sunset junction 2010

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5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656 Campus Circle - Sunset Junction Campaign Print, Online & Street Marketing DMA’s: Los Angeles & Orange County Music Sales Manager: Jon Bookatz [email protected]

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Sunset Junction Festival - Marketing Campaign

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Page 1: Sunset Junction 2010

5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Campus Circle - Sunset Junction CampaignPrint, Online & Street Marketing DMA’s:

Los Angeles & Orange CountyMusic Sales Manager: Jon Bookatz

[email protected]

Page 2: Sunset Junction 2010

Campus Circle Outreach ~ Print

Campus Circle printed a Full page color ad, one1/2 page and the front cover “strip ad” in ourpublication for August.

Campus Circle is distributed to 40 collegecampuses and 800 retail outlets in the LosAngeles DMA.

88% of the Campus Circle readership is18 - 34 yr olds.

The value of the print campaign was $7,153.75

Page 3: Sunset Junction 2010

Front Cover Strip Ad & 1/2 PagePrint

Campus Circle included a strip ad on the front cover forSunset Junction. The value of the strip ad was $1,665.00.

Page 4: Sunset Junction 2010

Campus Circle - Dedicated Email

Campus Circle sent out a dedicated HTML email to promote Sunset Junction.This was included free of charge.

The stats for the email were as follows:

Emails sent: 29,624 Opens: 3,304 (9%) Clicks: 363

Value: $1,090.00

Page 5: Sunset Junction 2010

Campus Circle - Online Contestfor Sunset Junction

Campus Circle hosted an online contest for two weeks to giveaway tickets toSunset Junction.

Name: Sunset Junction 2010 Type: Sweepstakes Category: Music Start Date: Friday, July 30, 2010 End Date: Monday, Aug. 16, 2010

Page 6: Sunset Junction 2010

Campus Circle - Banner Advertising Banner advertising for the 2010 Sunset Junction Festival appeared on our

website, campuscircle.com. Our monthly traffic averages 515,000 pageviews and 71,000 unique visitors. The Sunset Junction banners had 325,634impressions and 303 clicks. The value of the banner ad was $1,200.00

Page 7: Sunset Junction 2010

Campus Circle - Newsletter Banner Ads Banner advertising for the 2010 Sunset Junction Festival appeared in our

weekly email newsletter for two weeks. The Campus Circle weekly emailnewsletter reaches 29,000 members per week in the greater Los Angeles area.The value for the banner ads for two weeks was $600.00

Page 8: Sunset Junction 2010

Campus Circle - Print Editorial Print Editorial

An article for “Chief” appearing at the 2010 Sunset Junction Festival appeared in the 8/18 issue of Campus Circle.

Campus Circle is a weeklyalternative newspaper distributedto 40 college campuses and over 800 retailoutlets in the greater Los Angeles area. Init’s 20th year, Campus Circle covers film,music, events and LA culture.

Page 9: Sunset Junction 2010

Campus Circle - Calendar Listing

A listing for the 2010Sunset Junction appeared onour website in our calendarsection.

To date, the calendar listinghas been viewed 344 times.

515,000 page views/month.

71,000 unique visitors/month.

Page 10: Sunset Junction 2010

Campus Circle - Social Media Campus Circle posted the2010 Sunset Junction Festivalarticle that appeared in our paperand online to our Social Mediapages to promote the festival.

The value of the SocialMedia outreach was $1,000.00

Page 11: Sunset Junction 2010

Campus Circle - Event MarketingCampus Circle hand to hand distributed issues of the publication which featuredSunset Junction on the cover and inside with a 1/2 page ad. The event was the advancedfilm screening of Scott Pilgrim vs. The World. Here are pictures from the event.

Page 12: Sunset Junction 2010