supply chain insights global summit 2013 - the collaborative economy with jeremiah owyang
DESCRIPTION
The Collaborative Economy From AirBnb, Etsy, TaskRabbit, to Lyft, the sharing economy is on the rise. Your customers are sharing products using social media tools—rather than buying them—and that’s a disruption to you. This presentation will share three ways corporations must shift their business (and marketing) to adapt to the collaborative economy. In this presentation, you will find out: ◦What’s causing this sharing movement ◦How customers are delivering goods and resources to each other ◦How customers store items and then share them with each other ◦How the consumption chain impacts the overall customer experience, as customers share products with each other. ◦How leading organizations are tapping into the consumption chain, as customers share products post-purchase. Jeremiah Owyang, Partner, Altimeter GroupTRANSCRIPT
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The Collaborative EconomyEmpowered People:
Social and Collaborative Technologies
Jeremiah Owyang
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Social Networking Adoption Continues to Rise
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Social Tells us Customer Sentiment and Insights
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The Collaborative Economy
Collaborative Economy Definition:
An economic model of shared ownership and access between people, startups, and corporations
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Co-fund New Products like Kickstarter
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Co-design Products like Nike
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Co-develop like Quirky
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Co-customize like Etsy
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Co-production with 3D Printers
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Co-storage of Products with Lockitron
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Co-deliver with Deliv
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The Crowd Has Built a Car “Wikispeed”