sure fire signs that your website sucks
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Sure-fire Signs That Your Website
Sucks
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You like your website, right? You enjoy the way it looks, appreciate all the distinct design details and all, but this doesn’t change the fact that your site can still suck.
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Well, basically, websites are not that much about looks … they are
more about goals, and proper content presentation. Check out
the following list to find out what I’m on about.
How come?
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The fact that your website does not convert is the first and the most important indication that something bad is indeed going
on.
It does not convert
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First of all, what’s a conversion? Basically, it’s when a visitor does exactly what you want them to
do – a specific predefined action.
Such action can be signing up to your newsletter, buying your product, clicking your affiliate
link, or whatever else.
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Now a bit more important question: What’s a bad
conversion rate? This all depends on your market, site, and
audience, so you’ll have to use your own judgment. I just want to draw your attention towards this
issue.
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However, if you’re experiencing conversion rates in the range of
0.1% then there’s much room for improvement.
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However, if you’ve got your theme from other sources then your mileage may
vary.
The problem here is that Google might find it hard to crawl and index your site
if it has many HTML errors. And this means only trouble for your SEO.
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You can do a basic error check with the Firefox extension
– HTML Validator
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Google Webmaster Tools (GWT) is a great package of software for
many different web management purposes. It can really help you to
structure your site in a way Google actually enjoys and
appreciates.
Google Webmaster Tools errors
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After you sign up and add your site you can go to Health > Crawl
Errors (the left sidebar):
[gwt-errors]
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You can also go to Health > Malware to check if there’s anything
else suspicious going on.
In the end, GWT is your way of speaking with Google, take
advantage of it.
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If your site is slow, Google won’t give you high rankings. Website speed is as important to Google as any other
ranking factor.
It’s slow
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Start with Pingdom Tools. You can check the loading time of any
domain. If it’s more than 4 seconds, you’re in trouble.
How to check if your site loads fast?
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What to do in such a case? Start with your hosting account … maybe it’s
time to get a better one? If that’s not the case then the problem lies
somewhere within your site. Try installing a tool like Yslow and doing
a more in-depth analysis.
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This is actually pretty fundamental, but people still forget to update their
sites on a regular basis.
WordPress not updated
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There’s a reason why WordPress gets updated so often. The internet and
the technology behind it is constantly evolving, and every web
management platform needs to follow the trend.
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If you decide that you don’t want to update anything, soon enough you will have a slow, un-optimized, and
malware-prone site. In a word … you’ll have a site that sucks.
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Do you know of any other factors indicating that a website sucks? Feel
free to share.