Successful Marketing for

Events through Social Media

Gita CiptaNovember 7, 2013

Social Media Facts

42%

36%

16%

6%

How important Social Media as a marketing tool for event organizers?

ImportantVery ImportantLess ImportantNot Important

Explanation….

• Significant part of people’s lives is now spent online• 2 billion online users, meaning a huge potential audience• Social Media offers an engaging two-way communication process • People are likely to show interest in something their friends have recommended • Of the 1000 event organizers we questioned, 72% considered

Social Media to be important or very importantfor event marketing

Facebook Facts

Face

book

Twitter

Xing

You tube

Linke

dInBlogs

My S

pace

84%

61%

47% 44%35% 35%

7%

Which social media channels are most used for promoting events?

2 billion internet users

800 million Facebook users

HOW – The Best Tools and Strategy

Event marketing with a Facebook Fan Page / Facebook Event is suitable for:Small, medium, and large-

scale eventsEvents for which you wish

people to RSVP on FacebookEvents you wish to promote

for free

Explanation …

• Number 1 social network• 2nd most visited website and 2nd largest source

of user traffic to other sites• 800 million active users of which 50% log on

every day• Average user has 230 friends and is connected

to 80 pages, groups and events• 30 billion pieces of content shared each month

Facebook Fan Page – Dial M

Facebook Fan Page - Indika

Facebook Fan Page - Tabuki

Facebook Fan Page - Etuzi

Facebook Fan Page – Butik balon

Build your Network

Ensure popularity

Be Eye-Catching

Use recognizable image and slogan

Keep it fresh

Update regularly with relevant content

Viral Marketing

Encourage fans to comment on your page and share it – it will then appear in their friends’ newsfeeds

Monitor your Popularity

Using Facebook Insight or an external provider such as AllFacebook Stats

Facebook Event

Facebook Event

Be Eye-Catching

Always include a recognizable image

Stay Active

Update regularly and send a reminder in the run up to your event

Viral Marketing

Encourage attendees to comment on, RSVP to and share your event – this will appear in their friends’ newsfeeds

Post-Event Marketing

Get attendees to post on your page after your event

HOW – The Best Tools and Strategy

Event marketing via Facebook Ads suitable for:Medium to large-scale

eventsEvents whose marketing

you are willing to pay forEvents with an external

web-page you wish to promote

Facebook Ads

Create Awareness

Events / Brand

Keep your Ad text short!

Catchy and Relevant

Stand Out

Using images

Monitor your ad campaign

Gain maximum ROI

Use Facebook Social Plug-In

External event web page

A network of marketing Tools

Facebook Ads

Facebook Event Page/

Fan Page

External Event

Website

Why – The Benefits of Facebook Marketing

• Free – interaction for both you and your attendees (with the exception of Facebook Ads)

• Fast – Shares, ‘likes’ and status updates can help you go viral within minutes

• Flexible – Update and adjust any time at no additional cost• Specific – Target your audience (e.g. with Facebook Ads)• Exposure – Reach a huge audience and increase the potential for

qualified leads• Measurable – Track how many people are sharing your event and

measure the generated value• Network Effect – the more people use FB, the more valuable it

becomes to both users and businesses

Prospects – Challenges and Opportunities

• Check into an event – real time marketing – promote your event

• The Loyalty Factors – close and lasting relationship – giving Facebook credit

• Growing Competition – no or little cost by using the right strategy

Thank you