Audience Feedback using real media

Ellen Wilson

What I used• I used ‘survey monkey’ when asking my

target audience how they feel about my trailer by seeing what their feedback would be. This is a clearer and easier way to communicate, it can also cause my survey to look more professional and is easier to get information back from as the computer does it all for you.

What I asked

• I asked questions such as ‘How long would you watch a film trailer for?’ This helped me know how long my target audience would watch the trailer for, so therefore I knew how long it would be.

The answer• As I gave the audience multiple answers

to click and chose then they could pick the following answers of:

- 1 minute

- 2 minutes

- 3 minutes

- 4 minutes

- 5 minutes

How it helped change my production

• When I first started up my coursework my aim for how long the trailer would be was about a minute and a half, but I found that most people would sit for a lot longer than this. Now I know I could extend my trailer if I needed to, and people would still watch it.

Survey Monkey• Therefore using survey monkey is a way

of using real media and helped change my piece. It helped me make a survey which was easy to take the findings and change what I needed to change. You can use the website as easy as this:

• Design Build your own surveys or choose from our templates.

• Collect Choose how to distribute and start collecting responses.

• Analyze Use our powerful analytical tools for intelligent insights.