monthly performance pack february 2010 - bbc please refer to slide 6 for guide footnotes monthly...

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Please refer to slide 6 for guide footnotes Monthly Performance Pack February 2010 Dan Maynard, Publicist, BBC iPlayer BBC Marketing, Communications & Audiences T. 020 8008 5294 | M. 07912 583654 | E.[email protected]

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  • 1

    Please refer to slide 6 for guide footnotes

    Monthly Performance Pack

    February 2010

    Dan Maynard, Publicist, BBC iPlayerBBC Marketing, Communications & AudiencesT. 020 8008 5294 | M. 07912 583654 | [email protected]

    mailto:[email protected]

  • 2

    Please refer to slide 6 for guide footnotes

    Monthly summary February 2010

    February was another very strong month for BBC iPlayer, with new records set for average daily figures for both TV and radio however, because it is a shorter month (28 days) this is slightly masked in some monthly total numbers.

    In total there were 116 million requests across all platforms (both online platforms and devices and BBC iPlayer on Virgin Media TV combined), with a record of 3.5 million requests per day.

    The EastEnders Live event drove particularly high TV figures in the week of 15-21 February, making this the strongest week on record.

    Requests from Nintendo Wii consoles continue to grow (5% of TV requests), and iPhones are now also matching this.

    Consistent with previous months:

    The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listeners profile.

    On-demand makes up the great majority of TV programme requests (in February only 8% of requests were for live simulcast streams), however over two-thirds of requests for radio streams are for live programmes, as opposed to on-demand catch-up listening.

    BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.

  • 3

    Please refer to slide 6 for guide footnotes

    IndexPage

    Overview for BBC iPlayer across all platforms 4

    Monthly requests 7

    Average daily requests 8

    Average daily users 9

    Weekly requests 10

    Weekly users 11

    Minutes per user per week 12

    Top TV programmes 13

    Top radio programmes 14

    Live vs on-demand 15

    Use of iPlayer for TV by time of day 16

    Use of iPlayer for radio by time of day 17

    Profile of iPlayer users 18

    Glossary 19

  • 4

    Please refer to slide 6 for guide footnotes

    Total Monthly BBC iPlayer Requests across all platformsIncludes Virgin Media

    Millions o

    f re

    quests

    16.1 18.426.8 23.6 25.4 24.7 25.7 25.5 26.5 26.1

    29.3 28.2 32.3 29.9

    30.836.0

    36.737.2

    39.1 36.544.9 43.3 44.5

    53.2

    59.6 65.268.2 68.7

    14.7

    14.1

    14.8 15.316.2

    14.8

    16.7 15.816.3

    18.1

    18.5

    20.8

    19.817.8

    61.5

    68.5

    78.3 76.080.7

    76.1

    87.3 84.6 87.3

    97.4

    107.4114.2

    120.3116.4

    Jan 09 Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan 10 Feb

    Virgin Media BBC iPlayer TV requests

    Online BBC iPlayer TV requests

    Online BBC iPlayer radio requests

    In total the BBC iPlayer received 116 million requests for programmes across all platforms in February, including both online platforms and devices, and BBC iPlayer on Virgin Media TV.

  • 5

    Please refer to slide 6 for guide footnotes

    Requests for TV programmes by device typeIncludes BBC iPlayer on Virgin Media data

    % of requests

    BBC iPlayer requests via iPhones are now being measured again, and made up 4% of all requests for TV programmes in February. Requests via the Wii increased again in February, both in absolute terms and as a percentage, while requests on other platforms dropped slightly due to February being a short month.

    NB: iPhone data missing over 10 Nov 02 Feb due to technical problems

    36.4 35.1 33.740.6

    46.951.5 52.9 50.7

    4.2 3.9 4.1

    5.1

    5.96.3 6.5 6.3

    3.6 3.5 3.3

    3.7

    2.13.1

    0.5 0.5 3.8

    3.4

    3.85

    5.5 4.90.7

    2.02.8 3.2

    16.715.8

    16.3

    18.1

    18.5

    20.819.8 17.8

    Ju

    l 0

    9

    Au

    g

    Se

    p 0

    9

    Oct

    No

    v

    De

    c

    Ja

    n 1

    0

    Fe

    b

    Virgin Media

    Wii

    PS3

    Mobile

    iPhone/iTouch

    Mac

    PC

    Number of requests (millions)

    59 59 55 57 6060 60 59

    7 77 7

    8 7 7 7

    6 65 5

    3 46 5 5 6 6 6

    1 2 34

    27 27 26 25 24 2422 21

    Ju

    l 0

    9

    Au

    g

    Se

    p 0

    9

    Oct

    No

    v

    De

    c

    Ja

    n 1

    0

    Fe

    b

    Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles.

  • 6

    Please refer to slide 6 for guide footnotes

    Notes on figures in this report

    These notes apply to pages 7 to 19 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 20.

    This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months

    In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology

    Please quote the source of these figures as BBC iStats

    Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. We cannot report download playback due to data privacy restrictions

    All data is for the UK only and excludes listening outside the UK

    This data includes requests via the BBC iPlayer on any BBC website whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself

    None of the data on following pages is for the BBC iPlayer on Virgin Medias TV service - all is for the online BBC iPlayer, available via computer / mobile / games consoles

    This report does not include requests for web-only content (such as online news or sport coverage) only requests for full-length programmes which have been transmitted on a TV channel or radio station

  • 7

    Please refer to slide 6 for guide footnotes

    30.836.0 36.7 37.1 39.1 36.5

    44.9 43.3 44.553.2

    59.665.2 68.2 68.7

    16.1

    18.426.8 23.6

    25.424.7

    25.7 25.5 26.5

    26.1

    29.328.2

    32.3 29.9

    46.8

    54.4

    63.560.8

    64.561.3

    70.6 68.8 71.0

    79.3

    89.093.4

    100.5 98.7

    0

    20

    40

    60

    80

    100

    120

    Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 10 Feb

    Month

    ly R

    equests

    (m

    illions)

    Radio Requests

    TV Requests

    Monthly BBC iPlayer Online Requests

    The month of February 2010 saw BBC iPlayer receive a total of 98.7m requests for TV and radio programmes - with 29.9m requests for audio and a record 68.7m requests for TV content.

  • 8

    Please refer to slide 6 for guide footnotes

    1.141.29 1.18 1.24 1.26 1.22

    1.45 1.40 1.481.70

    2.00 2.102.20

    2.50

    0.600.66 0.86 0.79 0.82 0.82

    0.83 0.820.88

    0.80

    1.00 0.901.00

    1.10

    1.73

    1.942.05 2.02 2.08 2.04

    2.28 2.222.37

    2.60

    2.903.00

    3.20

    3.50

    0

    1

    2

    3

    4

    Jan-09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-10 Feb

    Avera

    ge D

    aily R

    equests

    (m

    illions)

    Radio Requests

    TV Requests

    In February 2010, BBC iPlayer received a record 3.5m requests per day on average, with new benchmarks set for both TV (2.5m average) and radio (1.1m average).

    Average Daily BBC iPlayer Requests

  • 9

    Please refer to slide 6 for guide footnotes

    Average Daily BBC iPlayer Users

    February 2010 saw another record-breaking average of 1.4 million users per day -1m users only of TV content, 0.3m for only radio content, and 60k users of both media.

    0.480.54 0.51 0.53 0.54 0.53

    0.60 0.570.64

    0.740.86 0.88

    0.910.990.03

    0.030.03

    0.03 0.03 0.03

    0.040.04

    0.04

    0.05 0.050.05

    0.06

    0.26

    0.270.26 0.24 0.24 0.25

    0.260.27

    0.28

    0.27

    0.3 0.290.32

    0.32

    0.03

    0.77

    0.840.81 0.80 0.80 0.80

    0.900.87

    0.96

    1.05

    1.21 1.22

    1.29

    1.37

    0.0

    0.2

    0.4

    0.6

    0.8

    1.0

    1.2

    1.4

    Jan-09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-10 Feb

    User

    agents

    (m

    illions)

    Users of Radio Only

    Users of Both

    Users of TV Only

  • 10

    Please refer to slide 6 for guide footnotes

    10.99.7 10.1

    10.7 11.0 11.2 10.2

    13.7 14.0 13.2 12.914.0

    15.0 14.8 15.1 14.4 13.9

    17.315.8

    14.8 14.4 15.116.5 16.7

    18.9

    16.7

    5.86.4

    6.5 6.0 5.75.8

    5.3

    6.1 6.4 6.76.4

    6.87.0 6.8 6.8 7.7

    4.9

    5.0 8.07.9

    7.17.4

    7.5 7.4

    7.4

    7.6

    16.716.1

    16.6 16.7 16.7 17.0

    15.6

    19.820.4

    19.919.3

    20.7

    21.9 21.6 21.9 22.0

    18.7

    22.3

    23.822.7

    21.522.5

    24.0 24.1

    26.3

    24.3

    0

    5

    10

    15

    20

    25

    30

    31 A

    ug

    07 S

    ep

    14 S

    ep

    21 S

    ep

    28 S

    ep

    05 O

    ct

    12 O

    ct

    19 O

    ct

    26 O

    ct

    02 N

    ov

    09 N

    ov

    16 N

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    23 N

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    30 N

    ov

    07 D

    ec

    14 D

    ec

    21 D

    ec

    28 D

    ec

    04 J

    an

    11 J

    an

    18 J

    an

    25 J

    an

    01 F

    eb

    08 F

    eb

    15 F

    eb

    22 F

    eb

    Weekly

    Requests

    (m

    )

    Radio Requests

    TV Requests

    Weekly BBC iPlayer Requests - latest 6 months

    The week commencing 15th February saw the highest number of weekly requests on record (26.3m), driven by requests for TV content which were boosted by the EastEnders Live event.

    * Technical problems - the data measurement systems failed over 10:00-20:00 on Sunday October 18th, so while users successfully received programmes, we did not record their usage of iPlayer.

    *

    Christm

    as w

    eek

  • 11

    Please refer to slide 6 for guide footnotes

    2.82.5 2.6

    2.8 2.8 2.8 2.6

    4.13.5 3.3 3.3

    3.7 3.6 3.6 3.7 3.5 3.54.1

    3.7 3.9 3.5 3.73.9 3.9

    4.33.9

    0.30.3 0.3

    0.3 0.3 0.30.3

    0.4

    0.40.4 0.4

    0.4 0.4 0.4 0.4 0.5 0.4

    0.4

    0.50.5

    0.40.4

    0.4 0.4

    0.5

    0.5

    1.11.2

    1.3 1.1 1.1 1.01.0

    1.3

    1.1 1.3 1.1

    1.2 1.2 1.1 1.11.5

    0.9

    0.9 1.51.4

    1.11.2

    1.2 1.2

    1.2

    1.2

    4.24.0

    4.2 4.2 4.2 4.23.9

    5.8

    4.9 5.0 4.8

    5.2 5.2 5.2 5.25.4

    4.8

    5.45.7

    5.9

    5.05.3

    5.5 5.5

    5.95.6

    0

    1

    2

    3

    4

    5

    6

    7

    31 A

    ug

    07 S

    ep

    14 S

    ep

    21 S

    ep

    28 S

    ep

    05 O

    ct

    12 O

    ct

    19 O

    ct

    26 O

    ct

    02 N

    ov

    09 N

    ov

    16 N

    ov

    23 N

    ov

    30 N

    ov

    07 D

    ec

    14 D

    ec

    21 D

    ec

    28 D

    ec

    04 J

    an

    11 J

    an

    18 J

    an

    25 J

    an

    01 F

    eb

    08 F

    eb

    15 F

    eb

    22 F

    eb

    User

    agents

    (m

    )

    Users of Radio Only

    Users of Both

    Users of TV Only

    Weekly BBC iPlayer Users latest 6 months

    Weekly user numbers in February peaked in w/c 15th at 5.9m, equalling the record of w/c 11th January. TV users also set a new record in the same week, of 4.3m users.

    *

    * Technical problems

  • 12

    Please refer to slide 6 for guide footnotes

    Requests and average minutes per user per week

    On a weekly basis, each user requesting TV content on BBC iPlayer is requesting 3.5 programmes, and streaming around 60 minutes of content. Each weekly user of radio content is requesting just over 4 programmes, and is streaming around 2 hours 40 minutes of radio content.

    0

    20

    40

    60

    80

    100

    120

    140

    160

    180

    200

    07 S

    ep

    14 S

    ep

    21 S

    ep

    28 S

    ep

    05 O

    ct

    12 O

    ct

    19 O

    ct

    26 O

    ct

    02 N

    ov

    09 N

    ov

    16 N

    ov

    23 N

    ov

    30 N

    ov

    07 D

    ec

    14 D

    ec

    21 D

    ec

    28 D

    ec

    04 J

    an

    11 J

    an

    18 J

    an

    25 J

    an

    01 F

    eb

    08 F

    eb

    15 F

    eb

    22 F

    eb

    Avera

    ge w

    eekly

    min

    ute

    s s

    tream

    ed p

    er

    user

    .

    TV minutes

    Radio minutes

    Average weekly minutes streamed, per user, per week

    Average = 163 minutes

    Average = 64 minutes

    Christm

    as w

    eek

  • 13

    Please refer to slide 6 for guide footnotes

    BBC iPLAYER TOP 20 TV EPS ALL

    BBC iPlayer - Top 20 TV Episodes February 2010

    Total requests per Ep

    1 EastEnders Live 19/02/2010 1,131,000

    2 Mock the Week Series 8 Ep.3 698,000

    3 Mock the Week Series 8 Ep.4 651,000

    4 Mock the Week Series 8 Ep.5 644,000

    5 EastEnders 18/02/10 564,000

    6 Hotter Than My Daughter Ep.1 531,000

    7 EastEnders 15/02/10 524,000

    8 EastEnders Live: The Aftermath 19/02/10 486,000

    9 Film: Legally Blonde 16/09/09 478,000

    10 EastEnders 12/02/10 473,000

    11 EastEnders 09/02/10 469,000

    12 EastEnders 16/02/10 464,000

    13 EastEnders 05/02/10 461,000

    14 EastEnders 02/02/10 433,000

    15 Hustle Series 6 Ep.5 431,000

    16 EastEnders 08/02/10 424,000

    17 EastEnders 04/02/10 420,000

    18 Snog Marry Avoid? Series 3 Ep.2 404,000

    19 EastEnders 11/02/10 403,000

    20 Hustle Series 6 Ep.6 373,000

    BBC iPLAYER TOP 20 TV EPS

    MOST-REQUESTED EPISODE PER SERIESTotal requests per Ep

    1 EastEnders Live 19/02/2010 1,131,000

    2 Mock the Week Series 8 Ep.3 698,000

    3 Hotter Than My Daughter Ep.1 531,000

    4 Film: Legally Blonde 16/09/09 478,000

    5 Hustle Series 6 Ep.5 431,000

    6 Snog Marry Avoid? Series 3 Ep.2 404,000

    7 The Bubble Ep.1 372,000

    8 Top Gear Series 13 Ep.6 371,000

    9 Live at the Apollo Series 5 Ep.6 343,000

    10 Tracy Beaker Returns Ep.7 341,000

    11 Being Human Series 2 Ep.5 307,000

    12 Q.I. Series 7 Ep.11 287,000

    13 Friday Night with Jonathan Ross S.18 Ep.6 285,000

    14 Film: Apocalypto 14/02/10 283,000

    15 Coming of Age Series 2 Ep.4 279,000

    16 Let's Dance for Sport Relief Ep.1 254,000

    17 Survivors Series 2 Ep.5 236,000

    18 Never Mind the Buzzcocks Series 23 Ep.11 222,000

    19 Newswipe Series 2 Ep.5 222,000

    20 Last Woman Standing Ep.1 214,000

    Note: excludes episodes which had been available for fewer than seven days at the end of the month.

    EastEnders Live was easily the most popular individual programme in February, with over 1.1m requests. Comedy and entertainment also continue to feature prominently and BBC3 programmes were particularly strong this month.

  • 14

    Please refer to slide 6 for guide footnotes

    BBC iPLAYER TOP 20 RADIO EPISODES ALL

    BBC iPlayer - Top 20 Radio Episodes February 2010

    Note: excludes episodes which had been available for fewer than seven days at the end of the month.

    BBC iPLAYER TOP 20 RADIO EPISODES

    MOST-REQUESTED EPISODE PER SERIES

    Total requests per episode

    1 Chris Moyles Birthday Show 22/02/10 104,000

    2 The Chris Moyles Show 12/02/10 104,000

    3 5live Champ AC Mil v Man Utd 16/02/10 101,000

    4 The Chris Moyles Show 09/02/10 94,000

    5 5live Prem A Villa v Man Utd 10/02/10 93,000

    6 The News Quiz Series 70 Episode 7 87,000

    7 The News Quiz Series 70 Episode 5 86,000

    8 The News Quiz Series 70 Episode 6 86,000

    9 5live Prem Man City v Lpool 21/02/10 85,000

    10 The Chris Moyles Show 10/02/10 77,000

    11 The Chris Moyles Show 16/02/10 73,000

    12 The Chris Moyles Show 03/02/10 73,000

    13 BBC Radio 1's Chart Show 07/02/10 70,000

    14 Fearne Cotton 18/02/10 66,000

    15 5live Prem Chels v Asnl 07/02/10 66,000

    16 The Chris Moyles Show 05/02/10 64,000

    17 The Chris Moyles Show 19/02/10 63,000

    18 The Chris Moyles Show 17/02/10 62,000

    19 BBC Radio 1's Chart Show 21/02/10 62,000

    20 Just a Minute Series 56 Episode 5 61,000

    Total requests per episode

    1 Chris Moyles Birthday Show 22/02/10 104,000

    2 5live Champ AC Mil v Man Utd 16/02/10 101,000

    3 5 live Prem A Villa v Man Utd 10/02/10 93,000

    4 The News Quiz Series 70 Episode 7 87,000

    5 BBC Radio 1's Chart Show 07/02/10 70,000

    6 Fearne Cotton 18/02/10 66,000

    7 Just a Minute Series 56 Episode 5 61,000

    8 Weekend Wogan 14/02/10 58,000

    9 The Archers 14/02/10 57,000

    10 Greg James 12/02/10 49,000

    11 Ken Bruce 18/02/10 48,000

    12 Desert Island Discs Gok Wan 07/02/2010 47,000

    13 Steve Wright in the Afternoon 02/02/10 42,000

    14 Jeremy Vine 04/02/10 39,000

    15 The Honourable Schoolboy Part 2 38,000

    16 Annie Mac Lil Silva Mini Mix 19/02/2010 38,000

    17 5 live Sport Final Whistle 16/02/10 37,000

    18 Scott Mills Live at the Brit Awards 16/02/10 37,000

    19 Saty Play Murder in Samarkand 20/02/10 36,000

    20 Chris Evans Breakfast 05/02/10 34,000

    The Chris Moyles Birthday Show on 22nd February was the most requested radio programme of the month, and football also featured strongly.

  • 15

    Please refer to slide 6 for guide footnotes

    Requests by on-demand catch-up vs live simulcast

    TV Requests Radio requests

    On-demand (catch-up) requests for programmes continued to dominate TV viewing via BBC iPlayer in February. For radio programmes online, on-demand listening requests increased a little to make up 70% of the total.

    95% 94% 98% 96% 93% 92% 92% 92%

    5% 6% 2% 4% 7% 8% 8% 8%

    Jul 09 Aug Sep Oct Nov Dec Jan 10 Feb

    Simulcast

    On-demand

    34% 32% 33% 31% 28% 28% 26% 30%

    66% 68% 67% 69% 72% 72% 74% 70%

    Jul 09 Aug Sep Oct Nov Dec Jan 10 Feb

    Simulcast

    On-demand

    *

    * There were technical problems measuring some simulcast streams in September and October

  • 16

    Please refer to slide 6 for guide footnotes

    BBC iPlayer use for TV by time of day, February 2010

    Internet and TV usage patterns by time of day

    (scales adjusted for comparison)

    06:0

    0

    07:0

    0

    08:0

    0

    09:0

    0

    10:0

    0

    11:0

    0

    12:0

    0

    13:0

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    14:0

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    15:0

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    16:0

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    17:0

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    TV viewers

    BBC iPlayer TV requests

    Internet users (any website)

    The scale for each line on this graph is different traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.

    TV peak 26.9 millioniPlayer peak 216,000

    Internet peak 28.9 million

    Sources TV (aged 4+) from BARB Feb 10, internet (aged 2+) from Nielsen Jan 10, iPlayer February 2010 iStats See footnotes on final page for more detail

    Note

    : e

    ach lin

    e h

    as a

    very

    diffe

    rent

    scale

    (see p

    eaks)

  • 17

    Please refer to slide 6 for guide footnotes

    BBC iPlayer use for radio by time of day, February 2010

    Internet and radio usage patterns by time of day

    (scales adjusted for comparison)

    06:0

    0

    07:0

    0

    08:0

    0

    09:0

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    Radio listeners

    BBC iPlayer requests for radio

    Internet users (any website)

    Sources - radio (aged 16+) from RAJAR Q4 09, internet (aged 2+) from Nielsen Jan 10, iPlayer Feb 10 BBC iStats

    See footnotes on final page for more detail

    Radio peak 14.3 millioniPlayer peak 94,000 Internet peak 28.9 million

    The scale for each line on this graph is different traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.

    Note

    : e

    ach lin

    e h

    as a

    very

    diffe

    rent

    scale

    (see p

    eaks)

  • 18

    Please refer to slide 6 for guide footnotes

    BBC iPlayer use by demographic

    Use of the BBC iPlayer is measured on a BBC monthly survey of 700 UK adults. The demographic profile of iPlayer has stabilised for gender, and remains strongly under-55.

    57 52 48 49

    43 48 52 51

    Users of PC

    iPlayer

    All broadband

    users

    All TV viewers All radio

    listeners

    Women

    Men

    42 3730 31

    4341

    35 35

    1523

    35 34

    Users of PC

    iPlayer

    All broadband

    users

    All TV

    viewers

    All radio

    listeners

    55+

    35-54

    15-34

    Gender Age

    User profiles - TV from BARB (Q4 09), radio from RAJAR (Q4 09), broadband from TNS survey 2000 adults (Sep 09)

    70 63 59 59 57 56 58 57

    31 37 41 41 43 44 42 43

    0%

    20%

    40%

    60%

    80%

    100%

    Jan-

    Mar

    Apr-

    Jun

    Jul-

    Sep

    Oct-

    Dec

    Jan-

    Mar

    Apr-

    Jun

    Jul-

    Sep

    Oct-

    Dec

    Women

    Men

    38 38 41 4345 43 43 42

    39 4342 41 39 41 42 43

    21 20 16 16 17 1615 15

    0%

    20%

    40%

    60%

    80%

    100%

    Jan-

    Mar

    Apr-

    Jun

    Jul-

    Sep

    Oct-

    Dec

    Jan-

    Mar

    Apr-

    Jun

    Jul-

    Sep

    Oct-

    Dec

    55+

    35-54

    15-34

  • 19

    Please refer to slide 6 for guide footnotes

    Glossary

    Stream click to play instantly

    Download save to your computer to play laterWe cannot report on playback of downloads due to technical and data privacy restrictions

    Users a count of computer browers accessing the online iPlayer serviceSo please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting users or visitors to websites.

    Requests number of successful requests to stream or download a programmeWe only count successful requests, where a stream or a download actually start, rather than clicks which can be repeated if the user does not see an immediate reaction on the website.

    Catch-up / on-demand programmes requested after they have gone out on normal TV/radio channels and are available on iPlayer

    Live / simulcast streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on normal TV / radio

    Special footnotes for slides showing data for time of day

    TV data BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV

    Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations

    iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only

    Nielsen user numbers, aged 2+ based on internet population estimate of 38 million individuals