CHAPTER 8SUPPLY CHAIN AND MARKETING

8.1Supply Chain8.1.1Definition of Supply Chain ManagementSupply chain management is a cross-function approach including in managing the movement of raw materials into an organization, certain aspects of the internal processing of materials into finished goods, and the movement of finished goods out of the organization and toward the end-consumer. As organizations strive to focus on core competencies and becoming more flexible, it reduces its ownership of raw materials sources and distribution channels. These functions are increasingly being outsourced to other entities that can perform the activities better or more cost effectively. The effect is to increase the number of organizations involved in satisfying customer demand, while reducing management control of daily logistics operations. Less control and more supply chain partners led to the creation of supply chain management concepts. The purpose of supply chain management is to improve trust and collaboration among supply chain partners, thus improving inventory visibility and the velocity of inventory movement.

8.1.2Plant LocationPlant location is one of the factors that determine the sustainability of the entire physical activity in anti-termite product manufacturing, which is started from taking raw materials, manufacture processes, until the distribution of the product to reach the public. Selecting the plant location requires careful consideration, because it will determine the cost of production and distribution of an industrial activity (both in terms of minimizing expenditure or maximizing revenue), determine the expansion of the plant in the future, as well as determine the central unit of work on the plant. The following is some parameters that affect the specification of the plant location:1. The location of costumers or the market places, is the placement of plant in the area that near with costumers. The underlying reason why the plant location must be closed to the costumers is the easiness for us to find out the change of costumers taste to our product, reduction of the damage risk in transport, reduction the distribution costs, etc.2. Sources of raw materials, is the placement of plant in the area near that near with raw materials. Basic considerations are taken when the raw materials experienced shrinkage in volume or weight, raw materials are easily damaged or changing in quality, and there is high risk of lack raw materials. 3. Labor resources, an alternative that be used is if unskilled labor with consideration of the low payment levels, simple culture life, high mobility so the amount of salary is considered as an attraction, or skilled labors that require better facilities, have thought about bright future, it takes skill, and easier to find another jobs. 4. Have good transportation lines, so that the transportation access become easier5. Not too far from ports or airports6. Have good facilities and utilities, such as electricity, communication, and water.7. Air temperature, these factors affect the smooth operation of the process and quality results.8. Environment, society, and the attitudes that emerge when established factories near where they live, whether to accept or not.9. Government regulations, laws, and tax system. General aspects that are regulated in legislation are about maximum working hours, minimum payment, minimum working age, and working conditions. 10. Industrial waste disposal, related to the level of pollution, waste disposal system for the protection of the surrounding nature and maintaining habitat balance.

Then, with taking into consideration in every parameter of plant site selection, there are few alternatives places for our naphthalene ball factory, they are :1. Jl. Cikunir Raya Blok Rawan Semut 1 No.12.

This industrial park is located next toll road Jakarta-Cikampek, West Cikarang, Bekasi. This location is very strategic because it is located along the Jakarta-Cikampek toll access through the Cibitung intersection that is very freely from traffic, with the 54 km distance to the Soekarno-Hatta Airport, 15 km distance to Halim Perdana Kusuma Airport, 30 km along the Jakarta CBD and to the Port of Tanjung Priok along 26 km. Moreover, the reason this site selection is the price of land is still very low compared to other locations as well as the potential for plant expansion planning in the future. In addition, its very easy for employee recruitment because there is head management who heads the entire of this industrial park.

Figure Error! No text of specified style in document..1. Map of Cikunir Plant (Source: Authors Personal Data)

2. Delta Silicon Industrial Area, Lippo Cikarang

This area is located on Cikarang City. There are some infrastructure such as roads, electricity, water and telecommunications. In this area, there is still a lot of vacant land and have not used or purchased by another company. The location in this area is considered quite strategic because it has very close access to ports and airports. The distance from this area to Halim Perdanakusuma Airport is about 36.6 km.Figure Error! No text of specified style in document..2 Map of Delta Silicon Industrial Area, Lippo Cikarang

(Source: http://wikimapia.org/15732848/id/Kawasan-Industri-Delta-Silicon)

8.1.3.1Raw Materials LocationOur products are composed of naphthalene flakes, camphor, paraffin wax, lavender fragrance and boric acid.

Table 1 Raw Material for Making ByemiteName of materialsCompositionTotal of required material per day (kg) *1st supplier2nd supplier

Naphthalene Flakes80%240Unitama Sari Mas, PTShenyang Xingzhenghe Chemical Co., Ltd.(China)

Camphor10%30P.T. Surya Mas Mentari(Jakarta)P.T. Sinar Gemilang(Jakarta)

Boric Acid5%15PT. Anugrah Putri Kencana(Bekasi-Cikarang)PT. Artha Jaya Sanatyasa Chemical Indonesia(Tangerang)

Paraffin Wax1%3 PT. Sumber Wasindo Perkasa(Jakarta)PT. Dua Kuda Indonesia(Jakarta)

Lavender Fragrance4%12CV. Jujur Mujur (Jakarta)Multi Karunia Nusantara(Surabaya)

Table 2 Packaging Materials for ByemiteName of materialsTotal of required material per day (kg) *1st supplier2nd supplier

LDPE2PT. Asa Cipta Semesta (ACS INDO)

Cardboard0.5Kosasih Indonesia

8.1.3.2Alternatives and Modelling ScenariosFrom the supplier locations above, we must determine where we must finally choose supplier to get raw materials that we want to used. Major consideration that we have is how fast the raw materials needed can get into the plant and how much the cost that it needs. But for this section, we will only take into account the time factor and ruled out cost factor first for the economic analysis are discussed in the next section. Here is a table that shows three alternative plant selection and location of any supplier who will supply each type of raw material.

Table 3 Alternative Determination of Byemite Constituent Materials SupplierName of materials1st Alternative (Cikunir Plant)2nd Alternative (Cikarang Plant)

Naphthalene FlakesUnitama Sari Mas, PT(Jakarta)Unitama Sari Mas, PT(Jakarta)

CamphorP.T. Surya Mas Mentari(Jakarta)P.T. Sinar Gemilang(Jakarta)

Boric AcidPT. Anugrah Putri Kencana(Bekasi-Cikarang)PT. Anugrah Putri Kencana(Bekasi-Cikarang)

Paraffin WaxPT. Sumber Wasindo Perkasa(Jakarta)PT. Dua Kuda Indonesia(Jakarta)

Lavender FragranceCV. Jujur Mujur (Jakarta)CV. Jujur Mujur (Jakarta)

Table 4 Alternative Determination of Byemite Packaging Materials SupplierName of materials1st Alternative (Cikunir Plant)2nd Alternative (Cikarang Plant)

LDPEPT. Asa Cipta Semesta (ACS INDO)(Jakarta)PT. Multiplas Kreatif Mandiri(Jakarta)

CardboardKosasih Indonesia(Jakarta)PT. Karya Mandiri Kreasi(Jakarta)

Then, from some alternatives above, we create models that will help us in the selection of alternative objectively and measurably. Selection is made by multiplying the travel time from each supplier to the factory location of each alternative and multiplied by the weight. The weights are determined by the percentage on the product (for materials), and their significance in finishing products (for packaging). In making this model the West Cikarang then finally selected as the most ideal place for the establishment of the factory location when viewed from the time parameter. The following table show you about its processing.

Table 5 Alternative Models for the Determination of Raw Materials Composition in ByemiteName of materialsDistance and travel time of 1st alternative (Cikunir Plant)Distance and travel time of 2nd alternative (Delta Silicon Plant)Weights (from Composition)1st alternative (Cikarang Plant)2nd alternative (Delta Silicon Plant)

Naphthalene Flakes37.8 km (48 minutes)56 km (73 minutes)80%38.458.4

Camphor41.6 km (62 minutes)56.1 km (78 minutes)10%6.27.8

Boric Acid28.7 km (31 minutes)7.1 km (14 minutes)5%1.550.7

Paraffin Wax26.5 km (32 minutes)44.8 km (70 minutes)1%0.320.7

Lavender Fragrance73.6 km (93 minutes)94.2 km (108 minutes)4%3.724.32

Total100%50.1971.92

Table 6 Alternative Models for the Determination of Packaging Materials Composition in ByemiteName of materialsDistance and travel time of 1st alternative (Cikunir Plant)Distance and travel time of 2nd alternative (Delta Silicon Plant)1st alternative (Cikunir Plant)2nd alternative (Delta Silicon Plant)

LDPE 36.8 km (48 minutes)56 km (73 minutes)38.458.4

Carboard45.3 km (62 minutes)56.1 km (78 minutes)6.27.8

Total44.666.2

8.1.3.3Distribution Chain of Raw Materials

Raw materials of Byemite product sent by the supplier to the first alternate factory in West Cikarang either by road or sea. Cost of delivery to the factory warehouse is assumed to be the responsibility of the supplier and is included in the contract that has been made. Before it is sent, it should be determined how much of the raw materials to be ordered, the time of booking, and when the receipt of raw materials at the plant. Moreover, it also needs to take into account the storage life of raw materials that the raw materials are ordered does not exceed the storage capacity or pile up so that nothing is broken. The next table in this section shows every thing discussed.Order capacity is based on how long a supplier can fulfill ordering to a raw material, in example, from order to the ordered goods arrive to plant warehouse, whether the capacity which ordered can fulfill the production process, the resistance of a raw material, and especially how much the minimum number of ordering. The number or capacity of the first ordering is not in accordance with the required capacity, but exaggerated to anticipate any problems in the delivery of raw materials or are damaged so that in case of such problems, production is still can running. The next order adjusted to capacity needed to keep the number of items stored does not exceed the storage capacity (items are not piling up).The percentage of emergency capacity or capacity that exceeded based on the material characteristics. However, all materials used in the production process of Byemite product is not easily damaged or expired. Thus, it was decided that each material has a high percentage of emergency capacity because of long storage life.Delivery time is the time it takes long or items ordered from supplier's first mode of transportation that transports the goods leave the supplier until the end of transportation modes company that owned by suppliers, arrive at the factory to make loading and unloading. All modes of transportation for the shipment of raw materials from suppliers to factories use the roads because it is still in the island. Determination of total base using a method that is also used to calculate the order capacity. The method used is the Economic Order Quantity (EOQ). EOQ method is determine when and how much is the inventory must be ordered at certain time to minimizes the cost of the annual inventory. Because, if the company doesnt use the EOQ method in material purchasing (to often, to sparse, to slight, or to much ), the cost for it must be high. In other words, EOQ determine the optimum number of orders at any given time is determined by balancing two factors, i.e.: Ownership costs (storage) of raw materials Usually expressed as a percentage of average investment in inventory, because most common variable is the interest cost and the cost of capital. Ordering CostFixed cost of raw materials ordering is irrelevant, because only the variable costs or cash costs should be included in the purchase. The booking fee includes the cost of making proof of purchase requests, purchase orders, receiving reports, handle shipments, communication with suppliers, accounting and payment upon delivery and other charges due to insufficient supplies including loss of opportunity for savings in the purchase and utilization of duty discounts on purchases.

Table 7 EOQ for Each Raw MaterialRaw MaterialFeed stock per day (kg)Feed stock per year (kg)Feed stock per month (kg)Feed stock per week (kg)Base (kg)Price per unit (kg)Total price per baseTotal delivery cost per baseOrder time (day)EOQEOQ(Approachment)

Naphthalene Flakes24079200576014401000Rp15,600.00Rp15,600,000.00Rp5,000,000.00214250.5114251

Camphor309900720180100Rp78,000.00Rp7,800,000.00Rp700,000.002843.0713844

Boric Acid1549503609010Rp6,475.00Rp64,750.00Rp60,000.002605.7638606

Paraffin Wax399072181Rp14,300.00Rp14,300.00Rp7,000.00262.2649463

Lavender Fragrance123960288721Rp13,000.00Rp13,000.00Rp7,000.002130.608131

Table 8 EOQ for Each Packaging MaterialPackaging MaterialFeed stock per day (kg)Feed stock per year (kg)Feed stock per month (kg)Feed stock per week (kg)Base (kg)Price per unit (kg)Total price per baseTotal delivery cost per baseOrder time (day)EOQEOQ (Approachment)

Plastic266048120.55000Rp2,500.001500239.799540

Boxes0.51651230.55000Rp2,500.002000222.9782523

Table 9 Order Capacity for Each Raw MaterialRaw MaterialTotal order per day (kg)Safety stockSafety stock (Approachment)Order sizeReorder pointTotal order per year (times)Total order per year (times) (Approachment)

Naphthalene Flakes4807272143235525.5575056

Camphor60998536911.7298612

Boric Acid304.55611358.1683179

Paraffin Wax60.9164715.7142916

Lavender Fragrance243.641352830.2290131

Table 10 Order Capacity for Each Packaging MaterialPackaging MaterialTotal order per day (kg)Safety stockSafety stock (Approachment)Order sizeReorder pointTotal order per year (times)Total order per year (times) (Approachment)

Plastic40.6141516.517

Boxes10.1512427.1739138

Table 11. Ordering and Delivery Schedule of Byemite Raw Materials and Packaging Materials (Part 1 of 2)Raw materialsScheduleJanuaryFebruaryMarchAprilMayJuneJuly

1234123412341234123412341234

Naphthalene FlakesOrdering

Reception

CamphorOrdering

Reception

Boric AcidOrdering

Reception

Paraffin WaxOrdering

Reception

Lavender FragranceOrdering

Reception

LDPEOrdering

Reception

CardboardOrdering

Reception

Table 12 Ordering and Delivery Schedule of Byemite Raw Materials and Packaging Materials (Part 2 of 2)Raw materialsScheduleAugustSeptemberOctoberNovemberDecember

12341234123412341234

Naphthalene FlakesOrdering

Reception

CamphorOrdering

Reception

Boric AcidOrdering

Reception

Paraffin WaxOrdering

Reception

Lavender FragranceOrdering

Reception

LDPEOrdering

Reception

CardboardOrdering

Reception

2.1.1 Inventory of Raw Material and Packaging MaterialRaw material which store as safety inventory is necessary to keep in order to make constant production.

Table 13 Curve Inventory Of Raw MaterialMonthWeekDayScheduling

Naphthalene FlakesCamphorBoric AcidParaffin WaxLavender FragranceLDPECardboard

00014323853611641354124

11114323853611641354124

214083823596611233924

313843793581581113723

41360376356655993523

51336373355152873322

61312370353649753122

71288367352146632921

281264364350643512721

91240361349140392520

101216358347637272320

111192355346134152119

1211683523446311381919

1311443493431281261718

1411203463416251141518

31510963433401221021317

161072340338619901117

17104833733711678916

18102433433561366716

19100033133411054515

209763283326742315

2195232533114304214

422928322329665184014

239043193281621413813

248803163266591293613

258563133251561173412

268323103236531053212

2780837322150933011

2878434320647812811

2529760386619144692610

30736383617641572410

3171238061613845229

3268837761463533209

3366437461313221188

34640371611629144168

35616368610126132147

63659236568623120127

3756836267120108106

38544359656179686

39520356641148465

40496353626117245

41472350662286024

424483476607548414

74342434465926636393

4440034165776324373

4537633865626012352

46352335654757135332

47328332653254123311

48304329651751111291

49280326650248992724

850256323648745872524

51232320647242752323

52208317645739632123

53184314644236511922

54160311642733391722

5513638641230271521

5611235639727151321

Legend : Red : OrderBlue : Reception

Figure Error! No text of specified style in document..3 Naphthalene Flakes Fluctuation Curve

Figure Error! No text of specified style in document..4 Champor Fluctuation Curve

Figure Error! No text of specified style in document..5 Boric Acid Fluctuation Curve

Figure Error! No text of specified style in document..6 Paraffin Wax Fluctuation Curve Figure Error! No text of specified style in document..7 Lavender Fragrance Fluctuation Curve Figure Error! No text of specified style in document..8 LDPE Fluctuation Curve

Figure Error! No text of specified style in document..9 Cardboard Fluctuation Curve

The full data of raw material and packaging material fluctuation can be seen in the Appendix. 2.1.2 Inventory of Product The market of Byemite is Jabodetabek. Our product will keep being stored and transported to the retailer from the wholesaler. The following curve storage of product is shown in the next table and figure.Tabel 14 Byemite InventoryWeekProductionSent to Whole SellerInventory (Package)

114000014000

214000280000

314000014000

414000280000

514000014000

614000280000

714000014000

814000280000

914000014000

1014000280000

1114000014000

1214000280000

1314000014000

1414000280000

1514000014000

1614000280000

1714000014000

1814000280000

1914000014000

2014000280000

2114000014000

2214000280000

2314000014000

2414000280000

Figure Error! No text of specified style in document..10 Product Inventory Curve

8.1.4Product DistributionThe anti-termite product that has been packaged in plastic bags and boxed furthemore send to step for distribustion to consumen. In this step of this product distribution will be explained how a time and distribution tool of anti-termite product as produce from factory. Components which will be explained in this section in order to run well there are store location, factory location, kind of transportation for distribution, and time from that anti-termite product to reach the store.

8.1.4.1Distributing Product LocationConsumen target for the anti-termite product is consumen that have termites problems and usually buy this kind of solution for housing problems. This consumen segmentation is more in town area or big city in Indonesia. In big city, distribution process and information delivery is faster from place to another place, so this distribution of product can be easier.Product market of anti-termite product focused on java island that is Jabodetabek ( Jakarta, Bogor, Depok, Tanggerang, dan Bekasi). It is because Jabodetabek especially Jakarta has the biggest population in Indonesia. Beside of that, Jakarta as the capital city of Indonesia, have big economic rate and places that are economic center. So that, this place is more potencial to promote our anti-termite for book protector product. The most place in this region that will be first target to our marketing of Byemite product are Jakarta region as mention above.

Table 15 Retailer and Specific LocationRegionName of RetailerLocation

JABODETABEKAce HardwareMal Pondok Indah 1

Mal Puri Indah

Mal Grand Paragon

Panglima Polim (Jl. Panglima Polim Raya No. 73)

Pejaten (Gedung Promenade)

Permata Hijau

Pesanggrahan (Jl. Pesanggrahan Raya No. 2)

Pluit Lakeside

Radio Dalam (Jl. Radio Dalam Raya No.17)

Rawamangun (Jl. Pemuda No. 66-67)

Sunter (Jl. Danau Sunter Utara Raya Blok A No. 5-6)

Tebet Green

Cipinang Indah Mall

Gandaria City

Grand Indonesia

Kota Kasablanka

Lippo Mall Kemang

Mal Artha Gading

Mal Central Park

Pasaraya Grande

Mall of Indonesia

Bay Walk Mall

Bona Indah

Cawang (Ruko Cawang)

Cempaka Putih (Gedung C-One Plaza Lt 1-2)

Cibubur Times Square

Citra 6

Daan Mogot (Mal Matahari Puri)

Emporium Pluit Mall

Fatmawati (Jl. Fatmawati Raya No.42 Blok B1)

Grand Terrace Taman Mini

Kelapa Gading

Kuningan City

Depok (Jl. Margonda Raya No. 166)

Living Plaza Cinere

Margo City Mall

Bogor (Jl. Padjajaran No. 19 A)

Cibinong City Mall

Terasutra

Grand Galaxy Park

Grand Metropolitan Mall

Lippo Cikarang

Mal Metropolitan II

Summarecon Bekasi

Living Plaza Bekasi

Balekota (Mall Balekota)

Bintaro (Gedung Ace-Informa)

Citra Raya (Citra Raya Plaza Lt. 1)

Paramount Serpong

Living World

Supermal Karawaci

Pongs Home CenterMal Kelapa Gading

Mal Taman Anggrek

Fatmawati (Jl. Rs Fatmawati No. 15 H)

Blok M (Jl. Melawai 4 No. 27)

Summarecon Mal Serpong 2

Kelapa Gading Sport

Pantai Indah Kapuk

Bona Indah

Wolter Monginsidi

Cibubur Junction

Botani Square

Bekasi Square

In one day of process, it will produce 300 kg of anti-termite product that will be divided into 2000 packages (150 grams each). Based on our judgment, process of distribution product will be done one in a week by choose regions as a our target and pay attention number of transportation that exist in those region. Furthermore, determined a Regions based on the largest number of vehicles. The following table are shown regions the largest number of vehicles and the percentage distribution.

Table 16 Percentage DistributionRegionLocationDistribution of Product/packagePercentage (%)

IJakarta (42 store)140070

IIBogor (4 store)1005

IIIDepok (3 store)1005

IVTangerang (7 store)20010

VBekasi (7 store)20010

Total2000100

Based on table above, we see that largest distribution is focused for Jakarta, it is because this location have largest number of vehicle or transportation to transport the product. The evidence for this case is high level of trafic jam on this location than other place.

Indonesian research Effort for Environment said that in 2014 the growth of motor vehicles is 1.600-2.400 unit per day. The amount of vehicles in Jabodetabek that operates in Jakarta reach 38,7 million units. From that we can conclude the largest number of vehicle or transportation to transport the product is in Jakarta.

8.1.4.2Product Distribution ChainThe final product are saved in storage then sent to consume. Anti-termite product is distribute with packages filled in boxes. The product that have been boxed, are distributes to wholeshaler where is expalained before with follow alternatif of distribution.Our region covered Jabodetabek (DKI Jakarta, Bogor, Depok, Tanggerang, and Bekasi). Products are distribute to this region by truk box and directly sent to wholeshaler that is PT. Polarchem located in Jl. Pluit Kacang Molek IV Blok P2 U No. 31, North Jakarta. After that, from wholeshaler, product of anti-termite will be distributed to every retailer which has been scheduled by the wholeshaler to that store or retail. For another store that arent have schedule from wholeshaler, the distribution is directly from storage of fabric after booking from the retail.

1st alternative (39.3 km) 2 Hour 2 min

Figure Error! No text of specified style in document..11 First Alternative

For the first alternative, it will go through Jakarta Inner Ring Road with distance about 39.3 km. It is the shortest way from the Byemite plant to the wholesaler. The transportation used for this route is land transportation that is pick-up truck.

2nd alternative (45.4 km) 1 Hour 49 min

Figure Error! No text of specified style in document..12 Second Alternative

For the second alternative, we used Jakarta Inner Ring Road and Pantura Lane, this route is a bit further than the 1st alternative with the 45.4 km distance. We also used pick-up truck for transporting the product from the plant to the wholesaler.

3rd alternative (48.8 km) 1 Hour 52 min

Figure Error! No text of specified style in document..13 Third Alternative

For the last alternative, we used Jakarta Outer Ring Road to transport the product from the plant to the wholesaler. It is the furthest way to go with 48.8 km distance. All of these alternative can be easily pass by any kind of land transportation. So our pick-up truck can also go by these alternatives.

From these alternatives, we can see that the shortest way to go is the 1st alternative, but the time is not always dependent with the distance. There are a lot of factors such as traffic jam, accidents, natural disaster, etc. So we can say that these alternatives are a good way to transport the product depend on the occurring situation.

8.2MarketingMarketing is a set of activities which are making the availability of products that can satisfy customers and provide benefits to companies that offer such products (Sugiharto,2002). To be able to deliver our product is necessary to adequate network marketing as an extention of the distribution network. Marketing our products aim to introduce our products to the public, raise awareness of our products among the public, and attract people to use Byemite product.

8.2.1Target SettingTarget setting is made so that a more focused marketing to the market in accordance with the excellence of our products. Our products target market is for peoples house, company or instantion who wants to use our product, because the main selling thing from our product is the performances.

8.2.2 Market SegmentationMarket segmentation is the division or grouping into market segments of potential customers with similar characteristics indicating a common behavior of buyers. Market segmentation divides the market / buyer based on geographic, demographic, psychographic, or behavior. Four segments of this market will affect consumer demand for the product.a. Geography SegmentationBased on geographic segmentation, the market is divided by domicile. Our product planned to be marketed in several big cities in Indonesia that is Jakarta, Bogor, Depok, Tangerang, and Bekasi. The choice of location is based on the consideration that the population is mostly be in those cities and also the level of sun exposure and humidity, so our product is suitable with their needs.b. Demographic SegmentationBased on demographic segmentation, the market is divided based on age, gender, income level, occupation, education level, religion, or race / ethnicity. Our products are made for families, single men, single women, students, and the level of economic (income) upper middle (for those who already have a job) and active working age (20-65 years old), especially those who already have their own house and places for books. c. Psychographic SegmentationBased on market psychographic segmentation, it is divided by social class characteristics, lifestyle, and personality. In terms of functional, our products are intended for individuals or families with middle to upper economic levels, especially those who already have their own house. It is based on those who already have a place of their own have a greater need for anti-termite product for than not having a place to stay. d. Behavior SegmentationBased on the behavior of market segmentation, it is divided by the level of knowledge, attitudes, and usage or their reaction to a product. Based on the level of knowledge, we feel that there is no need to restrict consumers to a particular school level, because awareness to use anti-termite product for book protector in their homes can be grown through branding, sales promotion and demonstration time. After the consumers know the benefit our product, then consumers will be loyal to our products and attract other consumers to use our product too.

8.2.3 Marketing MixTo establish the right strategy, so that the product gained a strong position in the market, it is necessary to intermingling marketing (marketing mix). Marketing Mix aims to create a good and successful in achieving company objectives and provide satisfaction to the customer. ProductByemite is a brand of anti-termite product for book protector with the abilities of having pleasant smell, effectively protect books, easy to use, and dust-free ball PlaceOur products will be marketed through wholesalers in Jabodetabek region PromotionPromotion will be done through advertisements, brochures, website creation products, also account setup facebook, twitter.

a. AdvertisementPromotion with advertising through print media and online advertising. Some print media cooperation Our products are Kompas, Harian Seputar Indonesia, Tabloid Homes, Idea Tabloid, Tabloid Hunianku, Griya Asri magazine. As for the online advertising, promotion through the site detik.com, alibaba.com, tokobagus.com, kaskus.co.id, Google AdSense, ad-gratis.com, tabloidrumah.com, ideaonline.com, tabloidhunianku.com, majalahasri.com.b. BrochurePrinting and distribution of brochures made to increase public attrackness and awareness of the anti-termite for book protector the reasons why they need it: pleasant smell, effectively protect books, and easy to use. Brochures should be included in the benefits of our product for daily life and the values that they will get if they use our product. Distribution of brochures will be carried out in strategic places such as in shopping malls, at product exhibitions, wholesaler, and other strategic places.c. Website and Social MediaTo provide adequate information for prospective customers, products and company websites and social media need to be made. We know that our people daily life is so into world wide website and social media, those all are influence admittedly quite strong in social life, including in marketing. Website and social media like Facebook and Twitter account is used so that consumers can continue to get the latest updates on products and promotional activities related to the product. The website will contains specifications, images, product benefits and advantages. Besides, this website also contains information about the company, including company profile, vision and mission, a contact can be reached, and also serves as a customer service, which includes contact that can be reached when a prospective customer/consumer wants to ask questions or make complaints.