sustainability initiatives in the global wine industry ann thrupp, fetzer and cswa with information...
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Sustainability Initiatives in the Global Wine Industry
Ann Thrupp, Fetzer and CSWA
With information from Karen Ross,
CA Association of Winegrape Growers
Sustainability : A broad concept, often viewed as a goal
Sometimes called the “Triple Bottom Line”
Economically
Viable
Environmentally sound
SustainabilitySustainability
Socially Socially Responsible Responsible
Ensuring viability over time…benefiting current & future generations
Concepts of Sustainable & Organic Agriculture
Conventional IPM Biointensive IPM Organic Biodynamic
UNSUSTAINABLE S U S T A I N A B L E ORGANIC & BEYOND
Some people perceive these concepts on a linear continuum…
However, this linear perspective is somewhat narrow.
An alternative view reveals more complexity …
The Sustainability Concept Relationships between
Organic & Sustainable Agriculture & Other Concepts
Sustainable
Agriculture Organic
Biodynamic
Integrated Pest/Crop Management
“Sustainable” winegrowing is a
much broader concept, which includes many dimensions (to be explained)
Interest in Sustainability: Growing Global Trend
• Global & local challenges: Environmental degradation, climate change, resource scarcity, pollution, health threats, population growth, urbanization, etc.
• Growing involvement in sustainable development & sustainable agriculture among governments
• Growing investment in sustainable business and in manufacturing, food/ag, service, energy, transport, and other sectors; many involved in certification and labeling
- Pioneers like Ben & Jerry’s, Body Shop, Interface, etc. - Multinat’l corporations also jumping on the green bandwagon… such as Starbucks, Dole, Nestle, Unilever, Walmart, MacDonalds, Toyota, Ford, Hitachi, GM, BP, etc…
MANY FAMILIAR BRANDS & COMPANIES
GOING “GREEN”….
SUSTAINABILITYINCREASING
IN IMPORTANCE
SUSTAINABILITYINCREASING
IN IMPORTANCE
GOVERNMENTS
GOVERNMENTS
SOCIAL AND ENVIRONMENTALCHALLENGES &
ROLE OF NGOs
SOCIAL AND ENVIRONMENTALCHALLENGES &
ROLE OF NGOs
CONSUMERS CONSUMERS
COMPETITIONCOMPETITION
INVESTORS &
ANALYSTS
INVESTORS &
ANALYSTSEMPLOYEESEMPLOYEES
Why? Multiple Forces Behind ChangeWhy? Multiple Forces Behind Change
Sustainability Initiatives
In the International Wine Industry
• Australia’s “Sustaining Success” Strategy Australia’s “Sustaining Success” Strategy
• New Zealand Winegrowing Program New Zealand Winegrowing Program
• South Africa’s Integrated Production of South Africa’s Integrated Production of Wine System (IPW) Wine System (IPW)
• European Programs on SustainabilityEuropean Programs on Sustainability
• U.S. Initiatives – Especially the CA U.S. Initiatives – Especially the CA Sustainable Winegrowing Program Sustainable Winegrowing Program
• FIVS (international wine industry trade FIVS (international wine industry trade association) also recognizes sustainability association) also recognizes sustainability principlesprinciples
Australia’s“Sustaining Success” Strategy
• Cooperative Research Centre of Viticulture (CRCV)– R&D Organization established in 1992
– Programs include:• Sustainable Vineyard Systems
• An Education Program
• Viticare Program for Extension & Research• Drafting chapters on soil, pest, and water management
best practices
Australia’s“Sustaining Success” Strategy
• Environmental Management System (EMS) Program includes:
– Water Use Management
– Chemical & Pesticide Management– Soil & Fertilizer Management– Equipment, Vehicle & Machinery– Waste Management – Vineyard Establishment– Biodiversity
• Gov’t funding to support research on sustainable viticulture practices ($4.5 M)
New Zealand Winegrowing Program
• In 1995-1996, a working group of growers and industry representatives developed a pilot “Integrated Winegrowing Program”
– Began with 5 vineyards
– In 1997, after receiving a $150,000 & additional support, program grew to include 120 vineyards
– In 2003, more than 300 members representing 60% of the vineyard acreage
New Zealand Winegrowing Program
“Integrated Winegrowing Program”
– Positive Points System for vineyards & wineries
– Self Audit Scorecard – reports for participants
– 77 Questions • Negative Impact or Unsustainable
Scores 0 to -10 Points
• Sustainable Practice Scores 10 Points
• Improvement over current practice Scores +10 to +20
South Africa’s Integrated Production of Wine System
• IPW Programs for both grapes and wine (multiple practices for vineyards and winery operations)
• Certification Program & training program• Points System • 99% of South Africa’s wine production
participates in the program
South Africa also has a strong program to promote biodiversity in vineyards
European Programs on Sustainability
Many Regional Programs – examples include:Many Regional Programs – examples include:
• European Integrated Production (IP) European Integrated Production (IP) StandardsStandards
• Viticulture Raisone’e in Champagne Viticulture Raisone’e in Champagne Goals include:Goals include:– Participation of 15,000 farmers in regionParticipation of 15,000 farmers in region
– Reduction in use of chemical fertilizers, Reduction in use of chemical fertilizers, pesticides & fungicides by 50%pesticides & fungicides by 50%
Sustainable Winegrowing
Initiatives in California
• Strong Initiatives in the Winegrape industry to promote & expand sustainable practices – Regional: CCVT, LWWC, SCGGA, NSWG, etc.
• State: Code of Sustainable Practices – Initiated by CAWG, WI, CSWA, collaborating
regional groups, wineries and vineyards – Self-evaluation and education aimed to
encourage adoption of a wide diversity of sustainable practices
– Results: high level of participation in the SWP, increasing adoption of sustainable practices
Centerpiece of the SWP – The Workbook ** Release of – Second Edition of the “Code of
Sustainable Winegrowing Practices” **
Practices Included in the “Code of Sustainable Winegrowing Practices” for Vineyards & Wineries
From Ground to Glass” – Total of 227 criteria • Viticulture • Soil Management • Vineyard Water
Management • Pest Management • Wine Quality • Ecosystem
Management • Energy Efficiency
• Winery Water Conser-vation & Quality
• Material Handling• Solid Waste Reduction• Environmentally
preferred purchasing• Human Resources • Neighbors & Community • Air Quality added in ‘06
Self AssessSelf Assess
Interpret Interpret PerformancePerformance
Develop Action Develop Action Plan to ImprovePlan to Improve
Implement Implement ChangeChange
SWP Cycle of SWP Cycle of Continuous Continuous
ImprovementImprovement
Targeted Education WorkshopsAction Plan
Customized Reports
Self-Assessment workshops
Growing Participation in SWP Self-Assessment
• 1,165 wineries & vineyards have attended close to 100 SWP self-assessment workshops from 2002 to now.
• These participants represent: 33% of total CA vineyard area (over 171,000 acres) 53% of case value of CA wine (143.8 million cases)
These numbers demonstrate, since 2004:
• 24% increase in the number of participants • 23% increase in vineyard acreage • 19% increase in wine case production
Targeted Education Workshops
• Since 2004, SWP has held 88 educational events that target areas in need of improvement
• These workshops have reached over 5,000 growers and vintners
• They cover many sustainable practices, e.g:– Integrated Pest Management– Air and Water Quality– Ecosystem Management, and – Energy Efficiency
Interest in California SWP from other Winegrape Associations
• Washington State Association of Washington State Association of
Winegrape GrowersWinegrape Growers
• Oregon Wine Advisory BoardOregon Wine Advisory Board
• New York Wine & Grape FoundationNew York Wine & Grape Foundation
• Penn State Cooperation ExtensionPenn State Cooperation Extension
• Canadian Vintners AssociationCanadian Vintners Association
• Wine Council of OntarioWine Council of Ontario
Certification & Ecolabel Initiatives for “Sustainable” Winegrowing
• Organic and Biodynamic – 3rd party certification
• Salmon Safe – 3rd party certification of BMPs & environmental practices, and has label (mainly in Oregon)
• Oregon LIVE – sets standards; collaboration with Salmon Safe
• The Food Alliance – has vineyard standards, not on wine labels
• Napa Green – certification of BMPs for vineyards, but no label
• Sonoma Green Business- sets standards; 51 wineries certified
• Fish-Friendly Farming program (no label)
New Certification Initiatives (related to winegrowing)
• CA Winegrowers Regions have become involved in developing ecolabel or certification initiatives – LWWC (“Lodi Rules”), CCVT
• Individual wineries: eg, Gallo of Sonoma Sustainable Management Systems “Certification” (WPS, ISO-14001); Benziger developing standards for its growers; others considering ideas too?
• Protected Harvest: Working with CA commodities and growers to certify, label and market produce grown according to sustainable ag standards
Lessons Learned: What makes the SWP Lessons Learned: What makes the SWP unique and effective? (Key Elements)unique and effective? (Key Elements)
• Active participation of growers & vintners, and many stakeholders, in all parts of the program.
• Comprehensive in scope: The SWP addresses three interlinked environmental, economic and equity goals; using a systems approach:
• Building bridges – between environmental and agricultural interests –win-win solutions.
• Innovative measurement system- transparent reporting of the results to the public.
• Marketing advantage.
• Setting a good example, serving as a model globally for socially responsible wine production
THANK YOU!
Contact InformationAnn Thrupp,
Manager of Sustainability, Fetzer Vineyards & consultant, CA Sustainable Winegrowing Alliance
tel 707-272-1152, www.sustainablewinegrowing.org
And Karen Ross,
CA Association of Winegrape Growers
www.cawg.org