successful enterprise 2.0 and social mediasuccessful enterprise 2.0 and social media - ross dawson...
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Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007
© 2007 Ross Dawson
Successful Enterprise 2.0
and Social Media
Ross DawsonChairman, Future Exploration NetworkAuthor, Living Networks andDeveloping Knowledge-Based Client Relationships
A portal to an infinite world
Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007
© 2007 Ross Dawson
Anyone can publish on the web
Collaborative documents
Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007
© 2007 Ross Dawson
This is what I think is interesting
The birth of the global brain
Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007
© 2007 Ross Dawson
“Finite players play within boundaries;infinite players play with boundaries”
- James Carse
Web 2.0Framework
Enterprisesocial networks
Collaborativefiltering
Strategy
Power tothe user
Organization= media
Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007
© 2007 Ross Dawson
Web 2.0Framework
Enterprisesocial networks
Collaborativefiltering
Strategy
Power tothe user
Organization= media
Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007
© 2007 Ross Dawson
Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007
© 2007 Ross Dawson
Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007
© 2007 Ross Dawson
Key issues for Enterprise 2.0
How do we gather inputs from people’s behaviors and opinions?
What outcomes (especially in accessing information and knowledge) will be valuable to staff and the organization?
How can activity on individual-level tools (blogs, wikis, virtual worlds) be aggregated to be valuable across the enterprise?
What tools give power and value to users?
Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007
© 2007 Ross Dawson
Web 2.0Framework
Enterprisesocial networks
Collaborativefiltering
Strategy
Power tothe user
Organization= media
User filtered content
Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007
© 2007 Ross Dawson
Collaborative filtering
The shift to social search
Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007
© 2007 Ross Dawson
Web 2.0Framework
Enterprisesocial networks
Collaborativefiltering
Strategy
Power tothe user
Organization= media
Pulling data together
Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007
© 2007 Ross Dawson
Easy recombination of pieces
Work as play
Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007
© 2007 Ross Dawson
Web 2.0Framework
Enterprisesocial networks
Collaborativefiltering
Strategy
Power tothe user
Organization= media
The network organisation
Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007
© 2007 Ross Dawson
Small applications that fit together
Motivation and value in networks
FinancialContribution
OutcomeLearning
CommunityReputationCoolness
FunFairness
Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007
© 2007 Ross Dawson
Key dimensions of social networks
Formal Structure Ad-hocDefined Roles Undefined
Open Scope ClosedVoluntary Participation Mandated
High Liquidity LowExplicit Norms UnclearClear Identity None
Homogenous Expertise Diverse
Successful technology purchasing decisions
Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007
© 2007 Ross Dawson
Web 2.0Framework
Enterprisesocial networks
Collaborativefiltering
Strategy
Power tothe user
Organization= media
The long, long tail
Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007
© 2007 Ross Dawson
Media anywhere
Photo: Noys, Flickr
Towards infinite content
Photo: Goldberg, Flickr
Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007
© 2007 Ross Dawson
e-paper will transform print
Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007
© 2007 Ross Dawson
Web 2.0Framework
Enterprisesocial networks
Collaborativefiltering
Strategy
Power tothe user
Organization= media
Lessons for Enterprise 2.0
It is about the architecture
Capture inputs
Create relevance
Establish guidelines
Enable Do-It-Yourself applications
Experiment! There are no answers yet
Successful Enterprise 2.0 and Social Media - Ross Dawson – KMWorld 2007 – November 7, 2007
© 2007 Ross Dawson
Web 2.0Framework
Enterprisesocial networks
Collaborativefiltering
Strategy
Power tothe user
Organization= media
Online resources
“Dawson has pulled off the nigh-impossible: improved on what was already a terrific book. Even more than before, this is essential reading for professional service firms.”- David Maister, author, Managing the Professional Service Firm
www.rossdawsonblog.comCommentary, free chapters, and downloads at:
“I’m not sure that even Ross Dawson realizes how radical – and how likely – his vision of the future is.”- Seth Godin, author, Purple Cows