Expectations!What you will get:!-Gamification overview and applications in industry!-Market landscape and analysis – industry trend stats!-Difference between good gamification and poor attempts!-Psychological determinants of games and play – why games engage!-At least 1 funny video!-At least 1 cheesy video with dub step music in the background!-And a mini presentation embedded in this that shows the research findings from my study on games and personality!!What you won’t get:!-A “to-do” list of instructions to gamify something!-An in-depth analysis of gamification!-Any badges or points!!

Intro!

Well, more like…!

What’s Your Score?!

Education and Experience!•  AA degree in Business Admin !•  Retail operations manager of two Guitar Center stores !•  BA in psychology from FGCU !•  Master’s degree in I-O psychology from Cal State in San Jose!•  Interned at workforce analytics startup Evolv (very smart I-Os and engineers)!•  Consultant in the corporate university at Electronic Arts HQ!•  Adjunct instructor at FGCU !•  Program manager at Global HR Research!•  Presently account manager at Victory Marketing Agency!!

LAST TIME WE MET…!In case some of you missed the last talk, here are some stats…!

One of the Most Cited Statistics!!In 2011- Gartner predicted that by 2014, “more than 70 percent of global businesses will have at least one gamified application in their system”.!

But then in 2012 Gartner said…!

“80 Percent of Current Gamified Applications Will Fail to Meet Business Objectives Primarily Due to Poor Design”!

Gamification: Epic Win or Fail?!

Pointless mechanics that use tangible and trivial rewards…!!Badges that don’t translate to any real motivational value… !!Not understanding WHY!!

How to make it work! !

Gamification - applying the game mechanics and feedback loops you receive in games to non-game activities. !!GOOD gamification is not simply badges and points or any rewards – it taps into motivators bigger than money and other extrinsic rewards!!!

Games tap into human needs...!! ! ! ! ! ! To feel SMART!

!!! ! To feel FREE!

!!!! To feel CONNECTED!!

Game Mechanics - Flow!

In psychology Flow is defined as complete absorption in what someone does.!!

Claremont psychology professor noted for his work in the study of happiness and creativity… and for his notoriously difficult name! !

Dr. Mihály Csíkszentmihályi !

Game-based Learning is - FUN!!Point at which pleasure and motivation overlap…!

Pleasure! Motivation!

Michael Cilla Psychologist

MS Org. Psychology Assessments exp.

RESEARCH  

Ameya Kulkarni CEO

CS Undergrad & MBA Startup experience

Dan Abouav Advisor

Ex-VP of HR, HP

Amy Vaduthalakuzhy Head of Product

EE Undergrad & MBA Startup experience

Kristynn Sullivan Data Scientist

Ph.D. Quant. Psychology UC Merced

FUN & ENGAGING EXPERIENCE

POSITIVE BRANDING

OPPORTUNITY

ACCURATE RESULTS

BENEFITS

Instead of relying on self-reported measures, these results are based on instinctive game play behaviors measured through thousands of data points, accurately delivering inherent traits.!

Unlike traditional assessments, these game-based assessments are short and fun to play, providing an engaging employee experience – especially for the early career Millennials.!

This platform is completely customizable to include company information and logos, providing a positive employer branding opportunity. !

BENEFITS

Results!

HOW

WHAT

WHY

BENEFITS

Validity study conducted in conjunction with Florida Gulf Coast University to understand relationship between gameplay behaviors and personality facets!

Subjects played the games, completed the IPIP questionnaire and a demographics survey!350 total data points collected and analyzed !

Game data correlated with the big 5 personality domains and 6 sub-facets using IPIP scores!Statistically significant correlations summarized in this report!

Correlations!

CONSCIENTOUSNESS!

Altruism!Cooperation!Modesty!Morality!Sympathy!Trust!

Achievement-Striving!Cautiousness!Dutifulness!Orderliness!Self-Discipline!Self-Efficacy!

Adventurousness!Artistic Interest!Emotionality!Imagination!Intellect!Liberalism!

Anger!Anxiety!Depression!Impulsiveness!Self-Consciousness!Vulnerability!

Activity Level!Assertiveness!Cheerfulness!Excitement-Seeking!Friendliness!Gregariousness!

OPENNESS! AGREEABLENESS! NEUROTICISM! EXTROVERSION!

Tire Mission! Spaceship!Formation!

Spaceship!Formation Bonus!

Trace That !Spaceship!

Spaceship !Matchup!

Co-investment!

Significant pos correlation!Significant neg correlation!

Correlations!

CONSCIENTOUSNESS!

Altruism!Cooperation!Modesty!Morality!Sympathy!Trust!

Achievement-Striving!Cautiousness!Dutifulness!Orderliness!Self-Discipline!Self-Efficacy!

Adventurousness!Artistic Interest!Emotionality!Imagination!Intellect!Liberalism!

Anger!Anxiety!Depression!Impulsiveness!Self-Consciousness!Vulnerability!

Activity Level!Assertiveness!Cheerfulness!Excitement-Seeking!Friendliness!Gregariousness!

OPENNESS! AGREEABLENESS! NEUROTICISM! EXTROVERSION!

Tire Mission! Spaceship!Formation!

Spaceship!Formation Bonus!

Trace That !Spaceship!

Spaceship !Matchup!

Co-investment!

Significant pos correlation!Significant neg correlation!

Correlations!

CONSCIENTOUSNESS!

Altruism!Cooperation!Modesty!Morality!Sympathy!Trust!

Achievement-Striving!Cautiousness!Dutifulness!Orderliness!Self-Discipline!Self-Efficacy!

Adventurousness!Artistic Interest!Emotionality!Imagination!Intellect!Liberalism!

Anger!Anxiety!Depression!Impulsiveness!Self-Consciousness!Vulnerability!

Activity Level!Assertiveness!Cheerfulness!Excitement-Seeking!Friendliness!Gregariousness!

OPENNESS! AGREEABLENESS! NEUROTICISM! EXTROVERSION!

Tire Mission! Spaceship!Formation!

Spaceship!Formation Bonus!

Trace That !Spaceship!

Spaceship !Matchup!

Co-investment!

Significant pos correlation!Significant neg correlation!

Correlations!

CONSCIENTOUSNESS!

Altruism!Cooperation!Modesty!Morality!Sympathy!Trust!

Achievement-Striving!Cautiousness!Dutifulness!Orderliness!Self-Discipline!Self-Efficacy!

Adventurousness!Artistic Interest!Emotionality!Imagination!Intellect!Liberalism!

Anger!Anxiety!Depression!Impulsiveness!Self-Consciousness!Vulnerability!

Activity Level!Assertiveness!Cheerfulness!Excitement-Seeking!Friendliness!Gregariousness!

OPENNESS! AGREEABLENESS! NEUROTICISM! EXTROVERSION!

Tire Mission! Spaceship!Formation!

Spaceship!Formation Bonus!

Trace That !Spaceship!

Spaceship !Matchup!

Co-investment!

Significant pos correlation!Significant neg correlation!

Correlations!

CONSCIENTOUSNESS!

Altruism!Cooperation!Modesty!Morality!Sympathy!Trust!

Achievement-Striving!Cautiousness!Dutifulness!Orderliness!Self-Discipline!Self-Efficacy!

Adventurousness!Artistic Interest!Emotionality!Imagination!Intellect!Liberalism!

Anger!Anxiety!Depression!Impulsiveness!Self-Consciousness!Vulnerability!

Activity Level!Assertiveness!Cheerfulness!Excitement-Seeking!Friendliness!Gregariousness!

OPENNESS! AGREEABLENESS! NEUROTICISM! EXTROVERSION!

Tire Mission! Spaceship!Formation!

Spaceship!Formation Bonus!

Trace That !Spaceship!

Spaceship !Matchup!

Co-investment!

Significant pos correlation!Significant neg correlation!

Correlations!

CONSCIENTOUSNESS!

Altruism!Cooperation!Modesty!Morality!Sympathy!Trust!

Achievement-Striving!Cautiousness!Dutifulness!Orderliness!Self-Discipline!Self-Efficacy!

Adventurousness!Artistic Interest!Emotionality!Imagination!Intellect!Liberalism!

Anger!Anxiety!Depression!Impulsiveness!Self-Consciousness!Vulnerability!

Activity Level!Assertiveness!Cheerfulness!Excitement-Seeking!Friendliness!Gregariousness!

OPENNESS! AGREEABLENESS! NEUROTICISM! EXTROVERSION!

Tire Mission! Spaceship!Formation!

Spaceship!Formation Bonus!

Trace That !Spaceship!

Spaceship !Matchup!

Co-investment!

Significant pos correlation!Significant neg correlation!

Correlations!

CONSCIENTOUSNESS!

Altruism!Cooperation!Modesty!Morality!Sympathy!Trust!

Achievement-Striving!Cautiousness!Dutifulness!Orderliness!Self-Discipline!Self-Efficacy!

Adventurousness!Artistic Interest!Emotionality!Imagination!Intellect!Liberalism!

Anger!Anxiety!Depression!Impulsiveness!Self-Consciousness!Vulnerability!

Activity Level!Assertiveness!Cheerfulness!Excitement-Seeking!Friendliness!Gregariousness!

OPENNESS! AGREEABLENESS! NEUROTICISM! EXTROVERSION!

Tire Mission! Spaceship!Formation!

Spaceship!Formation Bonus!

Trace That !Spaceship!

Spaceship !Matchup!

Co-investment!

Significant pos correlation!Significant neg correlation!