monthly performance pack december 2010 - bbc · 4 please refer to slide 6 for guide footnotes....

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1 Please refer to slide 6 for guide footnotes. Monthly Performance Pack December 2010 Dan Maynard, Publicist, BBC iPlayer BBC Marketing, Communications & Audiences T. 020 8008 5294 | M. 07912 583654 | E. [email protected]

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  • 1

    Please refer to slide 6 for guide footnotes.

    Monthly Performance Pack

    December 2010

    Dan Maynard, Publicist, BBC iPlayerBBC Marketing, Communications & AudiencesT. 020 8008 5294 | M. 07912 583654 | E. [email protected]

    mailto:[email protected]

  • 2

    Please refer to slide 6 for guide footnotes.

    Monthly summary – December 2010

    • In total BBC iPlayer received 145 million requests for TV and radio programmes in December, including both online platforms and devices and BBC iPlayer on Virgin Media TV. This was a month-on-month increase of +3%, with requests up +27% year-on-year, setting another new monthly record for the service.

    • The Top Gear Specials (Middle East and USA specials) topped the most popular TV list this month, with The Apprentice in third place. Comedy and drama continued to perform well, in particular the new series Come Fly with Me and Doctor Who - A Christmas Carol.

    • The most requested radio programme was coverage of The Ashes (Second Test, Day 5- final day). Other popular sport included Premier League Football, and the World Cup 2018 Decision. Non-sporting titles included The Chris Moyles Show, The Now Show and Just A Minute.

    • Month-on-month, requests for TV content increased notably on the games consoles and IPTV devices, in particular PS3 up 31% month-on-month increase to a record 7m requests.

    Consistent with previous months:

    • The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile.

    • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.

  • 3

    Please refer to slide 6 for guide footnotes.

    IndexPage

    Overview for BBC iPlayer across all platforms 4

    Monthly requests 7

    Average daily requests 8

    Average daily users 9

    Weekly requests 10

    Weekly users 11

    Minutes per user per week 12

    Top TV programmes 13

    Top radio programmes 14

    Live vs on-demand 15

    Use of BBC iPlayer for TV by time of day 16

    Use of BBC iPlayer for radio by time of day 17

    Profile of BBC iPlayer users 18

    Glossary 19

  • 4

    Please refer to slide 6 for guide footnotes.

    Total monthly BBC iPlayer requests across all platformsIncludes Virgin Media

    Millions o

    f re

    quests

    16.1 18.426.8 23.6 25.4 24.7 25.7 25.5 26.5 26.1 29.3 28.2

    32.3 29.9 33.3 30.4 32.7 30.6 27.3 28.1 28.4 31.3 32.3 31.6

    30.836.0

    36.737.2 39.1 36.5

    44.9 43.3 44.553.2

    59.6 65.268.2 68.7 67.0 73.4

    77.069.6

    67.9 70.1 65.7

    84.1 85.789.7

    14.7

    14.1

    14.8 15.316.2

    14.8

    16.7 15.8 16.3

    18.1

    18.520.8

    19.817.8 17.3

    19.620.2

    16.719.0

    20.519.8

    24.0 23.223.9

    6269

    78 7681

    76

    87 85 87

    97

    107114

    120116118

    123130

    117114119

    114

    139141145

    Jan 0

    9

    Feb

    Mar

    Apr

    May

    Jun

    Jul

    Aug

    Sept

    Oct

    Nov

    Dec

    Jan 1

    0

    Feb

    Mar

    Apr

    May

    Jun

    Jul

    Aug

    Sep

    Oct

    Nov

    Dec

    Virgin Media BBC iPlayer TV requests

    Online BBC iPlayer TV requests

    Online BBC iPlayer radio requests

    BBC iPlayer broke last month’s record with a new high of 145 million requests for programmes across all platforms in December 2010, driven by an all-time-high figure for TV requests on online platforms.

    There were measurement problems on 10-11 June which resulted in overcounting on these days.

  • 5

    Please refer to slide 6 for guide footnotes.

    Requests for programmes by device typeIncludes Virgin Media

    % of requests

    December saw increases in BBC iPlayer requests on computers to a record 104m. PS3 also saw a 31% month-on-month increase to a record 7m.

    NB: iPhone data missing over 10 Nov 09–02 Feb 10, and Wii stats missing over 22-31 March 10, due to technical problems, PS3 stats were effected by technical issues the week commencing the 8th Nov 10 and Apple device stats have been effected since the 15th of Nov 10 and are currently being investigated.

    Number of requests (millions)

    Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles.

    6% 6% 5% 5% 3% 1% 1% 4% 4% 5% 5%6% 6% 6% 5% 5% 4% 4%

    74%

    75%

    71%

    73%

    75%

    75%

    76%

    73%

    75%

    72%

    73%

    74%

    70%

    70%

    71%

    71%

    73%

    72%

    1% 1%5%

    3% 4%4% 5%

    4% 4% 4% 4%4%

    5% 5% 4% 4% 4% 5%

    19%19%19%18%17%18%16%15%15%16%16%14%17%17%17%17%16%16%

    Jul 09

    Aug

    Sep

    Oct

    Nov

    Dec

    Jan 1

    0

    Feb

    Mar

    Apr

    May

    Jun

    Jul

    Aug

    Sep

    Oct

    Nov

    Dec

    5 5 5 5 3 5 5 6 6 7 7 7 6 7 6 6

    64 62 6273 81 85

    91 85 8988 95 86 80 83 81

    99 103104

    1 1 4

    4

    45

    65

    5 5

    5

    55 6 5

    65 7

    17 1616

    18

    19

    18 1720

    20

    1719

    2120

    24 2324

    21

    20

    87 85 87

    97

    107

    114120

    116 118123

    145

    130

    117113

    118114

    139 141

    0

    20

    40

    60

    80

    100

    120

    140

    Jul 09

    Aug

    Sep

    Oct

    Nov

    Dec

    Jan 1

    0

    Feb

    Mar

    Apr

    May

    Jun

    Jul

    Aug

    Sep

    Oct

    Nov

    Dec

    Other devices

    Virgin Media

    Wii

    PS3

    Computers

    Mobile devices

    TOTAL

  • 6

    Please refer to slide 6 for guide footnotes.

    Notes on figures in this report

    These notes apply to pages 4 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 19.

    • This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months

    • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology

    • Please quote the source of these figures as “BBC iStats”

    • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts

    • We cannot report download playback due to data privacy restrictions

    • All data is for the UK only and excludes listening outside the UK

    • January 09 data excludes 1-4 January 09 since changes were made to the measurement system on 5 January

    • This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself

    • None of this data following is for the BBC iPlayer on Virgin Media’s TV service - all is for the online BBC iPlayer, available via computer / mobile / games consoles

    • This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station

  • 7

    Please refer to slide 6 for guide footnotes.

    30.8 36.036.7 37.1 39.1 36.5

    44.9 43.3 44.553.2

    59.665.2 68.2 68.7 67.4

    73.4 77.0 69.6 67.9 70.1 65.5

    84.1 85.889.7

    16.118.4

    26.8 23.625.4

    24.7

    25.7 25.5 26.5

    26.1

    29.328.2

    32.3 29.9 33.830.4

    32.7

    30.627.3

    28.128.9

    31.3 32.331.6

    47

    54

    6361

    6561

    71 69 71

    79

    8993

    101 99 101104

    110

    10095

    9894

    115118

    121

    0

    25

    50

    75

    100

    125

    Jan 0

    9

    Feb

    Mar

    Apr

    May

    Jun

    Jul

    Aug

    Sep

    Oct

    Nov

    Dec

    Jan 1

    0

    Feb

    Mar

    Apr

    May

    Jun

    Jul

    Aug

    Sep

    Oct

    Nov

    Dec

    Month

    ly R

    equests

    (m

    illions) .

    Radio Requests

    TV Requests

    Monthly BBC iPlayer online requests

    December 2010 produced another new a record of 121m requests to the online BBC iPlayer, boosted by a new benchmark of 89.7m TV content requests, with requests for radio content staying high at 31.6m.

  • 8

    Please refer to slide 6 for guide footnotes.

    1.1 1.3 1.2 1.2 1.3 1.21.5 1.4 1.5

    1.72.0 2.1

    2.22.5

    2.22.4 2.5 2.3 2.2 2.3 2.2

    2.72.9 2.90.6

    0.7 0.9 0.8 0.8 0.8

    0.8 0.80.9

    0.8

    1.0 0.91.0

    1.1

    1.11.0

    1.1

    1.00.9

    0.9 1.0

    1.0

    1.1 1.0

    1.7

    1.92.1 2.0 2.1 2.0

    2.3 2.22.4

    2.6

    2.93.0

    3.2

    3.5

    3.3

    3.13.2

    3.1

    3.73.9 3.9

    3.5

    3.2

    3.5

    0

    1

    2

    3

    4

    Jan 0

    9

    Feb

    Mar

    Apr

    May

    Jun

    Jul

    Aug

    Sep

    Oct

    Nov

    Dec

    Jan 10

    Feb

    Mar

    Apr

    May

    Jun

    Jul

    Aug

    Sep

    Oct

    Nov

    Dec

    Avera

    ge D

    aily R

    equests

    (m

    illions) .

    Radio Requests

    TV Requests

    December 2010 equalled November’s record 3.9m requests per day on average – 1.0 million per day for radio programmes and 2.9 million for TV programmes.

    Average daily BBC iPlayer requests

  • 9

    Please refer to slide 6 for guide footnotes.

    Average daily BBC iPlayer users

    December 2010 saw an average of 1.5 million users per day, with 1.1m for TV content, 0.32m for radio content and 0.05m using both.

    0.480.54 0.51 0.53 0.54 0.53

    0.60 0.570.64

    0.740.86 0.88 0.91

    0.990.90

    0.98 1.01 0.980.90 0.90 0.92

    1.101.16 1.14

    0.03

    0.030.03 0.03

    0.03 0.03

    0.040.04

    0.04

    0.05 0.050.05

    0.06

    0.05

    0.060.06

    0.05

    0.04 0.05 0.04

    0.05

    0.060.05

    0.260.27

    0.26 0.24 0.24 0.25

    0.260.27

    0.28

    0.27

    0.30 0.290.32

    0.32

    0.33

    0.300.31

    0.30

    0.26 0.280.30

    0.30

    0.330.32

    0.03

    0.80.8

    0.8 0.8 0.8 0.8

    0.90.9

    1.0

    1.1

    1.2 1.21.3

    1.4

    1.31.3

    1.41.3

    1.2 1.21.3

    1.5

    1.51.5

    0.0

    0.2

    0.4

    0.6

    0.8

    1.0

    1.2

    1.4

    1.6

    Jan-

    09

    Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-

    10

    Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

    User

    agents

    (m

    illions) .

    Users of Radio Only

    Users of Both

    Users of TV Only

  • 10

    Please refer to slide 6 for guide footnotes.

    14.813.9

    15.9 15.316.7 16.1 16.6 15.4 14.9 15.0 15.4 15.0 15.8

    16.5 17.219.1 19.4

    20.8 21.1 20.919.5 18.8

    20.419.4 20.2 19.6

    22.4

    6.46.2

    6.26.1

    6.26.2

    6.46.6

    6.7 5.86.7 6.8

    6.77.2

    7.1

    7.0 7.2

    7.2 7.3 7.5

    7.1 7.8

    8.6

    7.87.9

    6.1

    5.4

    2120

    2221

    2322

    2322 22

    21

    22 2223

    2424

    26 27

    28 28 28

    27 27

    29

    2728

    26

    28

    0

    5

    10

    15

    20

    25

    30

    '28-J

    un

    05 J

    ul

    12 J

    ul

    19 J

    ul

    26 J

    ul

    02 A

    ug

    09 A

    ug

    16 A

    ug

    23 A

    ug

    30 A

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    06 S

    ep

    13 S

    ep

    20 S

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    27 S

    ep

    04 O

    ct

    11 O

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    18 O

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    25 O

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    01 N

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    08 N

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    15 N

    ov

    22 N

    ov

    29 N

    ov

    06 D

    ec

    13 D

    ec

    20 D

    ec

    27 D

    ec

    Weekly

    Requests

    (m

    illions) .

    TV Requests Radio Requests

    Weekly BBC iPlayer requests - latest 6 months

    Weekly requests to BBC iPlayer were at their highest ever in the first week of December, at 29m. The week of the 27th December saw a record high of 22.4m TV requests.

  • 11

    Please refer to slide 6 for guide footnotes.

    3.73.4

    3.8 3.7 3.9 3.6 3.7 3.4 3.3 3.43.7 3.6 3.8

    3.9 4.04.4 4.4 4.5

    4.7 4.7 4.5 4.2 4.3 4.2 4.4 4.44.9

    0.4

    0.3

    0.3 0.30.4

    0.30.4

    0.4 0.4 0.3

    0.40.3

    0.4 0.40.4

    0.4 0.4 0.40.4 0.4

    0.40.4

    0.50.4

    0.4 0.4

    0.4

    1.0

    1.0

    1.00.9

    0.9

    1.01.0

    1.1 1.1 0.9

    1.21.1

    1.11.2 1.1

    1.1 1.1 1.11.1 1.2

    1.11.2

    1.5

    1.21.3

    1.0

    1.0

    5.0

    4.6

    5.14.9

    5.25.0

    5.24.9 4.8 4.7

    5.2 5.15.3

    5.5 5.5

    5.9 6.06.1

    6.3 6.36.0 5.9

    6.3

    5.96.1

    5.8

    6.3

    0

    1

    2

    3

    4

    5

    6

    7

    8

    '28-J

    un

    05 J

    ul

    12 J

    ul

    19 J

    ul

    26 J

    ul

    02 A

    ug

    09 A

    ug

    16 A

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    23 A

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    30 A

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    06 S

    ep

    13 S

    ep

    20 S

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    27 S

    ep

    04 O

    ct

    11 O

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    18 O

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    25 O

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    01 N

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    08 N

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    15 N

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    22 N

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    29 N

    ov

    06 D

    ec

    13 D

    ec

    20 D

    ec

    27 D

    ec

    User

    agents

    (m

    illions) .

    Users of Radio Only

    Users of Both

    Users of TV Only

    Weekly BBC iPlayer users – latest 6 months

    As seen with requests, weekly user numbers in December were highest at the beginning and and the end of the month.

  • 12

    Please refer to slide 6 for guide footnotes.

    Requests and average minutes per user per week

    On a weekly basis in December, each user of TV on BBC iPlayer requested, on average, just over 4 programmes, and streamed over an hour of TV content. Each weekly user of radio content requested just over 4 programmes, and streamed around three hours of radio content. In the last week of the month, the Christmas holidays clearly had a marked effect on behaviour.

    0

    20

    40

    60

    80

    100

    120

    140

    160

    180

    200

    220

    240

    260

    '31-M

    ay

    07 J

    un

    14 J

    un

    21 J

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    28 J

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    05 J

    ul

    12 J

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    19 J

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    26 J

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    02 A

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    09 A

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    16 A

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    23 A

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    Avera

    ge w

    eekly

    min

    ute

    s s

    tream

    ed p

    er

    user

    .

    TV minutes Radio minutes

    Average weekly minutes streamed, per user, per week

    Latest monthly average

    = 170 minutes

    Latest monthly= 77 minutes

    B.H

    .

    Christm

    as 2

    010

  • 13

    Please refer to slide 6 for guide footnotes.

    BBC iPLAYER TOP 20 TV EPISODES – ALL

    BBC iPlayer - top 20 TV episodes, December 2010

    Total requests per episode

    1 Top Gear USA Road Trip 1,294,000

    2 Top Gear Middle East Special 1,260,000

    3 The Apprentice Series 6 Episode 12 892,000

    4 The Apprentice Series 6 Episode 9 849,000

    5 Come Fly With Me Episode 1 783,000

    6 The Apprentice Series 6 Episode 10 718,000

    7 The Apprentice Series 6 Episode 11 718,000

    8 Doctor Who A Christmas Carol 25/12/2010 716,000

    9 The Apprentice Series 6 The Final Episode 14 624,000

    10 EastEnders 25/12/10 610,000

    11 The Royal Variety Performance 2010 595,000

    12 Michael McIntyre: Hello Wembley! 03/12/10 590,000

    13 Russell Howard's Good News Series 3 Ep 8 583,000

    14 EastEnders 27/12/10 525,000

    15 EastEnders 28/12/10 520,000

    16 EastEnders 26/12/10 510,000

    17 EastEnders 21/12/10 495,000

    18 EastEnders 14/12/10 493,000

    19 EastEnders 17/12/10 490,000

    20 EastEnders 13/12/10 481,000

    BBC iPLAYER TOP 20 TV EPISODES

    – MOST-REQUESTED EPISODE PER SERIES

    Total requests per episode

    1 Top Gear Series 15 Episode 7 1,294,000

    2 The Apprentice Series 6 Episode 12 892,000

    3 Come Fly With Me Episode 1 783,000

    4 Doctor Who A Christmas Carol 25/12/2010 716,000

    5 EastEnders 25/12/10 610,000

    6 The Royal Variety Performance 2010 595,000

    7 Michael McIntyre: Hello Wembley! 03/12/10 590,000

    8 Russell Howard's Good News Series 3 Ep 8 583,000

    9 Mock the Week Series 9 Christmas Compilation 462,000

    10 Merlin Series 3 Episode 13 451,000

    11 Miranda Series 2 A New Low Episode 4 389,000

    12 Never Mind the Buzzcocks Series 24 Episode 7 356,000

    13 CBeebies Panto 17/12/10 331,000

    14 The Royle Family Joe's Crackers 25/12/2010 324,000

    15 QI Series 8 Highs and Lows Episode 11 319,000

    16 Dara O Briain Live at the Theatre Royal 314,000

    17 Live at the Apollo Series 6 Episode 4 310,000

    18 The World's Strictest Parents Series 3 Ep 10 298,000

    19 Panorama Addicted to Games? 06/12/2010 291,000

    20 The Chronicles of Narnia: Prince Caspian 291,000

    The Top Gear specials were the most popular TV programmes this month attracting over 1m requests each, followed by The Apprentice in third place. Comedy and drama continued to perform well, in particular the new series Come Fly with Me and Doctor Who - A Christmas Carol.

    NB- Includes content available for less than 7 days in the calendar month

  • 14

    Please refer to slide 6 for guide footnotes.

    BBC iPLAYER TOP 20 RADIO EPISODES – ALL

    BBC iPlayer - top 20 radio episodes, December 2010

    BBC iPLAYER TOP 20 RADIO EPISODES

    – MOST-REQUESTED EPISODE PER SERIES

    Total requests per Ep

    1 The Ashes Second Test, Day 5 159,000

    2 The Ashes Second Test, Day 4 156,000

    3 The Ashes Third Test, Day 1 143,000

    4 5 live Prem Leag Man Utd v Asnl 13/12/10 119,000

    5 The Ashes Third Test, Day 2 109,000

    6 Ashes Highlights Fourth Test, Day 1 93,000

    7 The Ashes Fourth Test, Day 3 93,000

    8 Richard Bacon FIFA World Cup 2018 Decision 84,000

    9 Ashes Highlights Third Test, Day 1 16/12/2010 81,000

    10 The Chris Moyles Show 10/12/2010 77,000

    11 The Ashes Fourth Test, Day 2 76,000

    12 The Ashes Fourth Test, Day 4 75,000

    13 The Now Show Series 32 Episode 5 73,000

    14 The Official Chart with Reggie Yates 19/12/10 73,000

    15 Ashes Highlights Fourth Test, Day 3 28/12/2010 73,000

    16 The Ashes Second Test, Day 1 72,000

    17 The Chris Moyles Show 14/12/2010 71,000

    18 The Ashes Second Test, Day 3 69,000

    19 The Ashes Second Test, Day 2 67,000

    20 The Now Show Series 32 Episode 3 66,000

    Total requests per Ep

    1 The Ashes Second Test, Day 5 159,000

    2 5 live Prem Leag Man Utd v Asnl 13/12/10 119,000

    3 Ashes Highlights Fourth Test, Day 1 93,000

    4 Richard Bacon FIFA World Cup 2018 Decision 84,000

    5 The Chris Moyles Show 10/12/2010 77,000

    6 The Now Show Series 32 Episode 5 73,000

    7 The Official Chart with Reggie Yates 19/12/10 73,000

    8 Just a Minute Series 58 Episode 6 65,000

    9 Fearne Cotton 10/12/10 60,000

    10 I'm Sorry I Haven't A Clue Series 54 Episode 1 59,000

    11 The Chris Evans Breakfast Show 10/12/10 57,000

    12 Greg James 16/12/10 52,000

    13 Dubstep Takeover 11/12/2010 51,000

    14 Steve Wright in the Afternoon 13/12/10 47,000

    15 Huw Stephens 02/12/10 47,000

    16 Ken Bruce 02/12/10 45,000

    17 Annie Mac 10/12/10 43,000

    18 Jeremy Vine 13/12/10 42,000

    19 Old Harry's Game Christmas Spirit 23/12/2010 40,000

    20 5 live Champ Nott For v Derby 29/12/2010 39,000

    The Ashes Test Match Day 5 (final day) was the most requested episode in December, with a range of Ashes coverage making up the top 20. Sport remained popular including Premier League Football and Richard Bacon FIFA World Cup 2018 Decision. The remainder of popular content consisted of programmes from across Radio 1, 2 and 4.

    NB- Includes content available for less than 7 days in the calendar month

  • 15

    Please refer to slide 6 for guide footnotes.

    Requests by on-demand catch-up vs live simulcast

    TV Requests Radio requests

    Live TV viewing via BBC iPlayer remained stable in December to make up 13% of all requests, while live radio listening saw an increase in share, up to 74%.

    95 94 98 96 93 92 92 92 92 92 90 86 90 92 90 89 87 87

    5 6 2 4 7 8 8 8 8 8 10 14 10 8 10 11 13 13

    Jul 09

    Aug

    Sep

    Oct

    Nov

    Dec

    Jan 1

    0

    Feb

    Mar

    Apr

    May

    Jun

    Jul

    Aug

    Sep

    Oct

    Nov

    Dec

    Simulcast

    On-demand

    34 32 33 31 28 28 26 30 28 29 29 30 32 31 29 28 27 26

    66 68 67 69 72 72 74 70 72 71 71 70 68 69 72 73 7471

    Jul 09

    Aug

    Sep

    Oct

    Nov

    Dec

    Jan 1

    0

    Feb

    Mar

    Apr

    May

    Jun

    Jul

    Aug

    Sep

    Oct

    Nov

    Dec

    Simulcast

    On-demand

    *

    * There were technical problems measuring some simulcast TV streams in September and October

  • 16

    Please refer to slide 6 for guide footnotes.

    BBC iPlayer – use for TV by time of day, December 2010

    Internet and TV usage patterns by time of day

    (scales adjusted for comparison)

    06:0

    0

    07:0

    0

    08:0

    0

    09:0

    0

    10:0

    0

    11:0

    0

    12:0

    0

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    0

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    0

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    0

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    0

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    0

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    0

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    TV viewers

    BBC iPlayer TV requests

    Internet users (any website)

    The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.

    TV peak – 28 millionBBC iPlayer peak – 265,000

    Internet peak – 28.9 million

    Sources – TV from BARB December 2010, internet from Nielsen November 2010, BBC iPlayer from BBC iStats December 2010 - see footnotes on final page for more detail

    Note

    : e

    ach lin

    e h

    as a

    very

    diffe

    rent

    scale

    (see p

    eaks)

  • 17

    Please refer to slide 6 for guide footnotes.

    BBC iPlayer – use for radio by time of day, December 2010

    Internet and radio usage patterns by time of day

    (scales adjusted for comparison)

    06:0

    0

    07:0

    0

    08:0

    0

    09:0

    0

    10:0

    0

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    0

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    Radio listeners

    BBC iPlayer requests for radio

    Internet users (any website)

    Radio peak – 14.4 million

    BBC iPlayer peak – 87,000

    Internet peak – 28.9 million

    The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.

    Note

    : e

    ach lin

    e h

    as a

    very

    diffe

    rent

    scale

    (see p

    eaks)

    Sources – radio from RAJAR Q3 2010, internet from Nielsen November 2010, BBC iPlayer from BBC iStats December 2010 - see footnotes on final page for more detail

  • 18

    Please refer to slide 6 for guide footnotes.

    BBC iPlayer use by demographic

    The profile of users of the BBC iPlayer is measured on a monthly survey of 700 UK adults. The gender profile is stable with a slightly male skew, and most users are aged under 55 years.

    57 52 48 49

    43 48 52 51

    Users of PC

    iPlayer

    All broadband

    users

    All TV viewers All radio

    listeners

    Women

    Men

    4436

    29 32

    3841

    35 34

    18 2335 34

    Users of PC

    iPlayer

    All broadband

    users

    All TV viewers All radio

    listeners

    55+

    35-54

    15-34

    Gender Age

    User profiles - TV from BARB (Q3 10), radio from RAJAR (Q3 10), broadband from TNS survey 2000 adults (Sep 09)

    7063 59 59 57 56 58 57 57 57 57

    3137 41 41 43 44 42 43 43 43 43

    0%

    20%

    40%

    60%

    80%

    100%

    Jan-

    Mar

    08

    Jul-

    Sep

    Jan-

    Mar

    09

    Jul-

    Sep

    Jan-

    Mar

    10

    Jul-

    Sep

    Women

    Men

    38 38 41 4345 43 43 42 44 42 44

    39 4342 41 39 41 42 43 40 38

    21 20 16 16 17 16 15 15 20 18 18

    37

    0%

    20%

    40%

    60%

    80%

    100%

    Jan-

    Mar

    08

    Apr-

    Jun

    Jul-

    Sep

    Oct-

    Dec

    Jan-

    Mar

    09

    Apr-

    Jun

    Jul-

    Sep

    Oct-

    Dec

    Jan-

    Mar

    10

    Apr-

    Jun

    Jul-

    Sep

    55+

    35-54

    15-34

  • 19

    Please refer to slide 6 for guide footnotes.

    Glossary

    Stream – click to play instantly

    Download – save to your computer to play laterWe cannot report on playback of downloads due to technical and data privacy restrictions

    Users – a count of computer browsers accessing the online BBC iPlayer serviceSo please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites.

    Requests – number of successful requests to stream or download a programmeWe only count successful requests, where a stream or a download actually start, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.

    Catch-up / on-demand – programmes requested after they have gone out on “normal” TV/radio channels and are available on BBC iPlayer

    Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on “normal” TV / radio

    Special footnotes for slides showing data for time of day

    TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV

    Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations

    BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only

    Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals