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2016 Marketing

OPPORTUNITIESSuccessful Businesses Grow Here

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MNLA Member Directory Advertising . . . . . . . . . . . . . . . . .3

MNLA Scoop Advertising . . . . . . . . . . . . . . . . . . . . . . . . .4-5

MNLA.biz Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

MNLA eNews Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . .6

MNLA Seminar, Webinar & Tour Sponsorships . . . . . . . . . .7

MNLA Widmer Golf Tournament . . . . . . . . . . . . . . . . . . . . .8

MNLA Shootout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

Northern Green Expo Packages . . . . . . . . . . . . . . . . . . . . . . .9

Northern Green Expo Marketing Opportunities . . . . . . .10-11

Northern Green Expo Advertising . . . . . . . . . . . . . . . . . . . .12

Table of Contents

Target Minnesota’s nursery and landscape industry via MNLA – a regional leaderand one of the nation’s best industry organizations!Membership: Approximately 1,200 companies

• Landscape contractor . . . . . . . .45%• Landscape designer . . . . . . . . .39%• Hardscape contractor . . . . . . . .34%• Snow plowing services . . . . . . .27% • Landscape management

and/or lawn care . . . . . . . . . . .26%• Garden center, retail nursery or

greenhouse . . . . . . . . . . . . . . .19%• Irrigation contractor . . . . . . . . .18%• Landscape lighting . . . . . . . . . .17% • Business products or services . .15%• Professional gardening services .15%• Nursery stock grower . . . . . . .12%

• Tree care services . . . . . . . . . . .11%• Greenhouse and/or

herbaceous grower . . . . . . . . .10%• Landscape, nursery, greenhouse

supply center . . . . . . . . . . . . . .8%• Hardscape supplier . . . . . . . . . . .6%• Manufacturer . . . . . . . . . . . . . . .6%• Equipment sales or rental . . . . . .5%

* Many members indicate more than one specialty

MNLA Member Demographics

Your Minnesota Nursery and Landscape Association Marketing Contacts: Faith Jensen, Sales Representative • 952-934-2891 • [email protected] Pierre, Sales Manager • 763-295-5420 • [email protected]

DISTRIBUTION: Includes landscape contractors and designers; garden centers;nursery and greenhouse growers; irrigation contractors andlawn/garden/tree professionals.

cIRcUlaTION: 2,000

FREQUENcy: Annually, April

DEaDlINES: Covers & Tabs: November 20, 2015Other: February 1, 2016

TRIM SIZE: 8-1/2” x 11” (width x height)

lIvE aREa: 7-1/2” x 10” (width x height)

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Distribution of the 2016 MNLA Directory will again be springtime – when itis needed most! The Directory will continue to be a year-round resource

including a roster of MNLA members and a listing of key industry suppliers.

Advertising RatesOutside Back Cover . . . . . . . . . . . . . . . . $1,375Tabs . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,175Inside Front Cover . . . . . . . . . . . . . . . . . $1,320Opposite Inside Front Cover . . . . . . . . . $1,320Inside Back Cover . . . . . . . . . . . . . . . . . . . $999Full Page . . . . . . . . . . . . . . . . . . . . . . . . . . $775Two-Thirds Page . . . . . . . . . . . . . . . . . . . . $729Half Page . . . . . . . . . . . . . . . . . . . . . . . . . . $679One-Third Page . . . . . . . . . . . . . . . . . . . . $619Quarter Page . . . . . . . . . . . . . . . . . . . . . . . $559Assigned location, add . . . . . . . . . . . . . . . $159

2016 MNLA Member Directory

HIgHly vISIBlE, FOUR cOlORTaB OPTIONS avaIlaBlE:

• Industry Contacts & MNLA Committees• Member Services• Members Plus• Index of Products / Services

Your Minnesota Nursery and Landscape Association Marketing Contacts: Faith Jensen, Sales Representative • 952-934-2891 • [email protected]

Betsy Pierre, Sales Manager • 763-295-5420 • [email protected]

NEW - LARGERSIZE SPECIFICATIONS

width x height

Full Page + Tabs 7-1/2” x 10”Trim size for bleed* 8-1/2” x 11”2/3 page 4-5/8”x10”1/2 Page Horiz. 7-1/2” x 5”1/2 Page Vert. 3-1/2” x 10”1/3 Page Vert. 2-1/4” x 10”1/3 Page Square 4-3/4” x 4-3/4”1/4 -1/2” x 5”

* Bleeds: Bleeds allowed on taband full page ads only. Allow noless than 1/4” for bleed; keep livecopy no less than 1/2” inside trimsize.

See page 5 for visual display of sizes.

MNLA’s official monthly publication. Mailed to approximately

1,200 companies, including landscapecontractors and designers; gardencenters; nursery and greenhouse growers;irrigation contractors andlawn/garden/tree professionals. This isan excellent way to target your addollars directly to your customers.

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The scoop

BONUS ISSUES:

JaNUaRy – Available at theNorthern Green Expo

FEBRUaRy – Double circulation

SEPTEMBER – Double circulation

DEcEMBER – Northern GreenExpo Promo


12x advertisersget an ad at

MNLA.biz for themonths they run

2016 FULL COLOR RATesMNLA Business Members receive a 5% discount on rates.

5% discount for full payment with order.

1 Time 6 Times 12 TimesCenter Spread $1199 $1079 $979Back Cover $1029 $899 $719Inside Front or Back $1029 $899 $719Opposite Inside Front $1029 $899 $719, 7 or 11 $759 $699 $629Full Page $689 $619 $5792/3 Page $619 $559 $4991/2 Page $569 $519 $4691/3 Page $489 $439 $3991/4 Page $419 $379 $33912x advertisers get a comp ad on MNLA.biz for 12 months

Assigned Location $90 $85 $69

Scoop Online $500 $450 $405Hotlink from ad

in Scoop Online $25 $25 $25

Mailing Insert $669

Bonus!

SIZES avaIlaBlESize Dimensions

(width x height)Full Page 7-1/2” x 10”Trim size for bleed* 8-1/2” x 11”

Center Spread 16”x 10”Trim size for bleed* 17” x 11”

2/3 page 4-5/8”x10”1/2 Page Horiz. 7-1/2” x 5”1/2 Page Vert. 3-1/2” x 10”1/3 Page Vert. 2-1/4” x 10”1/3 Page Square 4-3/4” x 4-3/4”1/4 Page 3-1/2” x 5”Scoop Online 300 x 600 pixels

Full Page

1/2 PageHorizontal

1/4Page1/

3 Pa

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1/2

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sCOOp OnlineA link to the e-version of e Scoop is sentmonthly to approximately 3,300 with a29% open rate. Scoop Online advertisersget an ad in the announcement email andon the landing page.

The scoop

Your Minnesota Nursery and Landscape Association Marketing Contacts: Faith Jensen, Sales Representative • 952-934-2891 • [email protected]


* Bleeds: Bleeds allowed on full page ads only. Allow no less than 1/4” for bleed; keep live copy no less than 1/2” inside trim size.

Inserts available: The Scoop is polywrapped and mailed. Insertsare an option for advertisers.

DEaDlINE:The 20th of each month (for the issue approx. 6 weeks ahead)(i.e. Nov. 20 for January issue).

circulation: Approximately 1,200.

ad creation: Call for quote.

1/3 PageSquare

“With the addition of theonline version, 35 people atour company are now readinge Scoop instead of just oneor two.”

– John Mickman, Mickman Brothers, Inc.

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Advertising Options

Deadline25th of the month prior

Monthly Base RateAd appears in rotation throughout entire site.

SIZE (in pixels) Rate230w x 192h $299


Nearly 4,600 industry professionals –employees and owners – receive

MNLA eNews every month.

MNLA eNews

Capture attention during the site’s 63,000+annual visits! Reach the industry

professional on MNLA.biz. Average monthlyvisits = nearly 5,250.

advertisers receive:

• A hot linked image ad (230w x 192hpixel)

• OR a text ad (50 words max.) to appear under “Advertisement”. Text may contain one hotlink.

• Option to include copy in a couponsection at the bottom

cost per month: 1 time-$299 6 times- $289 per month12 times-$269 per month

Distribution date: Around the 15th of each month.

Deadline:10th of the month.

circulation: Approx. 4,600.

Open Rate:Approx. 30%.

FRee! to 12x Scoop advertisers

MNLA.biz

7Your Minnesota Nursery and Landscape Association Marketing Contacts: Faith Jensen, Sales Representative • 952-934-2891 • [email protected]


INDIvIDUalSEMINaR / TOURS /WEBINaR

SPONSORSHIPSaRE avaIlaBlE- call FOROPTIONS

MNLA education

MNLA offers premier seminars, tours and webinars throughout the year.

Opportunities exist to show support and to market via these functions.

Opportunities Include*:

Business Driver$1,499

EducationSupporter

$999

TargetedSeminar / Tour /

WebinarMarketing $999

Logo acknowledgement via signage at all live MNLASeminars/Tours

Logo acknowledgement on all printed MNLASeminar/Tour/Webinar brochures

Logo acknowledgement on all MNLA Seminar/Tour/Webinar registration confirmations (hotlinked)

Logo acknowledgement on pre-roll as attendees enterWebinar

Verbal acknowledgement at all MNLASeminars/Tours/Webinars

Logo acknowledgement in The Scoop on Events Page

Logo acknowledgement with MNLASeminar/Tour/Webinar info at MNLA.biz (hotlinked)

Logo acknowledgement from thank you email to be sentfollowing Webinar experience

Choice of 3 MNLA Seminars/Tours to have either 1) a tabletop display space or 2) a chance to address the attendeesfor a period of 5 minutes (max) **

Choice of 3 MNLA Seminars/Tours to receive oneregistration (for networking/staffing display space -registration will not apply for certification/testing events)

Choice of 3 MNLA Seminars/Tours/Webinars to receive apost attendee mail list for a single post-event mailing

Choice of 3 MNLA Seminars/Tours to distribute onepromotional item to event attendees at eventregistration/check in desk (i.e. brochure, pen, etc.)

*Deadlines apply**When possible

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8 Your Minnesota Nursery and Landscape Association Marketing Contacts: Faith Jensen, Sales Representative • 952-934-2891 • [email protected] Pierre, Sales Manager • 763-295-5420 • [email protected]

Widmer Golf Tournament

The Widmer Golf Tournament is a long-time favorite,fun, fundraising event! Be seen as a leader in theindustry, supporting industry research and education.

Sponsor Deadline: June 20

Sponsors Receive:• Tee box signage or signage at your sponsored event• One free dinner ticket• Recognition in e Scoop following the golf event

The MNLA Shootout Sporting Clays Tournament is a unique and funopportunity to gather with your fellow professionals to raise money forscholarships.

Sponsors Receive:• Recognition in event publicity.• Signage at your sponsored event.• Recognition in e Scoop following the event.

• Hole - $300• Specify Hole - + $100• Golf Cart GPS ad at hole- $75

• Prize for Champion Team - $550• Prize for 2nd Place Team - $450• Prize for Last Place Team - $450• Contest Hole - $450. (Longest Drive,

Closest to Pin, Longest Putt, Hit the Green)

• Beverage Cart - $550• Golf Balls* - $150• Golf Tee Bag* - $150• Dinner ($1,000 exclusive, $300 shared)*Sponsor supplies the item.

Sponsorship Opportunities:

• Event Sponsor - $1,000• Dinner Sponsor - $500• Beverage Sponsor - $250 (limit 2)• Lunch Sponsor - $250 (limit 2)• Prize for Champion Team - $300• Station Sponsorship - $325 (limit 8)

• Game Sponsor - $250 (limit 4)• General Sponsorship - $100• Equipment Demo Sponsor - $250• Featured Raffle Prize - $500• Cash donation for Raffle Prize fund -

$50 minimum

Sponsorship Opportunities:

MNLA shootout

9Your Northern Green Expo Marketing Contacts: Faith Jensen, Sales Representative • 952-934-2891 • [email protected]


Entrance Unit Logo 4 $2,000

Complimentary Registrations (#25) 4 $4,375

Comp MCC parking pass (4 day - Tues.-Fri.) 4 $300

Generously Supported by logo in Expanded Advance Program 4 $1,000

Generously Supported by logo in Onsite Program Booklet 4 $1,000

Generously Supported by Hotlinked logo from NGE.org +App 4 $500

Generously Supported by logo in The Scoop Pre and Post 4 $500

Generously Supported by logo in Clippings 4 $500

Generously Supported by logo in Expo eNews 4 $500

Generously Supported by signage at Expo 4 $1,000

Generously Supported by logo in MNLA Directory 4 $250

Recognition as Keynote Speaker Supporter 4 $899 4 $899

Recognition as Legislative Breakfast Supporter 4 $399 4 $399

Treasure Hunt Participant 4 $299 4 $299

Positioned as Expo Lunch Supporter 4 $499 4 $499

Recognition as Expo Community Center Supporter 4 $399 4 $399

Promotional Piece Distribution from common area 4 $1,000 4 $1,000

Ad in Expanded Advance Program 4 $1,295

Featured Product Showcase Space $249

Ad in Onsite Program 4 $1,195

Ad in all Expo eNews 4 $1,495

Ad in Expo App/NorthernGreenExpo. org 4 $499

Value $15,420 $6,531 $1,697price $7,599 $4,969 $999package savings $7,821 $1,562 $698

IndustryLeader

ValueBenefit ValueBenefit ValueBenefit

Booth TrafficDriver

Industry Supporter

Each year, thousands of green industryprofessionals from across the region cometogether for education and networking. e

Northern Green Expo, hosted by the MinnesotaNursery & Landscape Association and the MinnesotaTurf & Grounds Foundation, is one of the country’stop industry events. 2016 dates – January 13-15Minneapolis Convention Center.

Northern Green expo packages

2016 MarketingPackages/Benefits*

minnesota turf and grounds foundation

MTGF

*Must be an exhibitor to participate in packages or pay an added $899 fee.

10 Your Northern Green Expo Marketing Contacts: Faith Jensen, Sales Representative • 952-934-2891 • [email protected] Pierre, Sales Manager • 763-295-5420 • [email protected]

• Decision-maker (owners, managers, superintendents) ........61%

• Landscape contractor...................19%• Landscape designer......................14%• Hardscape installer ......................14%• Landscape management...............13%• Nursery grower ............................10%• Parks/Recreation/School................9%• Gardening services .........................7%• Irrigation contractor ......................7%• Garden center ................................6%• Golf course ....................................6%

• Sports turf......................................6%• Tree care services ............................5%• Arborist .........................................3%• School grounds ..............................3%• Flower grower ................................2%• Cemetery .......................................1%• Sod grower.....................................1%Many attendees indicate more than one specialty.

expo Lunch$499 sharedJoin in providing ursday’sattendees FREE lunch in the Exhibit Hall. Receive:• Logo on lunch tickets• Logo on table tents• Logo on lunch promotions

Registration$499 shared (max. 6)Everyone needs to register!• Drive traffic to your booth

with a 1/3 page ad in the badgemailing packet. (50-60% ofbadges are mailed in advance)

• Hotlinked recognition fromregistration page atNorthernGreenExpo.org

Keynote speaker$899Play a role in the most well-attendedsession of the Expo.(If interested in making a really big splash –options exist to work with Expomanagement to bring in a Big NameSpeaker! Participation at this levelwill vary depending on speaker fees.)

Marketing Opportunities*(Deadlines apply to opportunities)

expo Community Center$399 shared Sponsor the gathering area where there will be morning coffee and cozy seating.

seminar Handouts - (online)$399 shared (max. 3)Attendees will be asked to download their handouts in advance of the Expo. • Logo on handouts page at

NorthernGreenExpo.org• Full page, color ad in each online

handout

expo Giveaway$359 per sponsor + cost of the itemGet creative with your personalizedgiveaway (lanyards, pens, notebooks etc.)

Legislative Breakfast$399 sharedSupport industry professionals as theyconvene about important greenindustry legislative issues. Includes oneticket to breakfast.

*Must be an exhibitor to participate as a sponsor or pay an added $780 fee.

Who Attends?Average attendance: 6,250


MTGF

11Your Northern Green Expo Marketing Contacts: Faith Jensen, Sales Representative • 952-934-2891 • [email protected]


Charging station$1,299Give your customers a charge!Sponsor’s logo will appear oncharging station and with promotionof the charging station. Stationlocation to be determined. Sponsorhas the option to place one in theirbooth should they wish.

Treasure Hunt Map prize Drawing$299 (max. 15)Be included in the Northern GreenExpo Treasure Hunt! To enterdrawing, Expo attendees will beasked to stop by each treasure huntbooth to get their card initialed.Each stop will have a prizeassociated with it for the drawing.Prize supplied by the Expo –estimated value of prize $100 perstop.

Marketing Opportunities (cont.)*Featured products & Offers

$249Build excitement for an excitingproduct, service or offer – Takeadvantage of a 2’x2’ table top displayspace near event registration to captureattendee’s attention before entering the Expo!

Campfire – Main participant$999 Be involved in this widely successful,main floor presentation element,which was introduced in 2015 and isreturning for 2016. Receive:

• Logo recognition in advancepromotions

• Logo recognition on easelsignage and on screen in area

• Microphone recognition fromarea

• A presentation time slot atCampfire (20 min. presentation/10 min. Q&A). Must submittitle, description and speaker.

• Small promotional item,brochure or flier distributed fromarea (stocked and restocked byparticipant)

Campfire – product pitchparticipant$599For those who are simply interested inhaving a 30 minute demonstrationtime during Expo at the Campfire.(20 min. presentation/10 min.Q&A). Must submit title,description and speaker.

*Must be an exhibitor to participate as a sponsor or pay an added $780 fee.

ONLiNe pACKAGe One ad that runs on the show’ssmartphone and tablet app + on itswebsite. Great visibility on the app’smain navigation screen and on everywebsite page (ads will rotate withother ads).2015 Stats: 950 App ActivationsAverage App Time – 25 min per user100,000+ Page ViewsTiming: Website: Oct. 2015 – Feb. 2016App: Nov. 2015 – Feb. 2016Cost: $499 (100h x 640w – pixels)

eXpO eNeWs e-MAiL BLAsTsEmail updates regarding exhibits,seminars and registration information. Circulation: Approx. 6,200 Average open rate: 30% Four distribution dates: Late-Sept.,mid-Oct., mid-Nov., mid-Dec. and late Dec.Advertisers receive: A hotlinked ad (230w x 192h pixel)and option to include a couponDeadline: 1st of month ofdistributionCost: $299 per run

Northern Green expo Advertising

eXpANDeD ADVANCe pROGRAMA detailed guide to everything Expo. The 2016 ExpandedAdvance Program will be distributed via U.S. mail as well as posted online. Estimated Circulation: 8,000 Timing of Publication: Dec. 2015Ad Options*(full color):Covers (Full) - $1,595(outside, inside, opposite inside)

Center Spread (pull out registration form in front of ad)) - $2,199

Full page – $1,2952/3 page - $9591/2 page horizontal or vertical- $6991/3 page vertical or square – $4991/4 page- $349Preferred, non-cover placement add $99

*See Scoop info, page 5, for ad dimensions

ONsiTe pROGRAM BOOKLeTDrive traffic to your booth! Estimated Circulation: 4,000 Timing of Publication:Onsite at Expo Jan. 2016Dimensions: 6” x 6” (bleed off by ¼”) Live area 5.75”w x 5.75”hCost options (full color):Outside back tile: $1,595 (limited to 1) Full tile: $1,195

Unless otherwise noted-ad deadline 10/15/15

NeW


MTGF

12 Your Northern Green Expo Marketing Contacts: Faith Jensen, Sales Representative • 952-934-2891 • [email protected] Pierre, Sales Manager • 763-295-5420 • [email protected]

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