bbc iplayer publicity publicity pack april 2010

8/9/2019 BBC iPlayer Publicity Publicity Pack April 2010

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1

Please refer to slide 6 for guide footnotes

Monthly Performance Pack

April 2010

Dan Maynard, Publicist, BBC iPlayerBBC Marketing, Communications & AudiencesT. 020 8008 5294 | M. 07912 583654 | [email protected]

mailto:[email protected]

mailto:[email protected]



2


Monthly summary – April 2010

• April was another strong month for BBC iPlayer, with the highest number of requests for TVand radio programmes to date, boosted by the Easter Bank Holiday and the new series of

Doctor Who.

• In total there were 123 million requests across all platforms (both online platforms anddevices and BBC iPlayer on Virgin Media TV combined) – 93 million for TV programmes and30 million for radio programmes.

• For TV, this month Doctor Who, Outnumbered and Russell Howard's Good News stood out,

whilst for audio requests football coverage and Radio 4 entertainment were in the lead.

• Consistent with previous months:

• The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, butremains strongly under-55 in terms of age, which is younger than the typical TV viewer orradio listener’s profile.

• On-demand makes up the great majority of TV programme requests (in March only 8% of requests were for live simulcast streams), however about two-thirds of requests for radiostreams are for live programmes, as opposed to on-demand catch-up listening.

• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, althoughthere is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used

far more in daytime than traditional radio listening, which peaks at breakfast-time.



3


IndexPage

Overview for BBC iPlayer across all platforms 4

Monthly requests 7

Average daily requests 8

Average daily users 9

Weekly requests 10

Weekly users 11

Minutes per user per week 12

Top TV programmes 13

Top radio programmes 14

Live vs on-demand 15

Use of BBC iPlayer for TV by time of day 16

Use of BBC iPlayer for radio by time of day 17

Profile of BBC iPlayer users 18

Glossary 19



4


Total Monthly BBC iPlayer Requests across all platformsIncludes Virgin Media

M i l l i o n s o f r e q u e s t s

16.1 18.426.8 23.6 25.4 24.7 25.7 25.5 26.5 26.1 29.3 28.2 32.3 29.9 33.3 30.4

30.836.0

36.737.2

39.1 36.544.9 43.3 44.5

53.2

59.6 65.268.2 68.7 67.0 73.4

14.7

14.1

14.815.3

16.214.8

16.7 15.8 16.3

18.1

18.5 20.8

19.817.8 17.3

19.6

6269

78 7681

76

87 85 87

97

107114

120116 118

123

Jan

09

Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan

10

Feb Mar Apr

Virgin Media BBC iPlayer TV requests

Online BBC iPlayer TV requests

Online BBC iPlayer radio requests

In total the BBC iPlayer received 123 million requests for programmes across all platforms in

April, including both online platforms and devices, and BBC iPlayer on Virgin Media TV. This isthe best month to date.



5


Requests for programmes by device typeIncludes Virgin Media

% of requests

In April, the number of BBC iPlayer requests for programmes by platform/device grew oneach of the minor platforms, while computer requests were fractionally lower overall

(computer requests for TV programmes were also up month-on-month, but down for radio).

NB: iPhone data missing over 10 Nov –02 Feb, and Wii stats missing over 22-31 March, due to technical problems

Number of requests(millions)

Virgin Media data arrives later than online stats, therefore the remainder of this reportis only for the online BBC iPlayer, available via computer / mobile / games consoles.

6% 6% 5% 5% 3% 1% 1% 4% 4% 5%

74% 75%71% 73% 75% 75% 76% 73% 75% 72%

1% 1% 5% 3% 4% 4% 5% 4% 4% 4%

19% 19% 19% 18% 17% 18% 16% 15% 15% 16%

J u l 0 9

A u g

S e p

O c t

N o v

D e c

J a n 1 0

F e b

M a r

A p r

5 5 5 5 3 5 5 6

64 62 6273 81 85

91 85 89 88

1 1 4

4

45

65

5 5

17 1616

18

19

18 17

2020

21

87 85 87

97

107

114

120116 118

123

J u l 0 9

A u g

S e p

O c t

N o v

D e c

J a n 1 0

F e b

M a r

A p r

Other TV devices

Virgin Media

Wii

PS3

Computers

Mobile devices

TOTAL



6


Notes on figures in this report

These notes apply to pages 5 to 17 in this pack and should be included as footnotes asrelevant when quoting any of these figures. A glossary is on page 18.

• This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to

industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBCdata is based on a 25% sample of users and not 100%. The BBC are working towards 100%sample over the coming months

• In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are notcomparable. There may be further changes in the data in future releases as we continue to refinethe methodology

• Please quote the source of these figures as “BBC iStats”

• Unless specified otherwise, figures include requests for both on-demand catch-up (streams anddownloads), or views of live simulcasts

• We cannot report download playback due to data privacy restrictions

• All data is for the UK only and excludes listening outside the UK

• January 09 data excludes 1-4 January 09 since changes were made to the measurement system on

5 January• This data includes requests via the BBC iPlayer on any BBC website – whether on a programme,

channel or station page, via the pop-out console, or on the BBC iPlayer website itself

• None of this data following is for the BBC iPlayer on Virgin Media’s TV service - all is forthe online BBC iPlayer, available via computer / mobile / games consoles

• This report does not include requests for web-only content (such as online news or sportcoverage) – only requests for full-length programmes which have been transmitted on

a TV channel or radio station



7


30.836.0 36.7 37.1 39.1 36.5

44.943.3

44.553.2

59.665.2 68.2 68.7 67.4

73.416.1

18.4

26.8 23.625.4

24.7

25.7 25.5 26.5

26.1

29.3

28.2

32.3 29.9 33.830.4

47

54

6361

6561

71 69 71

79

89

93

10199

101104

0

20

40

60

80

100

120

Jan09

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan10

Feb Mar Apr

M o n t h l y R e q u e s t s ( m i l l i o n s ) .

Radio Requests

TV Requests

Monthly BBC iPlayer Online Requests

April 2010 saw a total of 103.9m requests to the BBC iPlayer for TV and radioprogrammes – a new record of 73.4m for TV and 30.4m requests for radio content.



8


1.11.3 1.2 1.2 1.3 1.2

1.5 1.4 1.5 1.7

2.0 2.1 2.2

2.5

2.2

2.5

0.6

0.7 0.9 0.8 0.8 0.8

0.8 0.80.9

0.8

1.0 0.91.0

1.1

1.1

1.0

1.7

1.92.1 2.0

2.1 2.0

2.3 2.22.4

2.6

2.93.0

3.2

3.5

3.2

3.5

0

1

2

3

4

Jan

09

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan

10

Feb Mar Apr

A

v e r a g e D a i l y R e q u e s t s ( m

i l l i o n s ) .

Radio Requests

TV Requests

Across April 2010 there were 3.5m requests per day on average – 1 million per day forradio programmes and 2.4 million for TV programmes.

Average Daily BBC iPlayer Requests



9


Average Daily BBC iPlayer Users

April 2010 saw an average of 1.33 million users per day – 0.98m users only of TVcontent, 0.3m for only radio content, and 50k users of both media.

0.480.54 0.51 0.53 0.54 0.53

0.60 0.570.64

0.74

0.86 0.88 0.910.99

0.900.980.03

0.030.03

0.03 0.03 0.03

0.04

0.04

0.04

0.050.05

0.05

0.06

0.05

0.06

0.26

0.270.26 0.24 0.24 0.25

0.260.27

0.28

0.27

0.30 0.290.32

0.32

0.33

0.30

0.03

0.8

0.80.8 0.8 0.8 0.8

0.90.9

1.0

1.1

1.2 1.2

1.3

1.4

1.3

1.3

0.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

Jan-09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-10 Feb Mar Apr

U s e r a g e n t s ( m i l l i o n s ) .

Users of Radio Only

Users of Both

Users of TV Only



10


13.212.9

14.015.0 14.8 15.1 14.4 13.9

17.315.8

14.8 14.4 15.116.5 16.7

18.916.7

15.1 15.3 15.6 15.015.9

17.6 17.1 17.2 17.3

6.7 6.4

6.8

7.0 6.8 6.8 7.7

4.9

5.0 8.07.9

7.17.4

7.5 7.4

7.4

7.6

7.07.5 7.7

7.56.9

6.1 7.27.7 7.820

19

21

22 22 22 22

19

22

24

23

2223

24 24

26

24

2223

2323 23

2424

25 25

0

5

10

15

20

25

30

0 2 - N o v

0 9 N o v

1 6 N o v

2 3 N o v

3 0 N o v

0 7 D e c

1 4 D e c

2 1 D e c

2 8 D e c

0 4 J a n

1 1 J a n

1 8 J a n

2 5 J a n

0 1 F e b

0 8 F e b

1 5 F e b

2 2 F e b

0 1 M a r

0 8 M a r

1 5 M a r

2 2 M a r

2 9 M a r

0 5 A p r

1 2 A p r

1 9 A p r

2 6 A p r

W e e k l y R e q u e s t s ( m i l l i o

n s ) .

Radio Requests

TV Requests

Weekly BBC iPlayer Requests - latest 6 months

Weekly requests in April 2010 grew slightly across the month, for both TV and Radio, witharound 17 million TV requests per week and about 7 million radio requests per week.

* Technical problems - the data measurement systems failed over 10:00-20:00 on Sunday October18th, so while users successfully received programmes, we did not record their usage of iPlayer.

*

C h r i s t m a s w e e k



11


3.3 3.33.7 3.6 3.6 3.7 3.5 3.5

4.13.7 3.9

3.5 3.7 3.9 3.94.3

3.9 3.7 3.6 3.7 3.4 3.7

4.53.8 3.8 3.9

0.4 0.40.4 0.4 0.4 0.4 0.5 0.4

0.40.5

0.5

0.40.4

0.4 0.4

0.5

0.50.4 0.4 0.4

0.40.4

0.4

0.4 0.5 0.41.3 1.1

1.2 1.2 1.1 1.1 1.50.9

0.9 1.5 1.4

1.11.2

1.2 1.2

1.2

1.21.2 1.2

1.31.2

1.2

1.1

1.1 1.2 1.2

5.04.8

5.2 5.2 5.2 5.25.4

4.8

5.45.7

5.9

5.05.3

5.5 5.5

5.95.6

5.3 5.25.4

5.05.3

6.1

5.35.5 5.6

0

1

2

3

4

5

6

7

8

' 0 2 - N o v

0 9 N o v

1 6 N o v

2 3 N o v

3 0 N o v

0 7 D e c

1 4 D e c

2 1 D e c

2 8 D e c

0 4 J a n

1 1 J a n

1 8 J a n

2 5 J a n

0 1 F e b

0 8 F e b

1 5 F e b

2 2 F e b

0 1 M a r

0 8 M a r

1 5 M a r

2 2 M a r

2 9 M a r

0 5 A p r

1 2 A p r

1 9 A p r

2 6 A p r

U s e r a g e n t s ( m i l l i o

n s ) .

Users of Radio Only

Users of Both

Users of TV Only

Weekly BBC iPlayer Users – latest 6 months

Weekly user numbers in April 2010 peaked in w/c 5th April, with the Easter Bank Holiday.

*

* Technical problems



13


BBC iPLAYER TOP 20 TV EPISODE – ALL

BBC iPlayer - Top 20 TV Episodes April 2010

Total requests per Episode

1 Doctor Who Series 5 Episode 1 1,649,000




5 Outnumbered Series 3 Episode 1 908,000


7 Russell Howard's Good News S.2 Ep 4 725,000





12 Waterloo Road Series 5 Episode 11 548,000

13 EastEnders 01/04/10 511,000

14 EastEnders 23/04/10 494,000

15 Ashes to Ashes Series 3 Episode 1 464,000

16 EastEnders 16/04/10 457,000

17 EastEnders 22/04/10 447,000

18 Have I Got News for You Series 39 Ep 2 447,000

19 EastEnders 13/04/10 446,000

20 Have I Got a Bit More … You S.39 Ep 4 433,000

BBC iPLAYER TOP 20 TV EPISODE

– MOST-REQUESTED EPISODE PER SERIESTotal requests per Episode



3 Russell Howard's Good News Series 2 Ep 4 725,000

4 Waterloo Road Series 5 Episode 11 548,000

5 EastEnders 01/04/10 511,000

6 Ashes to Ashes Series 3 Episode 1 464,000

7 Have I Got News for You Series 39 Ep 2 447,000

8 Have I Got a Bit More News/You S.39 Ep 4 433,000

9 Great Movie Mistakes Part 1 Ep 1 409,000

10 Friday Night with Jonathan Ross S.18 Ep 13 380,000

11 Michael McIntyre: Live and Laughing 380,000

12 Wonders of the Solar System Episode 5 342,000

13 A Passionate Woman Episode 1 340,000

14 Jonathan Creek The Judas Tree 04/04/2010 337,000

15 Snog Marry Avoid? Series 3 Episode 12 335,000

16 Top Gear Series 12 Episode 8 335,000

17 Louis Theroux: America's Medicated Kids 321,000

18 Q.I. Series 7 Episode 16 282,000

19 MasterChef Series 6 Episode 23 242,000

20 Formula 1 2010 The Chinese Grand Prix 236,000

Note: excludes episodes which had been available for fewer than seven days at the end of the month.

In the most-requested list for BBC iPlayer, Doctor Who, Outnumbered and Russell Howard’s

Good News make up 11 of the top 20 episodes for April.



14


BBC iPLAYER TOP 20 RADIO EPISODE – ALL

BBC iPlayer - Top 20 Radio Episodes April 2010

Note: excludes episodes which had been available for fewer than seven days at the end of the month.

BBC iPLAYER TOP 20 RADIO EPISODE

– MOST-REQUESTED EPISODE PER SERIESTotal requests per Ep

1 5 Live Champ/Lg Barc v Arsenal 06/04/10 102,000

2 5 Live Prem/Lg Man U v Chelsea 03/04/10 92,000

3 5 Live Prem/Lg Tott v Chelsea 17/04/10 90,000

4 The News Quiz Series 71 Ep 1 87,000

5 The Unbelievable Truth Series 5 Ep 3 81,000




9 5 Live Prem/Lg Man City v Man U 17/04/10 77,000

10 5 Live Prem/Lg Man U v Tott 24/04/10 73,000

11 5 Live Prem/Lg Tott v Asnl 14/04/10 71,000

12 The Chris Moyles Show 20/04/10 68,000


14 The Chris Moyles Show 23/04/10 65,00015 Official Chart with Reggie Yates 18/04/10 64,000

16 Fearne Cotton 23/04/10 59,000

17 Fearne Cotton 22/04/2010 58,000




Total requests per Ep

1 5 Live Champ/Lg Barc v Arsenal 06/04/10 102,000

2 5 Live Prem/Lg Man U v Chelsea 03/04/10 92,000




6 Official Chart with Reggie Yates 18/04/10 64,000

7 Fearne Cotton 23/04/10 59,000

8 606 17/04/10 57,000

9 The Now Show Series 30 Ep 6 55,000

10 Greg James 01/04/10 54,000

11 The Vote Now Show Ep 6 49,000

12 Complete Smiley: Smiley's People Part 1 48,000

13 Stephen Nolan 03/04/10 45,000

14 Steve Wright in the Afternoon 01/04/10 42,00015 Annie Mac 23/04/10 41,000

16 The Archers 20/04/10 39,000

17 Chris Moyles Show with Scott Mills 12/04/10 38,000

18 Ken Bruce 19/04/10 38,000

19 Saturday Play Goldfinger 03/04/10 37,000

20 R1's Essential Mix 500th DJ 24/04/10 36,000

Football, Radio 1 and Radio 4 content was strong on BBC iPlayer in April, similar to previousmonths.



15


Requests by on-demand catch-up vs live simulcast

TV Requests Radio requests

On-demand (catch-up) requests for programmes continued to dominate TV viewing viaBBC iPlayer in April, whilst for radio programmes, live listening requests continued tomake up just under three-quarters of the total.

95% 94% 98% 96% 93% 92% 92% 92% 92% 92%

5% 6% 2% 4% 7% 8% 8% 8% 8% 8%

Jul09

Aug Sep Oct Nov Dec Jan10

Feb Mar Apr

Simulcast

On-demand

34% 32% 33% 31% 28% 28% 26% 30% 28% 29%

66% 68% 67% 69% 72% 72% 74% 70% 72% 71%

Jul09

Aug Sep Oct Nov Dec Jan10

Feb Mar Apr

Simulcast

On-demand

*

* There were technical problems measuring some simulcast streams in September and October



16


BBC iPlayer – use for TV by time of day, April 2010

Internet and TV usage patterns by time of day

(scales adjusted for comparison)

0 6 : 0 0

0 7 : 0 0

0 8 : 0 0

0 9 : 0 0

1 0 : 0 0

1 1 : 0 0

1 2 : 0 0

1 3 : 0 0

1 4 : 0 0

1 5 : 0 0

1 6 : 0 0

1 7 : 0 0

1 8 : 0 0

1 9 : 0 0

2 0 : 0 0

2 1 : 0 0

2 2 : 0 0

2 3 : 0 0

0 0 : 0 0

0 1 : 0 0

0 2 : 0 0

0 3 : 0 0

0 4 : 0 0

0 5 : 0 0

TV viewers

BBC iPlayer TV requests

Internet users (any webs ite)

The scale for each line on this graph is different – traditional TV viewing is far higher thanBBC iPlayer use. However it shows the relative usage pattern by time of day – withBBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use,with proportionally more viewing in daytime and late peak.

TV peak – 26.4 millionBBC iPlayer peak – 244,000

Internet peak – 29.8 million

Sources– TV (aged 4+) from BARB April 10, internet (aged 2+) from Nielsen Mar 10,iPlayer April 2010 iStatsSee footnotes on final page for more detail

N o t e : e a c h l i n e h a s a v e r y d i f f e r e n t s c a l e ( s e e p e a k s )



17


BBC iPlayer – use for radio by time of day, April 2010

Internet and radio usage patterns by time of day

(scales adjusted for comparison)

0 6 : 0 0

0 7 : 0 0

0 8 : 0 0

0 9 : 0 0

1 0 : 0 0

1 1 : 0 0

1 2 : 0 0

1 3 : 0 0

1 4 : 0 0

1 5 : 0 0

1 6 : 0 0

1 7 : 0 0

1 8 : 0 0

1 9 : 0 0

2 0 : 0 0

2 1 : 0 0

2 2 : 0 0

2 3 : 0 0

0 0 : 0 0

0 1 : 0 0

0 2 : 0 0

0 3 : 0 0

0 4 : 0 0

0 5 : 0 0

Radio listeners

BBC iPlayer requests for radio

Internet users (any website)

Sources - radio (aged 16+) from RAJAR Q4 09, internet (aged 2+) from Nielsen Mar 10,iPlayer April 10 BBC iStats

See footnotes on final page for more detail

Radio peak – 14.3 million

BBC iPlayer peak – 86,000 Internet peak – 29.8 million

The scale for each line on this graph is different – traditional radio listening is far higherthan BBC iPlayer use. However it shows the relative usage pattern by time of day – withBBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use,with proportionally more listening in daytime and evening compared with the traditionallinear breakfast peak.

N o t e : e a

c h l i n e h a s a v e r y d i f f e r e n t s c a l e ( s e e p e a k s )



18


BBC iPlayer use by demographic

Use of the BBC iPlayer is measured on a BBC monthly survey of 700 UK adults. Thedemographic profile of iPlayer has stabilised for gender, and remains strongly under-55.

57 52 48 49

43 48 52 51

Users of PC

iPlayer

All broadband

users

All TV viewers All radio

listeners

Women

Men

42 3730 31

4341

35 35

1523

35 34

Users of PC

iPlayer

All broadband

users

All TV

viewers

All radio

listeners

55+

35-54

15-34

Gender Age

User profiles - TV from BARB (Q4 09), radio from RAJAR (Q4 09), broadband from TNS survey 2000 adults (Sep 09)

70 63 59 59 57 56 58 57

31 37 41 41 43 44 42 43

0%

20%

40%

60%

80%

100%

Jan-

Mar

Apr-

Jun

Jul-

Sep

Oct-

Dec

Jan-

Mar

Apr-

Jun

Jul-

Sep

Oct-

Dec

Women

Men

38 38 41 43 45 43 43 42

39 4342 41 39 41 42 43

21 20 16 16 17 16 15 15

0%

20%

40%

60%

80%

100%

Jan-

Mar

Apr-

Jun

Jul-

Sep

Oct-

Dec

Jan-

Mar

Apr-

Jun

Jul-

Sep

Oct-

Dec

55+

35-54

15-34



19

Glossary

Stream – click to play instantly

Download – save to your computer to play laterWe cannot report on playback of downloads due to technical and data privacy restrictions

Users – a count of computer browers accessing the online iPlayer serviceSo please note: if someone has a different computer at work and at home, they are counted twice. If a family watches ona computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” towebsites.

Requests – number of successful requests to stream or download a programme

We only count successful requests, where a stream or a download actually start, rather than “clicks” which can be repeatedif the user does not see an immediate reaction on the website.

Catch-up / on-demand – programmes requested after they have gone out on “normal” TV/radio channels and are available on iPlayer

Live / simulcast – streaming of live TV channels / radio stations on the website, atexactly the same time as broadcast on “normal” TV / radio

Special footnotes for slides showing data for time of day

TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV

Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations

iPlayer - average requests, by hour, all programmes, stream & downloading, live andon-demand, UK only

Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million

individuals

bbc iplayer publicity publicity pack april 2010

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