svfi june 18, 2013 marketing & sales - rajesh setty
TRANSCRIPT
7/28/2019 SVFI June 18, 2013 Marketing & Sales - Rajesh Setty
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The Art of
AMPLIFICATIONRajesh Setty
@rajsetty
7/28/2019 SVFI June 18, 2013 Marketing & Sales - Rajesh Setty
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Rajesh Setty@rajsetty
There are a LOT of good ideas.
Only a few of them will get
AMPLIFIED!
7/28/2019 SVFI June 18, 2013 Marketing & Sales - Rajesh Setty
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Rajesh Setty@rajsetty
The Fundamental Question
Have youbuilt somethingremarkable
?
7/28/2019 SVFI June 18, 2013 Marketing & Sales - Rajesh Setty
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Rajesh Setty@rajsetty
First Fundamental Question
Have youbuilt somethingremarkable
?
Go back
to work! No
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Rajesh Setty@rajsetty
The Fundamental Question
Have youbuilt somethingremarkable
?
Go back
to work! No
Amplify
Yes
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Rajesh Setty@rajsetty
Tools for Amplification
You
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Rajesh Setty@rajsetty
Tools for Amplification
You
YourNetwork
7/28/2019 SVFI June 18, 2013 Marketing & Sales - Rajesh Setty
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Rajesh Setty@rajsetty
You
Your
Network
YourExtended
Network
Your Target Audience
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Rajesh Setty@rajsetty
I
believe...
You
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Rajesh Setty@rajsetty
I
believe...
You
Your Target Audience
Webelieve...
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Rajesh Setty@rajsetty
I
believe...
You
Your Target Audience
Webelieve...
Amplification isfrictionless transfer of beliefs
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Rajesh Setty@rajsetty
Tools for Amplification
You
YourNetwork
7/28/2019 SVFI June 18, 2013 Marketing & Sales - Rajesh Setty
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Rajesh Setty@rajsetty
Your Network
Freeriders
7/28/2019 SVFI June 18, 2013 Marketing & Sales - Rajesh Setty
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Rajesh Setty@rajsetty
Your Network
Not Ready
Freeriders
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Rajesh Setty@rajsetty
Your Network
Not Ready
Ready
Freeriders
7/28/2019 SVFI June 18, 2013 Marketing & Sales - Rajesh Setty
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Rajesh Setty@rajsetty
Your Network
Not Ready
Ready
Freeriders
Evangelists
7/28/2019 SVFI June 18, 2013 Marketing & Sales - Rajesh Setty
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Rajesh Setty@rajsetty
Second Fundamental Question
Not Ready
Ready
Freeriders
Evangelists
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Rajesh Setty@rajsetty
Third Fundamental Question
Not Ready
Ready
Freeriders
Evangelists
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Rajesh Setty@rajsetty
Third Fundamental Question
Not Ready
Ready
Freeriders
Evangelists
For how many peoplein your network are
YOU in thetop level
of their network
pyramid?
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Rajesh Setty@rajsetty
Tools for Amplification
You
YourNetwork
7/28/2019 SVFI June 18, 2013 Marketing & Sales - Rajesh Setty
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Rajesh Setty@rajsetty
Tools for Amplification
You
YourNetwork
7/28/2019 SVFI June 18, 2013 Marketing & Sales - Rajesh Setty
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Rajesh Setty@rajsetty
You need to have a plan to distinguish yourself
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Rajesh Setty@rajsetty
From Your Audience Viewpoint
Awareness
A
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Rajesh Setty@rajsetty
From Your Audience Viewpoint
Awareness Bonding
A B
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Rajesh Setty@rajsetty
From Your Audience Viewpoint
Awareness BondingCompelling
Story
A B C
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Rajesh Setty@rajsetty
From Your Audience Viewpoint
Awareness DefaultBondingCompelling
Story
A B C D
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Rajesh Setty@rajsetty
Awareness DefaultBondingCompelling
Story
7/28/2019 SVFI June 18, 2013 Marketing & Sales - Rajesh Setty
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Rajesh Setty
@rajsetty
Awareness DefaultBondingCompelling
Story
7/28/2019 SVFI June 18, 2013 Marketing & Sales - Rajesh Setty
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Rajesh Setty
@rajsetty
Awareness DefaultBondingCompelling
Story
7/28/2019 SVFI June 18, 2013 Marketing & Sales - Rajesh Setty
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Rajesh Setty
@rajsetty
Awareness DefaultBondingCompelling
Story
7/28/2019 SVFI June 18, 2013 Marketing & Sales - Rajesh Setty
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Rajesh Setty
@rajsetty
Awareness DefaultBondingCompelling
Story
7/28/2019 SVFI June 18, 2013 Marketing & Sales - Rajesh Setty
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Rajesh Setty
@rajsetty
From Your Viewpoint
Demonstrate
D
F h A d V
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Rajesh Setty
@rajsetty
From the Audience Viewpoint
DemonstrateCaring
DC
F h A d V
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Rajesh Setty
@rajsetty
From the Audience Viewpoint
DemonstrateBreakaway Caring
DCB
F h A d V
7/28/2019 SVFI June 18, 2013 Marketing & Sales - Rajesh Setty
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Rajesh Setty
@rajsetty
From the Audience Viewpoint
Accomplish DemonstrateBreakaway Caring
DCBA
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Rajesh Setty
@rajsetty
Accomplish DemonstrateBreakaway Caring
7/28/2019 SVFI June 18, 2013 Marketing & Sales - Rajesh Setty
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Rajesh Setty
@rajsetty
Accomplish DemonstrateBreakaway Caring
C bi i h Vi i
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Rajesh Setty
@rajsetty
Combining the two Viewpoints
Demonstrate
D
Awareness
Y
o u
A
u d i e n c e
A
C bi i h Vi i
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Rajesh Setty
@rajsetty
Combining the two Viewpoints
DemonstrateCaring
DC
AwarenessBonding
Y
o u
A
u d i e n c e
AB
C bi i h Vi i
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Rajesh Setty
@rajsetty
Combining the two Viewpoints
DemonstrateBreakaway Caring
DCB
AwarenessCompelling
StoryBonding
Y o u
A
u d i e n c e
ABC
C bi i h Vi i
7/28/2019 SVFI June 18, 2013 Marketing & Sales - Rajesh Setty
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Rajesh Setty
@rajsetty
Combining the two Viewpoints
Accomplish DemonstrateBreakaway Caring
DCBA
Default AwarenessCompelling
StoryBonding
Y o u
A
u d i e n c e
ABCD
Th A lifi ti C l
7/28/2019 SVFI June 18, 2013 Marketing & Sales - Rajesh Setty
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The Amplification Cycle
43
1. InvestInvest in yourself and your
network
1
2
3
Th A lifi ti C l
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The Amplification Cycle
44
1. InvestInvest in yourself and your
network
2. BuildBuild something
awesome.
1
2
3
Th A lifi ti C l
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The Amplification Cycle
45
1. InvestInvest in yourself and your
network
2. BuildBuild something
awesome.
3. Amplify Engage and Educate to
Amplify
1
2
3
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Rajesh Setty
THANK YOU
Rajesh Setty www.twitter.com/rajsetty
www.facebook.com/rajesh301