ACTIVIST PUBLIC RELATIONS:

BSU Students/Faculty in Action

How to Create a

Media Kit for University

Sustainability Centers

Faculty Advisors: Thomasena Shaw, Ph.D., Nancy Van Leuven, Ph.D.COMM 312 Writing for P.R. Students: Rebecca McLaughlin, Alexandra Snow, Stephanie Soares

2013 Sustainability WeekBridgewater State

University

This presentation is on Slideshare!

Goal: Public Value Create a Campus Sustainability Center

Media Kit

TACTIC: Nine steps of strategic writing Following class text:

March, C., Guth, D., Short, B. (2012). Strategic Writing: Multimedia Writing for Public Relations, Advertising and More. Boston: Pearson.

The Strategic Writing Process

1. Research2. Creativity/Brainstorming3. Organizing/Outlining4. Writing5. Revision6. Editing7. Seeking Approval8. Distribution9. Evaluation

Step 1. RESEARCH

SAMPLE FINDINGS:

Social media used for college Sustainability Centers;

Student ambassadors responsible for recruiting;

Majors and minors in Sustainability

Students studied social media and other online presences of college Sustainability Centers.

Refining the great ideas

Step 2. Brainstorming

Adding to team Google document

Step 3. Organizing

Outlining information for conference call

Step 4. Writing Media Pieces Fact sheet Introductory speech News releases (announcement, feature,

social media) Brochure Cover letter Pitch Public service announcements Media advisory

Step 6. EditingPeer review of news releases and other deliverables

Step 7. Seeking ApprovalWhat could be hard about this step? Keep open mind

Swallow pride Focus on strategic

goal Politely debate

Step 8. DistributionStudent-built websites to showcase strategic writing

Step 9. Evaluation

Writing eval

Did deliverables fulfill purpose?

Reach targeted audiences?

Distributed effectively

Why? Why not?

Team/self eval Strong, weak

points Time management Recommendations

for future

Questions?

Thomasena Shaw: thomasena.Shaw@bridgew.edu Nancy Van Leuven: nancyvanleuven@gmail.comRebecca McLaughlin: r2mclaughlin@gmail,comAlexandra Snow: alexmariesnow@gmail.comStephanie Soares: S3soares13@gmail.com