suncorp the truth about social media for business v1
TRANSCRIPT
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The Truth About
Social Media for Business
•Is it a Fad? •Your worst fears •Twitter, Facebook, Blogs, Email & YouTube•Social Media Strategy for Advisers•Q&A
Adam Franklin, Marketing Manager
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Tweet Tweet!
@Franklin_Adam
@Bluewire_Media
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Show of hands
show of hands?
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Weiner-gate
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Tools
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Don’t have time?
No time?
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Monitor
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Relax…
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Just like real life!
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500 followers
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Speaker Retweets
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Delegate tweets
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Win
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Results: 40x
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1 referral in 24 hours
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1. Facebook comments2 referrals in 10 minutes
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1. Facebook comments8 referrals in 1 day
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1. Facebook commentsG Financial Facebook
page
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www.ducttapemarketing.com/blog
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Blogging Attracts More Visitors
Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
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INVEST
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Email Marketing
$1 spent$41 return
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Dear Rich
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Will It Blend?
Cost? $50Views: 7,833,123Total Video Views: 179,352,371
700%
Results?
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Singing CPA
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1. Set up advisor pages
Social Strategy - Beginner
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1. Set up advisor pages2. Secure your URL
Social Strategy - Beginner
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1. Set up advisor pages2. Secure your URL 3. Publish content & enable sharing
Social Strategy - Beginner
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1. Set up advisor pages2. Secure your URL 3. Publish content & enable sharing4. Watch and listen
Social Strategy - Beginner
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1. Set up advisor pages2. Secure your URL 3. Publish content & enable sharing4. Watch and listen 5. Join in
Social Strategy - Beginner
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Social Strategy - Intermediate
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..
What would you do?
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Up 55%
Up 107% (@replies)
Sales
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Enjoy yourself!
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Thank you.
Connect
If you’d like a hand with your social media, please get in touch!
[email protected]@Franklin_Adam
1300 258 394
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www.bluewiremedia.com.au/suncorp