summer training project report -reliance

7/27/2019 Summer Training Project Report -Reliance

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SUMMER TRAINING PROJECT REPORT ON

Practice and performance of Retailers towardsGSM and CDMA Services in Noida

Submitted in partial fulfillment of the requirement for the award of thedegree of

POST GRADUATE DIPLOMA IN MANAGEMENT TO

ACCURATE INSTITUTE OF MANAGEMENT&TECHNOLOGY,NOIDA

Submitted By

AJESH RAMRoll. No . DM1214016PGDM II Year

SESSION 2012-14


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ACKNOWLEDGMENT

First of all I would like to thanks the Management at Reliance Communication

Ltd.. for giving me the opportunity to do my project training in their esteemed

organization. I am highly obliged to Mr.divy singh for giving me to undertake

my training at Reliance Communication Ltd., Noida. And I am highly indebted to

my mentor Prof. Rajni khosla and to my college faculty member for their

guidance and constant supervision as well as for their support in completing the

project.

Finally, I would like to thank my friends and family member for giving us

constant support and encouragement.

Ajesh Ram PGDM II Year


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This is to certify that Mr. REHAN HAIDER of ACCURATE BUSINESS

SCHOOL has successfully completed the project work titled Practice and

performance of Retailers towards GSM and CDMA services in Noida in

partial fulfillment of requirement for the completion PGDM as prescribed by the

AICTE

This project report is the record of authentic work carried out by him

during the period from 20 th may 2013 to 15 th July 2013.

He has worked under my guidance.

Signature ..

Prof. Rajni khosla

Date:


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TABLE OF CONTENTS

Telecom industry profile 6 - 10

Introduction to GSM 11 - 19

Reliance Company Profile 20 - 32

Reliance Competitor 33 - 51

Introduction to CDMA 52 - 57

CDMA Operators 58 - 67

SWOT Analysis of Telecom Industry 68 - 76

Objective of Research 77 - 78

Scope of the Study 79 - 80

Research Methodology 81 - 83

Data Analysis and Interpretation 84 - 92

Conclusion based on survey conducted 93 - 94

Recommendation 95 - 96

Limitation of the study 97 - 98

Annexure 99 - 101

Bibliography 102 - 103


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Telecom Industry Profile


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Telecom Industry in India

The telecom industry is one of the fastest growing industries in India. India has nearly

200 million telephone lines making it the third largest network in the world after China

and USA. Indian telecom industry has the growth rate of 26%.

India with its high population and development potential is having one of the fastest

growing telecom networks in the world. Indias public sector telecom company BSNL is

the 7 th largest telecom company in the world. Reliance, Bharti Airtel, Tata Indicom,

Vodafone, Idea, Virgin, Aircel and Uninor are other major players in India. However,

rural India still lacks with strong infrastructure. The telecom services market isregulated by TRAI ( Telecom Regulatory Authority of India).

Telecommunication sector in India can be divided into two

segments:

Fixed Service Provider (FSPs) & Cellular Services.

Fixed line services consist of basic services, national or domestic long distance and

international long distance services. The state operators (BSNL and MTNL), account

for almost 90 per cent of revenues from basic services. Private sector services are

presently available in selective urban areas, and collectively account for less than 5per cent of subscriptions. However, private services focus on the business/corporate

Sector, and offer reliable, high- end services, such as leased lines, ISDN, closed user

group and videoconferencing.

Cellular services can be further divided into two categories: Global System for Mobile

Communications (GSM) and Code Division Multiple Access (CDMA). The GSM sector

is dominated by Airtel, Vodafone and Idea Cellular, while the CDMA sector is

dominated by Reliance, Tata Indicom and MTS. Opening up of international and


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domestic long distance telephony services are the major growth drivers for cellular

industry. Cellular operators get substantial revenue from these services, and

compensate them for reduction in tariffs on airtime, which along with rental was the

main source of revenue. The reduction in tariffs for airtime, national long distance,

international long distance, and handset prices has driven demand.

Modern growth

A large population, low telephony penetration levels, and a rise in consumers' incomeand spending owing to strong economic growth have helped make India the fastest-

growing telecom market in the world. The first and largest operator is the state-owned

incumbent BSNL, which is also the 7th largest telecom company in the world in terms

of its number of subscribers. BSNL was created by corporatization of the erstwhile

DTS (Department of Telecommunication Services), a government unit responsible for

provision of telephony services. Subsequently, after the telecommunication policies

were revised to allow private operators, companies such as Bharti Telecom, Tata

Indicom, Vodafone, MTNL, Idea, Vodafone and BPL have entered the space of major

operators in India. However, rural India still lacks strong infrastructure.

In 2007, an article by Business week magazine reported that India's mobile phone

market is the fastest growing in the world, with companies adding some 6 million new

customers a month.

The total number of telephones in the country crossed the 952 million mark on April 30

2012. The overall tele-density has increased to 78.71% in April 2012. In the wirelesssegment, 6.50 million subscribers have been added in April 2012. The total wireless

subscribers (GSM, CDMA & WLL (F)) base is more than 921 million now. The wire line

segment subscriber base stood at 31.89 million in April 2012.


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Growth of mobile technology

India has become one of the fastest-growing mobile markets in the world. The mobile

services were commercially launched in August 1995 in India. In the initial 5 6 yearsthe average monthly subscribers additions were around 0.05 to 0.1 million only and

the total mobile subscribers base in December 2002 stood at 10.5 millions. However,

after the number of proactive initiatives taken by regulator and licensor, the monthly

mobile subscriber additions increased to around 2 million per month in the year 2003-

04 and 2004-05.

Although mobile telephones followed the New Telecom Policy 1994, growth was tardy

in the early years because of the high price of handsets as well as the high tariff structure of mobile telephones. The New Telecom Policy in 1999, the industry

heralded several pro consumer initiatives. Mobile subscriber additions started picking

up. The number of mobile phones added throughout the country in 2003 was 16

million, followed by 22 million in 2004, 32 million in 2005 and 65 million in 2006.

The only country with more mobile phones than India with 246 million mobile phones

is China 408 million. India has opted for the use of both the GSM (global system for

mobile communications) and CDMA (code-division multiple access) technologies inthe mobile sector. In addition to landline and mobile phones, some of the companies

also provide the WLL service. The mobile tariffs in India have also become lowest in

the world. A new mobile connection can be activated with a monthly commitment of

US$0.15 only. In 2005 alone 32 million handsets were sold in India. The data reveals

the real potential for growth of the Indian mobile market. In April 2012 the total GSM

and CDMA mobile subscriber base in the country was 921 million.

In April 2008 the Indian Department of Telecom (DoT) has directed all mobile phone

service users to disconnect the usage of unbranded Chinese mobile phones that do

not have International Mobile Equipment Identity (IMEI) numbers, because they pose

a serious security risk to the country. Mobile network operators therefore planned to

suspend the usage of around 30 million mobile phones (about 8 % of all mobiles in the

country) by April 30.


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Next generation networks

In the Next Generation Networks, multiple access networks can connect customers to

a core network based on IP technology. These access networks include fiber optics or

coaxial cable networks connected to fixed locations or customers connected through

Wi-Fi as well as to 3G networks connected to mobile users. As a result, in the future, it

would be impossible to identify whether the next generation network is a fixed or

mobile network and the wireless access broadband would be used both for fixed and

mobile services. It would then be futile to differentiate between fixed and mobile

networks both fixed and mobile users will access services through a single core

network.

Indian telecom networks are not as intensive as develop ed countrys telecom

networks and India's teledensity is low only in rural areas. 670,000 route kilometers

(419,000 miles) of optical fibers has been laid in India by the major operators, even in

remote areas and the process continues. BSNL alone has laid optical fiber to 30,000

Telephone Exchanges out of their 36 Exchanges. Keeping in mind the viability of

providing services in rural areas, an attractive solution appears to be one which offers

multiple service facility at low costs. A rural network based on the extensive optical

fibre network, using Internet Protocol and offering a variety of services and the

availability of open platforms for service development, viz. the Next Generation

Network, appears to be an attractive proposition. Fibre network can be easily

converted to Next Generation network and then used for delivering multiple services at

cheap cost.

Scope of Telecom Industry

The telecom industry is growing at a great pace and the growth rate is expected to

double with every passing year. There are many new developments in the telecomm

sector, including the ingress of 3G technology that the Indian market is witnessing at

present.


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INTRODUCTION

TO

GSM


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Meaning of G.S.M

(Global System for Mobile)

The Global System for Mobile Communications (GSM: originally from Grouped Special

Mobile) is the most popular standard for mobile phones in the world. GSM service isused by over 2 billion people across more than 212 countries and territories. The

ubiquity of the GSM standard makes international roaming very common between

mobile phone operators, enabling subscribers to use their phones in many parts of the

world. GSM differs significantly from its predecessors in that both signaling and

speech channels are Digital call quality, which means that it is considered a second

generation (2G) mobile phone system. The GSM standard is more improved after the

development of third generation (3G) standard developed by the 3GPP. GSMnetworks will evolve further as they begin to incorporate fourth generation (4G)

standards
http://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/1000000000_%28number%29http://en.wikipedia.org/wiki/Roaminghttp://en.wikipedia.org/wiki/Mobile_phone_operatorhttp://en.wikipedia.org/wiki/2Ghttp://en.wikipedia.org/wiki/2Ghttp://en.wikipedia.org/wiki/Mobile_phone_operatorhttp://en.wikipedia.org/wiki/Roaminghttp://en.wikipedia.org/wiki/1000000000_%28number%29http://en.wikipedia.org/wiki/Mobile_phone


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The Euro-Asian alternative: GSM

Analyst consider Qualcomms major competitive disadvantage to be its lack of access

to the European market now controlled by global system for mobile communications

(GSM). The wireless world is now divided into GSM (much of Western Europe) andCDMA (North America and parts of Asia).

Bad timings may have prevented the evolution of one, single global wireless standard.

Just two years before CDMAs 1995 introduction in Hong Kong, European carriers and

manufacturers chose to support the first available digital technology Time division

multiple access (TDMA). GSM uses TDMA as its core technology. Therefore, since

the majority of wireless users are in Europe and Asia, GSM has taken the worldwide

lead as the technology of choice.

Mobile handset manufacturers ultimately split into two camps, as Motorola, lucent and

Nextel chose CDMA, and Nokia and Ericsson eventually pushed these companies out

and dominant GSM players.

Advantages of GSM:

GSM is already used worldwide with over 450 million subscribers.

International roaming permits subscribers to use one phone throughout

Western Europe. CDMA will work in Asia, but not France, Germany, the U.K.

and other popular European destinations.

GSM is mature, having started in the mid-80s. This maturity means a more

stable network with robust features. CDMA is still building its network.

GSMs maturity means engineers cut their teeth on the technology, creating an

unconscious preference.

The availability of subscriber identity modules, which are smart card that

provide secure data encryption give GSM m-commerce advantages.


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GLOBAL SYSTEM FOR MOBILE (GSM) TELEPHONY SOME SALIENT

FEATURES:

GSM services are available in more than 212 countries networks.By 2005, GSM networks accounted for more than 75% of the worldwide cellular

network market, serving 1.5 billion subscribers. In 2005, the first HSDPA capable

network also became operational. The first HSUPA network was launched in 2007 and

worldwide GSM subscribers exceeded two billion in 2008.

The GSM Association estimates that technologies defined in the GSM standard serve

80% of the global mobile market, encompassing more than 5 billion people across

more than 212 countries and territories, making GSM the most ubiquitous of the many

standards for cellular networks.

In India, the total number of GSM subscribers in the country crossed 677 million by

July 2012. BHARTI AIRTEL is the leading GSM operators of India with 187 million

Subscribers.


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Advantages of GSM

GSM is mature; this maturity means a more stable network with robust features.

Less signal deterioration inside buildings.

Ability to use repeaters.

Talktime is generally higher in GSM phones due to the pulse nature of

transmission.

The availability of Subscriber Identity Modules allows users to switch networks

and handsets at will.

GSM covers virtually all parts of the world so international roaming is not a

problem.

The much bigger number of subscribers globally creates a better network effect

for GSM handset makers, carriers and end users.

Tools for unlocking GSM phones are widely available. Meaning it is easier to

keep the same phone and go with another carrier using the same technology.
http://en.wikipedia.org/wiki/Radio_repeaterhttp://en.wikipedia.org/wiki/Subscriber_Identity_Modulehttp://en.wikipedia.org/wiki/List_of_mobile_network_operatorshttp://en.wikipedia.org/wiki/Roaminghttp://en.wikipedia.org/wiki/List_of_mobile_network_operatorshttp://en.wikipedia.org/wiki/Network_effecthttp://en.wikipedia.org/wiki/Network_effecthttp://en.wikipedia.org/wiki/List_of_mobile_network_operatorshttp://en.wikipedia.org/wiki/Roaminghttp://en.wikipedia.org/wiki/List_of_mobile_network_operatorshttp://en.wikipedia.org/wiki/Subscriber_Identity_Modulehttp://en.wikipedia.org/wiki/Radio_repeater


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GSM World Coverage Map

GSM 900 / GSM 1800 MHz is used in most parts of the world: Europe, Asia, Australia, Middle East, and

Africa.

GSM 850 / GSM 1900 MHz are used in the United States, Canada, Mexico and most countries of S. America.


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GSM Growth in India

The subscriber growth saw a phenomenal increase from 2002 onwards. This was

mainly due to lowered call tariffs and full-scale implementation of SMS services all

over India. December 2002, where India touched the 10 million mark could be defined

as a milestone for Indian wireless industry.

Subscriber growth continued from 2009-12 and there were close to 680 million

subscribers as of July 2012.

Two main elements for this phenomenal growth are 1. Lowered call tariffs & free

incoming calls Consumers who were once reluctant to subscribe to mobile

subscriptions founded feasible and convenient to avail as now there was hardly any

difference between the monthly bills compared to fixed line, and mobility was definitely

a crucial element.

The above phenomenon in India is taking shape because of the presence of huge

middle class population. On an estimate there are some 300 to 350 million people

belonging to this group in India. Unlike a car or a television set (where one is enough

in the family) with the lowered call tariffs it became possible even for family membersto own a mobile phone each.

.


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RELIANCE

COMPANY

PROFILE


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COMPANY PROFILE

Reliance Communications Limited

Reliance communication (formally reliance Info com),along with Reliance Telecom and

Flag Telecom, is part of Reliance communication Venture(RCOVL). Its an Indian

Telecommunication company.

The Late Dhirubhai Ambani dreamt of a digital India an India where the common

man would have access to affordable means of information and communication.

Dhirubhai, who single- handedly built Indias largest private s ector company virtually

from scratch, had stated as early as 1999.

It was with this belief in mind that Reliance Communications (formerly Reliance Info

com) started laying 60,000 route kilometers of a pan-India fibre optic backbone. This

backbone was commissioned on 28 December 2002, the auspicious occasion of

Dhirubhais 70th birthday, though sadly after his unexpected demise on 6 July 2002.

Reliance Communications has a reliable, high-capacity, integrated (both wireless and

wire line) and convergent (voice, data and video) digital network. It is capable of

delivering a range of services spanning the entire info com (information and

communication) value chain, including infrastructure and services for enterprises as

well as individuals, applications, and consulting. Today, Reliance Communications is

revolutionizing the way India communicates and networks, truly bringing about a new

way of life.


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Head Quarter: Navi Mumbai, India

Key People: Chairman: Mr. Anil D Ambani

Product: CDMA, GSM and Broad band services

USP: Unlimited

Vision of Reliance Communication Ltd.

By 2015, be amongst the top 3 most valuedIndian companies,

Providing Information, Communication

& Entertainment services, and being theindustry benchmark in

Customer Experience, EmployeeCentricity and Innovation .


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COMPANY BACKGROUND

About Reliance Communication

Reliance Communications Limited founded by the late Shari. Dhirubhai H Ambani

(1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. It

has a market capitalization of US$ 15 billion, net assets US$ 7 billion. The ADAG

Reliance Group has a business presence that extends to over 24,000 towns and 6

lakhs (600,000) villages in India, and across the globe. The shareholder base is over

12 million, among the largest in the world. The group is present in many sectors

including Telecom, Capital, Power, Infrastructure, Entertainment and Health.

rated among "Asia's Top 5 Most Valuable Telecom Companies", Reliance

communications is India's foremost and truly integrated telecommunications service

provider. The company, with a customer base of over 125 million including over 2.5

million individual overseas retail customers, ranks among the Top 5 Telecom

companies in the world by number of customers. Reliance Communications' corporate

clientele includes 2100 Indian and multinational corporations, and over 200 global

carriers.

Reliance Communications has established a pan-India, next generation, integrated

(wireless and wire line), convergent (voice, data and video) digital network that iscapable of supporting best-of-class services spanning the entire infocomm value

chain, covering over 15,000 towns and 400,000 villages. Reliance Communications

owns and operates the world's largest next generation IP enabled connectivity

infrastructure, comprising over 165,000 kilometers of fibre optic cable systems in India,

USA, Europe, Middle East and the Asia Pacific region.

The Late Dhirubhai Ambani dreamt of a digital India an India where the common

man would have access to affordable means of information and communication.
http://en.wikipedia.org/wiki/Market_capitalizationhttp://en.wikipedia.org/wiki/Market_capitalization


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Dhirubhai, who single- handedly built Indias largest private sector company virtually

from scratch, had stated as early as 1999: Make the tools of information and

communication available to people at an affordable cost. They will overcome the

handica ps of illiteracy and lack of mobility.

It was with this belief in mind that Reliance Communications (formerly Reliance

Infocomm) started laying 60,000 route kilometers of a pan-India fibre optic backbone.

This backbone was commissioned on 28 December 2002, the auspicious occasion of

Dhirubhais 70th birthday, though sadly after his unexpected demise on 6 July 2002.

Reliance Communications has a reliable, high-capacity, integrated (both wireless and

wire line) and convergent (voice, data and video) digital network. It is capable of

delivering a range of services spanning the entire infocomm (information andcommunication) value chain, including infrastructure and services for enterprises as

well as individuals, applications, and consulting.

Today, Reliance Communications is revolutionising the way India communicates and

networks, truly bringing about a new way of life.


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COMPANY INFORMATION

Type Public (BSE: RCOM)

Founded 2004

Headquarter Navi Mumbai, Maharashtra India

Key People 1. Mr. Anil D Ambani

2. Satish Seth, Vice Chairman

3. S.P Shukla

Industry Telecommunications

Products CDMA Services, GSM Services,

Broadband, Internet Services

Revenue US$ 4.15 Billion

Employees 29,000

Websites www.rcom.co.in


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Shri. Dhirubhai H Ambani

(December 28, 1932- July 6, 2002)

Few men in history have made as dramatic a contribution to their countrys economic

fortunes as did the founder of Reliance, Sh. Dhirubhai H Ambani. Fewer still have left

behind a legacy that is more enduring and timeless.

About the Founder

Birthplace: Village of Chorwad in Gujarat

Fathers Name: Hirachand Govardhandas Ambani Mothers Name: Jamunaben Hirachand Ambani

Wifes Name: Kokilaben Dhirubhai Ambani

Four Children: Two sons, Mukesh Ambani and Anil Ambani .

Two Daughter, Dipti Salgaocar and Nina Kothari.


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Career:

In 1949, at the age of 17, he went to Aden (now Yemen) in search of opportunity, and

worked as a dispatch clerk for A. Besse & Co. The sole selling distributor for shell

products. He returned to India in 1958 company named Reliance Commercial

Corporation was started this was his First Company. In 1962, he identified an

emerging opportunity in yarn trading the name of his company to Reliance Textile

Industries Limited.

In 1966, he purchased land in Naroda, Gujarat, to set up a textile mill. In 1977, the

company went public. In 1991, he set up Reliance Hazira, for the manufacture of petrochemicals the next link in the backward integration chain. At the time, Reliance

Hazira represented the single largest investment made by a private sector group in

India at a single location. Meanwhile, Dhirubhai had firmed up plans of setting up a

massive grassroots refinery the next big leap in his overall strategic roadmap for

Reliance. Conceived as the worlds largest g rassroots refinery at the time, Jamnagar

in Gujarat was to have an annual capacity of 27 million tonnes.

Dhirubhai Vision:

We will leverage our strengths to execute complex global -scale projects to facilitate

leading-edge information and communication services affordable to all individual

consumers and businesses in India. We will offer unparalleled value to create

customer delight and enhance business productivity. We will also generate value for

our capabilities beyond Indian borders and enable millions of India's knowledge

workers to deliver their services globally.


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Shri. Dhirubhai Ambani's Stamp

On 28th December 2002, Ministry of Communications, Government of India releaseda commemorative postage stamp on industrialist and founder of the Reliance Group of

Industries, Shri Dhirubhai Ambani in Mumbai. Issued by the Department of Posts, the

stamp is in the denomination of Rs. 5.


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ABOUT THE CHAIRMAN- RCVL

Anil Dhirubhai Ambani

Born on: June 4, 1959

Birthplace: Mumbai, India

Father's name: Dhirubhai Hirachand Ambani

Mother's name: Kokilaben Dhirubhai Ambani

Education:

Bachelor of Science from the University of Mumbai and

MBA from the Wharton School, University of Pennsylvania, USA

Family:

Married to Tina and has two sons Jai Anmol and Jai Anshul

Business address:

Reliance Communications Limited, I Block, 2nd

Floor, Dhirubhai Ambani Knowledge City, Navi Mumbai - 400710, India

Telephone: +91 22 3037 5522, +91 22 3037 5534, Fax: +91 22 3037 5577

Email: [email protected]


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Chairman's Profile

Regarded as one of the foremost corporate leaders of contemporary India, Shri Anil D

Ambani, 53, is the chairman of all listed companies of the Reliance, Group, namely,

Reliance Communications, Reliance Capital, Reliance Energy, Reliance Capital and

Reliance Natural Resources limited. He is also Chairman of the Board of Governors of

Dhirubhai Ambani Institute of Information and Communication Technology, Gandhi

Nagar, Gujarat.

Till recently, he also held the post of Vice Chairman and Managing Director of

Reliance Industries Limited (RIL), Indias largest private sector enterprise.

Anil D Ambani joined Reliance in 1983 as Co-Chief Executive Officer, and wascentrally involved in every aspect of the companys management over t he next 22

years.

He is credited with having pioneered a number of path-breaking financial innovations

in the Indian capital markets. He spearheaded the countrys first forays into the

overseas capital markets with international public offerings of global depositary

receipts, convertibles and bonds. Starting in 1991, he directed Reliance Industries in

its efforts to rise over US$ 2 billion. He also steered the 100-year Yankee bond issuefor the company in January 1997.


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Chairmans Message

A New Reliance for a New World

If the last century was about meeting human needs, the new millennium is about

matching human aspirations. We live in a world where the young are reaching higher,

dreaming bigger and demanding more; a world that is challenging the limits of hope

and possibility. Nowhere is this more strikingly visible than in India-a country that

wakes up every morning a little younger in age, but infinitely more ambitious in spirit.

Indias demographic transition is an extraordinary moment in world history. Today,

over 600 million young people, or more than 1 in 2 Indians are below the age of 25.In

15 years, this number is set to touch 700 million, making India the largest community

of youth anywhere in the world. New India show the Impatience of youth; the desire for

real and rapid change for a quality of life that is second to none. Transportation,

communication, energy, information, entertainment, technology, education, healthcare

and personal finance, New India wants world class products and services. Reliance

Anil Dhirubhai Ambani Group embodies the spirit of this new resurgent India. Our goal

is not just to build a great enterprise for our stakeholders, but more importantly, to

build a great future for our country and the whole at large; to give hundreds of millions

of people the power to fulfill their dreams, shape their own destiny, and the means to

realize their true and diverse potential.

Energy and communications, financial services and infrastructure, new economy and

old---our business will span the entire varied landscape of emerging humanaspirations. We will work with commitment and resolve to create pathways that

connect ambitions to achievement, promise to performance, and potential to reality.

We will bridge the gap between quantity and quality: leveraging our strength in

managing large scale operations even as we deliver best of-class products and

services to our customers. Focusing on the burgeoning aspiration of our young

consumers will remain one of our key driving values. We will rethink every business

process, product and service from the standpoint of the consumers-with a commitmentto enhance experience at every touch point. Our founder, the legendary Dhirubhai


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Ambani, gave us a simple mantra for entrepreneurship :Think Big. Think Fast. Think

Ahead

We will think bigger. We will think faster. But, most important of all, we will think Better-

to stay ahead of competition and of our times.

Welcome to the Reliance Anil Dhirubhai Ambani Group.

It is the New Reliance for the New World!

Anil Dhirubhai Ambani

Group Chairman & CEO


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RELIANCE COMPETITOR


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AirTel : AirTel is the largest GSM operator. AirTel is the most prominent of all theGSM networks in India. AirTel is owned by Bharti Group. AirTel numbers start with'9849', '9866', '9900', '9949', '9989', '9959', '8008', '9177','9963','9652','9573','9701','9000','9618','9550','9908','9704','9533','9502','9676','9600','9789',9650,9810,9910,9717,9725,7738.

Vodafone : Vodafone Essar group owned Vodafone has a pretty good user basebecause of the many attractive packages it offers. Vodafone numbers start with'988' or '9966' or '9160' or '9581' or '9703' or '9052' or '9642', or '9510', or 7838.

Idea Cellular : Idea Cellular Limited is part of Birla Limited. [Previously TATA & AT&T were also partners]. Idea numbers start with '9848', '9948', '9912', '9505','9605', '9603','9666', '9705','9640','9010','9951','8099'.

BSNL : BSNL's mobile arm Cellone has a very good rural and suburban user base. Pre-paid cards are sold as Excel. BSNL numbers start with'9440','9441','9490','9491','9492','9442'.

Aircel : Aircel is Chennai-based and the leader in Tamil Nadu. Aircel has verygood, cheap and innovative offers. Aircel numbers start with '9700, 8801, 86861.

Tata Docomo : One of India's leading CDMA operators, Tata Teleservices Ltd.(TTSL) in association with Japan's leading GSM operator NTT DOCOMOlaunched its operations in Andhra Pradesh on July 16, 2009.'9030','9032','8019','8121'.
http://en.wikipedia.org/wiki/AirTelhttp://en.wikipedia.org/wiki/AirTelhttp://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/wiki/BSNLhttp://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/BSNLhttp://en.wikipedia.org/wiki/Idea_Cellularhttp://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/AirTel


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Uninor : INDIA'S Unitech Wireless Company in association with Norway'sTelenor Company launched UNINOR in December 2009.

Virgin : Virgin Mobile brand is Indias first national youth -focused mobile service.Virgin Mobile branded services are being offered to the Indian consumers by TataTeleservices through a brand franchise with Virgin Mobile.

Videocon : The Videocon Telecommunications Ltd., which was planning tolaunch its telecom services in Andhra Pradesh shortly, is shutting down its APoperations even as it remains uncertain whether it would lose its license asrecommended by Telecom Regulatory Authority of India (TRAI ) following the2G spectrum scam.
http://en.wikipedia.org/w/index.php?title=UNINOR&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=VIDEOCON&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=VIDEOCON&action=edit&redlink=1http://timesofindia.indiatimes.com/city/hyderabad/Videocon-shuts-down-AP-operations/articleshow/6961855.cmshttp://timesofindia.indiatimes.com/city/hyderabad/Videocon-shuts-down-AP-operations/articleshow/6961855.cmshttp://timesofindia.indiatimes.com/city/hyderabad/Videocon-shuts-down-AP-operations/articleshow/6961855.cmshttp://timesofindia.indiatimes.com/city/hyderabad/Videocon-shuts-down-AP-operations/articleshow/6961855.cmshttp://en.wikipedia.org/wiki/TRAIhttp://en.wikipedia.org/wiki/TRAIhttp://en.wikipedia.org/wiki/TRAIhttp://en.wikipedia.org/wiki/TRAIhttp://timesofindia.indiatimes.com/city/hyderabad/Videocon-shuts-down-AP-operations/articleshow/6961855.cmshttp://timesofindia.indiatimes.com/city/hyderabad/Videocon-shuts-down-AP-operations/articleshow/6961855.cmshttp://en.wikipedia.org/w/index.php?title=VIDEOCON&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=UNINOR&action=edit&redlink=1


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ABOUT DIFFERENT SERVICE PROVIDER IN TELECOM INDUSTRY:

AIRCEL LIMITED

The Aircel group is a joint venture between Maxis Communications Berhad of

Malaysia and Apollo Hospital Enterprise Ltd of India, with Maxis Communications

holding a majority stake of 74%.

Aircel commenced operations in 1999 and became the leading mobile operator in

Tamil Nadu within 18 months. In December 2003, it launched commercially in Chennai

and quickly established itself as a market leader a position it has held since.

Aircel began its outward expansion in 2005 and met with unprecedented success in

the Eastern frontier circles. It emerged a market leader in Assam and in the North

Eastern provinces within 18 months of operations. Till today, the company gained a

foothold in 18 circles including Chennai, Tamil Nadu, Assam, North East, Orissa,

Bihar, Jammu & Kashmir, Himachal Pradesh, West Bengal, Kolkata, Kerala, Andhra

Pradesh, Karnataka, Delhi, UP(West), UP(East), Maharashtra & Goa and Mumbai.

The Company has currently gained a momentum in the space of telecom in India post

the allocation of additional spectrum by the Department of Telecom, Govt. of India for

23 new circles across India. These include Delhi (Metro), Mumbai (Metro), Andhra

Pradesh, Gujarat, Haryana, Karnataka, Kerala, Madhya Pradesh, Maharashtra & Goa,

Rajasthan, Punjab, UP (West) and UP (East).

Aircel has won many awards and recognitions. Voice and Data gave Aircel the highest

rating for overall customer satisfaction and network quality in 2006. Aircel emerged as

the top mid- size utility company in Business worlds List of Best Mi d-Size Companies

in 2007. Additionally, Tele.net recognized Aircel as the best regional operator in 2008.

With over 63 million happy customers in the country, Aircel the fast growing telecom

company in India has revved up plans to become a full-fledged national operator by

end of 2012.


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HEADQUARTERS: Chennai, India

Key People : CEO - MR. Sandip Das .

Head Operating division - Jean Pascal

Vision: Become the Service Provider of choice for the Enterprise Segment


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BHARTI AIRTEL

Bharti Airtel Limited is a leading integrated telecommunications company with

operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India,

the company ranks amongst the top 5 mobile service providers globally in terms of

subscribers. In India, the company's product offerings include 2G, 3G and 4G

services, fixed line, high speed broadband through DSL, IPTV, DTH, enterprise

services including national & international long distance services to carriers. In the rest

of the geographies, it offers 2G, 3G mobile services. Bharti Airtel had over 246 million

customers across its operations at the end of June 2012.

Airtel comes to you from Bharti Airtel Limited, Indias largest integrated and the first

private telecom services provider with a footprint in all the 23 telecom circles. Bharti

Airtel since its inception has been at the forefront of technology and has steered the

course of the telecom sector in the country with its world class products and services.

The businesses at Bharti Airtel have been structured into three individual strategic

business units (SBUs) - Mobile Services, Airtel Telemedia Services & Enterprise

Services. The mobile business provides mobile & fixed wireless services using GSM

technology across 23 telecom circles while the Airtel Telemedia Services business

offers broadband & telephone services in 95 cities and has recently launched India's

best Direct-to-Home (DTH) service, Airtel digital TV. The Enterprise services provide

end-to-end telecom solutions to corporate customers and national & international long

distance services to carriers. All these services are provided under the Airtel brand.


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Headquarters: New Delhi, India

Key People: Chairman, MR. Sunil Mittal

USP: Good Network

Vision:

By 2015 Airtel will be the most loved brand, enriching the lives of millions.


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BHARAT SANCHAR NIGAM LIMITE D

BSNL is a public sector telecommunication company in India. Its headquarter are at

Bharat sanchar Bhawan, Harish Chandra Mathur Lane, Janpath, New Delhi. It has a

status of Mini Ratna, a status assigned to reputed public sector companies in India.

BSNL is Indias oldest and l argest communication service provider. It had a customer

base of 95 million as of June 2011. It is the largest provider of fixed telephony and

fourth largest mobile telephony provider in India, and is also a provider of broadband

services. It has footprints throughout India except for the metropolitan cities of Mumbai

and New Delhi which was managed by MTNL.

Availability: India wide except Delhi and Mumbai

Founded: 19 th century, incorporated 2000

Owner: The government of India

Key People: R K Upadhyay (CMD)

Vision: Be the leading telecom service provider in India with global presence.


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Idea Cellular

Incorporated as Birla Communications Limited. Obtained licenses for providing GSM -

Based services in the Gujarat and Maharashtra Circles following the original GSM

license bidding process. Changed name to Birla AT&T Communications Limitedfollowing joint venture between Grasim Industries and AT&T Corporation. Merged with

Tata Cellular Limited, there by acquiring original license for the Andhra Pradesh

Circle. Idea has reached the one million subscriber mark. Changed name to Idea

Cellular Limited and launched "Idea" brand name. First operator in India to

commercially launch EDGE services 2005. The operator announced that IDEA 3G

services will be available in 200 towns of 11 3G circles by mid-April 2011,

progressively growing at the rate of ten towns per day to cover 750 towns by mid-2011

and 4000 towns by the end of 2012.Idea crossed 117 million subscriber mark

Subscriber base as on June, 2012.

Headquarters: Mumbai, Indore, Delhi, Pune.

Key People: Chairman: Kumar Mangalam Birla

MD: Himanshu Kapania


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Vodafone India

Vodafone India, formerly Vodafone Essar and Hutchison Essar, is the third largestmobile network operator in India after Airtel and Reliance Communications. It is based

in Mumbai, Maharashtra and which operates nationally. It has approximately 153.70

million customers as of June 2012.

On July 2011, Vodafone Group agreed terms for the buy-out of its partner Essar from

its Indian mobile phone business. The UK firm paid $5.46 billion to its Indian

counterpart to take Essar out of its 33% stake in the Indian subsidiary. It will leave

Vodafone owning 74% of the Indian business, while the other 26% will be owned byIndian investors, in compliance with Indian law. On 11 February, 2007, Vodafone

agreed to acquire the controlling interest of 67% held by Li Ka Shing Holdings in

Hutch-Essar for US$11.1 billion, pipping Reliance Communications, Hinduja Group,

and Essar Group, which is the owner of the remaining 33%. The whole company was

valued at USD 18.8 billion. The transaction closed on 8 May, 2007.

It offers both prepaid and postpaid GSM cellular phone coverage throughout India

with good presence in the metros. Vodafone India provides 2.75G services based on

900 MHz and 1800 MHz digital GSM technology. Vodafone India

launched 3G services in the country in the January-March quarter of 2011 and plans to

spend up to $500 million within two years on its 3G networks.

Headquarters: Mumbai, Maharashtra, India.

Owners: Vodafone Group
http://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_Indiahttp://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_Indiahttp://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_Indiahttp://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Bharti_Airtelhttp://en.wikipedia.org/wiki/Bharti_Airtelhttp://en.wikipedia.org/wiki/Bharti_Airtelhttp://en.wikipedia.org/wiki/Mumbai,_Maharashtrahttp://en.wikipedia.org/wiki/Mumbai,_Maharashtrahttp://en.wikipedia.org/wiki/Mumbai,_Maharashtrahttp://en.wikipedia.org/wiki/2.75Ghttp://en.wikipedia.org/wiki/2.75Ghttp://en.wikipedia.org/wiki/2.75Ghttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/2.75Ghttp://en.wikipedia.org/wiki/Mumbai,_Maharashtrahttp://en.wikipedia.org/wiki/Bharti_Airtelhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_Indiahttp://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_India


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Tata Teleservices Limited (TTSL) is an Indian broadband and telecommunications

service provider based in Mumbai, Maharashtra, India. It is a subsidiary of the Tata

Group, an Indian conglomerate. It operates under the brand name Tata DoCoMo in

various telecom circles of India.

In Nov 2008, Japanese telecom giant NTT Docomo picked up a 26 per cent equitystake in Tata Teleservices for about Rs 13,070 crore ($2.7 billion) or an enterprise

value of Rs 50,269 crore ($10.38 billion).

In Feb 2008, TTSL announced that it would provide CDMA mobile services targeted

towards the youth, in association with the Virgin Group on a Franchisee model basis.

Tata Teleservices provides mobile services under the following brand names:

Tata DoCoMo (CDMA & GSM mobile operator, wireless broadband)

Virgin Mobile (CDMA & GSM mobile operator)

T24 Mobile (GSM mobile operator ). Tata Teleservices is one of India's leading

private telecom service providers. The company offers integrated telecom solutions to

its customers under the Tata Indicom brand, and uses the latest CDMA 3G1X

technology for its wireless network. Tata Teleservices limited, along with Tata

Teleservices(Maharashtra) Limited, serves over 85 million customers in more than

450,000 towns and villages across the country, with a bouquet of telephony servicesencompassing the GSM, CDMA and 3G platforms, offering Mobile services, Wireless

Desktop Phones, Public Booth Telephony and Wire line Data Services across one

unified and integrated brand TATA DOCOMO. Tata Communications is a leading

global provider of a new world of communications. With a leadership position in

emerging markets, Tata Communications leverages its advanced solutions capabilities

and domain expertise across its global and pan-India network to deliver managed

solutions to multi-national enterprises, service providers and Indian consumers.


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Tata Communications Limited is listed on the Bombay Stock Exchange and the

National Stock Exchange of India and its ADRs are listed on the New York Stock

Exchange. (NYSE: TCL).

Headquarters NaviMumbai, India

Key people: Chairman: Mr. Ratan N Tata

(MD & CEO): Srinath Narasimhan

USP Superior Voice Clarity

Vision:

Deliver a new world of communications to advance the reach and leadership of our

customer. Deliver a new world of communications to advance the reach and

leadership of our customers.


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Virgin Mobile

Virgin Mobile brand is Indias first national youth -focused mobile service. Virgin

Mobile branded services is being offered to the Indian consumers by Tata

Teleservices through a brand franchise with Virgin Mobile. Virgin Mobile India will

provide Tata Teleservices with experience and expertise in designing, marketing and

servicing of Virgin Mobile branded prod ucts for the youth segment. Virgin Mobile, a

leading branded venture capital organization, is one of the world's most recognized

and respected brands. Conceived in 1970 by Sir Richard Branson, the Virgin Mobile

Group has gone on to grow very successful businesses in sectors ranging from mobile

telephony, to transportation, travel, financial services, leisure, music, holidays,

publishing and retailing. Virgin Mobile has created more than 200 branded companies

worldwide, employing approximately 50,000 people, in 29 countries. Its revenues

around the world in 2006 exceeded 10 billion (approx. US$20 billion).

Headquarter England

Key People Chairman: Mr. Richard Brandson


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New Entrants

1. Videocon promoted Datacom

2. Uninor

3. Loop Telecom

The above mentioned providers will be provided 4.4 MHz spectrum for starting the

GSM based services. The move indicates that the Communication ministry is all set to

allocate radio frequencies to the new players in other circles as well.

New operators could result in lower tariffs and better quality of services for customers.

The Government has introduced mobile number portability which had made it easy for

existing subscribers to new operators without giving up on their phone numbers.


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GSM (Global System for Mobile communication) Players

in Noida.

AIRTEL

BSNL

1. AIRTEL:

Aswe spread wings to expand our capabilities and explore new horizons, the

fundamental focus remains unchanged: seek out the best technology in the world and

put it at the service of our ultimate user: our customer .

Sunil Bharti Mittal (Chairman and Group Managing Director)

Bharti Tele-ventures limited were incorporated on July 7, 1995 for promoting

investments in telecommunications services. Its subsidiaries operate telecom services

across India. Airtel is the world's fourth-largest mobile telecommunications company

with over 246 million subscribers across 20 countries as of March 2012. It is the

largest cellular service provider in India, with over 187.30 million subscribers at the

end of June 2012.


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Business strategy:

Bharti Tele-ventures strategic objective is To capitalize on the growth opportunities

that the company believes are available in the Indian telecommunications market andconsolidate its position to be the leading integrated telecommunications services

provider in key markets in India, with a focus on providing mobile services. The

company has developed the following strategies to achieve its strategic objective:

Focus on maximizing revenue and margins.

Capture maximum telecommunications revenue potential with minimum

geographical coverage.

Offer multiple telecommunications services to provide customers with a one-

stop shop solution.

Position itself to tap data transmission opportunities and offer advanced mobile

data services.

Focus on satisfying and retaining customers by ensuring high level of customer

satisfaction.

Leverage strengths of its strategic and financial partners; and

Emphasize on human resources development to achieve operational

efficiencies.


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Businesses:

Bharti Tele-ventures current businesses include

Mobile services

Fixed line

National and international long distance services

V-SAT, internet services and network solutions

Competitive strengths:

Bharti Tele-ventures believes that the following elements will contribute to the

companys success as an integrated telecommunication services provider in India and

will provide the company with a solid foundation to execute its business strategy:

Nationwide footprint as of September 30, 2004 , approximately 95% of Indias

total mobile subscribers resided in the companys seventeen mobile circles.

These 17 circles collectively accounted for approximately 56% of Indias

landmass.

Focus on telecommunications to enable the company to better anticipate

industry trends and capitalize on new telecommunications related business

opportunities.

The strong brand name recognition and a reputation for offering high quality

service to its customers.


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2. BSNL:

On October 1, 2000 the department of telecom operations, Government of India

became a corporation and was christened Bharat Sanchar Nigam Limited (BSNL).

Bharat Sanchar Nigam Limited (abbreviated BSNL) is an Indian state-owned

telecommunications company headquartered in New Delhi, India. It is the largest

provider of fixed telephony and fourth largest mobile telephony provider in India, and is

also a provider of broadband services. However, in recent years the company's

revenue and market share plunged into heavy losses due to intense competition in

Indian telecommunications sector.BSNL is India's oldest and largest communication

service provider (CSP). It had a customer base of 95 million as of June 2011. It has

footprints throughout India except for the metropolitan cities of Mumbai and New

Delhi, which are managed by Mahanagar Telephone Nigam (MTNL). As of June 30,

2010, BSNL had 75% market share of fixed lines. Today, it has about 43.74 million

line basic telephone capacity, 8.83 million WLL capacity, 72.60 million GSM capacity,

37,885 fixed exchanges, 68,162 GSM BTSs, 12,071 CDMA Towers, 197 Satellite

Stations, 6,86,644 RKm. of OFC, 50,430 RKm. of microwave network connecting 623

districts, 7330 cities/towns & 5.8 lakhs villages .

BSNL is the only service provider, making focused efforts & planned initiatives to

bridge the rural-urban digital divide in ICT sector. In fact there is no telecom operator

in the country to beat its reach with its wide network giving services in every nook &

corner of the country & operates across India except New Delhi & Mumbai. Whether it

is inaccessible areas of Siachen glacier or North-Eastern regions of the country, BSNL

serves its customers with a wide bouquet of telecom services namely Wire line, CDMA

mobile, GSM mobile, Internet, Broadband, Carrier service, MPLS-VPN, VSAT, VoIP,

IN Services, FTTH, etc. BSNL is numero uno of India in all services in its license area.

The company offers wide ranging & most transparent tariff schemes designed to suit

every customer. BSNL has 90.09 million cellular & 5.06 million WLL customers as on

31.07.2011. 3G Facility has been given to all 2G connections of BSNL. In basic

services, BSNL is miles ahead of its rivals, with 24.58 million wire line phone

subscribers i.e. 71.93% share of the wireline subscriber base.

BSNL has set up a world class multi-gigabit, multi-protocol convergent IP

infrastructure that provides convergent services like voice, data & video through the


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same Backbone & Broadband Access Network. At present there are 8.09 million

broadband customers.

The company has vast experience in planning, installation, network integration &

maintenance of switching & transmission networks & also has a world class ISO 9000certified Telecom Training Institute.

During the 2010-11, turnover of BSNL is around Rs. 29,700 Crore.


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INTRODUCTION

TO

CDMA


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Meaning of C.D.M.A

(Code division multiple access)

Code division multiple access (CDMA) is a form of multiplexing and a method of

multiple access that divides up a radio channel not by time, nor by frequency (as in

frequency-division multiple access) , but instead by using different pseudo-random

code sequences for each user. CDMA is a form of "spread-spectrum" signaling, since

the modulated coded signal has a much higher bandwidth than the data being

communicated.

CDMA also refers to digital cellular telephony systems that make use of this multiple

access scheme, such as those pioneered by Qualcomm, and W-CDMA by the

International Telecommunication Union or ITU. CDMA has been used in many

communications and navigation systems, including the Global Positioning System and

in the OmniTRACS satellite system for transportation logistics.
http://en.wikipedia.org/wiki/Multiplexinghttp://en.wikipedia.org/wiki/Multiple_accesshttp://en.wikipedia.org/wiki/Timehttp://en.wikipedia.org/wiki/Frequencyhttp://en.wikipedia.org/wiki/Frequency-division_multiple_accesshttp://en.wikipedia.org/wiki/Spread_spectrumhttp://en.wikipedia.org/wiki/Bandwidthhttp://en.wikipedia.org/wiki/Cellular_networkhttp://en.wikipedia.org/wiki/Qualcommhttp://en.wikipedia.org/wiki/W-CDMAhttp://en.wikipedia.org/wiki/International_Telecommunication_Unionhttp://en.wikipedia.org/wiki/Global_Positioning_Systemhttp://en.wikipedia.org/wiki/Qualcommhttp://en.wikipedia.org/wiki/Qualcommhttp://en.wikipedia.org/wiki/Global_Positioning_Systemhttp://en.wikipedia.org/wiki/International_Telecommunication_Unionhttp://en.wikipedia.org/wiki/W-CDMAhttp://en.wikipedia.org/wiki/Qualcommhttp://en.wikipedia.org/wiki/Cellular_networkhttp://en.wikipedia.org/wiki/Bandwidthhttp://en.wikipedia.org/wiki/Spread_spectrumhttp://en.wikipedia.org/wiki/Frequency-division_multiple_accesshttp://en.wikipedia.org/wiki/Frequencyhttp://en.wikipedia.org/wiki/Timehttp://en.wikipedia.org/wiki/Multiple_accesshttp://en.wikipedia.org/wiki/Multiplexing


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History of CDMA

Code Division Multiple Access (CDMA) is both a modulationand multiple access schemes.

Researches started even from 1950s

Claude Shannon and Robert Pierce had provided CDMA

framework in 1949.

De-Rosa-Rogoff defined the direct sequence spread spectrum

method in 1950.

Rake receiver was first patented by Price and Green in 1956

Cellular spread-spectrum application was suggested by Cooper

And Nettleton in 1978.

IS-95, the narrow band CDMA mobile network, has been

Standardized in 1993 and commercial networks were introduced

in 1995.

3G wideband CDMA systems, such as CDMA2000 in U.S. and

European WCDMA developed from 1990s and still ongoing.

At present, CDMA commercial networks are established in about

40 countries. Almost 20% of all users in the world.


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CDMA Segment overview

Present Standard: cdma2000 1xEV-DV.

Started in April 2003

LG and Samsung hold majority device

Market share

Streaming media options

Always on internet connectivity from144 kbps to 3.1mbps.


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CDMA growth drivers

Nationwide roaming

Bundled internet facility

CDMA phones come with a data port where consumers can connect to internet

at 144 kbps to 3.1mbps.

Easy subscription availability, starting from Euro 10 only

Huge variety of content

Online bill view

SMS based service activations

Aggressive launch

There was a big debate in India just before the launch of CDMA services that will it

Succeed or not? Recent trends reveal that CDMA is here to stay, but that doesn'tmean that it is going to overpower GSM.

Nationwide roaming helped to boost subscriber base, option of connecting to

Internet using a simple data cable proved as a catalyst in promoting CDMA services in

India.

The call tariffs over CDMA were initially lower as compared to GSM but today CDMA

and GSM call tariffs are moreover same.

The calls are tariffed again on the distance parameter, which is already explained

earlier. Reliance Infocomm was the first private operator to start with the CDMA

services in India. However, BSNL and MTNL offered CDMA before Reliance they were

unable to tap subscribers.

Reliances strategic alliance with LG and Samsung to offer their handsets along with

their subscriptions proved to be a catalyst in the process.


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Tata Indicomm, which was the second private operator to offer CDMA services

initially, failed to attract consumers but since early 2004, it has revived its strategy and

has been able to gain some market share.MTS the third private operator which offers

CDMA services.

MTS India is the Telecommunication Company of Russian Mobile Telesystems

headquartered in New Delhi with 16 million subscribers in 2011. MTS provides

technology of CDMA, EVDO to main states of India. The ownership shared to Sistema

(56.68%), Shyam Group (23.98%), and Russian Government (17.14%).

CDMA operators hold about 20% market share of wireless subscribers in India and

having 114 million subscribers in India at a present.


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CDMA OPERATORS

RELIANCE

TATA DOCOMO

MTS


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CDMA OPERATORS :-

CDMA Operators RELIANCE

Brand Name: RIM- Reliance India Mobile

Network: CDMA 2000-1xNetwork Coverage: 22 Telecom circles

Subscriber base: > 151.65 million

Market Share: 80%

Subscriptions: Post Paid, Pre Paid
http://www.relianceadagroup.com/adportal/ADA/index.jsp


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Late Dhirubhai Ambani built Reliance from scratch to be in the reckoning for a place in

the global fortune 500 lists the achievement is even more significant due to the fact,

that the entire growth was achieved in an organic manner and in a span of just 25

years.

Dhuribhai was not just firmly rooted in traditional Indian values, but was also a

quintessentially modern man the man of the new millennium. This was clearly

reflected in his passion for mega-sized projects, the most advanced technology andhighest level of productivity.

The corporate philosophy he followed was short simple and succinct- Think big.

Think differently. Think fast. Think ahead. Aim for the best. He inspired the Reliance

team to do better than the best not only in India but also in the world.

Dhirubhai Ambani, Founder & Chairman of the Reliance Group, had an acute sense

that education alone empowers people. He was the great communicator. He

communicated to inspire, to guide, to educate and to motivate.

He employed telephone as a powerful tool to achieve these goals. He used telephone

to defeat distance, to compress time and to remain abreast of events. He was acutely

aware of the power of information and communication. He would often say: make the

tool of infocomm available to people at an affordable cost, they will overcome the

handicaps of illiteracy and lack of mobility.

He wanted a telephone call to be cheaper than a postcard. This, he believed, wouldtransform every home, empower every Indian, remove the roadblocks to opportunity

and demolish the barriers that divide our society.

Dhuribhai Ambani was of the conviction that infocomm would energize enterprises,

galvanize governance, make livelihood an enjoyment, learning an experience, and

living an excitement.

Reliance infocomm is a fascinating outcome of this conviction. It is a major initiative to

translate his inspiring dream into reality.


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INFOCOMM BUSINESS

Reliance Infocomm will offer a complete range of telecom services, covering mobile

and fixed line telephony including broadband, national and international long distance

services; data services and wide range of value added services and application that

will enhance productivity of enterprises and individuals.

Reliance India Mobile, the first of infocomm`s initiatives was launched on December

28, 2002 the 70th birthday of the Reliance group founder, Sh. Dhirubhai H. Ambani.

This makes the beginning of Reliances dream of ushering in the digital revolution in

India by becoming a major catalyst in improving quality of life and changing the face of

India. Its aim to achieve this by putting the power of information and communication in

the hand of the people of India at affordable costs.

Reliance Infocomm will extend its efforts beyond the traditional value chain to developand deploy telecom solut ion for Indias farmers, businesses, hospitals, government

and public sector organizations.

The Reliance Group founded by Dhirubhai H. Ambani (1932-2002) is India's largest

business house with total revenues of over Rs 99,000 crore (US$ 22.6 billion), cash

profit of Rs 12,500 crore (US$ 2.8 billion), net profit of Rs 6,200 crore (US$ 1.4 billion)

and exports of Rs 15,900 crore (US$ 3.6 billion).

The Group's activities span exploration and production (E&P) of oil and gas, refiningand marketing, petrochemicals (polyester, polymers, and intermediates), textiles,

financial services and insurance, power, telecom and infocom initiatives. The Group

exports its products to more than 100 countries the world over. Reliance emerged as

India's Most Admired Business House, for the third successive year in a TNS Mode

survey for 2003.

Reliance Group revenue is equivalent to about 3.5% of India's GDP. The Group

contributes nearly 10% of the country's indirect tax revenues and over 6% of India's


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exports. An investor family of over 3.1 million - Indias largest, trusts reliance.

Reliance Industries Ltd. - India's largest private sector company

Reliance Industries Limited (RIL) is India's largest private sector company on all major

financial parameters with gross. In 2011 its revenue crossed Rs. 2,50,000 crore mark

(Rs. 2,58,651 crore, US$ 58.0 billion), Net Profit crossed Rs. 20,000 crore mark (Rs.

20,286 crore, US$ 4.5 billion) and Total Assets crossed Rs. 2,80,000 crore mark (Rs.

2,84,719 crore, US$ 63.8 billion), unparalleled in the Indian Private sector. During the

year 2010, RIL and BP announced a strategic partnership in the oil and gas business.

This partnership comprises BP taking 30 per cent stake in 23 oil and gas production

sharing contracts that Reliance operates in India, including the KG-D6 block, and the

formation of a joint venture (50:50) for sourcing and marketing gas in India.

RIL emerged as the only Indian company in the list of global companies that create

most value for their shareholders, published by Financial Times based on a global

survey and research conducted by Price water house Coopers in 2004. RIL features in

the Forbes Global list of world's 400 best big companies and in FT Global 500 list of

world's largest companies.

RIL emerged as the 'Best Managed Company' in India in a study by Business Today

and A.T. Kearney in 2003. The company emerged 'India's biggest wealth creator' in

the private sector over a 5-year period in a study by Business Today - Stern Stewart in

2004.

One out of every four investors in India is a Reliance shareholder. With globally

competitive capital and operating cost positions, Reliance Group dominates the rapidly

growing Indian market deriving over 80% of its revenues from the domestic market.

RIL alone accounts for:

17 per cent of the total profits of the private sector in India

7 per cent of the profits of the entire corporate sector in India

6 per cent of the total market capitalization in India

Weightage of 15 per cent in the BSE Sensex

Weightage of 12 per cent in the Nifty Index.


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TATA DOCOMO

Brand Name: TATA or TATA DOCOMO

Network: CDMA 2000-1x

Network Coverage: 22 Telecom circles

Subscriber base: > 83.7 million

Market Share: 8 %



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TATA DOCOMO

Tata Teleservices is part of the INR 64,350 Crore (US$14.3 billion) Tata Group, that

has over 90 companies, over 210,000 employees and more than 2.16 million

shareholders. With an investment of over INR 9,000 Crore (US$ 2 billion) in Telecom,

the Group has a formidable presence across the telecom value chain. The Tata Group

plans an additional investment of around INR 9000/- Crore (US$ 2 billion) in this

sector in the next two years.

Tata Teleservices spearheads the Group's presence in the telecom sector.

Incorporated in 1996, Tata Teleservices was the first to launch CDMA mobile services

in India with the Andhra Pradesh circle.

Starting with the major acquisition of Hughes Tele.com (India) Limited [now renamed

Tata Teleservices (Maharashtra) Limited] i n December 2002, the company has swung

into expansion mode. Tata Teleservices operates in 20 circles i.e. Andhra Pradesh,

Chennai, Gujarat, Karnataka, Delhi, Maharashtra, Mumbai, Tamil Nadu, Orissa, Bihar,

Rajasthan, Noida, Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W),

Kerala, Kolkata, Madhya Pradesh and West Bengal. The company has a customer

base of over 3 million. The investment in the company as of March 2004 totals INR

5995 Crore (US$ 1200 million).

Having pioneered the CDMA 3G1x technology platform in India, Tata Teleservices has

established a robust and reliable telecom infrastructure that ensures quality in itsservices. It has partnered with Motorola, Ericsson, Lucent and ECI Telecom for the

deployment of a reliable, technologically advanced network.

The company, which heralded convergence technologies in the Indian telecom sector,

is today the market leader in the fixed wireless telephony market with a customer base

of 1.8 million.

Tata Teleservices' bouquet of telephony services includes Mobile services, Fixed

Wireless Phones, Public Booth Telephony, and Wireline services. Other services
http://www.tataindicom.com/misc/ttml/ttml.asphttp://www.tataindicom.com/misc/ttml/ttml.asp


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include value added services like voice portal, roaming, post-paid Internet services, 3-

way conferencing, group calling, Wi-Fi Internet services and data services.

Tata Teleservices has recently, marked its entry into the prepaid segment by

launching 100 % Sacchai True Paid, across all its existing 20 circles. With the latestinitiative, Tata Indicom has opened up new frontiers for the Indian prepaid customers

by offering 1-second pulse and 100 % talktime on True Paid. The company will be

shortly launching a new service for Corporate called Push-To- Talk (first across the

world to partner with Qualcomm for BREW Chat). This service will be available for the

masses across the country. Tata Indicom has also launched a collection of 1000

mobile games one of the largest collections of mobile games in the world.

The company has launched prepaid FWP and public phone booths, new handsets,expand Wi-Fi across public hotspots, new voice & data services such as BREW

games, picture messaging, polyphonic ring tones, interactive applications like news,

cricket, astrology, etc.

Tata Teleservices has a strong workforce of 5500. The company is in the process of

recruiting personnel for its new circles and will create more than 20,000 jobs by March

2005, which will include 10,000 indirect jobs through outsourcing of its manpower

needs.

Today, the company serves more than 3 million customers in over 824 towns. With an

ambitious rollout plan both within existing circles and across new circles, Tata

Teleservices will offer world-class technology and user-friendly services to over 1000

cities in 20 circles by March 2005.


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MTS INDIA

Brand Name: MTS

Network: CDMA 1x

Network Coverage: 15 Telecom circles

Subscriber base: > 16 million

Market Share: 1.78 %



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MTS

Mobile TeleSystems or simply MTS India is an Indian subdivision of Russian Mobile

TeleSystems Telecommunication Company headquartered in New Delhi, India. It

provides wireless voice, broadband Internet, messaging and data services in India.

MTS India is a subsidiary of Russian conglomerate Sistema and operates across India

with over 16 million customers.

Sistema Shyam TeleServices Ltd. (SSTL) is a venture, involving equity participation

by Sistema Joint Stock Financial Corporation of Russia (SISTEMA JSFC), the

Russian Federation and the Shyam Group of India. Sistema JSFC is the majority

shareholder in the Company. Approximately 2.5% equity stake is held by public. The

company has been awarded Unified Access Services License (UASL) by the

Department of Telecommunication, Government of India to provide telecom services

across all 22 telecom circles of India.

In 2008, Sistema formed 74:26 joint venture with Indias Shyam Group to form

Sistema Shyam Teleservices (SSTL), and acquired Pan-India license to provide

CDMA services in the country. In March 2009, SSTL launched the MTS brand in state

of Tamil Nadu, followed by neighboring state Kerala and W.Bengal in April and May

respectively.. As of 15 March 2011 the total subscriber base of MTS India is over 10

million present in 15 circles, just launched in Uttar Pradesh East and West.


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SWOT Analysis of

Telecom Industry


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SWOT Analysis of Telecom Industry

Strengths

Huge wireless subscriber potential

Fastest growing mobile market in the world

Consumers are ready to pay for cutting edge services

Government proposes to hike FDI limit in Telecom to 74%

Unified license regime


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Weakness

Lowest call tariffs in the world

Market strongly regulated by Government body Governing

Both ISP and Telecom sectors

Too many authorities ruling the sector

Huge potential for low end and cheap handsets

Wide scale Consumer churn in Telecom and ISP

Wide spread VAS deployment is restricted due to language and literacy problems

primarily a voice based market


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Opportunity

To offer value added services on GSM, CDMA and IP

Language independent services

Mobile Marketing concepts

Content influenced buy local culture and Global success stories

M-Commerce

Unified messaging platforms


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Threats

Low cost service providers no possibility of breaking even in

Short term

Weak IPR protection

Software and digital content Piracy

Political instability

Regulatory interference


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Growth of GSM & CDMA Till 2010


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SUBSCRIBERS GSM AND CDMA BASE DEC 2010


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GSM&CDMA Base - FEB 2011


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COMPARISION CDMA VS GSM


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Objectives of the

Research


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Objectives of the Research

To make a comparative study of GSM & CDMA mobile service in Noida as well

as in India.

To study and analysis the positioning and strategy of leading service provider of

telecom industry in Noida

To analysis the retailer s feedback about leading service provider of telecom

industry.

To study and analysis the market share of Major player in service provider.

To analysis the factor that affect in choosing the service.

To analysis the Satisfaction level of retailers from there service provider.

To collect the suggestion of retailers regarding there service provider.


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Scope of the Study

Scope defines the units to be covered and the practical implications of the study. Toget good results there must be a specific area and a respondent to which yours study

is concerned. Therefore we covered following areas for our study-

Aminabagh

Charbagh

Hazratzanj

AishbaghSadar

Mawaiya

I met the peoples of all ages groups with any type of demographical profiles because

mobile is today a service which is used by everyone for convenience of the study. My

respondents are Retailers.


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GSM

Airtel

BSNL

Vodafone

CDMA

Reliance infocom

Tata Docomo

MTS

The finding of the survey will be useful for the above mentioned service providers.

They will be able to know about where they stand in the market and how to reposition

them to gain a differential advantaged.


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Research Methodology


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Research Methodology

Sampling Design

Sampling design is a definite plan, which is determined before any data are actually

collected for obtaining a sample from a given population. I have used convenience-

sampling techniques. In this type of sampling technique data is collected as per the

convenience of the researcher.

Sampling unit

A decision has to be taken concerning a sampling unit before selecting sample

sampling unit of my study includes only retailers.

Sample Size

Sample size refers to the number of times to be selected from the universe to

constitute a sample. It should be optimum and must lead to the population so that it

leads to reliable results. In our study the sample size of respondent I have 100

retailers.


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Data Collection Method

I have used primary as well as secondary data in my study.

Primary Data to collect retailer s response.

Secondary Data to study the positioning strategy of leading players in

telecom industry .

Data collection Instrument

A structured Questionnaire was used for primary data collection. For secondary data

collection various magazines, newspapers and Internet were used for study.


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DATA ANALYSIS AND

INTERPRETATION


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DATA ANALYSIS AND INTERPRETATION

1. Do you have new outlet?

Table No. 4

Graph No. 1

Interpretation: 85% retailer dont have have ne w outlet and remaing 15% are

having new outlet.

15

85

Yes

No

Sr. No. Knowledge Respondents

1 YES 15

2 NO 85


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2. Do you have latest posters :- a) MNP b) Net Plans c)Tarrif

Table No. 5

Graph No. 2

Interpretation: 75% retailer having the latest poster and remaing 25% are not

having.

75

25

Yes

No


1 YES 75

2 NO 25


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3. Do you have facility of ETOP?

Table No. 6

Graph No. 3

Interpretation: 60% retailer having the facility of ETOP and 40% are not

having.

60

40

Yes

No


1 YES 60

2 NO 40


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4. Do you have all schemes of Reliance communication in writing?

Table No. 7

Graph No. 4

Interpretation: 55% retailer having the written schemes and 45% are not having.

55

45

Yes

No


1 YES 55

2 NO 45


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5. Do you remember all our schemes?

Table No. 8

Graph No. 5

Interpretation: 100% retailer remember all our schemes.

100

0

Yes

No


1 YES 100

2 NO 0


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6. Are you satisfied from the FOS/services?

Table No. 9

Graph No. 6

Interpretation: 80% retailers satisfy from the FOS/service.

80

20

Yes

No


1 YES 80

2 NO 20


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7. Do you have any problem relating to Reliance Company /distributor?

Table No. 10

Graph No. 7

Interpretation: 25% retailers says problem relating to display, 35% says claim,

25% says network and remaining 15 are equally distributed between sim

activation, Balance cut and sales man problem.

0

510

15

20

25

30

35

25

35

5 5

25

5Series1


1 Display 25

2 Claim 35

3 Sim Activation 5

4 Balance Cut 5

5 Network 25

6 Sales Man 5


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8. Mark the point on scale indicating the overall satisfaction level?

Table No. 9

Graph No. 8

Interpretation: 52% retailers says overall good satisfaction level, 5% says excellent,

27% says average, 8% says poor and remaining 3% says very poor.

5

52

27

8 3

Excellent

Good

Average

Poor

Very Poor


1 Excellent 5

2 Good 52

3 Average 27

4 Poor 8

5 Very Poor 3


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CONCLUSION


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CONCLUSION

Telecom sector is booming sector. Its market is quite competitive in Noida with so

many companies venturing here. Reliance Company is having high brand image and

large number of subscribers, but retailers are not satisfied with its distribution service.

Most of the customers are associated with Airtel due to its good connectivity &

coverage. Vodafone & idea has lost its market share due to its low good connectivity &

coverage. Due to the growing need for mobile phones, its no wonder that service

providers are going all out to capture, as much market space as they can. As the

number of mobile phone users are estimated to rise to about 9% in 2012 , its not

surprising that most of the leading service providers in India have started branding and

marketing their services more aggressively .Indias telecommunication sector has

been touted as one of the most lucrative markets for mobile service providers and also

for global mobile companies.


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Recommendation


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RECOMMENDATION

There is a large untapped market which is around 55% of the total population

especially in rural market therefore the marketers should try to penetrate therural market.

To cover the rural market, marketers should educate the rural peoples about

the services which are provided by the service provider and should open new

retail outlets in rural areas with proper distribution services. And market sho

summer training project report -reliance

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