Suggestions for Newsletters

That Get Results

Suggestions for Newsletters

That Get Results

R. Steven Norman IIICommunication Department

Southern Union Conference of Seventh-day Adventists

R. Steven Norman IIICommunication Department

Southern Union Conference of Seventh-day Adventists

A Quick Guide for Publishing DirectorsA Quick Guide for Publishing Directors

Hire some free helpHire some free help

•Rudyard Kipling's “Six Honest Men”I KEEP six honest serving-men

(They taught me all I knew);

Their names are What and Why and When 

 And How and Where and Who.

I send them over land and sea,

 I send them east and west;

But after they have worked for me,

 I give them all a rest.

•Rudyard Kipling's “Six Honest Men”I KEEP six honest serving-men

(They taught me all I knew);

Their names are What and Why and When 

 And How and Where and Who.

I send them over land and sea,

 I send them east and west;

But after they have worked for me,

 I give them all a rest.

Who are your audiences?Who are your audiences?

•LE’s?

•Prospective LE’s?

•Administrators?

•Who else?

•LE’s?

•Prospective LE’s?

•Administrators?

•Who else?

Who is the editor? What is editor’s role?Who is the editor?

What is editor’s role?

•Plan content

•Determine goals

•Work with writers

•Write headlines

•Oversee budget, production schedule, etc.

•Plan content

•Determine goals

•Work with writers

•Write headlines

•Oversee budget, production schedule, etc.

How do you plan content?

How do you plan content?

Jan Feb Mar Apr

Feature

News

Calendar

How to keep readers reading

How to keep readers reading

•Content should drive your mission, by keeping it visible, and inspiring readers to get involved.

•Keep content relevant. Omit needless fillers.

•People like to read about themselves. Include their names, faces, places, and accomplishments.

•Keep content fresh.

•Content should drive your mission, by keeping it visible, and inspiring readers to get involved.

•Keep content relevant. Omit needless fillers.

•People like to read about themselves. Include their names, faces, places, and accomplishments.

•Keep content fresh.

What is a headline? What is a headline?

•There are titles and headlines

•Headlines contain a verb

•Title: LE Sales Report

•Headline: LE’s Sales Increase

•There are titles and headlines

•Headlines contain a verb

•Title: LE Sales Report

•Headline: LE’s Sales Increase

What are the expectations?What are the expectations?

•What do you expect from your newsletter?

•What do your readers expect from your newsletter?

•What do you expect from your newsletter?

•What do your readers expect from your newsletter?

Newsletter design tips that work

Newsletter design tips that work

•Design is the handmaiden of the message. Use it to clearly communicate message.

•Select typeface size with age of average reader in mind.

•Use pictures rather than clipart.

•Include adequate white space.

•Design is the handmaiden of the message. Use it to clearly communicate message.

•Select typeface size with age of average reader in mind.

•Use pictures rather than clipart.

•Include adequate white space.

Where can I find?Where can I find?

•Free pictures: Google free stock images.

•Books on newsletters: Amazon.com

•Design information: Google "newsletter design tips."

•Free fonts: dafont.com

•Free pictures: Google free stock images.

•Books on newsletters: Amazon.com

•Design information: Google "newsletter design tips."

•Free fonts: dafont.com