supplier chain management

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  • 8/10/2019 Supplier Chain Management

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    By :Nadiah bt Mohd Kahar

    GS40981

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    A Subway outlet at Mid Valley, KL received 20

    boxes of overproofed and mouldy frozen breaddough.

    Storyline :

    It will be a long weekend this week. Subwayoutlet at Mid Valley is targetting to double uptheir sales from the previous weekend.Therefore they ordered extra stock from themanufacturer. Upon receiving the stock, it

    was found that all bread dough in the cartonswere overproofed (size bigger than thestandard measurement), thawed (out ofshape, stick to each other) and mouldy.

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    Wrong raw materials? Errors during processing (e.g. mixing, blast

    freezing)?

    Improper storage temperature in thewarehouse?

    Broken cold chain throughouttransferring/transportation?

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    OutletSubway, Mid

    Valley Megamall,KL

    ManufacturerDe-Luxe FoodServices, Klang

    TransporterGerimis Baiduri

    Logistics, KL

    End Customer

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    Subway

    Make order for 20 cartons

    to be delivered to Subway,

    Level 2, Midvalley

    Megamall. ETD : Friday

    De-Luxe Food Services

    Sales Dept receives order

    from outlet.

    De-Luxe Food Services

    Purchasing Dept get raw

    materials from suppliers.

    De-Luxe Food Services

    Production Dept produces

    the frozen bread dough

    according to the order.

    Gerimis Baiduri Logistics

    Does loading process

    from De-Luxe warehouse

    into the cold truck and

    deliver to outlet

    Midvalley Megamall

    Subway receives the

    ordered stock at the

    loading bay (level LG2) of

    the complex

    Subway

    Order stocks transferred

    to the freezer at the back

    of the outlet

    Subway

    Prepares the bread dough

    as per ordered by

    customers.

    Subway

    End customers (eat-in or

    take away)

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    Subway

    Make order for 20 cartons

    to be delivered to Subway,

    Level 2, Midvalley

    Megamall. ETD : Friday

    De-Luxe Food Services

    Sales Dept receives order

    from outlet.

    De-Luxe Food Services

    Purchasing Dept get raw

    materials from suppliers.

    De-Luxe Food Services

    Production Dept produces

    the frozen bread dough

    according to the order.

    Gerimis Baiduri Logistics

    Does loading process

    from De-Luxe warehouse

    into the cold truck and

    deliver to outlet

    Midvalley Megamall

    Subway receives the

    ordered stock at the

    loading bay (level LG2) of

    the complex

    Subway

    Order stocks transferred

    to the freezer at the back

    of the outlet

    Subway

    Prepares the bread dough

    as per ordered by

    customers.

    Subway

    End customers (eat-in or

    take away)

    Wrong brands purchased fromsupplier.Action : Check and verify the raw

    materials upon receiving

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    Subway

    Make order for 20 cartons

    to be delivered to Subway,

    Level 2, Midvalley

    Megamall. ETD : Friday

    De-Luxe Food Services

    Sales Dept receives order

    from outlet.

    De-Luxe Food Services

    Purchasing Dept get raw

    materials from suppliers.

    De-Luxe Food Services

    Production Dept produces

    the frozen bread dough

    according to the order.

    Gerimis Baiduri Logistics

    Does loading process

    from De-Luxe warehouse

    into the cold truck and

    deliver to outlet

    Midvalley Megamall

    Subway receives the

    ordered stock at the

    loading bay (level LG2) of

    the complex

    Subway

    Order stocks transferred

    to the freezer at the back

    of the outlet

    Subway

    Prepares the bread dough

    as per ordered by

    customers.

    Subway

    End customers (eat-in or

    take away)

    Incorrect mixing time, insufficientblast freezing.Action : To monitor the parameters

    (e.g. mixing time settings, product

    core temperature).

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    Subway

    Make order for 20 cartons

    to be delivered to Subway,

    Level 2, Midvalley

    Megamall. ETD : Friday

    De-Luxe Food Services

    Sales Dept receives order

    from outlet.

    De-Luxe Food Services

    Purchasing Dept get raw

    materials from suppliers.

    De-Luxe Food Services

    Production Dept produces

    the frozen bread dough

    according to the order.

    Gerimis Baiduri Logistics

    Does loading process

    from De-Luxe warehouse

    into the cold truck and

    deliver to outlet

    Midvalley Megamall

    Subway receives the

    ordered stock at the

    loading bay (level LG2) of

    the complex

    Subway

    Order stocks transferred

    to the freezer at the back

    of the outlet

    Subway

    Prepares the bread dough

    as per ordered by

    customers.

    Subway

    End customers (eat-in or

    take away)

    Cold truck is not pre-cooled, temperature of the loadingarea is not cold enough, cold truck did not cold enoughthroughout the journey.Action: Pre-delivery inspection, to monitor the temperatures

    using temperature logger).

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    Subway

    Make order for 20 cartons

    to be delivered to Subway,

    Level 2, Midvalley

    Megamall. ETD : Friday

    De-Luxe Food Services

    Sales Dept receives order

    from outlet.

    De-Luxe Food Services

    Purchasing Dept get raw

    materials from suppliers.

    De-Luxe Food Services

    Production Dept produces

    the frozen bread dough

    according to the order.

    Gerimis Baiduri Logistics

    Does loading process

    from De-Luxe warehouse

    into the cold truck and

    deliver to outlet

    Midvalley Megamall

    Subway receives the

    ordered stock at the

    loading bay (level LG2) of

    the complex

    Subway

    Order stocks transferred

    to the freezer at the back

    of the outlet

    Subway

    Prepares the bread dough

    as per ordered by

    customers.

    Subway

    End customers (eat-in or

    take away)

    Ambient environment temperature, long distance from LG2to Level 2 in the complex.Action : Speed All received products shall be transferred as

    soon as possible to prevent broken cold chain.

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    Subway

    Make order for 20 cartons

    to be delivered to Subway,

    Level 2, Midvalley

    Megamall. ETD : Friday

    De-Luxe Food Services

    Sales Dept receives order

    from outlet.

    De-Luxe Food Services

    Purchasing Dept get raw

    materials from suppliers.

    De-Luxe Food Services

    Production Dept produces

    the frozen bread dough

    according to the order.

    Gerimis Baiduri Logistics

    Does loading process

    from De-Luxe warehouse

    into the cold truck and

    deliver to outlet

    Midvalley Megamall

    Subway receives the

    ordered stock at the

    loading bay (level LG2) of

    the complex

    Subway

    Order stocks transferred

    to the freezer at the back

    of the outlet

    Subway

    Prepares the bread dough

    as per ordered by

    customers.

    Subway

    End customers (eat-in or

    take away)

    Freezer temperature is not withinthe OPRP standard.Action : Ensure the freezer is

    properly maintained, monitor the

    temperature regularly

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    Reduce time and cost to do corrective actions To ensure products meet end customers

    demands (time, availability, quality,consistency)

    To be able to compete in local/global market

    To maintain good reputation of the brand

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