successful web projects

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© Think Network GmbH, München. Alle Rechte vorbehalten Think Network GmbH Rüdesheimer Str. 15 80686 München Telefon: +49.89.55271433 www.ThinkNetwork.com Kontakt 30. Mai. 2010 Successful Web-Projects, Web-Portals or private sites Creating a website with Joomla is as easy as having fun adding your pictures to Flickr or editing and publishing your videos with your Mac. You just do it and it is there. The easy of use the Joomla CMS provides is amazing and for professional web solution developers scary. How often have you already heard the question: "It's so easy even my son can do it and for this you want so much money?". This session is directed to customers as well as web agencies and solution developers and will explain common pitfalls and wrong assumptions while preparing and planing your web based projects. 1

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The presentation talks about the various elements which are required to achieve successful projects for web-customers.

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Page 1: Successful web projects

© Think Network GmbH, München. Alle Rechte vorbehalten

Think Network GmbHRüdesheimer Str. 1580686 München

Telefon: +49.89.55271433www.ThinkNetwork.com

Kontakt

30. Mai. 2010

Successful Web-Projects,Web-Portals or private sites

Creating a website with Joomla is as easy as having fun adding your pictures to Flickr or editing and publishing your videos with your Mac. You just do it and it is there. The easy of use the Joomla CMS provides is amazing and for professional web solution developers scary. How often have you already heard the question: "It's so easy even my son can do it and for this you want so much money?".

This session is directed to customers as well as web agencies and solution developers and will explain common pitfalls and wrong assumptions while preparing and planing your web based projects.

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Page 2: Successful web projects

© Think Network GmbH, München. Alle Rechte vorbehalten30. Mai. 2010

Overview

1. Let‘s start at the beginning

2. CMS Solutions

3. The different roles

4. How to implement

5. Are we done?

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Page 3: Successful web projects

© Think Network GmbH, München. Alle Rechte vorbehalten30. Mai. 2010

CMS Solutions are the key?

! World wide there are more than 1000 different CMS solutions

! Additionally you will find far more individual solutions

! There is a difference between- Enterprise Content Management- Web Content Management

! There are many solutions but which one fits?

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Page 4: Successful web projects

© Think Network GmbH, München. Alle Rechte vorbehalten30. Mai. 2010

Content = Articles, or is this something different?

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Page 5: Successful web projects

© Think Network GmbH, München. Alle Rechte vorbehalten30. Mai. 2010

Content = Articles, or is this something different?

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Page 6: Successful web projects

© Think Network GmbH, München. Alle Rechte vorbehalten30. Mai. 2010

Content = Articles, or is this something different?

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Page 7: Successful web projects

© Think Network GmbH, München. Alle Rechte vorbehalten30. Mai. 2010

Content = Articles, or is this something different?

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Page 8: Successful web projects

© Think Network GmbH, München. Alle Rechte vorbehalten30. Mai. 2010

Content = Articles, or is this something different?

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Page 9: Successful web projects

© Think Network GmbH, München. Alle Rechte vorbehalten30. Mai. 2010

Content = Articles, or is this something different?

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Page 10: Successful web projects

© Think Network GmbH, München. Alle Rechte vorbehalten30. Mai. 2010

What‘s roles and responsibilities within the project?

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Page 11: Successful web projects

© Think Network GmbH, München. Alle Rechte vorbehalten30. Mai. 2010

What‘s roles and responsibilities within the project?

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Idea & Implementation

Page 12: Successful web projects

© Think Network GmbH, München. Alle Rechte vorbehalten30. Mai. 2010

What‘s roles and responsibilities within the project?

5

Idea & Implementation

Articles & Pictures

Page 13: Successful web projects

© Think Network GmbH, München. Alle Rechte vorbehalten30. Mai. 2010

What‘s roles and responsibilities within the project?

5

Idea & Implementation

Articles & Pictures

Editing & Structure

Page 14: Successful web projects

© Think Network GmbH, München. Alle Rechte vorbehalten30. Mai. 2010

What‘s roles and responsibilities within the project?

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Idea & Implementation

Articles & Pictures

Editing & Structure

Workflow & Administration

Page 15: Successful web projects

© Think Network GmbH, München. Alle Rechte vorbehalten30. Mai. 2010

What the CMS can‘t do for you

! Create innovative content! Optimize the integration of media,

structure and people! There is no CMS for all

requirements! Not all CMS are the solution for

your requirements

! CMS solutions are more often than we expect

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Page 16: Successful web projects

© Think Network GmbH, München. Alle Rechte vorbehalten30. Mai. 2010

Implement your websites the easy way

! Don‘t treat your website project differently

! Use the advantages of the technology

! Get it done and visible

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Page 17: Successful web projects

© Think Network GmbH, München. Alle Rechte vorbehalten30. Mai. 2010

Separation between navigation & content

! Use paper and pencil

! Think about your content

!Think about your navigation

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Page 18: Successful web projects

© Think Network GmbH, München. Alle Rechte vorbehalten30. Mai. 2010

Borders in our mind

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Page 19: Successful web projects

© Think Network GmbH, München. Alle Rechte vorbehalten30. Mai. 2010

Borders in our mind

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Page 20: Successful web projects

© Think Network GmbH, München. Alle Rechte vorbehalten30. Mai. 2010

Buzz - Words

! SEO: Search Engine Optimization! Analytics! Usability! UI: User Interface! AdWords! AdSense! Social Marketing! Blogger & Press Relationships

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Quelle: http://seo-dns.com/en/sem/seo/

Page 21: Successful web projects

© Think Network GmbH, München. Alle Rechte vorbehalten30. Mai. 2010

Are we done?

! There must be always one person in charge of the content

! Try to get a consistent layout, image styles and

! Implementing your website will not stop after it is released!

! Your design will become old - your content not

! Pay attention to your users and the people talking about your website

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Page 22: Successful web projects

© Think Network GmbH, München. Alle Rechte vorbehalten30. Mai. 2010

Vielen Dank

Questions?

Answers ...

[email protected]

http://twitter.com/akempkens

https://www.xing.com/profile/Alex_Kempkens

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