successful fundraising strategies - ?· successful fundraising strategies the manila hotel,...
Post on 09-Dec-2018
Embed Size (px)
Amy Lai Zonta Club of Taipei I
ZI Centennial Anniversary Committee
The Manila Hotel, Philippines
13-15 March 2016
It is a great honor and privilege to accept PIP Olivia
Ferrys invitation to be among the speakers.
As the first Asian Inter-district Meeting it will be a
new experience for us. Zontians from different
districts gather in the beautiful city of Manila to tackle
problems common to the districts, exchange notes
and share experiences.
We will learn from each other and enhance our
knowledge from the Zonta international experts.
2. Where are the potential
1.Why do Zontians make
First, lets think why Zontians make contributions?
Let people know how the donation will be used.
Give updates, reports
Zonta International is an international NGO
whose goal is to empower women worldwide
through service and advocacy to improve the
legal, political, educational, health and
professional status of women.
Zonta International has
projects and scholarship
programs to achieve its
goals and objectives.
Programs and projects are implemented by
Zonta International Foundation (ZIF).
ZIF needs more than US$5 million each
biennium for programs and projects to benefit
thousands of women around the world.
Therefore, the USD 5M has to
come from other sources such as
Where can we get the USD 5 million?
Certainly not from membership dues, because
these remittances are for the operating
expenses of ZI and the Foundation.
contributions from districts,
clubs, members and
friends of Zonta International.
Zontians must contribute to the Foundation.
Officers must recognize and explain
Where are the donors?
There are two major sources of
contributing to ZIF
ZIF recommends that club take 1/3 out of the
funds raised and donate to the Foundation.
D21, D10 and D26 are the top leading donors
up to 31 Dec. 2015 in this biennium.
D17 also did a great job, ranked top 10th donor.
While reviewing the ZIF Annual
Report, I found that the total amount
of individual contribution is merely
5.14% of the total contribution in
It increased to 8.69% in 2013-2014.
We have more than 30,000 members
in the world, we can do better.
The observation was depressing, but a
crisis is also a turning point, a big space
for improvement. So, I have begun to focus
fundraising on individual giving since then.
How to find donors or those who are willing
to give a fat check among many members?
According to my experience, it definitely has
something to do with the fundraiser,
especially for individual donors.
1. Fully understand your responsibility of
being a fundraiser.
You must clearly know youre doing this for the women who need our assistance. As long as you are fully aware of your duty, you will not feel awkward or shy to ask someone for donating money.
A fundraiser must equip herself with the following
requirements so that it will be easy to find Zontians
to participate in the fundraising event.
These requirements should also be evaluated and
be taken into consideration for district governor while
appointing District Foundation Ambassador.
2. You must be the first one to give, and the
amount has to display an influential effect.
Members will echo your behavior as they see
your sincerity and leadership, they may even
3. You must keep close interaction
with clubs in your district, build up
a good interpersonal relationship,
more importantly, you have to own a
respectable Zonta popularity.
Although fundraising is not a district
governors primary responsibility, it is
desirable for the governor to take an
active part in any fundraising event,
and provide the maximum support to the
Foundation Ambassador to be more
effective and be successful.
The main concept of fundraising strategy lies
in Many a little makes a Mickle. When you
plan a fundraising event, you need to think of
a slogan for the event, then make it known in
Maintain good relationship
Request to talk to members
Once you meet the members, plus the
recognition and enthusiasm to Zonta
objectives you displayed in front of them,
they will easily respond to your project
and fill out the contribution form on the spot.
Take this opportunity to contact
with members who have more
financial resources and lead them
to make a large amount of
contribution to the Foundation.
Now, Ill give you an example of
my own successful fundraising
As one of the ZIF Board in 2005, we had a
fundraising luncheon project with Area 2 Director
Wu in Taiwan (then D26) to celebrate Zonta Rose
Day, and received great support, so I started to
do club visits to introduce the project, which was
The fundraising luncheon was held on 05 March 2005 with
then President-Elect Olivia Ferry as the honorable guest.
Attendees were very generous. We had rose auction,
club presidents and members came up to the stage to
make individual contributions, which P-E Olivia and I
received on behalf of ZIF.
Zonta Warmth to the World 100% contribution.
Many of my family members,
relatives and friends also took part in
this event to support me by giving an
individual donation to the Foundation.
By March 2006, we had a total
donation of USD 233,000 which was
16.5% more than our target USD
We remitted the entire contribution to
During my visit to ZC of Taichung, I met Ms.
Ruth Chen, owner of a private charity
organization. After presenting the purpose of
the project, she approached me with a check
She said she recognized
and supported Zonta goals.
She admired the enthusiasm of the Zontian
organizer. I was deeply moved by her
generosity and support to Zonta.
Zonta International will celebrate its
centennial in 2019, a once in a
lifetime opportunity for members.
Celebration events will kick off in
the next biennium.
I am honored to be appointed the honorary
member of the committee by Committee Chair
One of the very important event is the
Endowment Campaign, planned by ZI
Centennial Anniversary Endowment Committee
(CAEC in short).
Two ways to provide funds
to the Foundation
a) Through donations to our Program Funds such as o International Service Program (ISP) o Zonta International Strategies to End Violence Against Women (ZISVAW) o Amelia Earhart Fellowship, (AE) Fund, o Jane M. Klausman Women in Business
Scholarship o Young Women in Public Affairs Awards (YWPA) o Rose Fund.
b) Through contributions to the Endowment Fund
An endowment fund is a donation of money or
property to a not-for-profit organization for the
ongoing support of that organization.
The principal amount is kept intact in a bank
and only the investment income is available
for use for a specific purpose.
How does an Endowment Fund enable our organization
to maintain perpetual growth into the future? (1/3)
By using just the interest earned on the funds raised
and keeping the principal intact.
Put another way, the Endowment Fund can become
a potent sustainable vehicle for supporting our
financial commitments to ZIF projects if we are able
to raise enough funds, invest the funds in secure
money market instruments, use only the interest
thus earned from such investment, while keeping
the principal untouched.