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SURVEY TO THE PURPOSE OF TRIP

2015

LISBON REGION

Survey to the Purpose of Trip 2015 Lisbon Region

Observatório Turismo de Lisboa of 54

1 MOTIVE AND PURPOSE OF TRIP

1.1 FOREIGNERS

Motivational segments Foreigners

City & Short Breaks 68,83%

Sun and Sea 13,63%

Private business 5,49%

MI 4,56%

Touring Portugal 4,00%

Visiting family/friends 1,36%

Fair 0,27%

Nature 0,27%

Sport events 0,25%

Golf 0,25%

Cultural events 0,22%

Training 0,20%

Health 0,07%

Incentive 0,05%

Religious Tourism 0,04%

Cruise 0,00%

Other 0,51%

Leisure; 87,5%

Business; 10,4%

Other; 0,7%

Religion; 0,0%

Health; 0,1%

Visiting family/friends;

1,4%

Purpose of trip - Foreigners



PURPOSE OF TRIP Foreigners

Visit monuments and museums 81,1%

To know the Portuguese culture 76,9%

Gastronomy and wine 70,3%

To know different local customs 69,7%

To know the modern Lisbon 60,7%

Have fun with friends 38,9%

Rest/Relax 38,0%

Contact with local people 31,2%

Sightseeing 28,3%

To be with family 16,6%

Nightlife 15,3%

Contact with Nature 8,6%

Professional business 8,0%

Attend cultural events 6,4%

Take advantage of good weather 6,0%

Stay at a good hotel 5,3%

Go to recommended restaurants 3,6%

Play sports 1,6%

Attend sport events 0,8%

Health reasons 0,1%

1.2 NATIONALS

Leisure; 60,9%

Business; 27,2%

Other; 3,8%

Religion; 0,4%

Health; 2,1%Visiting

family/friends; 5,6%

Purpose of trip - Nationals



Motivational segments Nationals


MI 14,77%



Training 2,54%

Health 2,14%

Sun and Sea 1,45%

Fair 1,13%

Golf 0,85%

Sport events 0,69%




Nature 0,24%

Cruise 0,12%

Other 1,21%

PURPOSE OF TRIP Nationals

Rest/Relax 41,6%

Sightseeing 34,8%







Nightlife 7,7%





Health reasons 2,1%






Play sports 0,4%



1.3 TOTAL

Motivational segments Total


Sun and Sea 9,02%


MI 7,42%



Training 0,68%

Golf 0,50%

Fair 0,49%

Sport events 0,44%

Health 0,42%


Nature 0,27%


Incentive 0,06%

Cruise 0,05%

Other 1,00%

Leisure; 79,07%

Business; 15,70%

Other; 1,69%

Religion; 0,12%

Health; 0,42%


3,02%

Purpose of trip - Total



PURPOSE OF TRIP Total





Rest/Relax 40,9%


Sightseeing 32,7%




Nightlife 12,8%







Play sports 1,2%


Health reasons 0,4%

1.4 BY NATIONALITY

93,3%

92,9%

92,3%

91,5%

88,1%

88,0%

87,5%

83,2%

82,1%

79,07%

77,1%

60,9%

USA

Italy

Brazil

Scandinavia

UK/Ireland

France

Foreigners

Germany

Spain

Total

Benelux

Nationals

Leisure (%)

27,2%

21,6%

15,8%

15,70%

15,6%

10,8%

10,4%

8,9%

6,5%

4,8%

4,5%

4,2%

Nationals

Benelux

Spain

Total

Germany

UK/Ireland

Foreigners

France

Scandinavia

Italy

Brazil

USA

Business (%)



2 GENDER

2.1 FOREIGNERS

82,4%

79,2%

71,0%

69,1%

68,8%

67,4%

65,75%

65,0%

63,7%

60,7%

57,0%

56,5%

USA

Brazil

Italy

UK/Ireland

Foreigners

Scandinavia

Total

France

Germany

Spain

Benelux

Nationals

City & short breaks (%)

14,8%

10,1%

7,42%

7,2%

6,3%

4,6%

4,1%

3,8%

3,5%

2,1%

1,8%

1,7%

Nationals

Benelux

Total

Germany

Spain

Foreigners

UK/Ireland

Scandinavia

France

Brazil

Italy

USA

Meetings Industry (%)

Female; 37,8%

Male; 62,2%

Foreigners

Foreigners - Gender

Female; 40,0%

Female; 16,1%

Female; 51,7%

Male; 60,0%

Male; 83,9%

Male; 48,3%

Leisure

Business

Other

Foreigners - Gender, by motivation



2.2 NATIONALS

2.3 TOTAL

Female; 39,7%

Male; 60,3%

Nationals

Nationals - Gender

Female; 47,3%

Female; 17,5%

Female; 52,0%

Male; 52,7%

Male; 82,5%

Male; 48,0%

Leisure

Business

Other

Nacionais - Gender, by motivation

Female; 38,76%

Male; 61,24%

Total

Total - Gender

Female; 42,31%

Female; 16,51%

Female; 51,79%

Male; 57,69%

Male; 83,49%

Male; 48,21%

Leisure

Business

Other

Total - Gender, by motivation



2.4 BY NATIONALITY

3 AGE

3.1 FOREIGNERS

68,9%

65,8%

65,7%

62,2%

61,8%

61,6%

61,24%

61,1%

60,3%

58,0%

57,2%

57,1%

USA

Spain

Brazil

Foreigners

UK/Ireland

Benelux

Total

Germany

Nationals

Italy

Scandinavia

France

Male gender (%)

0,1%

3,3%

20,2%

35,3%

33,6%

5,4%

2,1%

under 18

18-25

26-35

36-45

46-55

56-65

over 65

Foreigners - Age

0,1%

3,5%

19,5%

34,7%

34,8%

5,4%

1,9%

0,0%

1,2%

28,3%

41,7%

24,3%

3,7%

0,9%

1,7%

3,3%

6,7%

30,8%

30,0%

10,0%

17,5%

under 18

18-25

26-35

36-45

46-55

56-65

over 65

Foreigners - Age, by motivation

Other

Business

Leisure



3.2 NATIONALS

3.3 TOTAL

3.4 BY NATIONALITY

0,1%

2,2%

21,4%

34,9%

33,7%

4,4%

3,3%

under 18

18-25

26-35

36-45

46-55

56-65

over 65

Nationals - Age

0,1%

3,0%

20,6%

34,1%

37,1%

3,5%

1,7%

0,1%

0,7%

27,0%

41,1%

26,6%

3,4%

1,0%

0,0%

1,4%

12,9%

24,8%

32,3%

11,2%

17,3%

under 18

18-25

26-35

36-45

46-55

56-65

over 65

Nationals - Age, by motivation

Other

Business

Leisure

0,1%

3,0%

20,5%

35,3%

33,6%

4,9%

2,5%

under 18

18-25

26-35

36-45

46-55

56-65

over 65

Total - Age

0,1%

3,4%

19,9%

34,5%

35,5%

4,8%

1,8%

0,0%

1,1%

27,9%

41,5%

25,0%

3,6%

0,9%

1,1%

2,7%

8,6%

28,9%

30,7%

10,4%

17,5%

under 18

18-25

26-35

36-45

46-55

56-65

over 65

Total - Age, by motivation

Other

Business

Leisure

46,8

45,4

44,8

43,6

43,2

43,2

43,0

42,9

42,8

42,8

40,7

40,2

USA

Scandinavia

Brazil

Germany

Nationals

UK/Ireland

Total

Foreigners

Italy

France

Spain

Benelux

Average age



4 MARITAL STATUS

4.1 FOREIGNERS

4.2 NATIONALS

70,5%

7,7%

20,8%

0,9%

Married,Together

Separated,Divorced

Single

Widow/er

Foreigners - Marital status

71,3%

7,6%

20,3%

0,8%

64,4%

8,6%

26,7%

0,3%

70,0%

9,2%

13,3%

7,5%

Married, Together

Separated,Divorced

Single

Widow/er

Foreigners - Marital status, by motivation

Other

Business

Leisure

74,3%

9,6%

14,6%

1,4%

Married,Together

Separated,Divorced

Single

Widow/er

Nationals - Marital status

77,2%

10,0%

12,2%

0,6%

67,2%

9,9%

22,4%

0,4%

75,9%

7,1%

9,5%

7,5%

Married, Together

Separated,Divorced

Single

Widow/er

Nationals - Marital status, by motivation

Other

Business

Leisure



4.3 TOTAL

4.4 BY NATIONALITY

71,9%

8,5%

18,6%

1,0%

Married,Together

Separated,Divorced

Single

Widow/er

Total - Marital status

73,2%

8,4%

17,7%

0,7%

65,3%

9,0%

25,3%

0,4%

71,9%

8,5%

12,1%

7,5%

Married, Together

Separated,Divorced

Single

Widow/er

Total - Marital status, by motivation

Other

Business

Leisure

74,3%

73,1%

73,1%

73,1%

72,7%

71,86%

71,7%

71,2%

70,5%

68,7%

68,6%

59,5%

Nationals

USA

Brazil

France

Scandinavia

Total

Germany

Italy

Foreigners

UK/Ireland

Spain

Benelux

Married/together (%)



5 ACADEMIC LEVEL

5.1 FOREIGNERS

5.2 NATIONALS

5.3 TOTAL

0,4%

29,3%

53,1%

17,2%

Elementary

Secondary

Universitydegree

Post-graduation or

more

Foreigners - Academic level

0,4%

32,4%

52,3%

14,9%

0,3%

4,7%

59,3%

35,6%

2,5%

24,2%

52,5%

20,8%

Elementary

Secondary

University degree

Post-graduation ormore

Foreigners - Academic level, by motivation

Other

Business

Leisure

2,1%

29,1%

54,2%

14,6%

Elementary

Secondary

Universitydegree

Post-graduation

or more

Nationals - Academic level

1,4%

34,4%

52,5%

11,8%

0,3%

16,5%

61,3%

22,0%

9,9%

31,0%

47,3%

11,9%

Elementary

Secondary

University degree


Nationals - Academic level, by motivation

Other

Business

Leisure

0,9%

28,8%

53,5%

16,9%

Elementary

Secondary

Universitydegree

Post-graduation

or more

Total - Academic level

0,7%

33,0%

52,4%

13,9%

0,3%

8,4%

60,0%

31,3%

4,8%

26,3%

50,8%

18,0%

Elementary

Secondary

University degree


Total - Academic level, by motivation

Other

Business

Leisure



5.4 BY NATIONALITY

6 TRAVEL PREPARATION

6.1 FOREIGNERS

2,7%

25,6%

3,1%

9,0%

0,4%

59,2%

Travel agent -group

Travel agent -individual

Friends

Company

Gift

By myself

Foreigners - Travel preparation

2,8%

28,4%

3,5%

0,2%

0,3%

64,7%

0,5%

3,3%

0,5%

83,6%

0,2%

11,9%

7,5%

20,0%

0,8%

5,0%

4,2%

62,5%

Travel agent -group


Friends

Company

Gift

By myself

Foreigners - Travel preparation, by motivation

Other

Business

Leisure

91,3%

86,5%

82,2%

74,8%

70,36%

70,3%

68,8%

62,3%

61,3%

59,1%

50,8%

47,0%

Brazil

Scandinavia

Benelux

USA

Total

Foreigners

Nationals

Germany

France

Spain

UK/Ireland

Italy

With university degree or more (%)



6.2 NATIONALS

6.3 TOTAL

2,4%

2,0%

2,6%

22,6%

0,8%

69,5%

Travel agent -group


Friends

Company

Gift

By myself

Nationals - Travel preparation

2,9%

2,1%

4,0%

0,3%

0,5%

90,0%

0,0%

1,5%

0,3%

73,6%

0,3%

24,2%

5,1%

2,4%

0,7%

20,1%

3,4%

68,4%

Travel agent -group


Friends

Company

Gift

By myself

Nationals - Travel preparation, by motivation

Other

Business

Leisure

2,7%

17,1%

3,0%

13,4%

0,5%

63,3%

Travel agent -group


Friends

Company

Gift

By myself

Total - Travel preparation

2,8%

20,1%

3,7%

0,3%

0,4%

72,7%

0,4%

2,7%

0,5%

80,4%

0,2%

15,8%

6,7%

14,4%

0,8%

9,8%

3,9%

64,4%

Travel agent -group


Friends

Company

Gift

By myself

Total - Travel preparation, by motivation

Other

Business

Leisure



6.4 BY NATIONALITY

7 USE OF INTERNET

7.1 FOREIGNERS

72,1%

70,2%

69,5%

63,34%

62,8%

62,2%

60,8%

59,2%

58,2%

53,3%

46,4%

28,6%

Spain

France

Nationals

Total

Scandinavia

UK/Ireland

Benelux

Foreigners

Italy

Germany

Brazil

USA

Travel preparation by themselves (%)

59,8%

62,8%

9,1%

77,1%

Booktransportation

Bookaccommodation

Book package

Travelinformation

Foreigners - Use of Internet

64,2%

67,5%

8,7%

85,6%

25,7%

26,5%

9,8%

15,2%

45,0%

45,8%

20,0%

27,5%

Booktransportation

Bookaccommodation

Book package

Travel information

Foreigners - Use of Internet, by motivation

Other

Business

Leisure



7.2 NATIONALS

7.3 TOTAL

7.4 BY NATIONALITY

12,1%

48,9%

0,9%

8,7%

Booktransportation

Bookaccommodation

Book package

Travel information

Nationals - Use of Internet

18,7%

69,2%

0,9%

13,2%

1,3%

15,7%

0,4%

1,2%

3,4%

20,7%

1,7%

2,4%

Booktransportation

Bookaccommodation

Book package

Travel information

Nationals - Use of Internet, by motivation

Other

Business

Leisure

43,9%

59,4%

6,7%

52,3%

Booktransportation

Bookaccommodation

Book package

Travelinformation

Total - Use of Internet

49,8%

68,1%

6,2%

62,7%

18,0%

23,1%

6,8%

10,8%

31,8%

37,9%

14,2%

19,6%

Booktransportation

Bookaccommodation

Book package

Travel information

Total - Use of Internet, by motivation

Other

Business

Leisure

77,1%

72,7%

66,6%

66,0%

65,6%

63,7%

62,8%

59,42%

56,1%

49,3%

48,9%

31,1%

Spain

France

Scandinavia

Benelux

UK/Ireland

Italy

Foreigners

Total

Germany

Brazil

Nationals

USA

Use of internet - accommodation booking (%)

84,2%

82,4%

82,1%

81,8%

80,7%

77,1%

75,4%

71,9%

69,7%

67,0%

52,32%

8,7%

Italy

USA

Scandinavia

Brazil

UK/Ireland

Foreigners

France

Germany

Spain

Benelux

Total

Nationals

Use of internet - travel information (%)



8 PREVIOUS EXPERIENCE

8.1 FOREIGNERS

8.2 NATIONALS

8.3 TOTAL

First comer; 78,4%

Repeater; 21,6%

Foreigners - Previous experience

First comer; 86,1%

First comer; 23,2%

First comer; 31,7%

Repeater; 13,9%

Repeater; 76,8%

Repeater; 68,3%

Leisure

Business

Other

Foreigners - Previous experience, by motivation

First comer; 9,2%

Repeater; 90,8%

Nationals - Previous experience

First comer; 13,5%

First comer; 0,4%

First comer; 6,8%

Repeater; 86,5%

Repeater; 99,6%

Repeater; 93,2%

Leisure

Business

Other

Nationals - Previous experience, by motivation

First comer; 53,7%

Repeater; 46,3%

Total - Previous experience

First comer; 63,1%

First comer; 16,0%

First comer; 23,8%

Repeater; 36,9%

Repeater; 84,0%

Repeater; 76,2%

Leisure

Business

Other

Total - Previous experience, by motivation



8.4 BY NATIONALITY

9 TRANSPORTATION TO LISBON

9.1 FOREIGNERS

89,3%

86,6%

81,8%

81,0%

78,6%

78,4%

77,4%

75,0%

72,6%

71,4%

53,68%

9,2%

Italy

USA

Scandinavia

UK/Ireland

Brazil

Foreigners

France

Germany

Spain

Benelux

Total

Nationals

first comers (%)

0,0%

0,0%

0,4%

0,3%

3,9%

95,3%

0,0%

0,1%

On foot / hitchhiking

Public bus

Tourist bus

Rental car

Private car

Plane

Ship/Cruise

Train

Foreigners - Transportation to Lisbon



9.2 NATIONALS

9.3 TOTAL

9.4 BY NATIONALITY

100,0%

100,0%

99,8%

99,8%

99,7%

99,6%

99,4%

95,3%

94,9%

74,5%

71,31%

18,4%

Benelux

USA

Germany

Italy

Brazil

UK/Ireland

Scandinavia

Foreigners

France

Spain

Total

Nationals

Transportation to Lisbon - plane (%)

64,6%

24,10%

20,6%

4,9%

3,9%

0,6%

0,2%

0,2%

0,1%

Nationals

Total

Spain

France

Foreigners

Scandinavia

Italy

Germany

UK/Ireland

Transportation to Lisbon - own car (%)

0,0%

5,8%

3,8%

4,6%

64,6%

18,4%

0,0%

2,6%


Public bus

Tourist bus

Rental car

Private car

Plane

Ship/Cruise

Train

Nationals - Transportation to Lisbon

0,0%

1,3%

1,4%

1,2%

24,1%

71,3%

0,0%

0,6%


Public bus

Tourist bus

Rental car

Private car

Plane

Ship/Cruise

Train

Total - Transportation to Lisbon



10 AVERAGE STAY AND TRAVEL COMPANIONS

10.1 FOREIGNERS

2,27

4,87

5,20

Averageaccompanying

people

Average stay inLisbon (up to 10

nights)

Average stay inPortugal (up to 15

nights)

Foreigners

2,49

5,09

5,44

0,60

2,84

3,05

1,23

5,31

5,69

Averageaccompanying

people


nights)

Average stay inPortugal (up to 15

nights)

Foreigners, by motivation

Other

Business

Leisure

26,5%

3,5%

25,6%

1,1%

35,4%

7,9%

Partner

Work coleagues

Family

Organised group

Group of friends

Alone

Foreigners - Travel companion

28,9%

0,5%

28,4%

1,2%

40,2%

0,8%

2,8%

29,1%

0,9%

0,5%

1,2%

65,4%

40,8%

2,5%

28,3%

0,0%

5,8%

22,5%

Partner

Work coleagues

Family

Organised group

Group of friends

Alone

Foreigners - Travel companion, by motivation

Other

Business

Leisure



10.2 NATIONALS

AREA OF RESIDENCE OF NATIONAL VISITORS:

Nationals - Area of residence

North 36,9%

Centre 27,3%

Algarve 11,9%

Madeira 9,7%

Alentejo 8,2%

Azores 4,7%

Lisbon 1,3%

NA 0,0%

1,49

3,42

Averageaccompanying

people


nights)

Nationals

2,02

4,05

0,52

1,79

1,09

3,91

Averageaccompanying

people


nights)

Nationals, by motivation

Other

Business

Leisure

30,0%

11,1%

21,2%

1,5%

16,1%

20,1%

Partner

Work coleagues

Family

Organised group

Group of friends

Alone

Nationals - Travel companion

39,7%

0,5%

31,3%

2,5%

25,4%

0,6%

2,1%

35,2%

0,1%

0,0%

1,0%

61,6%

44,6%

10,5%

17,7%

0,0%

2,4%

24,8%

Partner

Work coleagues

Family

Organised group

Group of friends

Alone

Nationals - Travel companion, by motivation

Other

Business

Leisure



10.3 TOTAL

10.4 BY NATIONALITY

2,00

4,42

Averageaccompanying

people


nights)

Total

2,34

4,76

0,57

2,51

1,19

4,87

Averageaccompanying

people


nights)

Total, by motivation

Other

Business

Leisure

28,2%

5,5%

24,6%

1,3%

28,5%

11,9%

Partner

Work coleagues

Family

Organised group

Group of friends

Alone

Total - Travel companion

32,3%

0,5%

29,3%

1,6%

35,5%

0,7%

2,6%

31,0%

0,6%

0,4%

1,2%

64,2%

42,0%

5,0%

25,0%

0,0%

4,7%

23,2%

Partner

Work coleagues

Family

Organised group

Group of friends

Alone

Total - Travel companion, by motivation

Other

Business

Leisure

5,38

5,08

5,03

5,02

5,00

4,87

4,66

4,56

4,54

4,48

4,42

3,42

Scandinavia

France

Italy

UK/Ireland

Germany

Foreigners

Brazil

Benelux

USA

Spain

Total

Nationals

Average stay in Lisbon(up to 10 nights)

2,65

2,55

2,38

2,36

2,30

2,27

2,26

2,26

2,10

2,01

2,00

1,49

Italy

Scandinavia

UK/Ireland

Germany

France

Foreigners

Brazil

USA

Spain

Benelux

Total

Nationals

Average no. of travel companions



38,8%

38,7%

38,4%

36,5%

35,4%

35,3%

35,2%

33,2%

32,3%

31,3%

28,52%

16,1%

UK/Ireland

Benelux

Italy

Germany

Foreigners

USA

Scandinavia

Brazil

Spain

France

Total

Nationals

Travel companion - Gr. of friends (%)

38,7%

30,0%

28,17%

28,1%

27,4%

26,5%

24,5%

23,8%

22,6%

22,1%

20,5%

18,6%

USA

Nationals

Total

France

Brazil

Foreigners

UK/Ireland

Scandinavia

Italy

Spain

Germany

Benelux

Travel companion - Couple (%)

33,1%

30,3%

30,3%

29,0%

27,7%

25,6%

25,6%

24,60%

24,6%

21,8%

21,2%

19,6%

Scandinavia

Brazil

France

Italy

Spain

Germany

Foreigners

Total

UK/Ireland

USA

Nationals

Benelux

Travel companion - Family (%)

20,1%

16,5%

11,9%

11,9%

11,86%

8,2%

7,9%

6,6%

5,6%

4,7%

4,6%

1,7%

Nationals

Benelux

Germany

Spain

Total

UK/Ireland

Foreigners

Brazil

France

Scandinavia

Italy

USA

Travel companion - Alone (%)



11 AVERAGE EXPENSES

11.1 FOREIGNERS

11.2 NATIONALS

11.3 TOTAL

Leisure Business Total Leisure Business Total Leisure Business Total

535,74 € 612,35 € 565,91 € 336,82 € 409,89 € 351,15 € -37,1% -33,1% -38,0%

Accommodation 79,16 € 101,07 € 85,62 € 54,59 € 80,67 € 57,57 € -31,0% -20,2% -32,8%

Food 35,30 € 46,70 € 35,67 € 32,86 € 45,09 € 33,88 € -6,9% -3,4% -5,0%

Attractions 5,36 € 1,73 € 4,32 € 8,10 € 1,85 € 7,36 € 51,2% 6,9% 70,5%

Transportation 2,27 € 5,01 € 2,75 € 6,52 € 13,44 € 7,20 € 186,8% 168,1% 162,1%

Other 5,48 € 18,64 € 8,54 € 21,80 € 35,73 € 24,08 € 298,0% 91,6% 182,1%

Global 127,57 € 173,15 € 136,88 € 123,88 € 176,78 € 130,10 € -2,9% 2,1% -5,0%

894,36 € 934,23 € 906,94 € 754,69 € 679,44 € 763,17 € -15,6% -27,3% -15,9%

1.877 354 2.622 962 151 1.173

Average individual expense (no transportation)

answers

Average Individual Expense Transportation

Average daily

individual

expense

(without

transportation to

Lisbon)

FOREIGNERS

2014 2015 Variation


73,34 € 82,02 € 72,20 € 78,27 € 74,08 € 75,87 € 6,7% -9,7% 5,1%

Accommodation 62,28 € 61,80 € 68,67 € 45,66 € 68,50 € 53,64 € -26,7% 10,8% -21,9%

Food 30,72 € 32,79 € 29,89 € 26,91 € 34,88 € 28,91 € -12,4% 6,4% -3,3%

Attractions 4,78 € 0,98 € 2,17 € 6,19 € 0,48 € 3,99 € 29,6% -50,9% 83,9%

Transportation 1,05 € 2,81 € 1,38 € 4,05 € 8,21 € 4,99 € 284,8% 191,6% 260,9%

Other 7,84 € 37,64 € 18,56 € 19,80 € 18,92 € 18,92 € 152,5% -49,7% 1,9%

Global 106,67 € 136,02 € 120,67 € 102,62 € 130,99 € 110,44 € -3,8% -3,7% -8,5%

575,71 € 473,00 € 574,50 € 518,61 € 365,83 € 488,55 € -9,9% -22,7% -15,0%

206 193 670 165 118 425answers


Average daily

individual

expense

(without

transportation to

Lisbon)


NATIONALS

2014 2015 Variation


443,64 € 399,83 € 407,99 € 273,79 € 225,81 € 264,07 € -38,3% -43,5% -35,3%

Accommodation 75,80 € 85,33 € 80,20 € 52,42 € 74,00 € 56,32 € -30,8% -13,3% -29,8%

Food 34,39 € 41,12 € 33,82 € 31,41 € 39,50 € 32,31 € -8,7% -4,0% -4,5%

Attractions 5,24 € 1,43 € 3,63 € 7,64 € 1,10 € 6,29 € 45,7% -23,1% 73,4%

Transportation 2,03 € 4,13 € 2,31 € 5,92 € 10,57 € 6,50 € 191,5% 155,8% 181,3%

Other 5,95 € 26,26 € 11,74 € 21,32 € 26,51 € 22,45 € 258,3% 1,0% 91,2%

Global 123,41 € 158,27 € 131,70 € 118,70 € 151,68 € 123,88 € -3,8% -4,2% -5,9%

801,48 € 756,84 € 795,19 € 684,13 € 532,56 € 670,88 € -14,6% -29,6% -15,6%

2.083 547 3.292 1.127 269 1.598


answers

TOTAL

2014 2015 Variation


Average daily

individual

expense

(without

transportation to

Lisbon)



11.4 BY NATIONALITY

Market Average individual expense in transportation

USA 927,86 €

Brazil 924,54 €

Scandinavia 355,43 €

Foreigners 351,15 €

Germany 273,20 €

Total 264,07 €

Benelux 215,21 €

Italy 200,64 €

France 182,88 €

UK/Ireland 180,91 €

Spain 104,21 €

Nationals 75,87 €

Market

Average daily individual expense (without transportation)

Brazil 151,38 €

USA 146,23 €




Benelux 124,43 €

Italy 124,30 €

Total 123,88 €

Germany 121,71 €

Spain 119,89 €

France 114,70 €

Nationals 110,44 €

Market Average individual expense (no transportation)

Brazil 856,87 €


USA 809,86 €



Italy 749,53 €

Germany 729,73 €

France 697,61 €

Benelux 691,58 €

Total 670,88 €

Spain 656,59 €

Nationals 488,55 €



12 PROFILE BY NATIONALITY

12.1 GERMANY (488 interviews)

Female; 38,9%

Male; 61,1%

Germany

Germany - Gender

0,2%

1,8%

18,9%

36,5%

32,4%

9,0%

1,2%

under 18

18-25

26-35

36-45

46-55

56-65

over 65

Germany - Age

71,7%

8,2%

18,6%

1,4%

Married,Together

Separated,Divorced

Single

Widow/er

Germany - Marital status

0,2%

37,5%

50,8%

11,5%

Elementary

Secondary

Universitydegree

Post-graduation or

more

Germany - Academic level

20,5%

4,5%

25,6%

1,0%

36,5%

11,9%

Partner

Workcoleagues

Family

Organisedgroup

Group offriends

Alone

Germany - Travel companion

First comer; 75,0%

Repeater;

25,0%

Germany - Previous experience

2,0%

29,1%

1,8%

13,5%

0,2%

53,3%

Travel agent -group


Friends

Company

Gift

By myself

Germany - Travel preparation

55,9%

56,1%

8,0%

71,9%

Booktransportation

Bookaccommodation

Book package

Travelinformation

Germany - Use of Internet

2,36

5,00

5,25

Averageaccompanying people

Averagestay in

Lisbon (upto 10

nights)

Averagestay in

Portugal(up to 15nights)

Germany



Germany - Area of residence

Nordrhein - Westfalen 26,6%

Hesse 16,4%

Bayern 15,2%

Berlin 12,9%

Hamburg 6,8%

Nieder Sachsen 5,5%

Baden- Württenberg 4,1%

Bremen 3,9%

Sachsen 3,9%

Brandenburg 2,0%

Mecklenburg- Vorpommern 1,0%

Sachsen- Anhalt 0,6%

Schleswig- Holstein 0,6%

Rheinland- Pfalz 0,2%

NA 0,2%

15,2%

7,6%

9,0%

3,1%

20,1%

9,2%

34,8%

Berlin

Cologne

Dusseldorf

Stuttgart

Frankfurt

Munich

Other

Germany - Airports of origin

0,2%

99,8%

Private car

Plane

Germany - Transportation to Lisbon



Motivational segments Germany


Sun and Sea 15,37%


MI 7,17%


Golf 0,82%

Fair 0,41%

Training 0,41%

Nature 0,41%


Other 0,61%

PURPOSE OF TRIP Germany






Rest/Relax 44,5%


Sightseeing 26,0%




Nightlife 13,3%






Play sports 1,6%


Germany

2014 2015 Var%

Average Individual Expense Transportation 442,40 € 273,20 € -38,2%

Average daily individual expense (without

transportation to Lisbon)

Accommodation 90,88 € 58,99 € -35,1%

Food 34,33 € 33,34 € -2,9%

Attractions 4,17 € 7,72 € 85,3%

Transportation 2,02 € 7,53 € 272,1%

Other 3,40 € 14,12 € 314,9%

Global 134,80 € 121,71 € -9,7% Average individual expense (no transportation) 910,70 € 729,73 € -19,9%

answers 197 71



12.2 BENELUX (388 interviews)



Motivational segments Benelux


Sun and Sea 14,69%


MI 10,05%


Fair 0,77%



Sport events 0,52%

Golf 0,26%

Incentive 0,26%

Health 0,26%

Other 0,26%

Leisure; 77,1%

Business; 21,6%

Other; 0,3%

Health; 0,3%


0,8%

Purpose of trip - Benelux



PURPOSE OF TRIP Benelux








Rest/Relax 30,7%

Sightseeing 26,8%

Nightlife 22,7%








Play sports 1,0%


2014 2015 Var%478,68 € 215,21 € -55,0%

Accommodation 92,76 € 57,39 € -38,1%

Food 34,43 € 33,86 € -1,6%Attractions 4,66 € 7,79 € 67,0%Transportation 2,13 € 7,62 € 257,3%

Other 3,59 € 17,76 € 394,7%Global 137,58 € 124,43 € -9,6%

883,10 € 691,58 € -21,7%

199 102


answers

Benelux

Average Individual Expense TransportationAverage daily

individual expense (without




12.3 BRAZIL (379 interviews)

Female; 34,3%

Male; 65,7%

Brazil

Brazil - Gender

0,3%

1,3%

15,3%

36,7%

36,9%

4,7%

4,7%

under 18

18-25

26-35

36-45

46-55

56-65

over 65

Brazil - Age

73,1%

10,3%

15,6%

1,1%

Married,Together

Separated,Divorced

Single

Widow/er

Brazil - Marital status

0,5%

8,2%

55,9%

35,4%

Elementary

Secondary

Universitydegree

Post-graduation or

more

Brazil - Academic level

27,4%

1,3%

30,3%

1,1%

33,2%

6,6%

Partner

Workcoleagues

Family

Organisedgroup

Group offriends

Alone

Brazil - Travel companion

First comer; 78,6%

Repeater;

21,4%

Brazil - Previous experience

4,2%

45,9%

1,1%

1,8%

0,5%

46,4%

Travel agent -group


Friends

Company

Gift

By myself

Brazil - Travel preparation

49,9%

49,3%

11,6%

81,8%

Booktransportat

ion

Bookaccommod

ation

Bookpackage

Travelinformatio

n

Brazil - Use of Internet

2,26

4,66

5,64


Averagestay in

Lisbon (upto 10

nights)

Averagestay in


Brazil



Brazil - Area of residence

São Paulo 21,9%

Minas Gerais 19,8%

Rio de Janeiro 9,2%

Paraná 8,2%

Bahia 5,3%

Rio Grande do Sul 4,5%

Distrito Federal 4,2%

Pernambuco 4,0%

Goiás 3,7%

Ceará 3,4%

Santa Catarina 2,9%

Mato Grosso 2,6%

Rio Grande do Norte 1,3%

Sergipe 1,3%

Amazonas 1,1%

Espírito Santo 1,1%

Piauí 1,1%

Alagoas 0,8%

Maranhão 0,8%

Mato Grosso do Sul 0,8%

Paraíba 0,8%

Acre 0,5%

Amapá 0,3%

Pará 0,3%

Rondónia 0,3%

99,7%

0,3%

Plane

Ship/Cruise

Brazil - Transportation to Lisbon

3,4%

1,3%

49,3%

4,5%

9,5%

6,3%

22,2%

Fortaleza

Natal

Other

Recife

Rio de Janeiro

Salvador

São Paulo

Brazil - Airports of origin



Motivational segments Brazil




MI 2,11%


Training 0,53%

Other 1,32%

PURPOSE OF TRIP Brazil






Sightseeing 49,9%



Rest/Relax 29,0%





Nightlife 9,5%




Play sports 1,6%


Leisure; 92,3%

Business; 4,5%

Other; 1,8%

Visiting family/friends; 1,3%

Purpose of trip - Brazil

2014 2015 Var%

1.051,32 € 924,54 € -12,1%Accommodation 73,33 € 57,88 € -21,1%Food 33,77 € 33,06 € -2,1%Attractions 6,02 € 7,97 € 32,5%

Transportation 4,56 € 8,63 € 89,5%Other 21,96 € 43,83 € 99,6%Global 139,64 € 151,38 € 8,4%

985,90 € 856,87 € -13,1%222 124

Average individual expense (no transportation)answers

Brazil


individual expense

(without transportation to

Lisbon)



12.4 SCANDINAVIA (341 interviews)

Female; 42,8%

Male; 57,2%

Scandinavia

Scandinavia - Gender

0,3%

2,3%

13,5%

29,6%

42,8%

9,4%

2,1%

under 18

18-25

26-35

36-45

46-55

56-65

over 65

Scandinavia - Age

72,7%

11,7%

13,2%

2,3%

Married,Together

Separated,Divorced

Single

Widow/er

Scandinavia - Marital status

0,3%

13,2%

71,6%

15,0%

Elementary

Secondary

Universitydegree

Post-graduation or

more

Scandinavia - Academic level

23,8%

3,2%

33,1%

0,0%

35,2%

4,7%

Partner

Workcoleagues

Family

Organisedgroup

Group offriends

Alone

Scandinavia - Travel companion

First comer; 81,8%

Repeater;

18,2%

Scandinavia - Previous experience

1,2%

29,6%

2,1%

4,4%

0,0%

62,8%

Travel agent -group


Friends

Company

Gift

By myself

Scandinavia - Travel preparation

66,6%

66,6%

9,7%

82,1%

Booktransportation

Bookaccommodation

Book package

Travelinformation

Scandinavia - Use of Internet

2,55

5,38

5,74


Averagestay in

Lisbon (upto 10

nights)

Averagestay in


Scandinavia



Motivational segments Scandinavia


Sun and Sea 18,77%

MI 3,81%




Nature 0,59%


Sport events 0,29%

Fair 0,29%

Golf 0,29%

Other 0,88%

0,6%

99,4%

Private car

Plane

Scandinavia - Transportation to Lisbon

29,6%

12,0%

11,1%

16,1%

23,8%

Copenhagen

Stockholm

Helsinki

Oslo

Other

Scandinavia - Airports of origin

Leisure; 91,5%

Business; 6,5%

Other; 0,9%


Purpose of trip - Scandinavia



PURPOSE OF TRIP Scandinavia






Rest/Relax 48,1%


Sightseeing 28,4%



Nightlife 10,6%







Play sports 1,8%


2014 2015 Var%555,29 € 355,43 € -36,0%

Accommodation 92,25 € 68,29 € -26,0%


Other 2,46 € 16,32 € 563,0%Global 137,01 € 130,62 € -4,7%

919,12 € 833,21 € -9,3%

250 87

Scandinavia





answers



12.5 SPAIN (860 interviews)

Female; 34,2%

Male; 65,8%

Spain

Spain - Gender

0,0%

4,2%

27,4%

36,3%

28,0%

3,1%

0,9%

under 18

18-25

26-35

36-45

46-55

56-65

over 65

Spain - Age

68,6%

6,7%

24,3%

0,3%

Married,Together

Separated,Divorced

Single

Widow/er

Spain - Marital status

0,9%

40,0%

48,5%

10,6%

Elementary

Secondary

Universitydegree

Post-graduation or

more

Spain - Academic level

22,1%

4,1%

27,7%

2,0%

32,3%

11,9%

Partner

Workcoleagues

Family

Organisedgroup

Group offriends

Alone

Spain - Travel companion

First comer; 72,6%

Repeater;

27,4%

Spain - Previous experience

2,7%

5,5%

5,3%

14,3%

0,1%

72,1%

Travel agent -group


Friends

Company

Gift

By myself

Spain - Travel preparation

60,3%

77,1%

7,6%

69,7%

Booktransportation

Bookaccommodation

Book package

Travelinformation

Spain - Use of Internet

2,10

4,48

4,75


Averagestay in

Lisbon (upto 10

nights)

Averagestay in


Spain



Spain - Area of residence

Madrid Com 35,8%

Catalunya 16,6%

Andalucia 14,1%

Galicia 7,9%

Valencia Com 5,3%

Is Baleares 3,1%

País Vasco 3,1%

Castilla y Léon 2,9%

Extremadura 2,6%

Aragón 2,1%

Castilla-la-Mancha 1,7%

Murcia Com 1,2%

Cantabria 0,9%

Asturias 0,7%

Is Canarias 0,7%

Navarra 0,7%

La Rioja 0,2%

Ceuta 0,1%

Melilla 0,1%

0,1%

2,3%

1,7%

20,6%

74,5%

0,7%

Public bus

Tourist bus

Rental car

Private car

Plane

Train

Spain - Transportation to Lisbon

0,1%

15,0%

1,4%

35,3%

4,7%

10,0%

2,4%

1,9%

1,4%

Asturias

Barcelona

Bilbao

Madrid

Malaga

Other

P.Mallorca

Seville

Valencia

Spain - Airports of origin



Motivational segments Spain


Sun and Sea 17,09%


MI 6,28%



Nature 0,47%

Training 0,23%

Golf 0,23%

Sport events 0,12%

Fair 0,12%


Other 0,23%

PURPOSE OF TRIP Spain








Rest/Relax 32,6%

Sightseeing 23,0%

Nightlife 19,5%








Play sports 1,7%


2014 2015 Var%

218,60 € 104,21 € -52,3%Accommodation 63,25 € 52,25 € -17,4%Food 32,40 € 34,10 € 5,2%Attractions 4,79 € 6,15 € 28,3%


672,88 € 656,59 € -2,4%200 231

Spain


individual expense


Lisbon)

Average individual expense (no transportation)answers



12.6 UNITED STATES OF AMERICA (119 interviews)

Female; 31,1%

Male; 68,9%

USA

USA - Gender

0,0%

0,8%

10,9%

42,9%

26,9%

8,4%

10,1%

under 18

18-25

26-35

36-45

46-55

56-65

over 65

USA - Age

73,1%

8,4%

15,1%

3,4%

Married,Together

Separated,Divorced

Single

Widow/er

USA - Marital status

0,0%

25,2%

63,0%

11,8%

Elementary

Secondary

Universitydegree

Post-graduation or

more

USA - Academic level

38,7%

2,5%

21,8%

0,0%

35,3%

1,7%

Partner

Workcoleagues

Family

Organisedgroup

Group offriends

Alone

USA - Travel companion

First comer; 86,6%

Repeater;

13,4%

USA - Previous experience

14,3%

52,1%

1,7%

3,4%

28,6%

Travel agent -group


Friends

Company

By myself

USA - Travel preparation

2,26

4,54

5,34


Averagestay in

Lisbon (upto 10

nights)

Averagestay in


USA

32,8%

31,1%

14,3%

82,4%

Booktransportation

Bookaccommodation

Book package

Travelinformation

USA - Use of Internet



100,0%Plane

USA - Transportation to Lisbon

7,6%

7,6%

24,4%

54,6%

1,7%

0,8%

Boston-PLD

London LHR

NY-Newark

Other

Paris CDG

Philadelphia

USA - Airports of origin

2014 2015 Var%647,06 € 927,86 € 43,4%

Accommodation 96,87 € 70,77 € -26,9%

Food 34,72 € 38,25 € 10,2%Attractions 4,42 € 8,38 € 89,6%Transportation 1,73 € 8,80 € 408,9%

Other 1,17 € 20,03 € 1615,4%Global 138,91 € 146,23 € 5,3%

930,99 € 809,86 € -13,0%

104 31


answers

USA






USA - Area of residence

New York 17,6%

California 8,4%

Florida 8,4%

Arizona 7,6%

Massachussets 6,7%

Texas 5,9%

Maryland 4,2%

New Jersey 4,2%

New Mexico 2,5%

Michigan 1,7%

Minnesota 1,7%

Montana 1,7%

Nebraska 1,7%

Ohio 1,7%

Oregon 1,7%

Pensylvannia 1,7%

Washington 1,7%

Colorado 0,8%

Georgia 0,8%

Hawaii 0,8%

Illinois 0,8%

Indiana 0,8%

Kansas 0,8%

Kentucky 0,8%

Missouri 0,8%

North Carolina 0,8%

Tenessee 0,8%

Wisconsin 0,8%

NA 11,8%



Motivational segments USA




MI 1,68%



Other 0,84%

PURPOSE OF TRIP USA






Sightseeing 38,7%


Rest/Relax 30,3%




Nightlife 7,6%






Play sports 0,8%




12.7 FRANCE (594 interviews)

Female; 42,9%

Male; 57,1%

France

France - Gender

0,0%

4,5%

19,7%

35,0%

33,0%

5,6%

2,2%

under 18

18-25

26-35

36-45

46-55

56-65

over 65

France - Age

73,1%

6,6%

19,9%

0,5%

Married,Together

Separated,Divorced

Single

Widow/er

France - Marital status

0,0%

25,2%

63,0%

11,8%

Elementary

Secondary

Universitydegree

Post-graduation or

more

France - Academic level

28,1%

4,2%

30,3%

0,5%

31,3%

5,6%

Partner

Workcoleagues

Family

Organisedgroup

Group offriends

Alone

France - Travel companion

First comer; 77,4%

Repeater;

22,6%

France - Previous experience

1,5%

16,2%

3,4%

8,2%

0,5%

70,2%

Travel agent -group


Friends

Company

Gift

By myself

France - Travel preparation

68,5%

72,7%

9,6%

75,4%

Booktransportation

Bookaccommodation

Book package

Travel information

France - Use of Internet

2,30

5,08

5,44


Averagestay in

Lisbon (upto 10

nights)

Averagestay in


France



France - Area of residence

Île de France 36,9%

Provence- Alpes- Cote D'Azur 17,0%

Rhône- Alpes 10,9%

Aquitaine 4,4%

Midi Pyrénées 4,2%

Pays de la Loire 3,5%

Bretagne 3,0%

Languedoc- Roussillon 2,7%

Bourgogne 2,2%

Alsace 1,9%

Centre 1,9%

Franche- Comté 1,9%

Nord- Pas de Calais 1,9%

Limousin 1,7%

Champagne- Ardenne 1,5%

Basse- Normandie 1,2%

Auvergne 0,8%

Haute-Normandie 0,7%

Picardie 0,7%

Lorraine 0,5%

Poitou- Charentes 0,3%

Réunion 0,2%

NA 0,2%

0,2%

4,9%

94,9%

Rental car

Private car

Plane

France - Transportation to Lisbon

3,9%

8,4%

10,8%

4,0%

22,1%

18,0%

22,9%

3,2%

Bordeaux

Lyon

Marseille

Nice

Other

Paris CDG

Paris ORY

Toulouse

France - Airports of origin



Motivational segments France


Sun and Sea 17,85%



MI 3,54%


Nature 0,51%

Sport events 0,34%


Fair 0,17%

Training 0,17%

Other 0,51%

PURPOSE OF TRIP France






Rest/Relax 45,5%



Sightseeing 30,3%


Nightlife 16,3%







Play sports 2,0%


Health reasons 0,2%

Leisure; 88,0%

Business; 8,9%

Other; 0,7%


Purpose of trip - France

2014 2015 Var%

343,00 € 182,88 € -46,7%Accommodation 67,22 € 50,93 € -24,2%Food 29,70 € 31,15 € 4,9%Attractions 4,25 € 7,02 € 65,2%


702,65 € 697,61 € -0,7%244 133


individual expense


Lisbon)


France

answers



12.8 ITALY (438 interviews)

Female; 42,0%

Male; 58,0%

Italy

Italy - Gender

0,0%

3,7%

17,1%

37,7%

36,3%

4,8%

0,5%

under 18

18-25

26-35

36-45

46-55

56-65

over 65

Italy - Age

71,2%

7,3%

21,0%

0,5%

Married,Together

Separated,Divorced

Single

Widow/er

Italy - Marital status

0,2%

52,7%

39,7%

7,3%

Elementary

Secondary

Universitydegree

Post-graduation or

more

Italy - Academic level

22,6%

1,1%

29,0%

4,3%

38,4%

4,6%

Partner

Workcoleagues

Family

Organisedgroup

Group offriends

Alone

Italy - Travel companion

First comer; 89,3%

Repeater;

10,7%

Italy - Previous experience

5,9%

27,9%

4,6%

3,4%

58,2%

Travel agent -group


Friends

Company

By myself

Italy - Travel preparation

63,7%

63,7%

12,8%

84,2%

Booktransportation

Bookaccommodation

Book package

Travelinformation

Italy - Use of Internet

2,65

5,03

5,29


Averagestay in

Lisbon (upto 10

nights)

Averagestay in


Italy



Italy - Area of residence

Lombardia 30,4%

Lazio 22,6%

Veneto 9,4%

Emilia-Romagna 8,7%

Piemonte 5,0%

Campania 4,8%

Sicilia 4,6%

Liguria 3,4%

Friuli-Venezia Giulia 2,5%

Puglia 2,5%

Toscana 2,3%

Marche 1,8%

Molise 0,5%

Sardegna 0,5%

Trentino-Alto Adige 0,5%

Abruzzo 0,2%

Basilicata 0,2%

NA 0,2%

0,2%

99,8%

Private car

Plane

Italy - Transportation to Lisbon

3,9%

5,7%

23,1%

34,2%

25,8%

5,7%

Bologna

Milan LIN

Milan MXP

Other

Rome

Venice

Italy - Airports of origin



Motivational segments Italy


Sun and Sea 18,95%


MI 1,83%




Sport events 0,46%

Training 0,46%

Health 0,23%

Nature 0,23%

Other 0,91%

PURPOSE OF TRIP Italy






Rest/Relax 44,3%



Sightseeing 27,9%


Nightlife 17,4%







Play sports 0,9%


Health reasons 0,2%

2014 2015 Var%407,66 € 200,64 € -50,8%

Accommodation 81,31 € 54,94 € -32,4%


Other 4,03 € 23,33 € 479,5%Global 126,25 € 124,30 € -1,5%

817,45 € 749,53 € -8,3%

208 87

Italy





answers



12.9 UNITED KINGDOM AND IRELAND (683 interviews)

Female; 38,2%

Male; 61,8%

UK/Ireland

UK/Ireland - Gender

0,0%

3,5%

18,9%

33,7%

37,5%

4,5%

1,9%

under 18

18-25

26-35

36-45

46-55

56-65

over 65

UK/Ireland - Age

68,7%

9,2%

21,8%

0,3%

Married,Together

Separated,Divorced

Single

Widow/er

UK/Ireland - Marital status

0,6%

48,6%

42,3%

8,5%

Elementary

Secondary

Universitydegree

Post-graduation or

more

UK/Ireland - Academic level

24,5%

3,2%

24,6%

0,7%

38,8%

8,2%

Partner

Workcoleagues

Family

Organisedgroup

Group offriends

Alone

UK/Ireland - Travel companion

First comer; 81,0%

Repeater;

19,0%

UK/Ireland - Previous experience

2,0%

22,3%

3,4%

9,7%

0,4%

62,2%

Travel agent -group


Friends

Company

Gift

By myself

UK/Ireland - Travel preparation

65,6%

65,6%

5,4%

80,7%

Booktransportation

Bookaccommodation

Book package

Travelinformation

UK/Ireland - Use of Internet

2,38

5,02

5,15


Averagestay in

Lisbon (upto 10

nights)

Averagestay in


UK/Ireland



UK/Ireland - Area of residence

London 28,3%

Northwest 18,9%

Ireland 15,8%

Scotland 8,5%

West Midlands 6,6%

Southeast 5,7%

Southwest 5,0%

Yorkshire and the Humber 4,0%

East 1,9%

East Midlands 1,9%

Wales 1,3%

Northern Ireland 1,2%

Northeast 0,7%

Isle of Man 0,3%

0,1%

0,1%

99,6%

0,1%

Tourist bus

Private car

Plane

Train

UK/Ireland - Transportation to Lisbon

4,1%

12,6%

9,5%

10,8%

11,4%

13,5%

35,9%

Birmingham

Dublin

London LGW

London LHR

London LTN

Manchester

Other

UK/Ireland - Airports of origin



Motivational segments UK/Ireland


Sun and Sea 16,54%


MI 4,10%



Fair 0,73%

Golf 0,73%

Sport events 0,59%

Nature 0,29%

Incentive 0,15%

PURPOSE OF TRIP UK/Ireland






Rest/Relax 45,7%



Sightseeing 24,3%


Nightlife 15,8%







Play sports 1,8%


2014 2015 Var%390,04 € 180,91 € -53,6%

Accommodation 84,28 € 57,71 € -31,5%


Other 6,01 € 20,28 € 237,2%Global 136,06 € 128,10 € -5,8%

916,14 € 771,27 € -15,8%

193 101

United Kingdom and Ireland





answers

survey on the purpose of trip 2015 - lisbon region to... · survey to the purpose of trip 2015 ......

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