bbc iplayer publicity publicity pack april 2010

8/9/2019 BBC iPlayer Publicity Publicity Pack April 2010
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Please refer to slide 6 for guide footnotes
Monthly Performance Pack
April 2010
Dan Maynard, Publicist, BBC iPlayerBBC Marketing, Communications & AudiencesT. 020 8008 5294 | M. 07912 583654 | [email protected]
mailto:[email protected]:[email protected]

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Monthly summary April 2010
April was another strong month for BBC iPlayer, with the highest number of requests for TVand radio programmes to date, boosted by the Easter Bank Holiday and the new series of
Doctor Who.
In total there were 123 million requests across all platforms (both online platforms anddevices and BBC iPlayer on Virgin Media TV combined) 93 million for TV programmes and30 million for radio programmes.
For TV, this month Doctor Who, Outnumberedand Russell Howard's Good News stood out,
whilst for audio requests football coverage and Radio 4 entertainment were in the lead.
Consistent with previous months:
The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, butremains strongly under-55 in terms of age, which is younger than the typical TV viewer orradio listeners profile.
On-demand makes up the great majority of TV programme requests (in March only 8% ofrequests were for live simulcast streams), however about two-thirds of requests for radiostreams are for live programmes, as opposed to on-demand catch-up listening.
BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, althoughthere is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used
far more in daytime than traditional radio listening, which peaks at breakfast-time.

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IndexPage
Overview for BBC iPlayer across all platforms 4
Monthly requests 7
Average daily requests 8
Average daily users 9
Weekly requests 10
Weekly users 11
Minutes per user per week 12
Top TV programmes 13
Top radio programmes 14
Live vs on-demand 15
Use of BBC iPlayer for TV by time of day 16
Use of BBC iPlayer for radio by time of day 17
Profile of BBC iPlayer users 18
Glossary 19

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Total Monthly BBC iPlayer Requests across all platformsIncludes Virgin Media
Millionsofrequests
16.1 18.426.8 23.6 25.4 24.7 25.7 25.5 26.5 26.1
29.3 28.2 32.3 29.933.3 30.4
30.836.0
36.737.2
39.1 36.544.9 43.3 44.5
53.2
59.6 65.268.2 68.7 67.0
73.4
14.7
14.1
14.815.3
16.214.8
16.7 15.8 16.3
18.1
18.5 20.8
19.817.8 17.3
19.6
6269
78 7681
76
87 85 87
97
107114
120116 118
123
Jan
09
Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan
10
Feb Mar Apr
Virgin Media BBC iPlayer TV requests
Online BBC iPlayer TV requests
Online BBC iPlayer radio requests
In total the BBC iPlayer received 123 million requests for programmes across all platforms in
April, including both online platforms and devices, and BBC iPlayer on Virgin Media TV. This isthe best month to date.

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Requests for programmes by device typeIncludes Virgin Media
% of requests
In April, the number of BBC iPlayer requests for programmes by platform/device grew oneach of the minor platforms, while computer requests were fractionally lower overall
(computer requests for TV programmes were also up month-on-month, but down for radio).
NB: iPhone data missing over 10 Nov02 Feb, and Wii stats missing over 22-31 March, due to technical problems
Number of requests(millions)
Virgin Media data arrives later than online stats, therefore the remainder of this reportis only for the online BBC iPlayer, available via computer / mobile / games consoles.
6% 6% 5% 5% 3% 1% 1% 4% 4% 5%
74% 75%71% 73% 75% 75% 76%
73% 75% 72%
1% 1% 5% 3% 4% 4% 5% 4% 4% 4%
19% 19% 19% 18% 17% 18% 16% 15% 15% 16%
Jul09
Aug
Sep
Oct
Nov
Dec
Jan10
Feb
Mar
Apr
5 5 5 5 3 5 5 6
64 62 6273 81 85
91 85 8988
1 1 4
4
45
65
5 5
17 1616
18
19
18 17
2020
21
87 85 87
97
107
114
120116 118
123
Jul09
Aug
Sep
Oct
Nov
Dec
Jan10
Feb
Mar
Apr
Other TV devices
Virgin Media
Wii
PS3
Computers
Mobile devices
TOTAL

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Notes on figures in this report
These notes apply to pages 5 to 17 in this pack and should be included as footnotes asrelevant when quoting any of these figures. A glossary is on page 18.
This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to
industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBCdata is based on a 25% sample of users and not 100%. The BBC are working towards 100%sample over the coming months
In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are notcomparable. There may be further changes in the data in future releases as we continue to refinethe methodology
Please quote the source of these figures as BBC iStats
Unless specified otherwise, figures include requests for both on-demand catch-up (streams anddownloads), or views of live simulcasts
We cannot report download playback due to data privacy restrictions
All data is for the UK only and excludes listening outside the UK
January 09 data excludes 1-4 January 09 since changes were made to the measurement system on
5 January This data includes requests via the BBC iPlayer on any BBC website whether on a programme,
channel or station page, via the pop-out console, or on the BBC iPlayer website itself
None of this data following is for the BBC iPlayer on Virgin Medias TV service - all is forthe online BBC iPlayer, available via computer / mobile / games consoles
This report does not include requests for web-only content (such as online news or sportcoverage) only requests for full-length programmes which have been transmitted on
a TV channel or radio station

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30.836.0 36.7 37.1 39.1 36.5
44.943.3
44.553.2
59.665.2 68.2 68.7 67.4
73.416.1
18.4
26.8 23.625.4
24.7
25.7 25.5 26.5
26.1
29.3
28.2
32.3 29.9 33.830.4
47
54
6361
6561
71 69 71
79
89
93
10199
101104
0
20
40
60
80
100
120
Jan09
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan10
Feb Mar Apr
MonthlyRequests(millions).
Radio Requests
TV Requests
Monthly BBC iPlayer Online Requests
April 2010 saw a total of103.9m requests to the BBC iPlayer for TV and radioprogrammes a new record of73.4m for TV and 30.4m requests for radio content.

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1.11.3 1.2 1.2 1.3 1.2
1.5 1.4 1.5 1.7
2.0 2.12.2
2.5
2.2
2.5
0.6
0.7 0.9 0.80.8 0.8
0.8 0.80.9
0.8
1.0 0.91.0
1.1
1.1
1.0
1.7
1.92.1 2.0
2.1 2.0
2.3 2.22.4
2.6
2.93.0
3.2
3.5
3.2
3.5
0
1
2
3
4
Jan
09
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
10
Feb Mar Apr
A
verageDailyRequests(m
illions).
Radio Requests
TV Requests
Across April 2010 there were 3.5m requests per day on average 1 million per day forradio programmes and 2.4 million for TV programmes.
Average Daily BBC iPlayer Requests

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Average Daily BBC iPlayer Users
April 2010 saw an average of1.33 million users per day 0.98m users only of TVcontent, 0.3m for only radio content, and 50k users of both media.
0.480.54 0.51 0.53 0.54 0.53
0.60 0.570.64
0.74
0.86 0.880.91
0.990.90
0.980.03
0.030.03
0.03 0.03 0.03
0.04
0.04
0.04
0.050.05
0.05
0.06
0.05
0.06
0.26
0.270.26 0.24 0.24 0.25
0.260.27
0.28
0.27
0.30 0.290.32
0.32
0.33
0.30
0.03
0.8
0.80.8 0.8 0.8 0.8
0.90.9
1.0
1.1
1.2 1.2
1.3
1.4
1.3
1.3
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
Jan-09 Feb Mar

bbc iplayer publicity publicity pack april 2010

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