sustainability | matters

sustainabilityEthics

From the greek éthos.The branch of philosophy that studies the rational fundamentals that assign a deontological status to human behaviour, distinguishing it in good, just and morally legitimate with respect to behaviour that is considered evil or morally inappropiate.

Sustainability

The creation and maintenance of conditions in which humans and the environment coexist in a social and productive harmony of consumption, respectful of the present and future generations.

systems | ecosystemsEnvironment• Co2 emissions + carbon footprint• energy efficiency + renewables + off-grid• water usage + recycling• agriculture + resources + raw goods• metals + chemicals• precious metal extraction + trade• packaging and transportation• waste disposal• production surplus

Society• work: helath, environmental security• human + gender gap + rights• stakeholders + ecosystems + production

supply chain• Culture + community institutions + education

Economy• generator of work and income • Top bottom | bottum up• circular ecnomy• 2.0 + 3.0• social – virtual currencies• sharing economy models

values | risks

culture and promotion of responsible consumption without sacrificing aesthetics and the values of excellence, harmony and inclusionattention to the planet's resources and human and social conditionsencouragement of the culture and bond between innovation and sustainabilitydevelopment of innovative products and processesanticipation and encouragement of legislation and future protocolsenhancement of the reputation and image of both internal and external stakeholderscompetitiveness in a more attentive and responsive environment opening to new market fields

legal and insurance risks reputational damageexclusion from market sectors - impairing growthgreenwashing

tools | trust• integrity• communication• trasparency• accountability• traceability• Metrics + footprint• annual report• Stakeholders• reputation • online + offline• CSR• certification• code of ethics

cradle -to- cradle c2cThe principle where the industry must protect + enhance all ecosystems within its productive lifecycle. Rethinking the frame conditions that shape our process of design + production

• environment + territory• raw materials• planning• production + manifacturing• life cycle• end cycle• recycle + upcycle• environment

first read

Silent Spring | by Rachel Carson | 1962 the very first Manifesto of the environmental and sustainable community, denouncing the use of DDT, biocides and pesticides in agriculture

: harmony | inclusion

March 7th 2016 | susi billingsley

Never underestimate the power of a few committed people to change the world. Indeed, it is the only thing that ever has. margaret meade