summer starter event report 2015

Fairfax Events I Summer Starter Sunday November 1 2015

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Summer Starter Event Report 2015


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Contents 00

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01 Introduction

02 Our Audience

03 Partners

04 Marketing Strategy

05 Media Partners

06 Registration

07 Hospitality

08 Winners Results

09 Participant Survey Report

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01 More than 4,000 runners participated in Sunday's first ever The Sun Herald Summer Starter presented by Body Pass at Sydney Olympic Park. Formerly Run Sydney, this year’s Summer Starter fun run and walk had a family focus with the introduction of a new 5km course to accompany the existing 10km event. The new distance provided the perfect motivation for participants who were looking to celebrate the start of summer by challenging themselves with a new fitness goal and saw runners of all ages and fitness levels cross the finish line.

Onto the results and firstly the elite wheelchair athletes who were first to tackle the course with Brad Pemberton from Rocky Point taking out first place in 31:28. Locals Gregory Luff and Jason Lachance came in second and third with times of 40:41 and 42:29 respectively.

In the Men's 10km, Russell Dessaix-Chin from Wollongong crossed the finish line in first place in a time of 31:34, in front of Christopher Harrington and Kyle Macdonald who finished in times of 32:16 and 33:09 respectively.

The first female 10km finisher was Anna White from Roseville. She blitzed the course today, crossing the line in just 36:29. Second and third were Julia Degan from McMahon’s Point and Lucy Rogers from North Sydney who followed with times of 37:44 and 38:12.

In the new 5km course the men’s field was taken out by local man Kyle McIntosh in a time of 17:45. Closely behind in second and third place was Scott Imhoff and Nicholas Hanna with times of 18:45 and 19:05.

Millz Whishaw from Aberdeen finished first in the women’s 5km in an impressive time of 20:55. Lara Hamilton from Castlecrag finished second in just 21:25 with Sonia Green from Neutral Bay rounding out the top three women with a time of 22:30.

A festival atmosphere awaited all finishers at Cathy Freeman Park with live music, kids’ activities and a free massage station while yoga sessions provided by Bodypass’ partner studio, Hard Candy also provided a well earned warm down for participants.

Presenting partner Bodypass were delighted to be a part of the inaugural Summer Starter event;

“Bodypass believes that a fitness lifestyle should be accessible and fun for everyone, so we were delighted to be involved in the Summer Starter today which encourages exactly that! It was wonderful to see so many people out keeping active both on course and at the recovery yoga sessions at the finish festival.” Bodypass founder Carla McMillan said.

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Introduction &

Thanks


The Course – 10km

Starting on Olympic Boulevard in Sydney Olympic Park, the 10km course heads north towards the Holker busway interchange, before runners turn onto Hill Rd and the scenic P5 loop Rd, running past the Monster skate park. Runners then re enter Sydney Olympic park, before running around the Olympic Stadium forecourt. They then head south running past iconic Sydney 2000 Olympic venues, such as the Aquatic centre, Hockey centre and tennis centre. Runners then head north, run around the Sydney Olympic park train station before finishing on Showground Rd, adjacent to Cathy Freeman Park.

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The Course – 5km

This year the 5km replaced the 3km kids run, to offer an additional challenge and distance to conquer. Starting on Olympic Boulevard in Sydney Olympic Park (as does the 10km), the 5km course heads north towards the Holker busway interchange, before runners turn onto Hill Rd and the scenic P5 loop Rd, running past the Monster skate park. Runners then re enter Sydney Olympic park near All Phones Arena, before taking a left hand turn onto the forecourt in front of Sydney Olympic Park train station, then another left hand turn before finishing on Showground Rd, adjacent to Cathy Freeman Park.

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02 Our Audience


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Interstate & Overseas Entrants

Interstate Entrants

ACT

NSW

VIC

WA

NT

QLD

SA

Outside Australia

Overseas Entrants

United States

New Zealand

United Kingdom

Ireland

Netherlands


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Top Suburbs

Top Suburbs Baulkham Hills

Blacktown

Castle Hill

Cherrybrook

Epping

Kellyville

Parramatta

Pyrmont

North Sydney

Pyrmont

Randwick

Surry Hills

Sydney

Merrylands

Wenworth Point

West Ryde


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Entries by Age Division

0

50

100

150

200

00-12 13-15 16-19 20-29 30-39 40-49 50-59 60-69 70-79

Entries by Age Division - 5km

Female Male

0

100

200

300

400

00-12 13-15 16-19 20-29 30-39 40-49 50-59 60-69 70-79 80-99

Entries by Age Division - 10km

Female Male


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Gender Distribution

Male 36%

Female 64%

5km Gender Distribution

Male 49% Female

51%

10km Gender Distribution


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Entrants & Finishers

Summer Starter Entrant Comparison No. Of People

Total Entrants 4,028

Total Female Entrants 2,195

Total Male Entrants 1,833

Total Finishers 3,006

Female Finishers 1,659

Male Finishers 1,347


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03 Partners

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Bodypass


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Bodypass Event Guide 4 page event guide appeared in The Sun Herald ,

Sunday September 20

The Sun Herald

Readership: * 654,000

Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Sep 2015 | Nielsen Online Ratings Sep 2015.


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Bodypass Countdown Print Advertising Appeared in The Sun Herald , Sunday October 4

The Sun Herald




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Logo Partners Page Click Throughs: 62

Website Footer Click Throughs: 144

Results Page Footer Click Throughs: 22

Web Banners

Website Web Banners

Date Added: 15/09/2015

Date Removed: NA

Click Throughs: 193, 269, 221

Results Page advert click through: 16

Bodypass


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6 Weeks to Go eDM The 6 weeks to go eDM included

information the run clubs hosted by

Bodypass, the opportunity to win a 12

month membership and training plans to

help participants get ready for race day.

Sent date: Sunday, September 20

Bodypass


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3 weeks to go eDM Sent date: Sunday, October 11

Bodypass




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Bodypass

Sent date: Sunday, October 25

Sent date: Friday, October 23


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Bodypass $50 Voucher | Run Clubs |

Running Tips eDM This eDM provided participants with activities that

Bodypass would be offering on event day

Send date: Friday October 16


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Bodypass

Ambassadors page Blurb on founders Georgia and

Carla

Website Assets

Slider on homepage Bodypass membership

giveaway competition

Click through: 267

Slider on homepage 6 week running guide

Click through: 294


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Bodypass

Designated page on the

website

Enter Competition click through: 286

Widget on the

homepage


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Bodypass

Designated page

on the website


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Run Clubs The run clubs were held in 3 different

locations in the lead up to Summer

Starter. Bodypass gave away branded

t-shirts to the first 50 participants.

Week 1 RSVP click through: 100



Bodypass


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Run Clubs

Bodypass


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Training Tips

Bodypass


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Training Tips

Bodypass


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Bodypass

Social Media


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Bodypass

Event Signage

Bodypass wing banners & mesh in the finish

chute

Bodypass mesh in the starting pen


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Bodypass

Logo & Branding

Finishers Tape

Start Arch

Medal


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Bodypass

Running Bibs

Pacer

Back

Front


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Bodypass

Winners Cheques

Running Certificates


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Brooks Running


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Brooks Running Event Guide 4 page event guide appeared in The Sun Herald,

Sunday September 20

The Sun Herald




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Brooks Running Countdown Print Advertising Appeared in The Sun Herald , Sunday September 27

The Sun Herald




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Web Banners

Website Web Banner


Date Removed: NA

Click Throughs: 314

Results Page Advert Click Throughs: 18

Brooks Running


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6 Weeks to Go eDM Brooks Running used the 6 weeks to go

eDM to promote Brooks as the number

one shoe to run it at Summer Starter


Brooks Running


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4 Weeks to Go eDM The 4 weeks to go eDM was used for a

competition to WIN a pair of Brooks

Running Shoes


Brooks Running


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Social Media

Bodypass


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Hydralyte Sports


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Hydralyte Sports Event Guide Appeared in The Sun Herald , Sunday September 20

The Sun Herald




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Hydralyte Sports Countdown Print Advertising Appeared in The Sun Herald , Sunday October 11

The Sun Herald




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Web Banners

Website Web Banner


Date Removed: NA

Click Throughs: 364

Hydralyte Sports


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6 Weeks to Go eDM Hydralyte used the 6 weeks to go eDM

to offer Summer Start participants a $10

voucher to familiarise themselves with

the produce before the race


Brooks Running


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Web Banners

Website Web Banner


Date Removed: 1/11/2015

Click Throughs: 287

ORIX


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1 Week to Go eDM ORIX used the 1 week to go eDM to

promote their Novated Leasing service


ORIX


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Sponsor One Liners The below one liners were read out at the finish by the event MC

START

Bodypass is proud to be presenting the Summer Starter and would like to wish everyone good luck with the race!! The Brooks team are here again this year with some fun out on course to keep Running Happy and make sure you head over to their stand at the finish line to get a sneak peak of new gear that is hitting stores soon! Hydralyte Sports will be available in the orange cups at all aid stations - be sure to pick one up & remain hydrated during the race. An ORIX Novated Lease can save you thousands of dollars on both the purchase and running costs of your new vehicle. ORIX: Simply Smarter Leasing


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Sponsor One Liners The below one liners were read out at the start by the event MC

FINISH

We hope you had a great run! Head over to the Bodypass Yoga area to streatch down and to score a $50 Bodypass voucher. Make sure you head over to the Brooks stand to get a sneak peak at all the new footwear that is hitting stores over the next couple of months! Hydralyte Sports will be available in the orange cups at all aid stations- be sure to pick one up & remain hydrated during the race. An ORIX Novated Lease can save you thousands of dollars on both the purchase and running costs of your new vehicle. ORIX: Simply Smarter Leasing


04 Marketing

Strategy

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Overview

The Summer Starter event is fun, fresh, engaging, playful, collaborative and healthy

targeting a broad range of participants, looking to enjoy the great outdoors and kick start

their summer health plans.

The Summer Starter is: Inclusive

All shapes, sizes, abilities and backgrounds will be encouraged to do the event together

and have a great time. It’s not about how fast you run or how good you look, it’s about

giving it a go and having fun.

Light-hearted Fitness fanatics (and running events) can be overly serious. The Summer

Starter is the antithesis of this. It's light-hearted, down-to earth and it counters the 'serious

sweaters' with dress ups, bands, jokes and a real 'feel-good' community party atmosphere.

Personal and fun

This event will encourage people to get creative and make the event their own. They can

walk, run, sprint, roll, start, stop, chat, cruise - in other words, complete the event in the way

that suits them. And dress-ups are not only welcome, they're encouraged!

Objectives

• Drive entries to to The Sun Herald Summer Starter presented by Bodypass

• Drive fundraising through Every Day Hero

Logo


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Campaign

Positioning

The Sun-Herald Summer Starter is the annual ‘start of summer’.

Celebrate the beginning of summer and get active! The new Western Sydney fun run is a yearly prompt for people to live better, look after their wellbeing and feel great. An accessible and achievable run , jog or walk for all levels of fitness and age groups - give it a go to kick start your summer health routine.

The new 5km , and 10km fun runs courses will trace the Sydney Olympic Park taking in the iconic Parramatta River to finish at Cathy Freeman Park precinct . The finishing area will include a festival finish atmosphere with picnic options and entertainment for all participants to enjoy.

Key Message

DRESS UP | MOVE TOGTHER | CELEBRATE OUR SUMMER

The Sun-Herald Summer Starter, formerly Run Sydney, brings Sydney together to mark the start of summer,

get active and celebrate our city. Focus on health and well-being by joining your community and

participating in the new 5km & 10km courses, enjoy the family festival atmosphere and support your

favourite charity.

Whether you’re speedy or slow, young or old, silly or serious we invite you to give it a go and have fun.

Target Market

• Young mums and families

• Over 60’s / grandparents

• Youth (boys/ girls 16– 25 y.o)

• 2014 Average gender: 48% female/ 52% male

• 2014 Average age: 20-49

• Most common drivers of participation were ‘challenge’ and ‘get fit’

• Most common way to hear about the event is email & word of mouth


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Communications Strategy

Various channels were be used to deliver the 12 week campaign

Key dates

• Aug 17 – Sept 14: Early Bird Entries

• Sept 15 – Oct 18: Standard Entries

• Oct 19 – Nov 31: Late Entries

• November 1 – Event Day

12 WEEKS OUT POST EVENT

• Large scale print campaign in related masthead

• Advertising across the Fairfax print & digital network

• EDMs to NSW database

• Editorial and PR • Social media & digital paid

advertising

• Advertising across Regional Fairfax print network

• Outdoor advertising

• Media partner promotions • Partner database integration • Social media content

• Countdown EDMs to participants

• Sponsor Thank You ad

• Event images & video


Communication Plan

The event creative was refreshed for the 2015 to communicate cross promotional aspect of the event and appeal to a broader market. This creative is strong and offers to a mass market, striking and colorful graphics were used to produce a contemporary look and feel.

All creative and press advertisements were designed by the Fairfax Media art studio.

PLATFORM REACH VALUE

PRESS 1,769,000 $1,522,351.28

PR 1,918,044 $514,626

DIGITAL 4,613,240

SOCIAL 700,735 3,608.52

ENEWSLETTERS 185,200

OUTDOOR 21,000 $9000

PARTNERS 2,500,000

MEDIA PARTNERS 1,917,000 $100,000

TOTAL 13,624,219 $2,149,585.80


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Press Throughout February, March, April & May press ads ran in The Sydney Morning Herald and The Sun-Herald.

These advertisements were a key element of the events’ success in driving ongoing audience engagement throughout these months.

The Sydney Morning Herald - Readership : 785,000

- House ads: 21 August – 31 October

- Full page weekly countdowns : 23rd August – 25 October

- 4 Page Event Guide : 20 September

- Post Race full page ad: 2 November

The Sun-Herald - Readership: 812,000


Regional Publications:

St Marys Mt Druitt Star - Readership: 32,000

The Sun Parramatta Holroyd – 27,000

Penrith City Gazette – 40,000

Fairfield City Champion - 73,000

- House ads across all 29 September – 29th October

- Regional Ad Value: $19,328.32

Total Reach: 1,769,000 Value: $1,522,351.28

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Creative The Sun Herald Summer Starter was promoted extensively in The Sydney Morning Herald and The Sun- Herald. All

press advertisements were designed by Fairfax Media. The ads featured the event logo and several hero images.

The imagery used encapsulates the essence of the fun, dressing up & celebrating the beginning of Summer

Full page ad


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Creative


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Press – Countdown Ads


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Metro Press Schedule DATE SIZE SECTION VALUE NEWSPAPER

25th Aug 2105 1/4 page strip Sports $7,646.32 Sydney Morning Herald

28th Aug 2105 1/4 page strip Shortlist $7,646.32 Sydney Morning Herald

29th Aug 2105 1/4 page strip Sports $9,615.60 Sydney Morning Herald

30th Aug 2105 1/4 page strip TV Guide1 $11,585.12 The Sun-Herald

31st Aug 2105 1/4 page strip Sports $7,646.32 Sydney Morning Herald

31st Aug 2105 1/2 page H The Guide2 $15,292.64 Sydney Morning Herald

1st Sept 2015 1/4 page strip Sports $7,646.32 Sydney Morning Herald

3rd Sept 2015 Full Page Sports $30,585.28 Sydney Morning Herald

5th Sept 2015 1/4 page strip Sports $9,615.60 Sydney Morning Herald

5th Sept 2015 T44 Entertainment $19,231.20 Sydney Morning Herald

6th Sept 2015 1/4 page strip TV Guide2 $11,585.12 The Sun-Herald

6th Sept 2015 Full Page EGN $46,340.48 The Sun-Herald

7th Sept 2015 Full Page TV Guide5 $30,585.28 Sydney Morning Herald

9th Sept 2015 Postcard Business $3,823.16 Sydney Morning Herald

12th Sept 2015 Postcard EGN $10,238.20 Sydney Morning Herald

13th Sept 2015 Full Page Review $46,340.48 The Sun-Herald

19th Sept 2015 T44 Entertainment $19.231.20 Sydney Morning Herald

20th Sept 2015 Full Page TV Guide $46,340.48 The Sun-Herald

20th Sept 2015 Full Page Extra $46,340.48 The Sun-Herald

20th Sept 2015

4 page Event

Guide EGN $200,000.00 The Sun-Herald

23rd Sept 2015 1/4 page strip Sports $7,646.32 Sydney Morning Herald

27th Sept 2015 T64 EGN $26,066.52 The Sun-Herald

27th Sept 2015 1/4 page strip EGN $11,585.12 The Sun-Herald

28th Sept 2015 1/2 page H The Guide2 $7,646.32 Sydney Morning Herald



2nd Oct 2015 T42 Entertainment $7,646.32 Sydney Morning Herald

3rd Oct 2015 T44 Entertainment $19,231.20 Sydney Morning Herald

4th Oct 2015 Full Page TV Guide $46,340.48 The Sun-Herald

4th Oct 2015 T64 Sports $26,066.52 The Sun-Herald


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DATE SIZE SECTION VALUE NEWSPAPER 4th Oct 2015 1/4 page strip Sports $11,585.12 The Sun-Herald

5th Oct 2015 1/4 page strip Sports $7,646.32 Sydney Morning Herald




11th Oct 2015 Full Page Sports $46,340.48 The Sun-Herald

11th Oct 2015 1/4 page strip Sports $11,585.12 The Sun-Herald

12th Oct 2015 Full Page Sports $30,585.28 Sydney Morning Herald




17th Oct 2015 Full Page Classifieds $38,462.40 Sydney Morning Herald

18th Oct 2015 T62 Sports $26,066.52 The Sun-Herald


19th Oct 2015 Full Page The Guide5 $30,585.28 Sydney Morning Herald

21st Oct 2015 Mini Strip Front Page $8,844 Sydney Morning Herald

22nd Oct 2015 1/4 page strip EGN $17,688 Sydney Morning Herald

23rd Oct 2015 QPV Shortlist $7,646.32 Sydney Morning Herald

24th Oct 2015 T4PAN Traveller $19,231.20 Sydney Morning Herald

24th Oct 2015 Full Page EGN $88,487.30 Sydney Morning Herald

25th Oct 2015 Mini Strip Front Page $5,792.56 The Sun-Herald

25th Oct 2015 Full Page TV Guide $46,340.48 The Sun-Herald


26th Oct 2015 Mini Strip Front Page $8,844 Sydney Morning Herald

26th Oct 2015 Full Page EGN $70,752 Sydney Morning Herald



29th Oct 2015 Mini Strip Front Page $8,844 Sydney Morning Herald


31st Oct 2015 QPV Traveller $9,615.60 Sydney Morning Herald

Metro Press Schedule cont’d

OVERALL METRO PRESS AD VALUE:$ 1,503,022.96


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Event Guide Event Guide in The Sun Herald– September 20, 2015 .The Event Guide was also supported with a

Major burst of social and eDM marketing plus digital screen in Newsagencies.


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PR – Media Coverage

Through pitches, interviews and photo opportunities, ESP generated media coverage via interviews with elite entrants, race participants and Sydney Thunder player Shane Watson. 8 stories were generated for print with most coverage appearing in The Sunday Age. .

Key Highlights

Total coverage: - Reach: 1,918,044 Value: $514,626

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PR – Media Coverage


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Digital The Summer Starter was heavily promoted online, utilising the vast array of digital channels and high audience reach in

the Fairfax network.

Digital adverts received extensive exposure on smh.com.au and also ran through the Fairfax digital network of 270

websites.

Smh.com.au – Monthly unique users: 3,607,000

- Home page RHT: 17 Aug– 31 Oct

- Sport Page tile : 17 Aug– 31 Oct

- Display ads (Homepage hero web-tiles, sidebar tiles, & spotlight tiles): 17 Aug – 31 Oct

smh.com.au mobile – Daily unique users: 454,240

-Display ads: 17 Aug – 31 Oct

Sydney Morning Herald : Digital Replica – Downloads per day; 12,000


Total: Reach: 4,613,240


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Organic Social Media Weekly organic and paid social media posts were executed through The Sun-Herald Summer Starter social media pages within the 12 week campaign period. Summer Starter social channels were promoted through eDM communication, event website, media partners and sponsors to increase traffic, reach and awareness.

Handle: The Sun-Herald Summer Starter

Likes: 5,822

Hashtag: #summerstarter

Total: Reach: 281,903


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Social Media


Likes: 5,822



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Social Media


Likes: 5,822


Growth of fans throughout the campaign


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Social Media

Handle: @thesunheraldsummerstarter

Likes: 145


The Sun-Herald Summer Starter Facebook page was new in 2015, and therefore grew a small fan base of 145 throughout the campaign.


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Paid Social Media

Objectives

1 – Successfully rebrand the event and have people recognise it as Summer Starter

2 - Promote the events to our target demographic to drive registrations

3 - Gain new likes for the Summer Starter Facebook Page

Implementation

187Aug - 31 Oct

Performance

Social Learning's • Facebook converted the highest compared to other mediums at $6.64 per conversion • We ran remarketing only in the last week of the campaign and saw 53 conversions alone • Instagram was unsuccessful in driving conversions, potentially due to the lack of creative and also due to Instagram ad opportunities new to the market. • Adwords was also unsuccessful in driving conversions, so it was switched off early on in the campaign to focus budget elsewhere • Images with meme’s worked well to capture people’s attention in the newsfeed and therefore click on the ad • Ads with the copy, ‘kids under 5 run free’ saw a cheap cost per conversion as the family angle was one of the key messages of this campaign •Early Bird Messaging saw the highest number of conversions

Total: Reach: 237.929 Value: $3,608.52

Medium Clicks Impr. CTR Spend Conversions Cost Per Conversion

Facebook 6,423 381,504 1.68% $3,035.31 457 $6.64

Remarketing 27 12,894 0.21% $427.65 53 $8.07

Instagram 297 6,806 4.36% $100 1 $100

Adwords 17 1,105 1.54% $45.56 1 $45.56

Total 6,764 402,309 1.68% $3,608.52 512 $7.05


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Paid Social Media

Facebook Top Posts


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Paid Social Media

Facebook Top Posts


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eDMs & Text messages

E-newsletters were sent to the NSW sport database as well as to the database of existing participants. A range of event

key information, ambassadors, competitions, images & videos were used to engage existing customers throughout the 8

week campaign.

NSW Runner Database- 177,000 subscribers

Launch email – 17 August

Early Bird Entry Offer - 25 August

Prize Money Announced – 26 August

Free Training Guide & Run Clubs – 17 September

Event Guide – 23 September

Last Chance to save - 2 weeks to go – 6 October

Entertainment Announced – 11 October

Last Chance to save – 12 October

10 days to go – 21 October

Last Chance to enter – 24 October

Participant Database – 3,200 subscribers

6 weeks to go – 20 Sept

3 weeks to go – 11 October

Bodypass Solus – 15 October

1 week to go – 25 October

Important Info – 27 October

Congratulations – 1 November

Survey – 5 November

Text Message – Past Run Sydney participants 5,000 subscribers

Last chance to enter – 6 Oct

Total: - Reach: 185,200

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Participant database

No. of subscribers

sent to Open Rate Click-through Rate Total Clicks

1,866 55.84% 17.10% 935

Content Total Clicks Click-through Rate

EVENT GUIDE 646 9.70%

RUNNING GUIDE 135 6.22%

RUN CLUBS 54 2.25%

BODYPASS 32 1.55%

BROOKS 22 1.07%

ANZ 14 0.70%

HYDRALYTE SPORTS 13 0.59%

FACEBOOK 10 0.43%

6 Weeks to go - 20/09/2015

3 Weeks to go - 11/10/2015

No. of subscribers


2,497 54.87% 8.73% 291


PACE SETTERS 99 3.56%

BROOKS COMPETITION 56 2.12%

ENTERTAINMENT 49 1.80%

RUN CLUBS 48 1.72%

SWEETFEST 18 0.72%

BODYPASS TUMBLR 5 0.20%

BODYPASS TUMBLR -

JORG FITNESS 3 0.12%


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1 week to go (Runners Guide) - 25/10/2015

No. of subscribers


3,115 66.10% 41.25% 4,525


RUNNERS GUIDE 4,108 37.82%

PACE SETTERS 151 4.21%

BROOKS COMPETITION 134 3.85%


ORIX 12 0.29%

WESTS TIGERS

MEMBERSHIP 9 0.26%

BODYPASS 7 0.19%

ENTER SUMMER

STARTER 6 0.16%

NOVA 3 0.10%

Important Race Day Info - 27/10/2015

No. of subscribers


3,251 72.35% 14.61% 1,103


RUNNERS GUIDE 876 11.32%

TRAFFIC AND

TRANSPORT 114 2.65%

SYDNEY TRAINS 72 1.88%


FACEBOOK 17 0.37%


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Congrats eDM

No. of subscribers


2,573 82.01% 42.95% 1,891


RESULTS 1,377 34.55%

SUN RUN 326 11.08%

FACEBOOK 116 3.61%

EVERYDAY HERO 72 2.53%


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Runners’ Guide


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Outdoor

A combination of outdoor avenues were utilised to promote the events in key locations.

Posters & Flyers:

24-25 September: 120 A3 posters & 15,000 A6 flyers were handed out around key Western

Sydney Locations. Printable pdf versions on website and sent out to all partners.

Newsagencies

19-20 September: Digital screens in Sydney stores pointing to Event Guide

Additional Flyers

17 – 19 October: 6,000 Flyers handed out by promo staff in key Western Sydney locations

Total: Reach: 21,000 Value: $10,000


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Run Clubs

Three Free Run Clubs were held in the lead up to the event, hosted by presenting partner Bodypass.

All run clubs were set up and promoted on social media, through eDM’s, on Countdown

advertising, in the Event Guide and on the Bodypass social channels with the call to action being

the first 50 people at each run will get a free T-shirt.

1st Run Club – Sunday October 11th – Centennial Park (4km)

2nd Run Club – Sunday October 18th – Sydney Park (5km)

3rd Run Club – Sunday, October 25th – Bay Run (7km)

Facebook:

Reach – 23,000 people

RSVPS via Facebook- 283

eDM:

Database – 200,000 subscribers

Countdown – 3,200 subscribers

Countdown ads & Event Guide: 785,000 readership

Overall, the run clubs were a great success with positive feedback & 50 participants on

average per run.


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Partner Databases

Sydney Morning Herald Facebook : 550, 000

SMH Facebook page also supported the campaign and posted key messages.

SMH Subscribers: 88,000

Listing on website, EDMs to database, press ads in

SMH

SMH Members: 604,000

Inclusion in national newsletters

SMH Sport & Fitness: 70,000

Inclusion in national newsletters

Sports event Facebook pages: 65,000

SMH Half Marathon, Run Out Loud and Sun Run

promoted posts

Bodypass: 10,000

Digital ads on website, EDMs to database, social

media posts, training plans, videos & run clubs

Brooks: 100,000

Listing on website, EDMs to database, social

media posts

Total: - Reach: 2,500,000

T Various Event partners were engaged to promote the events to their databases:


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Partner Databases

Hydralyte

Listing on website & social media posts

Sydney Thunder: 480,000

Use of Shane Watson for one editorial opportunity, a post on the Sydney Thunder Facebook page and inclusion in two EDMs.

8 local schools

Flyers & facebook posts

15 local gyms

Flyers & facebook posts

Sydney Olympic Park: 500,000

EDM to Lifestyle database

EDM to Whats on database

Website listing

Social media posts

25 x A0 posters onsite

ANZ Stadium: 42,000

EDM & social media posts to database

NSW Baby & Toddler Events: 10,000

EDM to database


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Partner Databases

NSW Food Events: 40,000

EDM to database

Naked Runners: 5,000

Mentions on podcast and social media

Sydney Striders: 3,000

Social media posts

West Tigers

Website listing & EDM to database

Parramatta Council (Lord Mayors)

Healthy Generations initiative

Website listing


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NOVA – Radio: 974,000 WIN Page for breakfast promotion live for 4 weeks Online competition giving away 20 x double entries over a month Live liners & integrated credits pushing listeners to the competition Social media mentions pre event pushing to the competition Inclusion on novafm.com.au What’s On page Cassanova ticket giveaways in Western Sydney Activations on course and in the Finish Area 2UE, 2GB & 2CH – Radio: 926,000 Live ticket giveaway’s in 2GB Chris Smith’s turbo quiz (smithy’s quiz) for one week WIN page on website On air ads & live liners pushing listeners to go online and win 5 x live ticket giveaway in 2UE Justin Smith’s drive show for one week On air ads promoting event Social media posts

R4YL - Print: 17,000 Full page advert and editorial promoting the event Social media & database promotions, listing on website Competition to win entries Social media coverage of the event Editorial coverage post event

05 Media Partners

Total: - Reach: 1,917,000 Value: $100,000

Key partnerships were created with Channel 7, NOVA , 2UE , 2GB and R4YL magazine.

http://novafm.com.au/


06 Registrations


92

Pricing Structure


93

Start Groups

10KM Elite Wheelchair Athletes: This Start Group is for elite wheelchair athletes in the 10km event only. Athletes must be in a racing chair to compete in this Start Group. In addition to this athletes need to complete the course sub 45mins. Seeded: This Start Group is for athletes who aim to gain a place in the top 30. Red Start: This Start Group is for any runners who will complete the course in approximately 60 mins. No pre-qualification is required. Blue Start: This Start Group is for any runners or joggers. There is no qualifying time required for this Start Group. 5KM Purple Start: This Start Group is for any runners and joggers. There is no qualifying time required for this Start Group. Orange Start: Back of the pack - joggers, walkers, fun groups, pushers (pushed wheelchairs and strollers).


94

Race Bib Collection Race Bib Collection was held at two separate locations for this years event. All participants were required to collect their race bib from Race Bib Collection at one the following locations:

Location Times

rebel Mid City

Friday, October 30, 2015 Time: 9am to 6pm

Cathy Freeman Park

Saturday, October 31, 2015 Time: 12pm to 5pm


95

Technology Innovations

iTab

iTaB is an engraved medal insert that fits neatly into the back of the finishers medal, with two options for the participant to have a personalised message or net finishers time displayed on them. These are then posted out within 3 weeks of the event. Once again these were available for purchase during the registration process with 7.7% of participants purchasing this.

Event Day Results SMS

The event day results SMS was available for purchase again in 2015 with just over 29.5% opting to purchase this in the registration process. On event day as participants crossed the finish line they received the following text message;

“Congratulations John! You have finished Summer Starter in a time of 00:45:45. Share your race day moments #summerstarter”

Bib Collection SMS

With over 4,026 participants coming to collect their race packs from the Race Bib Collection, participants received an SMS containing their race bib number and collection details;

“Hi John no. 126 Red Start. Collect your race bib for Summer Starter this Fri 9am-6pm at rebel Pitt St or Sat 12pm-5pm at Sydney Olympic Park”


07 Hospitality

96


97

Food Stall Holders

Food stall holders are the perfect way to compliment the public seating area within the Finish Village. Within the finish village at the 2015 Summer Starter, we had a number of Food Stall providing fresh food and drinks to refresh participants post-race.

There were 4 stallholders this year: • Cafe Lovers served up fair trade and organic coffee to customers needing a lunch time boost after the early start to the day. • Pope’s Bacon & Egg Rolls brought along their fantastic team to cook up delicious bacon and egg rolls. • Tropical Sno served some ice cold flavoured snow cones as the summer sun started to heat up throughout the day. • Top Juice provided fresh juices to re-hydrate our hard working runners


08 Winners Results


10KM Winners Results

Top 10 Males

Place First Name Surname Net Time State

1st Russell Dessaix-Chin 0:31:34 NSW

2nd Christopher Harrington 0:32:14 NSW

3rd Kyle Macdonald 0:33:09 NSW

4th William Harris 0:33:10 Auckland

5th Jack Brooks 0:33:47 NSW

6th Andrew Cross 0:34:06 NSW

7th Chad Fowler 0:34:11 NSW

8th Caleb Wegner 0:34:24 NSW

9th Matthew Whitaker 0:34:49 NSW

10th Christian Lotter 0:35:07 NSW

Top 10 Females


1st Anna White 0:36:28 NSW

2nd Julia Degan 0:37:42 NSW

3rd Lucy Rogers 0:38:11 NSW

4th Greta Truscott 0:38:18 NSW

5th Fiona Yates 0:38:29 NSW

6th Rebecca Munro 0:39:09 NSW

7th Kim Wilmshurst 0:40:09 ACT

8th Indianna Marshall-Witte 0:40:45 NSW

9th Maya Borthwick 0:40:55 NSW

10th Kristen Piper 0:41:10 NSW


5KM Winners Results

Top 10 Males


1st Kyle Mcintosh 0:16:47 NSW

2nd Scott Imhoff 0:17:44 ACT

3rd Nicholas Hanna 0:18:05 NSW

4th Tommy Minogue 0:18:12 NSW

5th Ken Satoh 0:18:27 NSW

6th Marcus Leopoldo 0:19:15 NSW

7th Patrick Xia 0:19:24 NSW

8th Jonathan Mercer 0:19:26 NSW

9th Goji Enomoto 0:20:02 NSW

10th Alastair Stewart 0:20:03 NSW

Top 10 Females


1st Millz Whishaw 0:19:54 NSW

2nd Lara Hamilton 0:20:28 NSW

3rd Sophia Tong 0:20:52 NSW

4th Sonia Green 0:21:33 NSW

5th Vicki Grasso 0:22:32 NSW

6th Megan Larymore 0:23:10 NSW

7th Megan Way 0:23:39 NSW

8th Michelle Buckman 0:24:00 NSW

9th Nessa Banville 0:24:26 NSW

10th Elizabeth Jones 0:25:06 NSW


101

Finish Times

0

20

40

60

80

8:01

8:04

8:07

8:10

8:13

8:16

8:19

8:22

8:25

8:28

8:31

8:34

8:37

8:40

8:43

8:46

8:49

8:52

8:55

8:58

9:01

9:04

9:07

9:10

9:13

9:16

9:19

9:22

9:25

9:29

9:35

9:44

9:52

10 KM Finish Times (TOD)

0

10

20

30

40

50

8:46

8:48

8:50

8:52

8:54

8:56

8:58

9:00

9:02

9:04

9:06

9:08

9:10

9:12

9:14

9:16

9:18

9:20

9:22

9:24

9:26

9:28

9:30

9:32

9:34

9:36

9:38

9:41

9:44

9:48

5KM Finish Times (TOD)

0

0.5

1

1.5

2

2.5

7:51 8:00 8:02 8:04

10KM Elite Wheelchair Finish Times (TOD)


102

Summer Starter Post Event

Participant Feedback Report

09 Participant

Survey Report

Prepared by Data &

Audience Insights


Research Methodology

The main objective was to understand participants experience and attitudes after the event ,

with a secondary objective to gauge awareness of major sponsors

Surveys conducted via 10 min online survey sent via

email invite

Survey ran Nov 10th – Nov 27th,

2015

630 Participants responded

Incentivised by entry to a prize

draw to win $500 worth of SKINS

compression clothing or 1 of 5 double passes to

City2Surf 2016


Topline Summary Satisfaction • 2 in 5 have participated in the Summer Starter before. • Participants were mainly motivated by a desire to challenge themselves and to get fit/exercise. • Overall satisfaction with the event was rated an average of 9 out of 10. • 94% had a positive experience with 46% saying it was better than expected and 48% as

expected. • The most satisfactory elements were the Registration process, event information in the lead up

to the event, the course and refreshments post event while race bib collection, dress up option and course entertainment rated lowest.

• 4 out of 5 will definitely or probably take part in the event next year. • 9 out of 10 thought the event was good value • Amongst those dissatisfied, bib collection, event entertainment and entry price were most

frequently mentioned reasons. • Earlybird was the most common ticket purchased. • 10kms was the popular event type. • Suggestions for next year’s Summer Starter included feedback around better bib

pickup/collection, more course entertainment and more options for food/water at the event. Marketing and Communication • 9 out of 10 found out about the event from marketing communications. • On average, they rated marketing at 8 out of 10 for being motivating. • Almost everyone used the website (96%) • Mainly for race bib collection, race info, course details and results. • 1 in 3 followed the event on Facebook. Sponsorship • The most recognised sponsors were Bodypass, Nova 96.9, The Sun-Herald and Hydralyte. • 1 in 2 recognise The Sun-Herald as the organiser of Summer Starter however majority (60%)

reported no change in their perception of The Sun-Herald due to Summer Starter. • Only 1 in 10 have unaided recall of Bodypass as the principle sponsor, however this increases to

4 in 5 for aided recall.


Q3. On a scale of 0 to 10 where 0 is I really didn’t enjoy the event and 10 is I loved the event, please describe your overall level of satisfaction and enjoyment from participating in the recent Summer Starter?

Base: Total sample n=630

2 in 5 runners rate overall event satisfaction with a high 9/10 score. 9 in 10 participants have broadly positive sentiments about the event.

0% 0% 0% 1%

2% 3%

4%

21%

30%

15%

25%

I didn't really enjoy the

event 0

1 2 3 4 5 6 7 8 9 I loved the

event 10

40% have rated satisfaction with the event with a high 9/10. 91% have rated event satisfaction as 7 or above.


Q4. Would you say that the overall event experience was better than you expected, worse than you expected or as you expected?


Nearly 1 in 2 felt that the event experience was better than expected. An equal number felt that it was as expected indicating potential to exceed expectations for this group next year. Subsequently, interest to run next year is strong with 1 in 3 definitely likely to.

46%

7%

48%

Better than expected

Worse than expected

As expected

38%

47%

10%

4%

0%

Definitely

Probably

Unsure

Probably not

Definitely not

Q6. How likely are you to participate in next year’s Summer Starter?

Q14. If you would like to run this event next year, would you like to run in...

87%

2% 9% 2%

The morning The afternoon Twilight After dark

Overwhelming preference for event timing is the morning.


Q1. What motivated you to enter this year’s Summer Starter?


3 in 4 participated with the motivation to get fit/exercise or challenge themselves. While 2 in 5 were participants from previous year, less than 1 in 5 regarded that as the main motivation to run this year.

7%

6%

9%

9%

12%

16%

16%

17%

29%

46%

Other (please specify)

To get my family active

Improve my time from last year

Seeing advertising on the event

To compare to other running events

I ran the event last year

Friends/family told me to enter with them

New experience

To get fit/exercise

To challenge myself

Other mentions include fundraising or as a qualifier for other event

Q2. Have you participated in Run Sydney or Run4Fun before?

Yes 38%

No 62%


Q7. Which event did you participate in?


With majority of event participants running the 10kms, 9 in 10 paid the early bird/standard adult fee for this event.

5km 22%

10km 77%

Elite Wheelchair race

10km 1%

Q8a. What entry fee did you pay to enter this year’s 5km race?

44% 39% 17% Adult

Earlybird Standard Late

Q8b. What entry fee did you pay to enter this year’s 10km race?

58% 32% 10% Adult

Earlybird Standard Late


Q5. To what extent were you satisfied with the following elements of your experience at the Summer Starter?

Registration process, event information, the course and refreshments post event are all highly rated. 1 in 3 are very/somewhat unsatisfied with the race bib collection. 1 in 2 are neutral about the dress up option.


4%

3%

3%

13%

4%

2%

3%

2%

3%

2%

2%

2%

1%

2%

2%

2%

1%

12%

1%

8%

20%

9%

7%

5%

6%

7%

2%

2%

7%

4%

3%

5%

3%

4%

24%

54%

21%

8%

15%

11%

9%

10%

8%

19%

14%

8%

10%

7%

6%

7%

5%

33%

11%

31%

20%

27%

33%

33%

28%

25%

19%

23%

22%

24%

27%

25%

24%

22%

27%

30%

38%

39%

45%

46%

49%

55%

56%

58%

59%

61%

61%

61%

62%

64%

67%

Course entertainment

Dress up option

Finish Event Village

Race bib collection

Course toilet facilities (availability and cleanliness)

Pricing

Course atmosphere

Information signage at the event

Course refreshments

Overcrowding of course

Customer service

Availability of refreshments post race

The course difficulty

Sourcing event day information

The course (from a runner's perspective)

Event information in the lead up to the event

Registration process

Very unsatisfied Somewhat unsatisfied Neither satisfied nor dissatisfied

Somewhat satisfied Very satisfied


Q10. Do you feel that Summer Starter was value for money?

While nearly 9 in 10 agree that the event was value for money, 1 in 2 feel that $25-$35 is a good price to pay for entering the race. Willingness to pay anything higher drops sharply. Feedback from those who felt it wasn’t value for money were around bib collection, course entertainment and entry fee

Yes 88%

No 12%

Q12. [asked all] In your opinion, what would you have preferred to pay to enter the race?

20%

47%

18%

3%

13%

$0 - $25 $25 - $35 $35 - $45 $45 - $55 No Opinion

Expensive compared to other community runs/walks that I have entered. Didn't need the medal; I would rather have bib posted out to my home address for the same or less cost. $2 to get results SMS to me is

expensive when an SMS openly cost about 35 cents maximum.

the bib had to be collected, no safety pins. the post race refreshments were

cups of water. should have been bottles of water. i was told the course was

100% flat. there were some small hills.

It takes time to pick up race bib, half the day; time I do not have. The

course is boring with sharp angles for no reason. It took me 20 minutes to find my parking garage. It is an hour

drive from where I live to Olympic Park. Next year I just stay home and

run at the beach.

Barely any Course Entertainment. Very

low level of atmosphere for such a prestige running location.

Overpriced when everyone is volunteers, there we no bottles of

waters available like at other races, you had to walk and rest with a tiny cup.

Didn't feel like much of a vibe post race. I was also sick on the finish line and no

one attended to ask if you're ok or would you like some water.

Not value for money


Q15. How did you first find out about the Summer Starter this year?


1 in 3 found out about the Summer Starter via email communications. 1 in 10 found out from Facebook. Of those who saw marketing communications related to event, 1 in 2 rated it highly for encouraging them to participate in the event.

15%

0%

0%

0%

2%

3%

3%

6%

6%

7%

11%

11%

36%


Radio program

Twitter

Bodypass Gym

Newspaper article

Newspaper advertisement

Run Club

An advertisement on the internet

I don't remember

An e-newsletter that i subscribe to

Website

Facebook

Email

Other mentions include hearing from friends/family/colleagues and local gym

1% 0%

1% 1% 2%

14%

11%

20%

22%

12%

17%

51% scored 8 or above

Q16. On a scale of 0 to 10 where 0 is very demotivated and 10 is very motivated, how motivated were you to enter Summer Starter after seeing marketing communications related to the event?


Q17. Did you follow the Summer Starter on Facebook this year?


Almost everyone used the website (96%) mainly for race bib collection, race info, course details and results. 1 in 3 followed the Summer Starter on Facebook this year.

Yes 33%

No 56%

I'm not on

Facebook

11%

Q18. Which of the following did you search for in the Summer Starter website?

1%

2%

2%

2%

4%

6%

7%

7%

8%

17%

42%

72%

76%

81%

83%

Corporate Teams

Ambassadors

Partners

Others (please specify)

I didn't use the website

Competitions

Fundraising

Shop

Entertainment

Training

Traffic and Transportation

Results

Course details

Race info

Race bib collection


Q24. What would you like to see added to the event next year to improve your experience?

Base: Total sample n=630 To view full list of comments, click here

Suggestions for next year’s Summer Starter included feedback around better bib pickup/collection, more course entertainment and more options for food/water at the event

Bib

pic

k u

p/c

olle

ctio

n

• Able to get the bibs sent to my home

• Bib post out - very inconvenient to not have that as an option.

• Deliver bibs to people who don't live in Sydney please ?

• Pick up bib on the day at the event. If that option is not available next year then I won't re-enter the event.

Co

urs

e en

tert

ain

men

t • More fun interactive activities before and after the race.

• More Music during the run to keep you motivated

• Music over the whole course, I love running to music, I find the sound of pounding feet tiring and distracting.

• Post Run Entertainment

Foo

d/w

ater

• Better supplies of fruit etc for the 5k runners and walkers who were in the second half of the field, my husband did the 5k and there was no bananas left, plenty of water and this is disappointing as it was promoted as a run for everyone.

• breakfast food trucks/stalls after the event

• Extra drink station on the return run - felt there wasn't enough

• Few more after race snacks

Sponsors – aided and unaided recall


Q30. Has Summer Starter changed your perception of The Sun-Herald?


3 in 5 participants reported no change in their perception of The Sun-Herald as a result of Summer Starter sponsorship. 1 in 2 participants use SMH.com.au as their news source, 1 in 5 use The Sun-Herald

4%

9%

24%

43%

19%

Definitely

Probably

Unsure

Probably not

Definitely not

Q31. What news sources do you use?

19%

2%

7%

21%

25%

31%

35%

49%


Parramatta Sun

The Australian

The Sun-Herald

The Daily Telegraph

www.news.com.au

The Sydney Morning Herald

www.smh.com.au

Other frequently mentioned sources include ABC news, Google news, The Guardian as well as ninemsn.


Q28. What sponsor activations do you recall being on course this year?

Base: Total sample n=630 To read full list of comments, click here

3 in 5 have unaided recall of Bodypass as the presenting partner of the Summer Starter. 1 in 3 recall seeing Bodypass fitness studios/activities on course. 9 in 10 recall The Sun-Herald/Fairfax/SMH as the organiser of the event.

Q25. [unaided] Who is the organiser of Summer Starter?

Q26. [unaided] Who is the presenting partner of Summer Starter?

Q33. [unaided] Do you recall any fitness studios/activities on course?

32%

25%

3%

7%

33%

Others

Don't know

Crossfit

Hardcandy

Bodypass

6%

6%

39%

48%

Don't know


Fairfax

The Sun-Herald

6%

2%

3%

4%

6%

16%

62%

Other


Nova 96.9

Fairfax

The Sun-Herald

Don't know

Bodypass

14%

5%

15%

22%

44%

Other

Bodypass

Hydralyte

Don't know

Nova 96.9


Q29. [Aided] Which of the following companies do you recall being a sponsor of the Summer Starter?


Only 1 in 10 have unaided recall of Bodypass as the principle sponsor, however this increases to 4 in 5 for aided recall.

4%

1%

1%

2%

3%

4%

5%

6%

7%

24%

31%

37%

64%

72%

78%


Nike

Australian Fleet Sales

Reebok

ORIX

The Daily Telegraph

Powerade

Asics

Gatorade


rebel

Brooks

Hydralyte

The Sun-Herald

Bodypass

Q27. [unaided] Summer Starter was sponsored by a range of companies. Which companies do you recall were sponsors of the event?

13%

3%

13%

16%

23%

31%

Don't know/cannot recall

Fairfax

Bodypass

Brooks

Hydralyte

Nova 96.9

Q34. Does participating in Summer Starter make you want to subscribe to a fitness service such as Bodypass?

Yes 10%

No 90%

Appendix


Demographics

41% 59% 2%

7%

29%

33%

19%

7%

3%

Under 18

18 - 24 yrs

25 - 34 yrs

35 - 44 yrs

45 - 54 yrs

55 - 64 yrs

65+ yrs

21%

20%

11%

15%

24%

1%

1%

2%

4%

Single

Couple, not married

Married, no children

Family, youngest child under 6 yrs of age

Family, youngest child over 6 yrs of age

Single parent, youngest child under 6 yrs of age

Single parent, youngest child over 6 yrs of age

Divorced/Seperated

I'd rather not say

3%

7%

7%

8%

6%

13%

9%

9%

4%

34%

Under $40,000

$40,000 - $59,999

$60,000 - $79,000

$80,000 - $99,999

$100,000 - $119,999

$120,000 - $159,999

$160,000 - $199,999

$200,000 - $299,999

$300,000+

I'd rather not say

Combined household income

Age

Household description

Gender



Demographics – contd.

2%

12%

10%

8%

5%

37%

22%

1%

3%

Grammar School (e.g. school cert.)

High School

Technical College (e.g. TAFE) no degree

Technical College (e.g. TAFE) with …

University no degree

University with degree

Postgraduate degree


I'd rather not say

70%

15%

3%

2%

4%

1%

5%

Working full time (30+ hrs per week)

Working part time (upto 30 hrs per week)

Retired

Home duties

Student

Unemployed

I'd rather not say

Level of Education Current Situation



Q13. What other runs have you participated in the last 2 years?


Participants are multi event runners with 1 in 10 participating exclusively in Summer Starter.

24%

3%

3%

4%

5%

6%

12%

16%

16%

17%

18%

21%

28%

62%


Blackmores Sydney Running Festival Family Run (3.5km)

Neon Run

Spartan Race

Tough Mudder

Blackmores Sydney Running Festival Marathon

I have only participated in Summer Starter

The Sydney Morning Herald Sun Run

Colour Run

Mothers Day Classic

Blackmores Sydney Running Festival Half Marathon

The Sydney Morning Herald Half Marathon

Blackmores Sydney Running Festival Bridge Run (9km)

The Sun-Herald City2Surf presented by Westpac

Other mentions include Gold Coast Marathon, MS Walk & Run, Sutherland 2 Surf, Sydney Harbour Run and some local events.


Q19. When did you collect your race bib?


Race runners are equally split about bib collection on race day. 3 in 4 collected their own bib, Friday was the popular choice of day.

42%

32%

26%

Friday 30th October 2015

Saturday 31st October 2015

Someone else picked up for me

Q20. Would you prefer to pick up on the day?

Yes 49% No

51%


Q21. What was your main mode of transport to get to Summer Starter?


3 in 4 drove to the event and 1 in 2 found the directional signage from parking lot to be very good.

1%

4%

22%

73%

Other

Run/walk

Public Transport

Car

Q22. How did you find the directional signage pointing you to the start line once you had exited the parking lot?

46%

42%

13%

Very good Average Poor


Q23. On a scale of 1 to 5 where 1 is very unsatisfied and 5 is very satisfied, how would you rate Sydney Olympic Park as a venue to participate in a running event?


Race runners were largely satisfied with Sydney Olympic Park as the

event venue

2% 3%

8%

26%

61%

1 very unsatisfied

2 3 4 5 very satisfied


Q35. What brand of footwear did you run in?


The footwear brand most used by runners is Asics with Nike a distant second.

5%

3%

6%

7%

12%

14%

20%

31%


Saucony

adidas

Mizuno

New Balance

Brooks

Nike

Asics



Q32. [unaided] What hydration product do you recall was available at Summer Starter?

Hydralyte Sports recall was very high with 4 in 5 mentioning the brand unaided.

6%

4%

9%

81%


Powerade

Gatorade

Hydralyte

summer starter event report 2015

Documents