summer vacation insights 2015 infographic
TRANSCRIPT
Summer Vacation 2015
Families With
Top 5 Summer Vacation ActivitiesSwimming in the Ocean, Lake, etc.
Swimming in a Pool
Theme Parks / Zoos
Shopping for Souvenirs
Sightseeing Museums, Landmarks
Shopping
Swimming in the Ocean, Lake, etc.
Sightseeing Museums, Landmarks
Swimming in a Pool
Nightlife Activities
Average Miles traveled
1,486 Miles971 Miles
primary mode of transportation
Vacation Meal Plans
70% Automobile
25% Airplane
5% Other86%
Automobile
11% Airplane
3% Other
46% Mix of Restaurants and Own Preparation 34%
22% Mostly at Restaurants 29%
16% Exclusively at Restaurants 26%
15% Own Preparation 11%
1% Exclusively Own Preparation 1%
Average Cost of Vacation
Credit Card usage
Top 4 vacation values
Top 11 Destination STates
Most popular stores for vacation supplies
$1,538$1,949
39% Charge 1-50%
22% Charge 51-99%
10% Charge 100%
30% Charge 0%
42% Charge 1-50%
17% Charge 51-99%
4% Charge 100%
37% Charge 0%
Making Memories
Rest and Relaxation
Spending Time Together
Entertainment / Pleasing Kids
Rest and Relaxation
Making Memories
Discovering New Things
Spending Time Together
WALMART
TARGET
AMAZON
56%22%5%
47%28%7%
Which store would your family be most likely to purchase most of its vacation supplies from this year?
Florida
California
Nevada
New York
North Carolina
South Carolina
Pennsylvania
Tennessee
Illinois
Texas
Colorado
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Florida
California
North Carolina
Georgia
Tennessee
South Carolina
Illinois
Nevada
Texas
Virginia
Alabama
KIDS vs.
vs.
vs.
Families WithoutKIDS
A Mobile Research Study by Field Agent
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Approximately what percentage of your summer vacation expenditures this year will be put on a credit card or otherwise purchased on credit?
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Utilizing mobile technology and crowdsourcing, Field Agent recently surveyed 500 U.S. adults via the Field Agent app to determine important differences
between families vacationing with kids and famillies without kids.
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