swisslion presentation
TRANSCRIPT
Outline
• Company Profile
• Business Portfolio
• Product Category
• Development Strategy
•SWOT
• Conclusion
Company Profile
„Swisslion“ of today is a synonym for:
- Desirable, necessary, reliable and stable partner
- A carrier of the sustainable economic growth of the region
- The most powerful food industry in the South-East Europe
Mission and Vision:
Clear vision and immense energy of Rodoljub Drašković, the inventor of the idea of starting a multinational Swisslion – Takovo business system, has send a clear message –
that business can be done here well and that new values can be created
Timeline...
1997.• Building a „Swisslion“
empire by implementing 11 production lines in Serbia
• Expansion in FYR of Macedonia
2004.• Acquisition of
„Takovo“ company
2008.• Acquisition of SL
Sisak company in Croatia
• Juvitana
2011.• Ice Cream
factory
Locations
Portfolio
Product Categories
Confectionery Ice Cream Baby food Non alcoholicbeverages
Alcoholicbeverages
Maramaladeand Jam
Soups, Pastaand Spices
Ketchup andMayonnaise Meat Industry Frozen food
Confectionery
EUROCREM
ConfectioneryEUROCREM - brand awareness
ConfectioneryEUROCREM - brand recognition
ConfectioneryEUROCREM - brand development
ConfectioneryCHOCOLATE PRODUCTS
ConfectioneryCHOCOLATE PRODUCTS
ConfectioneryBISCUITS
• Plain
• Choco Biscuits
• Honey Biscuits
• Tea Biscuits
ConfectioneryWAFERS
ConfectioneryCANDIES
ConfectioneryCAKES AND CAKE LAYERS
ConfectioneryEXTRUDERS
ConfectioneryBULK PRODUCTS
Ice CreamClassic and Premium
Ice CreamCones and Containers
Ice CreamFamily and HoReCa
Ice CreamValue for distributors
• Marketing Support
• High quality/price ratio
• Competative recommended
market prices
• Above average profit margins
Baby FoodJuices and Purees
Marmalade and Jam
Non Alcoholic beverages
Alcoholic beverages
Soups, Pasta and Spices
Soups, Pasta and Spices
Meat industry
Meat industry
THANK YOU FOR YOUR ATTENTION!