survival strategies of biocon ltd

247

STRATEGIC MANAGEMENT

Introduction - Introduction to business policy and strategic management - their definitions, nature, scope,significance elements and processes.

Strategic FormulationVision – Mission – Business Purpose – Objectives and Goals – Environmental Scan – Internal Environmentand External Environment – SWOT Analysis – Formulating strategic alternatives. Strategic Choice – Theinput stage – matching stage and decision stage. Cultural aspect of strategic choice. Functional Strategies– H. R. Strategies, Marketing Strategies, Financial Strategies, Operational Strategies. Matching theorganisational structure with strategies i.e. restructuring and re-engineering. Introduction to corporatelevel strategies – modernization, diversification, integration – Mergers, take overs, joint ventures, turnaround, disinvestment and liquidation – Making strategic Choice.

Strategy lmplementation : Issues in Implementation, project implementation and control, procedures,resource allocation - Corporate ethos, culture and ethics - Management of change.

Strategy Evaluation - Monitoring and control of strategy formulation and implementation - Techniques ofevaluation and control - PERT and CPM - Budgetory control and variance analysis, - measuringorganisational performance - Taking corrective action.

Global issues in Strategic management - The global challenges – strategies for competing in globalmarkets, local markets & cultural variations. Export strategies. Licence Strategies, franchising strategies,multi-country organization global Strategies – Guidelines for success as a global competitor. Recent trendsin strategic management.

Applying the strategic Management Process - Through case study method - The Case preparationprocess - Analysing Cases - Reporting Recommendations.

Recommended books :1. Strategic Management , Fred R. David, Prentice Hall Internatinal2. Business Policy & Strategic Management, Dr. Azhar Kazmi, Tata McGraw Hill Pub.3. Strategic Management, Beni Banerjee4. Business Policy & Strategic Management, Jauch Lawrence R & William Glueck, Mc Graw – Hill Book Co.5. International Strategic Management (for Global Strategies) R. M. Shivstava, Himalayan Pub. House6. Strategic Management – a multi-perspective approach

Edited by Mark Jenkins & Veronique Ambrosini, Palgrave (Publication)7. Strategic Management, Thomas L Wheelers & J. David Hunger, Addison – Wesley Publishers8. Strategic Management Competitiveness & Globalisation

M. Com Part - I

� Strategic Management� Economics of Global Trade & Finance� Business Management

• Paper 1 : Human Resource Management• Paper 2 : Marketing Strategies and Plans

OR� Advanced Accounting

• Paper 1 : Advanced Fianancial Accounting• Paper 2 : Advanced Cost Accounting

248

Michael Hitt, R. Duane Ireland, Robert E. Hoskisson, South – Western Thomson Learning.9. Business Policy & Strategy – Concepts & Readings

Daniel Mc Carthy, Robert Minichiello, Joseph Curran, All India Traveller Bookseller – Delhi10. Strategic Management – John A Pearce II & Richard B. Robinson, Jr. AITBS Pub. & Distr , Delhi11. Strategic Management – Alex Miller & Gregory G. Dess, Tata Mc Graw-Hill Companies Inc.12. Strategic Management – Concepts & Cases

Arthur A. Thompson Jr. & A. J. Strickland III, Tata Mc Graw Hill Pub. Co. Ltd.13. Business Policy & Strategic Management, Dr. L. M. Prasad, Sultan Chand & Sons, New Delhi.

ECONOMICS OF GLOBAL TRADE AND FINANCE

Module : BOP AdjustmentsForeign Trade Multiplier and Global Repercussions - BOP and Policy Mix : Role of Monetary and FiscalPolicy in BOP-Trade off between Internal and External Balance (Mundell and Flemming Model)

Model 2 : Economic Integration : Types of Integration (EU, NAFTA, APEC and ASEAN)

SAARC : Achievements and Future prospects; Regionalism v/s. Multilateralism

Module 3 : WTO and Global EconomyImplications of WTO Agreements for Developing Countries - Contentious Issues- Disputes RedressalMecahnism - Critical Appraisal of WTO

Module 4 : Foreign Exchange MarketFlexible Exchange Rate- Spot and Forward Exchange Rate, Interest Rate Arbitrage - Currency Convert-ibility - Significance of Foreign Exchange Reserves - Exchange Risks, Global Linkage of Foreign ExchangeMarket.

Module 5 : International Monetary Fund and Capital FlowsChanging role of IMF since 1990 with reference to International Liquidity and Critical Appraisal - InternationalCapital Movements - International Flows of Portfolio Capital; Role and Impact - Foreign Capital and De-velopment - Emerging Economies and Capital Flows.

Module 6 : Currency MarketsNature and Characteristics - Euro Currency, Euro Equity and Euro Bond Markets - Currency Areas -Common Currencies and European Monetary Union - International Financial Integration with respect toEuropean Union.

Module 7 : Emerging Issues of Global FinanceEmerging Global Financial Architecture - Lessons from International Crisis - Problems of InternationalDebt and Role of World Bank - International Financial Hub; Newyork and Singapore.

Module 8 : Emerging Issues in Global TradeTariff and Non Tariff Barrier - Neo Protectionalism - Strategic Trade Policy and its Implications - Problemsand Prospects of Globalisation in India and China.

Recommended books :1. International Economics, Kindleberger P. 2.2. International Economics, Sodersten B.O., 3.3. Evaluation of International Monetary System, 2nd Ed.Tew, Bran4. International Trade & Development Theory & Practice, Meier, G.M.5. Global Monetary Experience & India, Nayak S.S.

249

6. Restructuring of International Economics, Chisthi S.Relations : Urugurary Round & Developing Countries

7. Aid & External Financing in the 1900s, Singer H.W. & Others8. International Economics, Chacholiaoes, H.9. International Trade Theory & Policy, Chacholiaoes, H.10. The International Monetary System and the less developed countries, Bird G.11. Worlds’ Money : International Banking from Bretton Woods to the Brink of Insolvency, Moffitts, M.12. International Economy: Recent Developments & Future Prospects, Mahajan V.S.13. International Monetary Relation Theory, History & Policy, Yeager L.B.14. Foreign Exchange & International Finance, Rajwade, A.V.15. Structural Changes in Foreign Exchange Markets, Akiba H.16. Privatisation & Foreign Exchange Markets, Sardar F.17. International Economics : Theoretical Analysis of the IDC’s Perspectives (Modern Economics –

Series B), Nagpal C.S. & Mittal18. The Uruguay Round & the Dunkel Draft, Adiseshiah M.S.19. The Indian Trade Regime, Aksoy M. Ataman20. Regional Integration : Old & New, Demelo, Jaime & Others21. International Economics : Concepts & Issues, Friedrich K.22. South-South Trade : Trends, Issues & obstacles to its growth Venture, Dias J.23. The World Economy in the mid 1990s alternative gatters of trace and growth24. Liberalising Foreign Trade in developing countries : the lessons of experience, Papegeorigin D.

HUMAN RESOURCE MANAGEMENT -Business Management : Paper - 1

1. Introduction to Human Resource Management and Environmenta) The legacy of HRM and importanceb) Environmental influences affecting HRMc) Objectives and rising prominence of HRM departmentd) HRM from an international perspective

2. Human Resource Planninga) Steps in Human Resource Planningb) Human Resource information system – Human Resource Planningc) Job Analyses (Job description and job specification); Job design – techniques and toolsd) Psychological issues in Human Rsource Planning

3. Recruitment and selectiona) Meaning and sources of recruitmentb) Tools of selectionc) Selection processd) Role of recruitment agencies in the selection process

4. Performance Appraisala) Introduction – Definition, Objectives, need and importanceb) Evaluation Processc) Ethics of appraisald) Merit rating – meaning, methodse) Limitations of performance appraisalf) Recent trends

250

5. Training and Developmenta) Training – need, objectives and importanceb) Management Development Programme – Need, Objectivesc) Designing an effective training and development programmed) Evaluation of the effectiveness of the training prorammee) Relevance of Video Display Terminals (VDT)f) Challenges before a trainerg) Training models for self development, knowledge enrichment and career

6. Succession Planninga) Time Frameb) Elements of succession planningc) Issues in succession planning and solutions

7. Employee health and safetya) Physical health and mental healthb) Safety measuresc) Stress managementd) Employee welfare

8. Recent Trends in Human Resource Managementa) Business Process outsourcingb) Downsizing – causes and effectsc) Employee incentive schemes like stock optionsd) Human Resource Management from global perspective

Recommended books :1. Management of Human Resource (A Behavioural approach to personnel) by Darovedo R.S. / Oxford

and IBH Publishing Co., New Delhi – 1952.2. Personnel Management (Management of Human Resources) by Dr. C.B. Mamoria/Himalaya

Publishing House, Bombay – 19803. Designing and Managing Human Resource Systems by Udai Pareek and T. Vnkateswara Rao /

Oxford and IBH Publishing Co. New Delhi – 19814. Managing Human Resources, Productivity, Quality of work life, profits by Wayne F Cascio / McGraw

Hill International Editions – 19865. Dynamic Personnel Adminsitration – Management of Human Resources by M. N. Rudrabosava

Raj / Himalaya Publishing House, Bombay – 19796. Personnel – the human problems of Management George Strauss, Leonard R Sayles / Prentice

Hall of India Pvt. Ltd. – New Delhi – 19857. What is needed to perform the personnel function successfully (Personnel and Human Resources

Administration)8. Resource Development by Richard D Irwin, U.B. Singh / Rawat Publications, New Delhi – 1992.9. Personnel / Human Resource Management by Terry L Leap and Michael D Crino / acmillan Publishing

Co.- New York, 199010. Hand book of Human Resource Management by Nadley Leonard, John Wileys and Sons – 1984.11. Human Resource Development – The Recent Experience by Sievera12. Readings in Human Resource Development by T V Rao13. Recent Experience in HRD by T V. Rao and D Perera14. Training for Development by Perera and Linton

251

MARKETING STRATEGY AND PLANS - PAPER II

Business Management : Paper - 2

I. UNDERSTANDING STRATEGIC MARKETINGStrategy defined-components / essentials of a well defined strategy-3 strategy levels (corporate/business/functional level strategies)-role of Marketing in formulating strategies-recent influenceson strategic role of Marketing (globalization, importance of IT, building long term relationships.)

II. DEVELOPING STRATEGIES(a) Corporate Strategies

Defining firm’s mission-objectives-sources of competitive advantage-Product/Market strategies-allocating resources (portfolio models BCG and GK and Value based Financing (i.e. DCF model)

(b) Business Unit Level StrategiesDesigning SBU ‘S- business unit objectives-allocating resources within business units-businessstrategies of prospector/defender/analyser/reactor (Reference-Organisational Stratey, Structureand Purpose-By R. E. Miles and C.C. Snow)

(c) Developing Marketing Plans

III. MARKETING OPPORTUNITY ANALYSISUnderstanding Marketing environment-macro trend analysis (demographic, socio-cultural,technological, regulatory and natural environment)- internal micro analysis-assessing industryattractiveness with Porter’s Five Forces model- anticipating and responding to environmental change-understanding Market demand ( student must have basic familiarity with demand forecasting)

IV. CONNECTING WITH CUSTOMERS.a) Customer Value, Satisfaction and Loyaltyb) Satisfying Attractive Martket Segments (the segmentation process) and Targets Positioning andDealing with Competition

V. PRODUCT STRATEGIESDesigning product strategies and managing through the life cycle (including new product strate-gies)-building strong brands and equity-strategies for services

VI. PRICING AND DISTRIBUTION STRATEGIESPrice demand relationship-alternative pricing strategies-managing value network and channelsmanaging retailing, wholesaling and logisties.

VII. INTEGRATED MARKETING COMMUNICATION STRATEGIESDesigning IMC-managing Advertising. PR Promotion, Personal selling and Direct Marketing

VIII. MARKETING METRICES FOR MARKETING PERFORMANCESetting performance standard-evaluating feedback data-strategy reassessment-Marketing audit

Recommended books :1. Marketing Strategy – A decision focused approach – By Walker, Mullins, boyd and Larreche, Tata

MacGraw Hill Publication.2. Marketing Strategy – Ferrell, Hartline, Lucas – Perentice Hall Publication.3. Marketing Strategies – A twenty first century approach Ashok Ranchod - Perentice Hall Publication4. Strategic Marketing Problems – Cases and Comments – Robert Kerin and Peterson 10th Edition

252

5. Cases in Strategic Marketing – Rosenthal and Brown – 2000 edition.6. Frame Work for Marketing – Philip Kotler and Kevin Kotler 3rd Edition, Perentice Hall Publication7. Analysis for Strategic Marketing – Vithal Rao and Joel Steckel8. Marketing Management – Rajan Saxena – Tata McGraw Hill9. Strategic Market Management – David Aaker – John Wiley & Sons10. Marketing Management Planning Implementation and Controls – Global Perspective – Indian Context

– Ramaswamy – Namakumari – Macmillian Business Books11. Marketing Concepts and Cases – Etzel, Walker, Staton and Pandit – MacGraw Hill Special

Indian Edition12. Portable MBA in Marketing – Scheme and Hiam – John Wiley and Sons13. Marketing Nuggests – Conceptual Dimensions in Marketing – Dr. S. Rameshkumar14. Marketing Management – Russell Winer – Prentice Hall15. Marketing Strategies, Tactics and Techniques – A Handbook of Practitioners – Stuart and Rogers.

253

ADVANCED FINANCIAL ACCOUNTING

Advanced Accounting : Paper - 1

1. Consolidated Financial Statementsa) Accounting Standard 21 b) Consolidated Balance sheetc) Consolidated Profit & Loss Account d) Simple Subsidiary Company Onlye) Excluding–Inter Company Holding of Shares f) Foreign Subsidiary Company

2. Accountancy & Statutory Requirements of :Banking companies� Accounting Provision of Banking Regulation Act� Provisioning of Non- Performing Assets� Form & Requirements of Final AccountInsurance Companies� Accounting Provision for Insurance Act and Insurance Regulation & Development Authorities

for Life insurance business and General insurance business� Forms & Requirements of Final Accounts for Life insurance business and General insurance

businessCo-operative Societies� Accounting Provision of Maharashtra State Co-operative Societies Act and Rules� Forms & Requirements of Final Accounts

3. Foreign Currency Conversion : Requirements as per AS- 11 - Foreign Branches

4. Published Corporate Annual Reports : Contents of Annual Reports - Notes of Accounts - Director’sReports - Auditor’s Reports - Management Discussion Analysis

5. Accounting Standardsa) AS- 16 Borrowing Costsb) AS- 17 Segment reportingc) AS- 20 Earnings per shared) AS- 22 Accounting for taxes on income

6. Valuations for Amalgamation, Mergera) Methods of Goodwillb) Methods of Sharesc) Methods of Business

7. International Financial Reporting Standards (IFRS)

Recommended books :1. Introduction to Accountancy by T.S Grewal2. Advance Accounts by Shukla & Grewal3. Advance Accountancy by R. L. Gupta and M Radhaswamy4. Modern Accountancy by Mukherjee and Hanif5. Financial Accounting by Lesile Chandwichk6. Financial Accounting for Management by Dr. Dinesh Harsalekar7. Financial Accounting by Anthony, R.N. and Reece J.S.8. Financial Accounting by Gupta and Radhaswamy M9. Financial Accounting by Monga, J.R.Ahuja, Girish and Shehgal Ashok

254

ADVANCED COST ACCOUNTING


1. Process costing : Essential characteristics of Process Costing, Comparison of process costingand job costing, Inter process profits, Work in progress and equivalent production, practical problems.

2. Operating Costing : Meaning of operating costing, Determination of per unit cost, Collection ofcosting data Practical problems based on costing of hospital, hotel and goods and passengertransport

3. Integrated Accounts : Meaning, Advantages and Disadvantages, Distinctive features, practicalproblems Non Integrated system of accounts Cost control accounts to be prepared, Journal entries,practical problems

4. Marginal Costing and Absorption Costing : Meaning of absorption costing, distinction betweenabsoption costing and marginal costing, theory and problems on breakeven analysis . Cost VolumeProfit Analysis, Breakeven Charts. Contibution margin and various decision making problems.

5. Managerial Decision : Managerial Decisions though Cost Accounting such as Pricing Acceptingspecial offer, profit planning. Make or Buy decision, Determining Sales- mix, Determining optimumActivity Level, Performance Evaluation, Alternatives methods of Production, Cost reduction andcost control.

6. Standard Costing : Standard Costing as an Instrument of Cost Control and Cost Reduction.Fixation of Standards. Theory and Problems based on analysis of Variances of Sales, Materials,Labour and Overheads.

7. Budgetary Control : Budget and Budgetary control , Zero based budget, performance budgets,functional budgets, leading to the preparation of Master Budgets, Capital Expenditure Budget. Fixedand Flexible Budgets and preparation of different types of budgets.

8. Cost Audit : Cost and Efficiency Audit, Cost Audit vis-à-vis Financial audit, special Characteristics,Scope and functions of cost audits, Organisation for and Circumstances favouring cost audits,Benefits of cosat audits, Cost audit Programme and Procedure, External or Statutory Cost Audit.Provisions of Cost audit In companies Act and cost Audit (reporting) Rules, Cost investigation.

Recommended books :1. Lecture on costing by Swaminathan published by S.Chand & Co.2. Advanced problems and solutions in Cost Accounting by S N Maheshwari published by Sultan

Chand3. Practical costing by Khanna Pandey and Ahuja published by S. Chand & co.4. Cost accounting by C S Rayudu published by TataMcGraw Hills5. Cost accounting by Jawaharlal published by TataMcGraw Hills6. Theory and problems of Cost and Management accounting by M Y Khan and P K Jain published

by TataMcGraw7. Cost accounting by Ravi M Kishore published by Taxmann Ltd8. Cost accounting published by N K Prasad9. Cost accounting- Problems and solutions by V K Saxena C D Vashist published by S.Chand10. Cost accounting by S P Jain and K L Narang published by Kalyani11. Cost accounting – Principles and practice by M N Arora published by Vikas12. Principles of Management Accounting by Anthony Robert published by Richard Irwin Inc

255

RESEARCH METHODOLOGY IN COMMERCE

I. Nature of Scientific Inquiry - Scientific Methods - Induction Deduction - Hypotnesis and Theory andtheir Interpretation Nature and Scope of Social - Research Need for Multi-Disciplinary Inter-Disciplinary.

II. Planning of Research-Selection of a problem for Research Sample sixo

III. Research Design-Important Aspects of Research Design.

IV. Methods of Data Collection-Sources of data-use of secondary data-Methods of collecting primarydata-observation Interviews- Questionnaires and schedules.

V. Processing and Analysis of Data : Processing Operations Types of Analysis - Presentation andInterpretation of Data - Editing, Classification and Tabluation - Interpretation.

VI. Preparation of a Report - Types of Report - Research Report - Format Principles of Writing Reports- Documentation - Footnotes and Bibilography.

VII. Quantative Tools Measures of Central Tendency - Dispersion Measures of Correlation - Simple andMultiple Correlation Testing of Hypothesis Test based on top, Z and Chi square-Time series Analysis- Trend Measurement - Moving Averages.

Recommended books :1. Foundations of Social Research and Econometric Techniques, Srivastiva, S. C.2. Statistical Analysis with Business and Economics Applications, Chou, Ya Lun3. Business Research Methods, Clover, Vernon T and Balsely, Howard L4. Business Research Methods, Emary C. Willima5. Research Methods in Economics and Business, Sharma H. D. & Mukherji S. P.6. Research Methods in Economics and Business , Gerber R. and Verdoom, P. J.7. Research and Methodology in Accounting and Financial Management, Courtis J. K.(ed.)8. Statistics for Management and Economics (2nd Edition), 1932. Reinmuth J. E.9. Methodology of Research in Social Science, Krishnaswami O.R.

M. Com Part - II

� Research Methodology in Commerce� Business Management

• Paper 3 : Organisational Behaviour• Paper 4 : International Marketing• Paper 5 : Entrepreneurship Management

OR� Advanced Accounting

• Paper 3 : Advanced Fianancial Management• Paper 4 : Advanced Auditing• Paper 5 : Direct and Indirect Tax

256

ORGANISATIONAL BEHAVIOUR


SECTION-1

MODULE I: THE FIELD OF ORGANIZATIONAL BEHAVIOR1. Introduction to Organizational Behavior

(a) Definition of organizational & behavior(b) Historical Development of OB(c) Human Relations Movement(d) Impact of technology on organizational behavior

MODULE II: THE ORGANIZATION2. Organizational Design

(a) Key factors in organizational design(b) Types of organizational design(c) Need and significance of a sound organizational design(d) Organizational Structures - traditional and contemporary structures

3. Organizational Culture(a) Meaning and dimensions(b) Role of founders’ values and vision in creating and sustaining culture.(c) Types of organizational cultures(d) Impact of culture on image and performance of the organization.

4. Organizational Communication -Tool and Techniques(a) Johari Window(b) Transactional Analysis(c) Lateral Thinking(d) Brain Storming(c) Delphi Technique(f) Power of grapevine and other informal communication techniques.

MODULE III: GROUPS AND ORGANIZATIONS5. Groups and Teams

(a) Group Dynamics - Groups versus teams(b) Nature and types of groups and teams(c) Five stages of group/team development(d) Determinants of group behavior(e) Typical teams in organizations

6. Leadership(a) Leadership as a concept and its essence(b) Leaders versus managers(c) Blake and Mouton’s Managerial Grid(d) Hersey and Blanchard’s situational leadership(e) Transactional versus Transformational leadership(f) Women as leaders(g) Leasdership in entrepreneurial and family business organizations

257

SECTION-II

MODULE IV: INDIVIDUAL AND ORGANIZATIONS7. Foundations of Individual Behavior

(a) Factors affecting individual behavior - personal, environmental and organizational(b) Nature and Determinants of Personality(c) Personality Traits - Big Five, Locus of Control, Self Esteem, Type A/ Type B

Personality, Risk Taking, Machiavellianism, Self Monitoring(d) Personality and OB

8. Motivation(a) Power and purpose of motivation(b) Theories of motivation - Locke’s goal setting theory, Vroom’s expectancy theory. Porter and

Lawler’s model, Adam’s equity theory, McClelland’s theory of needs.(c) Motivational Techniques - Job design / enlargement / enrichment / rotation(d) Managing rewards - Job status based rewards, Competency based rewards, performance

based rewards(e) Empowerment and Self Managed Teams

9. Work Related Attitudes, Values and Perception(a) Meaning and definitions(b) Factors influencing perception(c) Social and Person perception(d) When perception fails.(e) Perception and OB

MODULE V : ORGANIZATIONAL OUTCOMES10. Power and Politics

(a) Power - Dynamics, Sources and Tactics(b) Politics - Essence. Types of political activities,(c) Ethics of power and politics

11. Conflicts and Negotiations(a) Nature of conflict(b) Functional and Dysfunctional conflict(c) Conflict resolution and negotiations(d) Managing conflict during change initiatives.

12. Stress(a) Meaning and definition(b) Work stress model(c) Sources of stress(d) Stress Management - Individual & Organizational Strategies(e) Impact of stress on performance.

Recommended books :(1) Aswathappa, K (2005), Organizational Behaviour: Text, Cases & Games, Himalaya Pub. House.(2) Robbins, P. Stephen. (1998), Organizational Behavior: Concepts, Controversies, Applications, 8th

Ed. Prentice-Hall of India Private Limited, New Delhi.(3) Luthans, F., (2005), Organizational Behaviour, (10th Ed), McGraw Hill.(4) Greenberg J, W. & Devis, K. (2002), Organizational Behaviour : Human Behaviour at Work (11thEd),

Tata McGraw-Hill.(6) Hellriedel, D. & Slocum, J.W.(2004), Organizational Behaviour (10th Ed), South Western/Thomson

Learning.

258

(7) Sekaran U.(2004), Organisational Behaviour: Text & Cases, (2nd Ed), New Delhi, Tata McGraw-Hill.(8) Nelson, D.L., & Quick, J.C., (2003), Understanding Organizational Behaviour (2nd Ed), South Western

/ Thomson Learning.(9) Moorhead, Gregory and Griffin, W. Ricky (1999), Organizational Behavior: Managing People And

Organizations, 5th Ed. A.I.T.B.S. Publishers & Distributors (Regd.), New Delhi.(10) Shani, A.B. (Rami), & Lau, J.B., (2005), Behaviour in Organizations: An Experiential Approach. (8th

Ed), McGraw Hill.

INTERNATIONAL MARKETING


Module - 1 : Introduction to International Marketing : Meaning, features, reasons for enteringinternational markets, trends in international trade, challenges of international marketing, driving andrestraining forces in international marketing, main international marketing decisions, methods of paymentin international trade, international trade theories, role of MNC’s in international marketing, overview ofIndia’s foreign trade and problems of India’s export sector.

Module - 2 : International Marketing environment : Global economic environment, social and culturalenvironment, political, legal and regulatory environment in international market, trade barriers, trade blocs,WTO(incl new developments at WTO), financial environment (incl. role of IMF, IBRD, IDA, IFC)

Module-3 : International marketing strategy : Market entry strategies, selection of markets, productdecisions, pricing decisions, physical distribution, promotion strategies(incl. advertising and e-marketing)

Module – 4 : Procedural and policy framework : Foreign trade policy, export-import procedure, procedurein export financing, procedure in export shipping, bank formalities, export risk insurance, export benefitsand incentives. export documentation, service exports, SEZ’s (benefits and export obligations)

Module-5 : Case Study Analysis

Recommended books :1. International Marketing – Phillip R Cateora and John Graham.2. International Marketing – Varshney and Bhattacharya.3. International Marketing – P. K. Vasudev.4. International Marketing & Export Management-Edwin Duerr, Jesper Strandskov Gerald Albaum5. International Marketing – Rathors.6. International Marketing management-Subhash Jain7. International Marketing – Francis Cherunilam8. International Marketing – Analysis & Strategy-John Shaw & Sak Onkvisit9. Global Marketing Management-Warren Keegan.10. Handbook of Global Marketing-D Lamont11. Pepsi handbook of Indian Exports-Global Business Press

ENTREPRENEURSHIP MANAGEMENT


A. ENTREPRENEURSHIP DEVELOPMENT PERSPECTIVE1. Introduction, importance and significance, Entrepreneurship Development – world perspective.2. Concept of entrepreneurship development, Evolution and growth – stages. Theories of

entrepreneurships.

259

3. Concept of Entrepreneur, Intrapreneur, Entrepreneurship and Manager. Difference betweenEntrepreneur and Intrapreneur, Entrepreneur and Entrepreneurship, Entrepreneur and Manager.

4. Attributes and Characteristics of successful entrepreneur. Developing entrepreneurial culture.Qualities of a successful entrepreneur.

5. Role of Entrepreneur in Indian Economy (Developing economy with reference to self-employment)development.

6. Successful Entrepreneurs case studies : Dhirubhai Ambani, Aditya Birla – Background, growth asan entrepreneur. Case study on entrepreneurial development in India.

B. CREATING ENTREPRENEURIAL VENTURE7. Business Planning Process, understanding business life cycle and product life cycle.8. Environmental Analysis, Search and Scanning – Strength and weakness9. Identifying problems and opportunities – Opportunities and Threats10. Defining Business Idea, Product, location and ownership11. Stages in starting the new venture12. Entrepreneurial Models – Franchises, BPO, KPO, venture capital funding.

C. PROJECT MANAGEMENT13. Meaning of project, objectives and how to choose a project.14. Preparing a business plan, marketing plan, financial plan and organization plan15. Estimating and Financing funds requirement.16. Schemes offered by various commercial Banks and Financial Institutions17. Working capital, Meaning, need & significance. Determinants of working capital

D. Role of Central and State Government in promoting Entrepreneurship18. Introduction to various incentives, subsidies & grants; Promotion of export oriented units; Fiscal

and tax concessions19. Role of DIC (District Industries Centre) in the Entrepreneurship Development & ED Programmes;

DIC-its functioning and objectives.20. Entrepreneurship Training and Development. Objectives-contents-methods-execution21. Problems and difficulties of Entrepreneurs-Marketing Finance, Human Resource- Future of

entrepreneurship in India22. Women Entrepreneurs in India

Recommended books :1. Entrepreneurship by Hisrich Robert D/ Peters Micheal New Delhi / Tata McGraw Hill / 20022. Entrepreneurial Management by P.N. Sing / J. C. Saboo Dr. P. N. Singh Centre for HRD.

Reference Reading3. Entrepreneurial Development Role of Financial Institutions by Laxmisha A. S. Jaipur, Mangal

Deep, 20044. Entrepreneurial Development by Colombo Plan, New Delhi, Tata McGraw Hill, 19985. Cases in International Entrepreneurship by Hisrich R. D., Chicago, Liven, 19976. Entrepreneurial Development by Gupta C. B. New Delhi, Somaiya Publication, 19957. Entrepreneurship Small Scale Industries by G. S. Batra and R. C. Dangal, Deep & Deep

Publications Pvt.Ltd.8. Entrepreneurship Development in India by Bishwanath Ghosh9. Development Banks and Entrepreneurship Promotion in India by P. K. Sharma, Mittal Publications10. WTO and Entrepreneurship Development by Manas Pandey, Shree Publishers and Distributors11. Entrepreneurship Development in India by Sami Uddin, Mittal Publication12. Entrepreneurial Development by Vasant Desai (3 Volumes) Himalayan Pub House13. VC – Problem Solving – An Entrepreneurial Skill14. VC Assessing Entrepreneurial Competence15. VC – Five Success stories of First generation entrepreneur.

260

ADVANCED FIANANCIAL MANAGEMENT


1. Cash Flow Statement 9w.r.t. AD3) Preparation and Interpretation

2. Ratio Analysis – All types of ratios – Computation and Interpretation.

3. Projected Accounts by use of Budgets and ratios

4. Sources of Finances : Internal – External.Types of Finance – Long Term and Short Term, Working Capital.Modern Financial Instruments – including Derivatives, Futures and Options

5. Planning Capital Structure : Cost of various types of Capital (including Weighted Average Cost ofCapital) – Various Leverages – Financial, Operating and combined.

6. Evaluation of Capital Expenditure Projects.Techniques – Non Discounting – Pay-Back / A.R.R.Techniques – Discounting – N.P.V./I.R.R./ D.C.F./P. I.

7. Estimation of Working Capital Requirements. Management of Debtors, Inventory, Cash, Receivables,Payables – Permissible Bank Finance.

8. Criteria for Investment Decision by Non-Corporate Investors.

9. Financial Services : Leasing and Hire Purchase – Issue Management – Credit Rating, ConsumerCredit – Factoring and Stock Broking.

Recommended Books :1. Financial Management– Prasana Chandra and Ravi Kishor – Tata Mc Graw Hill Publishing Co Ltd..2. Policy Theory and Problems in Financial Management – Khan & Jain - Tata Mc Graw Hill Publishing

Co Ltd.3. Portfolio Management – Prasana Chandra– Tata Mc Graw Hill Publishing Co Ltd.4. Corporate Financial Management Publishing – A. Besant C Raj - Tata Mc Graw Hill Publishing Co

Ltd.5. Financial Management & Corporate Strategy – Griblatt - Tata Mc Graw Hill Publishing Co Ltd.6. Futures Markets – Parmeswaran - - Tata Mc Graw Hill Publishing Co Ltd.7. Investment Management (Security Management Principles and Practices) – R. Cauvery – S. Chand

& Company Ltd.8. Financial Management – Subir Kumar Banerjee - S. Chand & Company Ltd.9. Handbook of Leasing, Hire Purchase & Factoring Projects (Planning, Analysis, Selection, Financing,

Implementation & Review. - K. Sriram & Chandra, Tata Mc Graw Hill Publishing Co Ltd.10. Elements of Financial Management – Dr. S. N. Maheshwari - S. Chand & Company Ltd.

261

ADVANCED AUDITING


1. Auditing : Meaning – Nature – Scope – Objectives (AAS 1, 2,4). Auditing as tool for Management.Relation with related subjects like – Accountancy, Investigation.Relation with Auditor/ AuditeeTypes of Audit – Contractual, Statutory, Continuous, Interim, Final.Internal Management, Coincurrent, Operational.Propriety

2. Internal Control, Internal Check, Internal Audit(AAS 6) Evaluation of Systems – Impact of Statutory Audit.

3. Planning & Conduct of Audit. Audit Programme, test Check.Working papers & File – Documentation & Evidence (AAS 3, 5, 8)True and Fair View – Audit Procedure

4. Vouching – Meaning – Scope – Relation with other Audit Process – General Consideration, Vouchingof Receipts – Payments- Sale - Purchase- Trading Transactions.

5. Verification & Valuation of Assets & LiabilitiesGeneral Principles for Fixed Assets -Tangible and Intangible – Stocks – Receivables – Payables –Reserves – Provisions.

6. Audit of Ledger Accounts – Reading of ledger Accounts and Ledger Scrutiny.

7. Reports and Certificates – Its utility to management and Users of statement (AAS28)

8. Special Points in Audit including Statutory provisions in case of : Co-operative Societies –Societies, Trust & Charitable Institutions – Partnership Firms – Tax Audit - Audit in Computerisedand paperless environment.

9. Audit under Companies Act :a. Preperation & Presentation of Accounts and Audit thereof.b. Audit Reports, under Companies Act – CAROc. Appointment, Re-appointment and change of Auditorsd. Rights, Duties, Powers, Liabilities of Auditorse. Types of Audit –Financial Statutory, Cost Audit, Investigation, Special.

10. Concurrent Development in Audit and ReportsSystems Audit, Due Dilligence Audit

Recommended Books :1. Contemporary Auditing – Kamal Gupta - Tata Mc Graw Hill Publishing Co Ltd.2. Practical Auditing – B. N. Tondon – S. Chand & Company3. Auditing Principles & Practice – S. D. Sharma – Taxman4. Auditing Standards – D. S. Rawat – Taxman5. Student Guide to Auditing Standards - D. S. Rawat – Taxman

262

DIRECT AND INDIRECT TAX

Advanced Accounting : Paper - 5Related Applied Component

Section I : Income Tax1. Definitions (S:2) : Person – Assesses - Income

2. Basis of Charge (S:3 to S:9) : Previous Year – Assessment Year – Residential Status – Scope ofTotal Income – Deemed Income.

3. Exclusions from Total Income (S:10)Exemptions related to specific heads of income to be convened with relevant provisions such asSalary, Income from other sources.Agricultural Incomes – Sums received from HUF by members – Share of Profits from firm – Incomeof Minor Child – Dividend.

4. Heads of Income (including relevant items of S:2 and S:10)� Salary (S:15 to S:17)� Income from House Property (S:22 to S:27)� Profits and Gains from Business, Profession & Vocation : (S:28 to 32, 36, 37, 40, 40A, 43B)� Capital Gains (S:45 to S:59)� Income from Other Sources (S:56 to S:59)

5. Deductions U/s 80 : 80CC – 80D – 80DD – 80E – 80G – 80L – 80U

6. Computations of Tax – Incase of Individuals and Firms : Rebate : S:88, 88B, **C – Relief : S:89

7. Clubbing of Income U/s 64

Section II : Indirect Taxes

1. Central Excise : Basic Concepts – Goods – Factory – Manufacture – Manufacturer – Job worker –Dealer . Determinants of Duty payable, Classification, Valuation, Convent Credit.Relevant provisions – Central Excise Act, Central Excise Tariff Act, Central Excise Rules, ConventCredit Rules.

2. Service Tax – Taxable Service – Valuation of Service – Service Tax Credit.Types of Service Tax - (i) Courier (ii) Clearing and Forwrding Agent (iii) Chartered Accountancy (iv)Event Management (v) Banking Services.Relevant Provision of Finance Act 1994 – Service Tax Credit Rules.

Recommended Books :1. Students Guide to Income Tax – V. K. Singhania – Taxman2. Direct Tax Laws – T. N. Manoharan – Snow White Pub. Pvt. Ltd.3. Indirect Taxes – V. S. Datey – Taxman4. A Handbook of Service Tax law, Practice and Procedure – C. Parthasarathy and Sanjiv Agarwal –

Snow White Pub. Pvt. Ltd.5. Master Guide to Indirect Taxes – R B Popat – Shreehi Publishers

survival strategies of biocon ltd

Documents