sudhir hasbe, senior product manager, microsoft...

Sudhir Hasbe, Senior Product Manager, Microsoft Corp.

Zander Livingston, Director of RFID, American Apparelg , , pp

Colin Masson, Worldwide Director of CRM, ERP and Supply Chain Solution Areas, Microsoft

Gokhan Sarpkaya, Ph.D., Project Leader, Logistics, Continental Automotive Systems US, Inc.

Robert Urwiler, CIO, Vail Resorts

BizTalk RFID in Real WorldBizTalk RFID in Real WorldHelping CompaniesAcross Industry Verticals SucceedHelping CompaniesAcross Industry Verticals SucceedHelping Companies Across Industry Verticals SucceedHelping Companies Across Industry Verticals Succeed

Sudhir HasbeSr. Product Manager

Colin MassonDirector Worldwide ERP and g

Microsoft Corp. Supply Chain SolutionsMicrosoft Corp.

Gokhan Sarpkaya Robert Urwiler

Zander LivingstonDirector of RFIDAmerican ApparelGokhan Sarpkaya

Project Leader LogisticsContinental Automotive

Chief Information OfficerVail Resorts

e ca ppa e

Consider the following …

27 percent consumable food is wasted in US by Restaurants, Consumers and superstores7

42.4Restaurants, Consumers and superstores

million bags were mishandled or delayed in 2007 b h i li i h f 8 billi

4 413

by the airlines with cost of $3.8 billion

% of all orders are either shipped with the it tit d li d l t t 13

10wrong item or quantity or delivered late to the customer

1013 2

1 out of 10 patients is given the wrong medication

E l t il th ft i ti t d t b $ B i 13.2 Employee retail theft is estimated to be $13.2B in the United States

Challenges Facing Businesses

New investments must bring tangible returns

Maximize value from existing

tangible returns and save money

investments

The Microsoft Response

SAVING CUSTOMER’S MONEY

SOFTWARE + SERVICES

PARTNER ECOSYSTEM

LONG TERM APPROACH/MULTI-CORE INNOVATION

We Will Continue To Invest I 4 Pill Of I iIn 4 Pillars Of Innovation

BizTalk:BizTalk:BizTalk:BizTalk:Biz Process MgmtBiz Process Mgmt

Continued Investment in RFID

o Microsoft to Invest $600,000 in research with Georgia Tech

o Data Center Genome – Wireless

o BizTalk Server – RFID Platform

Sensors to reduce cooling cost

Investmentso Microsoft Dynamicso Epicenter & Microsoft Surface

o Retail Experience Center, Home of Future

o Industry vision

Supply Chain MegatrendsSupply Chain Performance

Multi-Enterprise Collaborationp

Sensor Enabled Supply Chains

Demand Driven Supply Chains Supply Demand-Driven Supply Chains

Lean Supply Chains

pp yChain Risk

Demand and Supply

Volatility

Governance Risk and

Compliance

Supply Chain Business Continuity

Low-Cost Country Sourcing

Voice of Customers

and PartnersFlat WorldOperations

Increasing Customer

Knowledge

Shifting Demographics

Supply Chain OutsourcingProduct

Proliferation and

Complexity

Faster Product Cycles

Green Supply Chains

Supply Chain Performance = Business Performance= Business Performance

o Increasing dependency on supply chain performance to drive top and bottom line

o Striving for right tradeoffs to achieve “Profitable Perfect Order” performance

o Supplier performance crucial in symbiotic relationships

o Corporate and supply chain metrics need to be linkedo Real-time Operational Intelligence,

not just historical data for Business Analystso KPI/KPD dashboards need to monitor

all components of “Perfect Order”o Single-Version of Truth

Access to Infoand People

IntegratedCommunications

CollaborativeWork Spaces

Business ProcessManagement

Multi-Enterprise Collaboration

o Lean supply chains and faster source to shelf cycle timeso Lean supply chains and faster source to shelf cycle timeso Product proliferation and channel complexityo Increased outsourcing of manufacturing and logisticso Real-time supplier interactions to deal

with demand volatility and supply shocks

o Portal investment required for internalo Portal investment required for internal and multi-enterprise collaboration

o Real-time supply chain event management and communications

o Require Multi-enterprise business process platformo Supply Chain Execution solutions leapfrog

Planning in importance





Sensory Supply Chains Come of Age

o Compelling RFID business cases beyond ‘Compliance’It l l RFID f t t d d t t io Item level RFID for targeted product categories

o Real-time/Multi-Enterprise driving need for Asset management and tracking

o Software and hardware costs diminishingo Data management key challengeo Data management key challenge

o Wide range of RFID applications for real-timeo Wide range of RFID applications for real-time, multi-enterprise track and trace

o Distributed data management, business applications and BIo Architect for Edge-to-Edge Supply Chain Visibility

with widely supported RFID and Sensor Serviceso Blend traditional instrumentation and barcode with

Mobile and RFID enabled solutionso Add BizApp support for Sensors





Wide Range of Cross-Industry AppsAccess ControlAccess Control

Asset TrackingAsset Tracking

Aerospace and DefenseAerospace and Defense

Auto (non immobilization)Auto (non immobilization)

Animal IDAnimal ID

Asset TrackingAsset Tracking

Commercial ServicesCommercial Services

GovernmentGovernment

Cargo Tracking and SecurityCargo Tracking and Security

gg

Automatic Vehicle Identification (AVI)

Manufacturing (non CPG)Manufacturing (non CPG)

Healthcare/Life SciencesHealthcare/Life Sciences

Cargo Tracking and SecurityCargo Tracking and Security

ID DocumentsID Documents

Manufacturing (non CPG)Manufacturing (non CPG)

Other (including Animal ID)Other (including Animal ID)

TicketingTicketing

POS/Contactless PaymentsPOS/Contactless Payments

Retail InRetail In--StoreStore

Retail CPGRetail CPG

Supply Chain Case/Item/Pallet Transportation and Logistics

ABI Research TaxonomiesABI Research Taxonomies

RFID Software Market TrendsBusiness Process Improvement Business Process Improvement has taken over has taken over from Retail Compliance as #1 driverfrom Retail Compliance as #1 driverClosed Loop Applications Closed Loop Applications integrated to existing integrated to existing enterprise apps are driving ROIenterprise apps are driving ROIenterprise apps are driving ROIenterprise apps are driving ROIKiller Apps haven’t emerged Killer Apps haven’t emerged –– yetyetCrossCross--Industry Apps driving growthIndustry Apps driving growthBeyond Pilots to MultiBeyond Pilots to Multi--Site Deployments Site Deployments –– new new

RFID Software Market has evolved fromRFID Software Market has evolved from

yy p yp yadoption driven by ease of integration, scalabilityadoption driven by ease of integration, scalabilitySoftware innovation has lagged hardware Software innovation has lagged hardware innovationinnovation -- Services 10x Software costServices 10x Software cost

Supply Chain Risk

Demand and Supply

Governance Risk and

ComplianceRFID Software Market has evolved from RFID Software Market has evolved from Middleware/Middleware/EdgewareEdgeware to Apps/Solutionsto Apps/SolutionsMarket Consolidating around RFID Market Consolidating around RFID EcosystemsEcosystems

Voice of Customers

and Partners

pp yVolatility

Fl t W ldIncreasing C t

Compliance

RFID goes Mobile RFID goes Mobile in support of Enterprise 2.0, in support of Enterprise 2.0, Manufacturing 2.0, Security 2.0…Manufacturing 2.0, Security 2.0…

More to RFID than UHF More to RFID than UHF Software support for multi/ Hybrid SensorsSoftware support for multi/ Hybrid Sensors

Flat WorldOperations

Product Proliferation

dFaster

Product

Customer Knowledge

Cloud/S+S emerging for new generation of Open Loop multi-enterprise apps

and Complexity

Product Cycles

Continental AutomotiveContinental Automotive

Gokhan SarpkayaProject Leader LogisticsProject Leader LogisticsContinental Automotive

We Shape the Megatrends in the Automotive Industry

N l 200 l t R&D t d t t t k i 36 t i H d t i H G

Environment InformationSafetyNearly 200 plants, R&D centers and test tracks in 36 countries. Headquarters in Hanover, Germany.

S hi ti t d i f tiC ti f t lI i f t Sophisticated information management in the vehicle. Intelligent mobility.

Interior

Conservation of natural resources. Sustained mobility.

PowertrainInterior

Increase in safety systems in the vehicle.Safe mobility.

Chassis & SafetyInterior

Aff d bl C

InteriorInterior TiresContiTech

InteriorTiresContiTech

Affordable CarsGrowing demand for individual mobility in future markets.

Chassis & Safety Powertrain Interior Tires ContiTech

17/ Gokhan Sarpkaya, Ph.D. © Continental AG

The Big Picture


RFID in Continental Huntsville Plant

Time is money:

• We achieve faster goods receipt process forinbound production material with RFID.

• Directed bulk material putaway with SAPinterface prevents forklift driver to look forempty storage bins.

• Mini-Load AS/RS buy-in without barcode scansaves a lot of barcode scanning time.

W t h t h• We watch over our assets muchbetter: We track more than 80k returnablecontainers real-time.

It h l titi d t• It helps our competitive advantage:We are the first to deploy BizTalk 2006 R2 /BizTalk RFID Framework in automotiveindustry


American ApparelAmerican Apparel

Zander LivingstonDirector of RFIDDirector of RFIDAmerican Apparel

RFID at American ApparelH• How one company

− A vertically-integrated manufacturer, distributor and retailer of cutting edge specialty apparelcutting-edge specialty apparel

• Chose to stop evaluating RFID and start using it across their operations to:operations to:

− Better manage inventory− Increase visibilityIncrease visibility− Enhance the customer shopping experience− Increase sales.

Environment• Closed-loop system

• Made in U S A• Made in U.S.A.

• Quick Inventory turnover

• 26 000+ SKU’• 26,000+ SKU’s

• Boutique sales floor

I t t l b i t i• Inventory management labor intensive

• Young, enthusiastic employees

Pilot Goals• Test RFID capabilities for accuracy,

performance and adaptabilityperformance and adaptability.• Increase visibility thru item level tagging• Effective management of inventory• Effective management of inventory

− Improve accuracy/reliabilityDecrease labor and margin for human error− Decrease labor and margin for human error

− Keep sales floor @ 100%• Keep it simple• Keep it simple

− Low Impact

ResultsCounting inventory using 2 handhelds

− Sales floor2 people 2 hours− 2 people, 2 hours

− Approx. 12,000 items− Validations proved 99+% accuracy

− StockroomStockroom− 2 people 3.5 hours− Approx. 28,000 items− Item counts proved 99% accuracy

1 Year Later• Enterprise system up and running @ 8 Stores

− Source tagging at L.A. factoryIt L l Vi ibilit Shi t− Item-Level Visibility on Shipments

− Santa Monica Store− Immediate sales increase of 15%− Removed over 60 hours of labor/week− Removed over 60 hours of labor/week

• 15% Sales Increase in first 3 months− RFID stores performed 15% better than comparable stores− ROI less than 4 monthsROI less than 4 months

• 16stores in NYC RFID ready• Research more opportunity at factory• Research more opportunity at factory• Future challenges

− Tagging store’s current stock− 700,000+ items in NYC alone,− Store level tagging when receiving transfers

VVaail Resortsil Resorts

Robert UrwilerChief Information OfficerChief Information OfficerVail Resorts

Vail Resorts Easy Scan Program2009 RFID Journal Live

Robert UrwilerChief Information OfficerChief Information Officer

April 27, 2009

Vail Resorts Profile• Mountain Resort Operator - $1.2B FY08 Revenue - NYSE: MTN• Operates 5 of the top 10 most-visited ski resorts in North America • A f 1 2M i ki• Average of 1.2M unique skiers per year• Our Mission: Extraordinary Resorts. Exceptional Experiences

RFID-Based Ski Lift Program

• Easy Scan is a unique Ski Lift Pass solutionSki Lift Pass solution developed by Vail Resorts enabling:− Hands-Free Lift Pass

authentication− Improved fraudImproved fraud

detection capabilities− Better customer

segmentationsegmentation

Handheld Reader Scanning

Handheld Scanning and Authentication at Base Areas

Fixed Reader Tag Presence Detection

Tag Presence Detection at Unique Terrain Lifts

Easy Scan Architecture

BizTalk RFID ServerLift MountedIA33H Rugged Antennas

IF61 SmartReader

Access Service

RPOS Database

Embedded

802.11gWireless

Events Database

Analytics DatabaseSQL R ti

Access ServiceEmbeddedG2XM Tag

CN3 / IP30Handheld Computer

SQL Reporting Service

BizTalk Server 2009BizTalk Server 2009

Sudhir HasbeSr Product ManagerSr. Product ManagerMicrosoft Corp.

BizTalk ServerSBusiness Integration Server

PARTNERSPARTNERSDATADATA

ADAPTABLE ADAPTABLE PROCESSESPROCESSES

INTEGRATE | AUTOMATE | SIMPLIFYAPPLICATIONSAPPLICATIONS

MESSAGESMESSAGES

CONSISTENT CONSISTENT INFORMATIONINFORMATION

OPERATIONAL OPERATIONAL INSIGHTINSIGHT

INTEGRATE | AUTOMATE | SIMPLIFYAPPLICATIONSAPPLICATIONS

EVENTSEVENTS

DEVICESDEVICES

Business Rules EngineB2B

IntegrationsBusiness Activity

Monitoring

INSIGHTINSIGHTDEVICESDEVICES

Reliable Messaging/Orchestration

RFID and Sensor Platform

Line of Business Connectivity

BizTalk Server

V5 BizTalk:V5 BizTalk:V6 BizTalk:V6 BizTalk:

ServerServer

o SOA/ESB

o SOA/ESB o BPM

V1 BizTalk:V1 BizTalk:ServerServer

V2 BizTalk:V2 BizTalk:Server Server 20022002

V3 BizTalk:V3 BizTalk:Server Server 20042004

V4 BizTalk:V4 BizTalk:ServerServer20062006

Server Server 2006 R22006 R2

Server Server 20092009

o RFID Mobile & Std Pack

o SOA/ESB(2.0)

o XML B2Bo EAI (partner

adapters)o Vertical B2B

o BPMo Partner

Adapters

o SOA/ESBo Adapters

in Boxo Host

Integration

o BPMo Extend B2B

(+EDI/AS2)o RFID

Server Server 20002000

20022002 ( )o BPMo Extend B2Bo BAM+o ALM Supporto Updated Swifto Hyper-V supporto SQL Sever

2008 and Windows Server 2008 500

Customer2,000

Customer 4,000C t

7,000 8,500C tCustomer

sCustomer

s Customers Customers Customers

What's new in BizTalk 2009?

o BizTalk goes Mobileo Adapters like SAP,

Oracle e-Business Suite, Mainframe apps

o ALM Support, Better debugging and testing

o Manageability enhancements

o Easier Deployment

o Virtualization Supporto Greater Value for Lower

price

Suite, Mainframe appso New Standards Support

o Easier Deployment

o Complete solution – Benefits of an entire Application Platformo Support for Windows Server 2008, SQL Server 2008, Visual Studio 2008,

Windows Mobile 6.0

What new for RFID Customers?

o Windows Mobile and CEo Store and Forward support

o EPCIS to generate events for cross organization collaboration

o TDT/TDS to leverage industry tag standardsstandards

o LLRP to broaden device connectivityo WS.Discovery for device discovery

o Improved device experience with key hardware partners

o True Plug and Play

BizTalk RFID - BenefitsENTERPRISE

MANAGEABILITYRICH

DEVELOPMENTPLATFORM

MOBILITYRICH INTEGRATION CAPABILITY

o “Plug & Play”

o Manage and Monitor Devices

o UHF, HF, LF, Active RTLS

o .NET Based SDK

o Extendible Driver(DSPI) Model to Support Varied Devices

o .NET Based SDK

o Extend Platform Capabilities

o Build Rich RFID Enabled Applications

o Out of Box Event Handlers SQL, BRE, Web Services

o Integrates with BizTalk® ServerActive, RTLS,

NFC and Sensor Devices

o Real Time Failover

o Integrates System

Devices

o Extend Platform Capabilities

o Build Rich RFID Enabled Applications

Enabled Applications

o Store & Forward

o Windows Mobile & Windows CE

BizTalk® Server to Leverage

o 25+ Adapters

o BPM, EDI, EAI Capabilityg y

Center Operations Manager

o SOA Platform

IT Operations IT Operations IT OperationsSystemIT Operations Managers

IT Operations Managers

IT Operations Managers

System Integrators

Microsoft + Partners @ RFID Journal Live 2009(Booth 614)100+ Partners Worldwide

Giveaways @ boothGiveaways @ booth