Summary of German Ministry 14Climate Change SMS Polls & Research Call Sets Questions, Demographics,Feedback & Learnings

Dec 2014

Introduction • 13 ‘Minibuzz talks climate change’ programs aired on

Bukedde TV1• 13x SMS polls conducted on 13x German Ministry shows

receiving 11,142 votes.• 13x Research call backs made with 1300 randomly selected

Minibuzz viewers of Gr climate change shows• 1x Research call back made to 400 randomly selected

Minibuzz viewers after all 13 shows had aired• Selection of research participants was made using an

electronic randomizer from lists of phone numbers of persons who watched and voted on the show

• Research call backs made: Between June - December 2014 • Data entered using File Maker, exported to MS Excel for

analysis which was also partly done using SPSS

2014 Topic discussions covered on shows

Show Topic Discussion Date of Airing

Show 1How communities are affected by flooding, like the Nyamwamba river flooding 24-Jun-14

Show 2 Affects of global warming shown in the Rwenzori Region with Coffee growers? 9-Jul-14

Show 3 Deforestation in Mubende 15-Jul-14

Show 4How are YOU affected by climate change (health, food security, agriculture production) - Mubende 16-Jul-14

Show 5What do you know about climate change? (Diplomatic Day of Climate Change) 9-Sep-14

Show 6 How depletion of fish stocks in Uganda’s lakes is impacting communities 15-Sep-14

2014 Topic discussions covered on shows Poll Question Date of Airing

Show 7 Is pollution and water processing on Lake Victoria impacting the livelihoods of it’s residents? 17-Sep-14

Show 8 How can we address the problem of charcoal burning and tree cutting? 22-Sep-14

Show 9 Why is northern Uganda so affected by Climate Change? 26-Sep-14

Show 10How are communities adapting to changes in climate - Kapchorwa? 27-Oct-14

Show 11What is the impact of high populations on the environment - Kapchorwa? 30-Oct-14

Show 12 How do communities need to adapt to climate change - Karamoja? 24-Nov-14

Show 13 How do youth in communities need to adapt to climate change - Karamoja? 17-Dec-14

13x Minibuzz Facebook Interactions onGerman Ministry Show Posts

• Total number of people the posts directly reached/were viewed by: 84,793

• Total number of likes, comments, shares (interactions): 1,216

OVERALL SMS POLL DEMOGRAPHICS & SUMMARY

2014 SMS Poll Questions on ShowsPoll Question Date of Airing

Poll 1 Why do rivers like the Nyamwamba river flood? 24-Jun-14

Poll 2 Do you think the climate in Uganda has changed in the past 5 9-Jul-14

Poll 3 Why are trees and vegetation important for controlling changes in weather, climate? 15-Jul-14

Poll 4 Is government doing enough to help your community adapt to changes in weather, climate? 16-Jul-14

Poll 5 What do you think is causing the biggest change to the climate/weather in Uganda? 9-Sep-14

Poll 6 What do you think is causing the depletion of fish stocks in Uganda's lakes? 15-Sep-14

Poll 7 Who is causing most of the pollution on Lake Victoria? 17-Sep-14

Poll 8 What is the biggest problem with using charcoal in Uganda? 22-Sep-14

Poll 9 What is the biggest risk for Ugandans caused by changes in our weather/ climate? 26-Sep-14

Poll 10 Are people in your community making changes to adapt to climate change? 27-Oct-14

Poll 11 Are increasing population sizes in mountain areas making climate change worse? 30-Oct-14

Poll 12 Who needs to adapt the most to changes in climate? 24-Nov-14

Poll 13 What's the best way to educate youth about protecting the environment? 17-Dec-14

Total votes received per poll

Votes0

200

400

600

800

1000

1200

1400

1600

1800

1096

807 816

698

1186

567

1649

489

763714

568

828

1038

Poll 1 Poll 2 Poll 3 Poll 4 Poll 5 Poll 6 Poll 7Poll 8 Poll 9 Poll 10 Poll 11 Poll 12 Poll 13

11219 votes were

received in Total

Meeting our Project Objective:

The political dialogue on climate change in Uganda is enforced

Indicator 1: A minimum of 5,200 SMS votes from 13 SMS polls conducted on 13 'Minibuzz Talks Climate

Change' television shows have been received.

Indicator 1 Achieved: We received 11,219 SMS votes from the 13 SMS polls conducted on 13 ‘Minibuzz Talks Climate Change’ television shows, showing high levels

of viewer engagement on the issue.

Voters who Participated in Multiple Polls

Answered 1 poll

Answered 2 polls

Answered 3 polls

Answered 4 polls

Answered 5 polls

Answered 6 polls

Answered 7 polls

Answered 8 polls

Answered 9 polls

Answered 10 polls

Answered 11 polls

Answered 12 polls

Answered 13 polls

0 1000200030004000500060007000

6558

1201

322

139

64

29

15

6

2

0

0

0

0

Number of Voters

Voters who joined the Fan base

Did Not Join Fanbase; 3468;

42%Registered to Join Fanbase; 4868;

58%

Voters who participated

8336

vot

ers pa

rticip

ated

in to

tal

Repeat Voters per Poll

poll 1 poll 2 poll 3 poll 4 poll 5 poll 6 poll 7 poll 8 poll 9 poll 10 poll 11 poll 12 poll 130

200

400

600

800

1000

1200

1400

1096

651585

381

1027

426

1219

266

444503

315

726 697

0

156231

317

159 141

430

223

319

211253

102

269

First time voters Repeat Voters

Polls

Vote

rs

Age Segmentation Gender Segmentation

Female; 2128; 44%

Male; 1656; 34%

Undisclosed; 1084; 22%

Voters who registered

4868 voters registered to Join the Fan base in Total

18 and Under; 616; 13%

19-25; 2138; 44%

26-30; 560; 12%

31-35; 197; 4%

above35; 273; 6%

undisclosed; 1084; 22%

Segmentation by Location

CENTRAL; 2977; 61%

EASTERN; 162; 3%NORTHERN; 6; 0%

UNKNOWN; 1552; 32%

WESTERN; 171; 4%

Segmentation by Location

BUIKWE

BUKOMANSIM

BI

BUTAMBALA

GOMBA

KALANGALA

KALUNGU

KAMPALA

KAYUNGA

KIBOGA

LUW

EERO

LWENGO

LYANTONDE

MASA

KA

MITYANA

MPIG

I

MUBENDE

MUKONO

NAKASEKE

NAKASONGOLA

RAKAI

SSEM

BABULE

WAKISO

0

200

400

600

800

1000

1200

1400

1600

DISTRICT PERFORMANCE: CENTRAL REGION

Segmentation by Location

BUDUDA

BUGIRI

BUKEDEA

BULAM

BULI

BUSIA

IGANGA

JINJA

KABERAMAID

O

KALIRO

KAMULI

KIBUKULU

UKA

MANAFW

A

MAYUGE

MBALE

NAMUTUM

BA

PALLISA

SIRONKO

SOROTI

TORORO0

10

20

30

40

50

60

DISTRICT PERFORMANCE: EASTERN REGION

Segmentation by Location

BULIISA

BUNDIBUGYO

BUSHENYI

HOIMA

IBANDA

ISINGIRO

KABALE

KABAROLE

KAMW

ENGE

KANUNGU

KASESE

KIBAALE

KIRUHURA

KISORO

KYENJOJO

MASIN

DI

MBARARA

MITOOM

A

NTUNGAMO

RUBIRIZI

RUKUNGIRI

SHEEM

A0

5

10

15

20

25

30

35

DISTRICT PERFORMANCE: WESTERN REGION

Segmentation by Location

ARUA GULU KOTIDO LIRA0

0.5

1

1.5

2

2.5

DISTRICT PERFORMANCE: NORTHERN REGION

OVERALL SMS POLL RESULTS & RELATED RESEARCH CALL FEEDBACK

SMS Poll Results for 24th June Show – Nearly ¼ viewers who voted believed in the beginning

that flooding in the area is caused by nature.

SMS Poll Results for 9th July Show –119 viewers who voted weren’t sure if the climate was

changing.

SMS Poll Results for 15th July Show – Viewers learnt in the show and responded evenly on

benefit of trees.

15th July Research Call respondents feedback on the benefits from tree planting/ plantations, correlates with show learnings:

Control pollution

Cover earth surface

Source of fuel

Source of medicine/ herbs

Control soil erosion

Oxygen making/recycling

Source of food/fruits

Providing shade

Reduce drought

Produce fresh air/cool temperatures

Rain formation

Act as wind breaks

0 5 10 15 20 25 30 35 40

1

1

2

2

2

2

3

3

6

12

31

35

Benefits from tree planting/plantations (n=100)

Likely actions to be taken by 15th July Research call participants.

Planting trees is the main activity to help reduce climate/weather change. 77% of participants expressed this view.

Not to destroy swamps

Adapting improved agricultural practices

Stop deforestation

Use solar energy

Adapting fuel efficient energies for cooking

Plant trees

0 10 20 30 40 50 60 70 80 90

1

2

3

8

9

77

What can the community do to help reduce climate changes, weather? (n=100)

SMS Poll Results for 16th July Show –Nearly 60% of voters believe government isn’t doing enough

to help communities adapt

16th July Research Call Participants told us what local/government should be doing to help communities adapt to changes in climate/weather.

If someone cuts a tree, should be compelled to plant 2

Help people adapt to climate change

Introduce new technologies for agric

Encourage/help them plant trees

Adapting appropriate agric practices

Enact strict laws against deforestation

0 10 20 30 40 50 60 70

1

1

7

9

20

62

What things should local/government be doing to help communities adapt to changes in climate/weather? n=100

16th July Research Participants also provided the following on where individuals can get information…

Through weather stations

Through district structures

Door to door sensitization

Mass sensitization/seminars

TV

Newspapers

Radio

Through local leaders

Through National Environment Management Authorities

Media (in general)

0 5 10 15 20 25 30

2.5

3.7

3.7

3.7

6.2

6.2

9.9

11.1

24.6

28.4

Where can people get information about climate/weather change in their local community? n=81

SMS Poll Results for 9th Sept Show –Majority of viewers responded deforestation as hoped for after

several shows already aired discussing the issue.

SMS Poll Results for 15th Sept Show- Participants were sensitized on the issue through this poll

and show, we believe pollution would have scored very low had the poll been conducted pre-airing of show.

15th Sept Research Call Participants had the following feedback on decline of fish stocks, in correlation with discussion on the mini bus.

Drawing immature/young fish

Use of illegal gear

Water contamination due to pollutants

Poor fishing methods/practices

High number of unregulated fishermen

Increasing demand for fish (Growing population/growing export market)

Low oxygen levels I water - fish can't flourish

Low water levels that discourage fish breeding

Increased smuggling of fish

0 5 10 15 20 25 30 35 40

35

13

12

10

10

7

6

5

2

Why do you think fish stocks are declining in Uganda’s lakes? (n=100)

What 15th September research call participants say fishing communities can do to adapt to climate change, in line with discussions that have been conducted on the bus on this issue.

Engaging in other income generating activities like farming, agriculture

Adapt best fishing practices

Start fish farming

0 10 20 30 40 50 60 70

65

22

13

What can fishing communities do to help adapt to changes in climate, weather? (n=100)

SMS Poll Results for 17th Sept Show – Poll successfully captured high viewer interest discussing both human

and industry related aspects of pollution on the show.

SMS Poll Results for 22nd Sept Show – Participants were sensitized during the show and responded accordingly in poll that deforestation is the greatest issue related to charcoal

use.

22nd Sept Research Call Participants provided the following feedback on what can be done to encourage Ugandans to use alternative sources of energy…

Reducing on prices of alternatives

Advise/sensitize on alternatives available

Enact stricts laws against deforestation

Increasing price of charcoal to make it prohibitive

Prohibit tree cutting

Sensitize on dangers of tree cutting

Heavily tax/penalize charcoal dealers

0 5 10 15 20 25 30 35

29

24

24

9

7

4

3

How to encourage Ugandans on alternatives to charcoal (n=93)

SMS Poll Results for 26th Sept Show – Viewers learnt in the show about health, water and food

issues related to climate change – poll reflects this understanding.

Poorer soils

Water sources are drying up

Extreme conditions (Windy, floods)

Longer dery seasons

Hunger/food shortage

Poor harvests/crop failure

0 10 20 30 40 50 60 70

4

6

9

11

12

58

How climate change is affecting people in community? (n=100)

9th July Research Call Participants on how climate change is affecting people in their communities shows, impact on and balance between health, water and food shortage not as clear until 26th Sept Show.

24th June Research Call Participants said Government & NFA can help the most to help stop or reduce deforestation. It appears they believe Government needs to do more on this issue.

Police

Other government agencies

National Environmental Management Authority (NEMA)

Ministry of Environment

Local leaders (Community/Political)

Local Ugandans (Community members)

Government/National Forestry Authority

0 5 10 15 20 25 30 35 40 45

1

1

5

9

10

35

39

Who is in the best position to help stop or reduce cutting down trees and burning crops? (n=100)

SMS Poll Results for 27th Oct Show – This response correlates to individual responses in research

call backs on action.

9th Sept Research Call Participants tell us what individuals can do to adapt to climate change, in line with discussions that were conducted on the bus on this issue.

Water harvest/storage

Food storage

Tree planting

Use fertilizers

Plant drought resistant crops

Adopting new farming methods

Conserve environment (Waste management)

Irrigation

0 5 10 15 20 25 30 35

29

18

15

14

12

7

3

2

What can you personally do to adapt to climate/weather changes? (n=100)

SMS Poll Results for 30th Oct Show – Show helped viewers understand that population size has an

impact on climate change, poll reflects this learning.

30th Oct Research Participants provided the following feedback on how population growth affects climate change and people in the community.

Clearing forests to get land for settlements

Trees cut down reduce rain formation

Diminishing water resources

Settling in swampy places affects environment (Too much pressure on land)

Increasing demand for energy sources (firewood/charcoal) lead to degradation

Degraded land having low crop yield leads to famine/starvation (Reduced soil fertility)

0 5 10 15 20 25 30 35

32

24

17

12

9

6

How is population growth affecting climate change and people in your community? (n=100)

SMS Poll Results for 15th Dec Show – Majority of viewers see this as a farmers issue, but nearly ¼ also reported citizens and a smaller number Government.

Have more reliable info on weather

Adapt new technologies

Plant trees around farms to act as wind breakers

Use drought resistant varieties

Use fertilizers/ maintain soil fertility

Adapt irrigation practices

Adapt improved farming methods

0 5 10 15 20 25 30 35

2

2

5

17

20

21

33

What can farmers do to help adapt to climate/weather changes? (n=100)

15th July Research Call Participants responded the following on what farmers can do to adapt based on learnings from the related show.

26th Sept Research Participants provided this feedback on what their communities are doing to prepare for extreme weather. In previous call backs, participants have pointed out tree planting, adapting appropriate agricultural practices, water harvesting & storage and food storage as preparation measures.

Using drought resistant crops varieties

Setting up granaries to store food/food security

Adapting (simple) irrigation methods

Set up water saving and storage facilities

Planting trees to act as windbreaks/for rain formation

0 5 10 15 20 25 30 35 40

34

25

17

14

10

What is your community doing to prepare for extreme weather?

SMS Poll Results for 17th Dec Show – Most votes went to TV and Radio, but family discussions and also NGO activity were noted as

important.

17th Dec participants on encouraging youth to protect the environment & 24th Nov participants on all people.

Highlight benefits of tree planting

Highlight benefits of energy efficient technologies

Highlight benefits of water harvesting

Adapt appropriate agricultural practices like irrigation

Apprehend illegal charcoal dealers

Enact strict laws against deforestation

Increase price of charcoal

0 1020304050607080

71

17

4

4

2

1

1

What is the best way to en-courage/incentivize youth to

protect the environment? (n=100)

Highight benefits of tree planting

Use energy saving stoves

Highlight benefits of water harvesting

Adapt appropriate agricultural practices like irrigation

Sensitize on dangers of climate change

Enact strict laws against deforestation

Highlight benefits of solar energy

Impose high taxes on charcoal

Reduce on prices on other energy sources

Apprehend illegal charcoal dealers

0 10 20 30 40 50 60 70

60

17

8

5

3

2

2

1

1

1

What is the best way to encourage/incentivize people to protect the en-

vironment?(n=100) (Previous show)

OVERALL RESEARCH CALL DEMOGRAPHICS SUMMARY

Meeting our Project Objective: The political dialogue on climate

change in Uganda is enforced

Indicator 2: Feedback and data from 1,300 viewers of 13 'Minibuzz Talks Climate Change' television shows

have been collected and analysed.

Indicator 2 Achieved: We gathered and analyzed feedback and data from 1,700 viewers of 13 ‘Minibuzz Talks Climate Change’ television shows in 13 individual

reports and 1 end of contract report – (cumulative summary of all reports provided separately).

Age of research respondents (randomly selected from those who SMS voted & registered) for final 400 research call set and all previous 13 research call sets.

15 - 24yrs

25 - 34yrs

35 - 44yrs

45 - 54yrs

55 - 64yrs

0 10 20 30 40 50 60

52.3

31.3

11.8

3.8

0.8

Age of respondents (n=400)

15-24yrs

25-34yrs

35-44yrs

45-54yrs

55-64yrs

65yrs+

0.0 10.0 20.0 30.0 40.0 50.0 60.0

52.2

39.2

5.7

1.8

0.8

0.1

Age of respondents [For all climate change shows (13)]

Gender of respondents for final research call set and original 13 individual show research call sets.

Female57%

Male43%

Gender of respondents (n=400)

Male52%Female

48%

Gender of respondents [For all climate change shows (13)]

Where participants came from - 13 individual research call sets.

Kampala55%Wakiso

27%

Mukono6%

Masaka3%

Jinja3%

Mpigi1% Iganga

1%

Luwero1% Mbarara

1% Tororo1%

Top participant districts for climate change shows (13 shows)

Participants have come from a total of 40 districts - 13 research call sets.

District n %Kampala 672 51.7Wakiso 335 25.8Mukono 75 5.8Masaka 42 3.2Jinja 32 2.5Mpigi 18 1.4Iganga 16 1.2Luwero 16 1.2Mbarara 12 0.9Tororo 10 0.8Mbale 7 0.5Busia 6 0.5Kayunga 6 0.5Mityana 6 0.5Mubende 6 0.5Buikwe 4 0.3Kabarole 4 0.3Kamuli 3 0.2Kasese 3 0.2Ntungamo 3 0.2

District n %Bushenyi 2 0.1Hoima 2 0.1Kalangala 2 0.1Kiruhura 2 0.1Budaka 1 0.08Bulambuli 1 0.08Gomba 1 0.08Ibanda 1 0.08Isingiro 1 0.08Kapchorwa 1 0.08Kibaale 1 0.08Kiboga 1 0.08Lira 1 0.08Lwengo 1 0.08Nakaseke 1 0.08Namayingo 1 0.08Pallisa 1 0.08Pader 1 0.08Rakai 1 0.08Sironko 1 0.08

Marital status of participants in final call set and 13 individual research call sets.

Divorce/separated

Married

Other

Single

0.0 10.0 20.0 30.0 40.0 50.0 60.0

1

45.8

0.4

52.8

Marital status (n=400)

Married

Single

Divorced/Separated

Widowed

Other

Not indicated

34.9

64.2

0.3

0.0

0.2

0.5

Marital status [For all climate change shows (13)]

Education level of participants in final call set and 13 individual research call sets.

Other

Primary

Secondary

University/Tertiary

0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0

1

4.3

58.4

36.3

Education level (n=400)

Primary

Secondary

University/Tertiary

Other

0.0 20.0 40.0 60.0

1.6

54.4

43.4

0.6

Education level [For all climate change shows (13)]

Occupations of participants - 13 individual call sets.Occupation Number

accounting assistant 1

baby sitter 1

branch manager 1

builder 4

boda boda rider 1

business 57

carpenter 1

cashier 1

casual labourer 1

catering 2

civil servant 1

cleaner 1

company coordinator 1

custodian 1

data entrant 1

Occupation Number

social worker (children) 1

driver 6

dry cleaners 1

electrician 4

farmer 7

florist 1

hairdresser 3

health worker 2

housemaid 2

housewife 35

marketeer 3

mechanic 3

midwife 1

mobile money agent 1

nurse/nursing assistant 8

Occupations of participants cont’d.Occupation Number

office assistant 2

office clerk 1

operations manager 1

operator 2

shop owner 1

plumber 1

pump attendant 1

receptionist 2

retired 1

sales agent 2

saloonist 2

secretary 2

security guard 1

self employed 2

shop attendant 5

Occupation Number

small business operator 4

soldier 1

store keeper 1

student 120

supplier 1

tailor 4

taxi driver 1

teacher 20

technician 1

tour guide 1

unemployed 62

work in a company 2

hotel worker 1

restaurant worker 1

cosmetician 1

RESEARCH CALL RESPONDENT SUMMARY FEEDBACK ON MINIBUZZ SHOWS

(All individual show research calls feedback in separate report)

Climate change shows remembered by participants of final research call set.

Nyamwamba River Floods ‘Minibuzz Talks Climate Change Show

Global warming in Rwenzoris’ with coffee growers

Deforestation

How climate change is affecting you in Mubende

What do you know about climate change? (Diplomatic Day of climate change)

Impact of holistic approach on fishing communities

Impact of degradation of the environment on livelihoods

Tree Cutting and Charcoal: How can we address the problem?

Why is Northern Uganda so affected by climate change?

How are communities adapting to climate change?

Increasing population sizes and their affect on climate change

Adaptation Karamoja Show

Youth Adaptation Show

9th

J

ul16

th

Jul

15th

Sep

22nd

Sep

t27

th O

ct

24th

Nov

0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0

14.2% (57)

9.5% (38)

6.5% (26)

7.2% (29)

24.0% (96)

5.2% (21)

15.5% (62)

6.0% (24)

6.7% (27)

14.2% (57)

10.5% (42)

33.0% (132)

2.5% (10)

Shows recall(Total number of mentions = 622)

%

The most interesting things learnt/heard when watching climate change shows – final research call set.

Importance/advantages of trees/tree planting

The need to conserve/preserve/protect the environment

Dangers/effects of deforestation

How to adapt to climate change

Stopping cutting down trees/avoid deforestation

Encouraging people to protect environment

Effects/dangers of climate change

Use of solar energy/biogas

Proper waste disposal

Climate change can be controlled

Effects of global warming

Environmental conservation/preservation

Environmental degradation

Causes of climate change

Effects of climate change on farmers/agriculture

Effects on human activities on environment

Effects of environmental degradation

How to sensitize others

Pollution and its effects on climate change

Abandoning use of charcoal

Effects of bush burning

Effects of charcoal burning

Effects of wetland reclamation

Regulating charcoal burning

0 5 10 15 20 25

2112

88

65

333333333

2222

11111

Most interesting thing you learnt/heard about when watching climate change shows? (400)

Likelihood of people talking about issues heard and seen on Minibuzz feedback – final research call set.

Not sure 4% No

24%

Yes72%

Do you think people are more likely to talk about issues once they have seen and heard discussed on Minibuzz shows?

(n=400)

Talking about climate change issue after the shows - final research call set.

No44%(178

)Yes

56%(222

)

Since watching these Climate Change shows have you talked about issues on

the shows? (n=400)

A month ago

2 months ago

2 weeks ago

A week ago

More than 2 months ago

Yesterday

0 5 10 15 20 25 30 35

31

25

18

17

8

1

When did you talk about climate change issues? (n=222)

Where did you discuss the issue after the show- all 13 individual research call sets.

Home

Other

School

Work place

0 10 20 30 40 50 60 70 80 90 100

87

6

4

3

Where did you discuss? (n=222)

School

Home

Work place

Vehicle

Other

0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0

9.0

80.5

8.2

0.2

2.2

Where did you discuss the issue? [For all climate change shows (13)]

Likely action after watching shows versus those unlikely to take any action - final research call set and all 13 individual call sets.

Yes 60%(239)

No 40%(161)

Action taken vs non action (n=400)

Yes76%

No24%

Likely action vs unlikely [For all climate change shows (13)]

Things people have done differently or actions taken since watching show – final research call set.

Planting trees

Sensitizing others on climate change/environmental issues

Use solar energy

Using biogas

Abandoning charcoal use

Reducing charcoal use

More responsible waste disposal

Adapting appropriate farming methods

Recycling waste

Stopped cutting trees

Using gas for cooking

Adapting to climate change

0 5 10 15 20 25 30 35

32%

24%

13%

7%

6%

6%

5%

2%

2%

1%

1%

1%

Things done differently or actions taken since watching climate change shows (n=239)

How Minibuzz has influenced the way people think about issues – final research call set.

People are learning a lot

Opinion change has occurred from people sensitizing others

People have taken more action into tree planting

People are generally thinking of adapting to climate change

People are using less charcoal

People are using more biogas

People are into more responsible waste disposal

People are using more solar energy

People are recycling more wastes

People are talking about issues discussed

People are replacing a cut tree with two

People are abandoning wetlands

0 5 10 15 20 25

23%

18%

12%

11%

9%

7%

6%

5%

4%

2%

2%

1%

The impact of Minibuzz (n=84)

Impact of Minibuzz. Feedback has been inconsistent on this issue versus high consistency from people on ‘likely to discuss the issue’ and ‘likely to take action’. Reported results were high for all shows EXCEPT for Karamoja & Moroto shows, and the charcoal and water degradation shows, where results were very low. (Interestingly each of these show received high levels of recall).

Yes46.2%

No43.4%

Maybe 10.3%

Does Minibuzz influence the way people think about issues raised on the shows?

[For climate change shows with this question (9)]

Different results on 9 shows asking ‘Does Minibuzz influence the way people think?’

The other climate change shows result

Yes71%

No25%

Maybe 4%

Does Minibuzz influence the way people think about issues raised on

the shows? [For the other climate change shows]

Karamoja, water degradation & charcoal show result

Yes16%

No66%

Maybe 19%

Does Minibuzz influence the way people think about issues raised on

the shows? [For 2x Karamoja, 1x water degrada-

tion & 1x charcoal show only)

Interpreting ‘Minibuzz influences’ score in Karamoja Moroto, & charcoal & water degradation shows

• Due to the show being produced in Karamoja, participants responded based on their perceptions of Karamojans thinking, rather than on people in their own communities thinking around Uganda. We believe the following impacted their responses:– Karamojans can be poorly viewed by other

Ugandans– Other Ugandans generally believe Karamojans

don’t have any access to power, tv and information, (so how could they be influenced)

– Other Ugandans believe Karamojans feel Government should do what’s needed, and that for a long time Government has not prioritized issues in Karamoja , so nothing is likely to change

– Ordinary people who watch Minibuzz and live outside of the northern region feel this is not relevant to them, since they can’t do much to influence change in Karamoja where the show was produced

• Some participants shared their perceived ‘thinking’ of leaders and persons of power and responsibility, not ordinary Ugandans like themselves:– Feedback suggests that Minibuzz raises

awareness on issues, but those in positions of responsibility (in Karamoja in this instance) may not care or enact the necessary changes.

– This perception comes from a precedence in the past in Karamoja, which is now changing.

– This is not reflective of ordinary Ugandans whose thinking is likely influenced.

• Some participants responded for themselves but didn’t feel issues in Karamoja were relevant to them, or found a particular topic, such as charcoal and water degradation, less interesting or relevant to them. – Feedback suggests programs filmed in

Karamoja produced polarised opinions and some issues are less interesting than others related to climate change.

Meeting our Project Objective: The political dialogue on climate

change in Uganda is enforced

Successful sensitization on if climate change exists and what causes it.

Results: We asked: Do you think our climate/ weather is changing in Uganda?

QUESTION: DO YOU THINK OUR CLIMATE/WEATHER IS CHANGING IN

UGANDA?

Response in first research call set on 24th June to weather change – no less than 96%+ reported after Minibuzz show sensitization.

No15%

Yes85%

Do you think our climate/weather is changing in Uganda?

(n=100)No

23%

Yes77%

Does your community believe the climate/weather is changing

in Uganda? (n=100)

In the beginning (June) feedback indicated people didn’t really understand what causes climate change, they noticed changes in climate to a degree, but weren’t clear why, so they told us how it’s changing instead. No mention of deforestation.

Unstable climate

Longer rains

Increasing occurrence of floods

Unreliable rains

Changing weather patterns

Irresponsible human activities

Prolonged droughts/longer dry seasons

0 5 10 15 20 25 30

8.2

8.2

8.2

11.8

16.5

20

27.1

Why do you think climate/weather is changing in Uganda? (n=85)

Call respondents from first call set (June) say weather is changing because of unreliable rainfall & seasons, don’t understand these are causes of climate change.

Changing weather patterns

Increased disasters (floods, landslides, erosion)

Unpredictable weather

Lost soil fertility

Prolonged droughts

Increased human activity

Unreliable rainfall

Unstable seasons

0 5 10 15 20 25 30

5.3

6.7

9.3

9.3

10.7

13.3

20

25.4

Why does your community think the climate/weather is chang-ing? (n=75)

In 1st show, June 24th, SMS poll nearly ¼ of respondents reported that flooding is caused by nature (not climate change).

Participants from the 24th June show gave various responses to why flooding /weather changes is happening, but participants from the 26th Sept show all cited, affects of climate change as the main reason. We believe the Minibuzz shows have played a key role in educating viewers about the affects of climate change.

A. A natural pattern in nature

B. The effects of climate change

C. From things people have done

D. Don't know

0 10 20 30 40 50 60 70

13

15

63

9

Why do rivers like Nyamwamba flood? (n=100) (24th June Show)

A. A natural pattern in nature

B. The effects of climate change

C. Things people have done

D. Don’t know

0 20 40 60 80 100

0

100

0

0

What do you think is the main reason for changes in weather in

Northern Uganda? (26th Sep Show)

Feedback on weather/climate change in Uganda – Average from the 13 individual research call sets, after first couple of shows this figure rarely changed.

Yes96%

No4%

Do you think climate/weather in Uganda is changing? (13 shows)

The reported main causes of climate/weather changes in Uganda after 13 shows (Dec) is different from the first shows. All of these are issues raised and focused on in the Minibuzz shows. We don’t think swamp reclamation & waste disposal would spontaneously be linked with CC if not for the Minibuzz shows for example. Minibuzz has succeeded in starting to sensitize ordinary Ugandans to scale.

Bush burning

High population growth straining natural resources

Pollution by industries

Deforestation

Irresponsible human activities

Abuse of wetlands

0.0 20.0 40.0 60.0 80.0

2.3%

5.5%

16.0%

67.5%

1.0%

6.8%

What do you think is the main cause of climate/weather changes in

Uganda? (For all shows)

Deforestation/cutting down trees

Bush burning

Irresponsible human activities

Air pollution (leading to excess CO2 in atmosphere/global warming/green house effects)

Charcoal burning

Poor farming methods

Wetland/swamp reclamation

Poor waste disposal

Abuse of natural resources

High population putting pressure on natural resources

Volcanic activities

Changes in solar radiation

0.0 10.0 20.0 30.0 40.0 50.0 60.0

52.2%

10.8%

8.2%

7.3%

6.3%

4.8%

3.2%

2.8%

1.2%

1.2%

1.0%

1.0%

What do you think is the main cause of cli-mate/weather changes in Uganda? (n=400)

END