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Sustainability and the Role of

Information TechnologyDravida Seetharam

Manufacturers Association of IT – India

Government Programs Executive- IBM India

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Sustainable economic growth

A young nation, opening domestic markets to increased

consumerism

High growth and transformation across major industries

Large talent pool fueling knowledge economy

Government balancing growth agenda with social

priorities

India: Transforming itself over the last decade

Private enterprise driving growth, supported by

government policies

Challenged by Inclusive growth and adequate

infrastructure for rural areas

Government focus on education, healthcare &

infrastructure

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The IT industry is a growth engine for India

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Global Innovation

HubGlobal

Delivery

India Domestic

Market

BPO - $12.7B^

IT Services &

Delivery - $26.5B^Engineering Services,

R&D, Software

Products - $ $7.1B^

Total IT exports are $46.3B, grew at 16.3% (FY 2008-09)

Export Revenues estimated at $48-50B at a projected 4 -7% growth (FY09-

10)

Source: ^Global IT oppty - Nasscom 2008-09 projection , IDC

IT/BPO $ 14 B^

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Energy Demand and Supply – Huge Opportunity

Installed capacity 150 GW

Per capita consumption 704 units/World average of 2700 units

Per capita consumption 4% of USA, 20% of WW average

Transmission and Distribution losses 35 % on average

Severe electric power shortages

13% Peak shortage

8% average shortage

Additional requirement of 100,000 MW required by 2012

Low efficiencies - Energy usage per unit of GDP is very high in comparison with

developed countries and Asian and world averages

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Energy Conservation Act 2001

Designated Consumer (DC)

Certification of energy managers

www.energymanagertraining.com

Accreditation of Energy Auditors

Energy Performance Codes

Utility equipment such as Compressors, Electric motors, Boilers etc

Development of norms and standards of specific energy consumption

Sectoral task forces for sharing best practices

National Energy Conservation award

Standards and Labeling Programme

Energy Efficiency in Buildings

Energy Conservation Building Codes

Energy Conservation Awareness in Schools

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Government Initiatives - Bureau of Energy Efficiency

Central Government in consultation with Bureau of Energy Efficiency

(http://www.bee-india.nic.in/)

Specify equipment and appliances for labeling

Specify the energy consumption norms and standards

Direct display of labels on specified appliances

Enforce minimum efficiency standards by prohibiting manufacture, sale

and import of products not meeting the minimum standards

Star labeling program

Completed for 11 items including air conditioners, refrigerators etc

Work in process for computers and office automation products

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Green Buildings

IBM Example

Enhancing existing buildings to be

more energy efficient typically

reduces total energy consumption by

20-50%...

…while new “green” buildings have the

potential to reduce energy

consumption by 80% or more.

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Information Technology energy use

is growing 12 times the overall

demand. Data Centers alone

consumed 180B kilowatts in 2007

and will double in the next 2 to 4

yrs…

…while every 100 units of energy

production drives only 3 units of

productive computing on average

And Green Data Centers

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Green IT – IBM case study

IBM Example

IBM clients have seen dramatic results:

average achievable energy savings

greater than 40%; average payback of

<2 years in Data Center Energy

Efficiency assessments; asset

utilization rates increasing 2x-4x;

deferral of massive capital investments

in new datacenter builds…

…and $1 energy savings drives another

$6-8 operational savings on average

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Laws,

Regulation,

Standards

Business

Opportunities

and Challenges

Stakeholder

Pressures

Costs and

Availability

Factors and Influencers That Will Demand Our Attention

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Addressing the demand side

By 2020 Personal information will grow 16x

Between 2000 and 2010 Storage will grow

69x

Source: IDC, 2007

Stem the growth of data

Data de-duplication

Thin provisioning

Compression

Policy-driven data

retention/migration

Integrated compliance &

archiving

Source: The nature conservancy

Driving and Flying

44.3%

Recycling and Waste

4.4%

Food and Diet

15.1%

Home Energy

36.2%

Improve Productivity

Online collaboration (IM, Web

Conference etc) and learning

Paper & waste reduction

Multi-site SW development

coordination

Human task automation

Efficient Applications/Processes

Application virtualization &

consolidation

Dynamic workload distribution

“Green” SOA efficiencies

Energy cost allocation & billing

Business process optimization

Growth in Application and Business

workloads doubles every 2 years.

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Way forward for MAIT

Working with Bureau of Energy Efficiency, Government of India for

implementation of standards and labeling programme for IT products

Build awareness in the member organizations on Green IT

Encourage industry in building green data centres

Drive Innovation in infrastructure projects

Cloud Computing

Smart Grids

Smart Buildings

Intelligent Traffic Management

Work with Government for policies to encourage investments in Green

infrastructure

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Thank you