sveep strategy & implementation
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SVEEP Strategy & Implementation. The outline. Task at Hand The Strategy Recognition and Participation Penetrating the masses Facilitation – Model Polling Stations & EDC/PB Management Outcomes. Hamirpur is the nerve centre of the Parliamentary constituency comprising …. - PowerPoint PPT PresentationTRANSCRIPT
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SVEEPStrategy &
Implementation
3 – Hamirpur PC37 – Sujanpur AC Bye-
Election
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The outline
Task at HandThe Strategy Recognition and ParticipationPenetrating the massesFacilitation – Model Polling Stations & EDC/PB
ManagementOutcomes
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Hamirpur is the nerve centre of the Parliamentary constituency comprising …
Area spread over 5 districts (4963 Sq. KM)DEO is also ROSimultaneous Bye-Election for 37 –
Sujanpur AC1680 Polling stations (PC), 517 Polling
stations (District) Turnout in 2009 PC : 58.88%District Turnout in 2009 : 60.97%Commitment to ECI in VC on 24th April :
70%Population is predominantly rural ( 85-90%)Polling on 7th May – Period of two months
from declaration
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Strategy based on information, motivation and facilitation...
Youth Women Employees
1. Cracker (Pataka) approach to the Bomb approach
2. Maximise output from each activity i.e. Nukkad Nataks
3. Participation + Recognition4. Using ECI material already available
Shortage of time and funds
Target Groups
Recognition Participation Information
+ Motivation
Population spread
Long campaign period
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Cracker Strategy aimed at penetrating the target groups ….
31st March
26th April
6th - 10th April
Conducted throughout April
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Continuity of the campaign through diversity of activities
Rangoli & Mehndi – 5th – 20th April Pledge letters – Entire April Signature campaign – 1st – 7th AprilECI Videos and material – 25th April – 2nd
MayRallies – 1st - 9th April, 22nd – 29th AprilLocal Cable Network – Entire AprilBrochures & Pamphlets – 1st – 9th April, 28th
April – 4th MayRadio interviews – 1st April, 15th April, 25th
April, 4th MayBulk SMSs - 4th, 5th & 6th MayRingtone – 1st to 7th May
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Using media as a Force multiplier…
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Encouraging participation through recognition ….
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Encouraging participation through recognition ….
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Using ECI material….
President Kalam’s message
ECI Videos
Picture book ”Garv se Bane matdata” among
students
Video of Shyam Saran Negi – First voter of Independent India on local cable
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Penetrating the masses….
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Penetrating the masses through mobiles...
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Facilitation on poll day….
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Facilitation in EDCs and PB Mgmt
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Facilitation in EDCs and PBs
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Output Our committed target (District) :
70.00%Target Achieved (District) : 68.74%Shortfall 1.26%
2009 2014 Target 2014 Achievement
60.97%
70.00%68.74%
% Turnout
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Achievements
No. and Name of AC
Turn out (%) in 2014 parliament Election
Turn out (%) in 2009 parliament Election
Male Female Total Male Female Total
36-Bhoranj(SC)
61.50 70.70 66.25 56.33 65.43 61.08
37-Sujanpur 65.95 77.12 71.71 58.99 67.73 63.57
38-Hamirpur 65.82 74.02 69.95 58.61 66.77 62.73
39-Barsar 63.12 73.89 68.63 55.32 65.63 60.63
40-Nadaun 61.80 73.45 67.67 52.83 62.37 57.65
District Total 63.51 73.76 68.74 56.22 65.45 60.97
PC Total 62.70 71.40 66.98 55.38 62.41 58.88
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THANKSRohan Chand Thakur,
RO 3 – Hamirpur, HP PC
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