wasn‟t 10 times better than

anyone else, I was marginally better and it is what happens at the margins that can have

profound effects.

Step 1 – Say Yes

Everyone one of us has the opportunity to shine and capitalise on opportunities that are

presented to us. The challenge is not the opportunity it is whether or not we say yes and

capitalise on it. This doesn‟t mean that you should say yes to everything, but it does mean

you have to say yes to something.

The reason that I said yes to the challenge of going to Ireland was that I thought that if I

didn‟t I would get fired – and I wasn‟t going back to Kings Cross, I had looked over the

precipice and it was too scary. I wouldn‟t have been fired, someone else would have said

yes to do it and the project would have been completed.

I run a series of Free Seminars for entrepreneurs. We invite people to come along so I can

show them some of the ways they can build a better business make more money and enjoy

the journey. Each month we have around 15 people in the room and for two hours I teach

them some of the concepts and strategies that I have learned during my career during

which I have been to 41 countries, worked in 21 of them, including 15 States in the USA

and we have lived in three.


Do you think that in three hours maybe, they could learn just one idea that would help

them..?

We send out 2,500 emails in order to get 20 people to sign up which means that 0.8% of

people say yes to this opportunity, and 99.2% either ignore it or say no. Just by saying yes,

not just to an invitation to one of my seminars, but to just about any opportunity puts you

in the top 0.8% of people immediately.

The reason that people who attend workshops and seminars get a better result, isn‟t just a

consequence the content of the seminar that they attend, it is as a result of the mind-set

they have that enables them to say yes to attending at all and the attitude they bring with

them to the event.

I was invited to speak at an event in Romania so as a team; we thought about it and

considered the pros and cons of attending. Did it fit our Vision and Mission, would we get a

return on the investment?

Logically we should have declined the invitation; however, we said yes and agreed to

attend, making the journey into an 8 country tour, driving 3,000km in total.

We met some great people, I learned about business in the emerging markets and how we

could be involved, we had fun and came back richer for the experience.

During one of my presentations I was explaining some of the key concepts out of my book

Your Business Rules OK, and taking questions from the audience when one person stood up

and walked out of the room. He went to find Lynn and said “David has just got a new client

– me…”

We went to Romania without any expectation of finding clients, which is why it was not

the logical choice, but if we hadn‟t been there we would not have had the opportunity to

work with a new client. Sometimes your results will come from the most unexpected

places – just make sure you say yes to being in unexpected places.


Step 2 – Show Up

It is one thing simply saying yes to something, it is something else to follow through and

actually show up. From the 20 people that say they will come to our seminar for example,

we know that 25% will just not show up, so from 2,500 emails we get 15 people attending.

This means that just 0.6% of people will say yes and actually show up.

Can you see now why 1% of people in the USA earn 25% of all the income – not because

they are any brighter than the 99%, some of the silliest people I know are also the

wealthiest, but because I can guarantee that they took their chances and said yes to

opportunities and then they followed through and showed up with passion and energy to

make it work.

It doesn‟t matter whether it is a social function, a business event, a meeting of friends, a

wedding or a funeral – if you say you will be somewhere, be there.

My Dad died in August 2010 at 5.00 am on the day after his 80th Birthday. I was in

Barcelona when the hospital called me and said that if I wanted to say goodbye I needed to

get to the UK quickly. That was at 4pm on the day before. The planes were all full and the

trains were a nightmare – so I elected to drive from Barcelona to Telford, I was determined

to show up.

I was driving a Ford Expedition on Las Vegas plates so filling up with fuel would be a

regular event on the journey as she only does 20mpg. At the first service area just outside

Barcelona there were two teenagers hitching a ride – one approached me and said “we are

Dutch and need a ride, can you help us?”

I said “I‟m Dutch too – where are you heading?” (My nickname has been Dutch for as long as

I can remember) He said that they were trying to get to Oxford in England…

I said that I would take them all the way to the services on the M40 close to Oxford if they

promised to keep me awake as I drove – I didn‟t tell them why I was dashing back to the

UK...

The distance from Barcelona to Telford is around 825 miles including crossing the English

Channel – we used the tunnel for that bit...

My Dad died 1 ½ hours before I made it to Telford – I didn‟t show up…

I tried, but trying doesn‟t achieve anything.


Showing up means more than just putting in an appearance, it means being truly present,

applying all your knowledge and passion to complete the task, learn the lessons or build

the relationship. When the real YOU shows up, so will your results and levels of success you

achieve.

So you can choose to use all the lists, techniques and concepts that are available, but if

you don‟t Say Yes, Show up and put in the Work – I can guarantee that you will not achieve

the success you both desire and deserve.

Finally – I dare you to email me...

Remember, only 0.8% of people say Yes, so if you email me that is a great start, let me

know what you think and see if we can help – only one way to find out…

Better still I double dare you to go to our website and register to come to one of our events

and explore the possibilities.

Or better still, go for Gold and actually Show Up to an event as well – you never know

what opportunities could appear...

I look forwards to hearing from you and meeting you to thank you personally for taking the

time to read this E Book…

For help with designing your Remarkable Life, buy David‟s book,

Life Rules OK or Your Business Rules OK by clicking HERE, download tools and

templates from our website, come along to one of our events, or email David at

[email protected]

http://www.resultsrulesok.com/rules-ok-store.php

http://www.resultsrulesok.com/sign-up.php

mailto:[email protected]


5. About Results Rules OK

Results Rules OK was created with a simple and clear 2020 vision;

To enable everyone to enjoy learning, achieving, doing and being more...

This is achieved through the delivery of World Class Business Coaching, Training, and

Development Programs designed for business owners and entrepreneurs just like you…

We recognise that all businesses are different, as are the people that build, own and run

them so we have a range of products and programs that will help, inspire and support you –

whatever stage of development your business is at…

You can register for our newsletter, check out David‟s latest blog and even download

documents and templates from our website at www.resultsrulesok.com

If you‟d like to come along to an event – either to join one of our Webinars or participate

in a Workshop or Seminar – click on the LINK to find our full schedule of events.

David is offers a limited number of FREE Business Strategy Sessions for qualifying

businesses, to arrange a meeting or discussion with David, simply got to our Home Page,

scroll down and press the “Book Free Session with David” button...

Our USP is our people, our delivery, the results our Clients achieve and our philosophy of

Fun in Life and in Business. We are a growing profitable business, and we believe in making

contributions to charity and causes that are aligned with our values.

David‟s unique experience, background and passion for adding value to the business and

personal lives of others have enabled him to become not only a top Business Coach, but an

accomplished Speaker and Author. Having worked in 21 countries so far, his presentations

and key note presentations are compelling, informative and fun and his books reflect his

knowledge and personality…

David’s first two books are available now…

Buying David‟s books in Hardback, Paperback or in

Kindle format is easy – just click on the LINK…

To check David‟s schedule and arrange for him to

speak at your next event, or arrange a bespoke

program or workshop for your team – just drop us

an email at [email protected]

We look forward to hearing from you…

http://www.resultsrulesok.com/

http://www.resultsrulesok.com/events.php


http://www.resultsrulesok.com/rules-ok-store.php



If you have got this far then maybe we should talk…!

Contact Us;

Web – www.resultsrulesok.com

Email – [email protected]

Results Rules OK Ltd

55, Newhall Street,

Birmingham,

B3 3RB.

England

Tel - +44 (0)121 416 0023

Looking for someone inspirational, competent but also kind & honest? He's THE guy. A true leader that's always there to make you better.'

"David Holland MBA is FUN, he is extremely engaging and shares his wisdom generously with an intent to always be of service to others."

'David is always able to add just the right bit of humour to his professional

endeavours‟

'David is a superb coach with extensive business experience and knowledge - oh,

and one of the funniest people I have ever met! '

'David has been an inspiration to me with my business and possesses many systems

and processes to help anyone!'

'David is an amazing coach & trainer.'

''David blends strong practical commercial experience across a number of industries

and continents with a great sense of humour. '



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