sven denecken: making change your advantage
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Dubai, May 2014
Sven Denecken, SAP VP Cloud Strategy, SAP AG @SDenecken
SAP Forum - Innovate your Future – with the Cloud
Making Change Your Advantage
Disclaimer
This presentation outlines our general product direction and should not be relied on in making a
purchase decision. This presentation is not subject to your license agreement or any other agreement
with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or to
develop or release any functionality mentioned in this presentation. This presentation and SAP's
strategy and possible future developments are subject to change and may be changed by SAP at any
time for any reason without notice. This document is provided without a warranty of any kind, either
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particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this
document, except if such damages were caused by SAP intentionally or grossly negligent.
Rapid State of Change
…or did we simply digitize?
But was this digital transformation?
Processes are dynamic
Systems are fragmented
Data creates chaos
Companies are struggling to find their patterns
because….
….we simply copied the analog world
Expertise networks are disconnected
The critical questions
we must ask to
leverage best practice
and accelerate
performance and
innovation.
To truly transform we need to look for
repeatable patterns and fast innovation.
Designed for Me
Network- aware
Flexible
Repeatable
Work
Patterns.
Speed.
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 7
Influence buying
behavior
Deliver a 360 view of
the customer
Improve overall
engagement Grow lifetime value
Align people with
goals and objectives
Increase customer
satisfaction
Increase operational
efficiency
Deliver 360° view of
spend and vendor
relationships
Discover new
business
opportunities
Customers Seek Outcomes Not Products
Enable employees to
develop themselves
Accelerate time to
productivity Reduce COGS
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
MORE BUSINESSES TAPPING INTO THE CLOUD…
75%+ New IT expenditures will be for Cloud or hybrid systems by 2016
80% Of new IT decisions will involve LoB execs 53% of IT decisions will be led by LoB execs
70%+ CIOs will embrace a “cloud first” strategy by 2016
Sources: Saugatuck, IDC
…BUT FOR NEW REASONS
“The primary driver for cloud adoption will shift from economics to innovation as leading-edge companies invest in cloud services as the foundation for new competitive offerings.”
INNOVATION AND AGILITY
Success Formula with Cloud: Combining LoB and IT to succeed
CIO CPO, CMO, CHRO
EVP Sales
SAFE, SECURE and SUSTAINABLE SIMPLE, SEXY and SCALABLE SUCCESSFUL
Outcome
The right mix
managed
Integrated
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
SAP JAM – PEOPLE-TO-PEOPLE COLLABORATION
ARIBA BUSINESS NETWORK – BUSINESS-TO-BUSINESS COLLABORATION
SAP LINE OF BUSINESS CLOUD APPLICATIONS MANAGED CLOUD
SAP Business Suite on HEC
SAP Business Warehouse on HEC
from SAP or PARTNERS PEOPLE CUSTOMER MONEY SUPPLIER
CLOUD SUITES
ERP
PARTNER/ ISV APPS
HANA.COM
HANA CLOUD APPS
MARKETPLACE
SAP HANA CLOUD PLATFORM
Application Development | Integration | Database and Analytics | Foundation
The SAP Cloud – run on HANA - allows you innovate faster
- via an unified approach
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Ariba Business Network
Open Any Vendors
Any Protocols
1 Comprehensive All Suppliers, All Processes,
Global Scale, Network Effect
2 Intelligent
Smart real-time business
processing, Commerce Graph
3
Your
Company
Ariba Business Network
Your Company
1.4M+ Connected companies in 190 countries
100M+ Annual transactions
$500B+ Annual commerce
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
SAP powered by SAP HANA Simplify consumption with SAP cloud powered by HANA
Simplified User Experience
SAP HANA Platform
Applications Analytics
NON DIFFERENTIATING
Processes
DIFFERENTIATING
Processes
Public Cloud
HCM, CRM, SRM
Managed Cloud Core, Logistics, Business
Suite, BW
…IS NOT ENOUGH
REAL TIME…
FUTURE OF BUSINESS IS THE PREDICTIVE BUSINESS
“TECHNOLOGY IS A RESOURCE LIBERATING FORCE!” PETER DIAMANDIS, ABUNDANCE IS
OUR FUTURE
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
SAP HANA Platform
Analyze Predict Sense
Industry Innovation
Business Applications
Cloud Mobile & device
Store
Database Analytics Middleware
SAP is the only company bringing it all together
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
SIMPLIFY
EVERYTHING
SO YOU CAN DO ANYTHING
Feel free to connect with me at :
@SDenecken
http://www.linkedin.com/in/sdenecken/en
©
THANK YOU!
Dubai, May 2014
Sven Denecken, SAP VP Cloud Strategy, SAP AG @SDenecken
SAP Forum - Innovate your Future – with the Cloud
Making Change Your Advantage
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
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