svfi june 25, 2013 presentation & publicity - rajesh setty
TRANSCRIPT
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KickstartingPUBLICITY
for Startu s
Rajesh Setty @rajsetty
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Rajesh Setty@rajsetty
It starts
with
SIMPLICITY
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3
Simplicity matters.
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4
Without simplicity,
most ideas die prematurely .
prematurely
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Rajesh Setty@rajsetty
Why Ideas Die Prematurely
# o f I d e a s
Time
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Rajesh Setty@rajsetty
Why Ideas Die Prematurely
R a n
d o m
C h a t t e r
# o f I d e a s
Time
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Rajesh Setty@rajsetty
Why Ideas Die Prematurely
R a n
d o m
C h a t t e r
D e a
t h a t F i r s t F i l t e r
# o f I d e a s
Time
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7/28/2019 SVFI June 25, 2013 Presentation & Publicity - Rajesh Setty
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Rajesh Setty@rajsetty
Why Ideas Die Prematurely
R a n d o m
C h a t t e r
D e a
t h a t F i r s t F i l t e r
D e a
t h o n R e fl e c t i o n
# o f I d e a s
Time
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7/28/2019 SVFI June 25, 2013 Presentation & Publicity - Rajesh Setty
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Rajesh Setty@rajsetty
Why Ideas Die Prematurely
R a n d o m
C h a t t e r
D e a
t h a t F i r s t F i l t e r
D e a
t h o n R e fl e c t i o n
D e a t
h o n F i r s t C o n t a c t
# o f I d e a s
Time
![Page 10: SVFI June 25, 2013 Presentation & Publicity - Rajesh Setty](https://reader033.vdocuments.net/reader033/viewer/2022052916/577cdbc51a28ab9e78a90764/html5/thumbnails/10.jpg)
7/28/2019 SVFI June 25, 2013 Presentation & Publicity - Rajesh Setty
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Rajesh Setty@rajsetty
Why Ideas Die Prematurely
R a n d o m
C h a t t e r
D e a
t h a t F i r s t F i l t e r
D e a
t h o n R e fl e c t i o n
D e a t
h o n F i r s t C o n t a c t
D e a t h b y M a r k e t p l a c e S
h i f t
# o f I d e a s
Time
Actual Time
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7/28/2019 SVFI June 25, 2013 Presentation & Publicity - Rajesh Setty
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Rajesh Setty@rajsetty
Why Ideas Die Prematurely
R a n d o m
C h a t t e r
D e a
t h a t F i r s t F i l t e r
D e a
t h o n R e fl e c t i o n
D e a t h o n F i r s t C o n t a c t
D e a t h b y M a r k e t p l a c e S
h i f t
D e a t h b y H o l d i n g o n t o
t h e P a s t
# o f I d e a s
Time
Actual Time
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7/28/2019 SVFI June 25, 2013 Presentation & Publicity - Rajesh Setty
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Rajesh Setty@rajsetty
Why Ideas Die Prematurely
R a n
d o m
C h a t t e r
D e a
t h a t F i r s t F i l t e r
D e a
t h o n R e fl e c t i o n
D e a t h o n F i r s t C o n t a c t
D e a t h b y M a r k e t p l a c e S
h i f t
D e a t h b y H o l d i n g o n t o
t h e P a s t
D e a t h a t t h e C h a s m
# o f I d e a s
Time
Actual Time
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7/28/2019 SVFI June 25, 2013 Presentation & Publicity - Rajesh Setty
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Rajesh Setty@rajsetty
Why Ideas Die Prematurely
R a n
d o m
C h a t t e r
D e a
t h a t F i r s t F i l t e r
D e a
t h o n R e fl e c t i o n
D e a t h o n F i r s t C o n t a c t
D e a t h b y M a r k e t p l a c e S
h i f t
D e a t h b y H o l d i n g o n t o
t h e P a s t
D e a t h a t t h e C h a s m
O f f t o E x e c u t i o n
# o f I d e a s
Time
Actual Time
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Rajesh Setty@rajsetty
PUBLICITY is to have
lots of peoplebelieving in your idea
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Rajesh Setty@rajsetty
But...You always
start by winningONE person first!
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Rajesh Setty@rajsetty
The magic is in the “mental breadcrumbs”
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Rajesh Setty@rajsetty
Truth #1Yes...
1
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Rajesh Setty@rajsetty
Truth #1Yes...
1
Truth #2Yes...
2
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Rajesh Setty@rajsetty
Truth #1Yes...
1
Truth #2Yes...
2
Andhence... Got it..
3
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Rajesh Setty@rajsetty
Truth #1Yes...
1
Truth #2Yes...
2
Andhence... Got it..
3 Makessense? Of course
4
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Now, add
somecreativity !
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Thank You CardExample
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Business Cards ThatClicked!
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Now, repurposing them
asPlaying Cards
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An Offer That PeopleCould Not Refuse.
Simple CompellingCreative
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Rajesh Setty
@rajsetty
The Car Wash Offer
Buy 2 Car WashesGet 1 for FREE
1
C Off
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Rajesh Setty
@rajsetty
The Car Wash Offer
Buy 3 Car Washes
33% OFFTODAY ONLY
2
Th C W h Off
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Rajesh Setty
@rajsetty
The Car Wash Offer
Buy 2 Car WashesThird one is FREE
3
Th C W h Off
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Rajesh Setty
@rajsetty
The Car Wash Offer
Ask how you can save33% on your car wash?
4
Th C W h Off
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Rajesh Setty
@rajsetty
The Car Wash Offer
Car Wash
33% OFFToday Only
5
Th C W h Off
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Rajesh Setty
@rajsetty
The Car Wash Offer
Buy 2 Car Washesand is FREE
6
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Rajesh Setty
@rajsetty
Simple CompellingCreative
Ch ll f
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Rajesh Setty
@rajsetty
What can youcreate that is
simple +creative +
compelling ? !Challenge for you...
Remember: 9 Ways People Respond to Content Online
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Rajesh Setty
@rajsetty
Remember: 9 Ways People Respond to Content Online
Remember: 9 Ways People Respond to Content Online
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Rajesh Setty
@rajsetty
Remember: 9 Ways People Respond to Content Online
1. Spam
Remember: 9 Ways People Respond to Content Online
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Rajesh Setty
@rajsetty
Remember: 9 Ways People Respond to Content Online
1. Spam
2. Skip
Remember: 9 Ways People Respond to Content Online
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Rajesh Setty
@rajsetty
Remember: 9 Ways People Respond to Content Online
1. Spam
2. Skip
3. Scan
Remember: 9 Ways People Respond to Content Online
![Page 44: SVFI June 25, 2013 Presentation & Publicity - Rajesh Setty](https://reader033.vdocuments.net/reader033/viewer/2022052916/577cdbc51a28ab9e78a90764/html5/thumbnails/44.jpg)
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Rajesh Setty
@rajsetty
Remember: 9 Ways People Respond to Content Online
1. Spam
2. Skip
3. Scan
4. Stop
Remember: 9 Ways People Respond to Content Online
![Page 45: SVFI June 25, 2013 Presentation & Publicity - Rajesh Setty](https://reader033.vdocuments.net/reader033/viewer/2022052916/577cdbc51a28ab9e78a90764/html5/thumbnails/45.jpg)
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Rajesh Setty
@rajsetty
Remember: 9 Ways People Respond to Content Online
1. Spam
2. Skip
3. Scan
4. Stop
5. Save
Remember: 9 Ways People Respond to Content Online
![Page 46: SVFI June 25, 2013 Presentation & Publicity - Rajesh Setty](https://reader033.vdocuments.net/reader033/viewer/2022052916/577cdbc51a28ab9e78a90764/html5/thumbnails/46.jpg)
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Rajesh Setty
@rajsetty
Remember: 9 Ways People Respond to Content Online
1. Spam
2. Skip
3. Scan
4. Stop
5. Save
6. Shift
Remember: 9 Ways People Respond to Content Online
![Page 47: SVFI June 25, 2013 Presentation & Publicity - Rajesh Setty](https://reader033.vdocuments.net/reader033/viewer/2022052916/577cdbc51a28ab9e78a90764/html5/thumbnails/47.jpg)
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Rajesh Setty
@rajsetty
Remember: 9 Ways People Respond to Content Online
1. Spam
2. Skip
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