sunderland afc. football …. … and how to handle the stress
TRANSCRIPT
Sunderland AFC
Football ….
… and how to handle the stress
Key ThemesAnticipation
HonestyReal partnership
What’s special about football?
High Public ProfileUncertain product and results
Media influenceClubs exist over and above the
business
Sunderland Football ClubPLC
VisionEthos
InvestmentFinancial basisPlayer profile
Emerging EventsImpact in the Premiership
A slight stutterClose season actionDanger approaches
Relegation loomsRecognition
Two key actionsDramatic roll of the diceTough business decisions
FinancialOrganisational
Turnaround ActionsLeadershipRestructureRedundancy
ContractsPress
Change in prioritiesEthos
Team dynamics
Impact at the ClubStabilising the business
Drain of assetsSurvival modePersonal hurt
Real partnershipsThe long haul
Learning Points - 1Future business
Rethink those contractsStick to strict KPI managementTrust the financial partnerships
Restate the vision and commitment
Learning points - 2The process
Be prepared for unexpected opportunitiesUse the corporate culture
Respect the emotional responsesFollow the path through change
Value the people expertsLead from the front
Keep all channels of communication open
Key themesAnticipation
HonestyReal Partnership
Hugh RobertsThe Interim Experience
Limited