bbc iplayer publicity publicity pack april 2010

Click here to load reader

Post on 29-May-2018

214 views

Category:

Documents

0 download

Embed Size (px)

TRANSCRIPT

  • 8/9/2019 BBC iPlayer Publicity Publicity Pack April 2010

    1/19

    1

    Please refer to slide 6 for guide footnotes

    Monthly Performance Pack

    April 2010

    Dan Maynard, Publicist, BBC iPlayerBBC Marketing, Communications & AudiencesT. 020 8008 5294 | M. 07912 583654 | [email protected]

    mailto:[email protected]:[email protected]
  • 8/9/2019 BBC iPlayer Publicity Publicity Pack April 2010

    2/19

    2

    Please refer to slide 6 for guide footnotes

    Monthly summary April 2010

    April was another strong month for BBC iPlayer, with the highest number of requests for TVand radio programmes to date, boosted by the Easter Bank Holiday and the new series of

    Doctor Who.

    In total there were 123 million requests across all platforms (both online platforms anddevices and BBC iPlayer on Virgin Media TV combined) 93 million for TV programmes and30 million for radio programmes.

    For TV, this month Doctor Who, Outnumberedand Russell Howard's Good News stood out,

    whilst for audio requests football coverage and Radio 4 entertainment were in the lead.

    Consistent with previous months:

    The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, butremains strongly under-55 in terms of age, which is younger than the typical TV viewer orradio listeners profile.

    On-demand makes up the great majority of TV programme requests (in March only 8% ofrequests were for live simulcast streams), however about two-thirds of requests for radiostreams are for live programmes, as opposed to on-demand catch-up listening.

    BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, althoughthere is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used

    far more in daytime than traditional radio listening, which peaks at breakfast-time.

  • 8/9/2019 BBC iPlayer Publicity Publicity Pack April 2010

    3/19

    3

    Please refer to slide 6 for guide footnotes

    IndexPage

    Overview for BBC iPlayer across all platforms 4

    Monthly requests 7

    Average daily requests 8

    Average daily users 9

    Weekly requests 10

    Weekly users 11

    Minutes per user per week 12

    Top TV programmes 13

    Top radio programmes 14

    Live vs on-demand 15

    Use of BBC iPlayer for TV by time of day 16

    Use of BBC iPlayer for radio by time of day 17

    Profile of BBC iPlayer users 18

    Glossary 19

  • 8/9/2019 BBC iPlayer Publicity Publicity Pack April 2010

    4/19

    4

    Please refer to slide 6 for guide footnotes

    Total Monthly BBC iPlayer Requests across all platformsIncludes Virgin Media

    Millionsofrequests

    16.1 18.426.8 23.6 25.4 24.7 25.7 25.5 26.5 26.1

    29.3 28.2 32.3 29.933.3 30.4

    30.836.0

    36.737.2

    39.1 36.544.9 43.3 44.5

    53.2

    59.6 65.268.2 68.7 67.0

    73.4

    14.7

    14.1

    14.815.3

    16.214.8

    16.7 15.8 16.3

    18.1

    18.5 20.8

    19.817.8 17.3

    19.6

    6269

    78 7681

    76

    87 85 87

    97

    107114

    120116 118

    123

    Jan

    09

    Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan

    10

    Feb Mar Apr

    Virgin Media BBC iPlayer TV requests

    Online BBC iPlayer TV requests

    Online BBC iPlayer radio requests

    In total the BBC iPlayer received 123 million requests for programmes across all platforms in

    April, including both online platforms and devices, and BBC iPlayer on Virgin Media TV. This isthe best month to date.

  • 8/9/2019 BBC iPlayer Publicity Publicity Pack April 2010

    5/19

    5

    Please refer to slide 6 for guide footnotes

    Requests for programmes by device typeIncludes Virgin Media

    % of requests

    In April, the number of BBC iPlayer requests for programmes by platform/device grew oneach of the minor platforms, while computer requests were fractionally lower overall

    (computer requests for TV programmes were also up month-on-month, but down for radio).

    NB: iPhone data missing over 10 Nov02 Feb, and Wii stats missing over 22-31 March, due to technical problems

    Number of requests(millions)

    Virgin Media data arrives later than online stats, therefore the remainder of this reportis only for the online BBC iPlayer, available via computer / mobile / games consoles.

    6% 6% 5% 5% 3% 1% 1% 4% 4% 5%

    74% 75%71% 73% 75% 75% 76%

    73% 75% 72%

    1% 1% 5% 3% 4% 4% 5% 4% 4% 4%

    19% 19% 19% 18% 17% 18% 16% 15% 15% 16%

    Jul09

    Aug

    Sep

    Oct

    Nov

    Dec

    Jan10

    Feb

    Mar

    Apr

    5 5 5 5 3 5 5 6

    64 62 6273 81 85

    91 85 8988

    1 1 4

    4

    45

    65

    5 5

    17 1616

    18

    19

    18 17

    2020

    21

    87 85 87

    97

    107

    114

    120116 118

    123

    Jul09

    Aug

    Sep

    Oct

    Nov

    Dec

    Jan10

    Feb

    Mar

    Apr

    Other TV devices

    Virgin Media

    Wii

    PS3

    Computers

    Mobile devices

    TOTAL

  • 8/9/2019 BBC iPlayer Publicity Publicity Pack April 2010

    6/19

    6

    Please refer to slide 6 for guide footnotes

    Notes on figures in this report

    These notes apply to pages 5 to 17 in this pack and should be included as footnotes asrelevant when quoting any of these figures. A glossary is on page 18.

    This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to

    industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBCdata is based on a 25% sample of users and not 100%. The BBC are working towards 100%sample over the coming months

    In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are notcomparable. There may be further changes in the data in future releases as we continue to refinethe methodology

    Please quote the source of these figures as BBC iStats

    Unless specified otherwise, figures include requests for both on-demand catch-up (streams anddownloads), or views of live simulcasts

    We cannot report download playback due to data privacy restrictions

    All data is for the UK only and excludes listening outside the UK

    January 09 data excludes 1-4 January 09 since changes were made to the measurement system on

    5 January This data includes requests via the BBC iPlayer on any BBC website whether on a programme,

    channel or station page, via the pop-out console, or on the BBC iPlayer website itself

    None of this data following is for the BBC iPlayer on Virgin Medias TV service - all is forthe online BBC iPlayer, available via computer / mobile / games consoles

    This report does not include requests for web-only content (such as online news or sportcoverage) only requests for full-length programmes which have been transmitted on

    a TV channel or radio station

  • 8/9/2019 BBC iPlayer Publicity Publicity Pack April 2010

    7/19

    7

    Please refer to slide 6 for guide footnotes

    30.836.0 36.7 37.1 39.1 36.5

    44.943.3

    44.553.2

    59.665.2 68.2 68.7 67.4

    73.416.1

    18.4

    26.8 23.625.4

    24.7

    25.7 25.5 26.5

    26.1

    29.3

    28.2

    32.3 29.9 33.830.4

    47

    54

    6361

    6561

    71 69 71

    79

    89

    93

    10199

    101104

    0

    20

    40

    60

    80

    100

    120

    Jan09

    Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan10

    Feb Mar Apr

    MonthlyRequests(millions).

    Radio Requests

    TV Requests

    Monthly BBC iPlayer Online Requests

    April 2010 saw a total of103.9m requests to the BBC iPlayer for TV and radioprogrammes a new record of73.4m for TV and 30.4m requests for radio content.

  • 8/9/2019 BBC iPlayer Publicity Publicity Pack April 2010

    8/19

    8

    Please refer to slide 6 for guide footnotes

    1.11.3 1.2 1.2 1.3 1.2

    1.5 1.4 1.5 1.7

    2.0 2.12.2

    2.5

    2.2

    2.5

    0.6

    0.7 0.9 0.80.8 0.8

    0.8 0.80.9

    0.8

    1.0 0.91.0

    1.1

    1.1

    1.0

    1.7

    1.92.1 2.0

    2.1 2.0

    2.3 2.22.4

    2.6

    2.93.0

    3.2

    3.5

    3.2

    3.5

    0

    1

    2

    3

    4

    Jan

    09

    Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan

    10

    Feb Mar Apr

    A

    verageDailyRequests(m

    illions).

    Radio Requests

    TV Requests

    Across April 2010 there were 3.5m requests per day on average 1 million per day forradio programmes and 2.4 million for TV programmes.

    Average Daily BBC iPlayer Requests

  • 8/9/2019 BBC iPlayer Publicity Publicity Pack April 2010

    9/19

    9

    Please refer to slide 6 for guide footnotes

    Average Daily BBC iPlayer Users

    April 2010 saw an average of1.33 million users per day 0.98m users only of TVcontent, 0.3m for only radio content, and 50k users of both media.

    0.480.54 0.51 0.53 0.54 0.53

    0.60 0.570.64

    0.74

    0.86 0.880.91

    0.990.90

    0.980.03

    0.030.03

    0.03 0.03 0.03

    0.04

    0.04

    0.04

    0.050.05

    0.05

    0.06

    0.05

    0.06

    0.26

    0.270.26 0.24 0.24 0.25

    0.260.27

    0.28

    0.27

    0.30 0.290.32

    0.32

    0.33

    0.30

    0.03

    0.8

    0.80.8 0.8 0.8 0.8

    0.90.9

    1.0

    1.1

    1.2 1.2

    1.3

    1.4

    1.3

    1.3

    0.0

    0.2

    0.4

    0.6

    0.8

    1.0

    1.2

    1.4

    Jan-09 Feb Mar