switch case study singapore economic development board - english
DESCRIPTION
The Singapore Economic Development Board is a key driver of the city state's economy, helping businesses from around the world succeed in Asia. Here's how content marketing agency Switch helps them engage with key international decision makers. English version.TRANSCRIPT
Case Study
Singapore economic Development BoarD
Client: Singapore eConomiC
Development BoarD
Communication tool: Singapore BuSineSS newS
Frequency: Quarterly
objectives: SaleS / external CommuniCationS / engagement
target audience: BuSineSS
Intelligence
talktoswitch.com ~ 01 ~
Building business.
Overview
The Singapore Economic Development Board (EDB) is the lead government agency shaping Singapore to become the global business centre. It is responsible for delivering inward investor-value as well as business to companies in Singapore. Fundamentally, EDB creates jobs and economic opportunity for the people of Singapore. In the process, it is building Singapore’s future.
talktoswitch.com ~ 02 ~
Promoting a nation.
The Challenge
Switch was invited by the Singapore Economic Development Board to produce a new and improved version of their online newsletter, Singapore Business News. The mandate was to make it a more effective marketing tool – engaging with, and promoting the country to, globally influential professionals and heads of international business, with a view to inbound investment.
talktoswitch.com ~ 03 ~talktoswitch.com ~ 03 ~
Reaching a global audience.
The Solution
Switch changed Singapore Business News’ design to make it easier to read. Not a bad starting point. We then set about enriching its content in order to make it more appealing to the target audience. That meant more opinion, more analysis, and less hard-sell; transforming a simple newsletter into a useful thought-leadership tool with a digital broadcast distribution to 50,000 people worldwide.
talktoswitch.com ~ 04 ~talktoswitch.com ~ 04 ~
Growing the relationship.
The Result
The feedback from the client has been phenomenal. EDB has doubled the size of the publication, while commissioning Switch to provide a wide range of on-going content for its website – including additional thought-leadership pieces, case studies for the most significant Singaporean industries, and market intelligence for potential partners. The relationship continues to grow.
talktoswitch.com ~ 05 ~
Reaching new heights.
talktoswitch.com ~ 06 ~
Bringing to the table a wealth of experience in editorial production, design and copywriting, Switch has consistently met our publication deadlines smoothly, and delivered an exemplary quality of work, each and every time. Even when facing the grunt of tight production timelines, Switch has proven it is versatile and efficient, accommodating even urgent, on-the-fly requests without compromising on the quality of work. For your design and content creation projects, we would highly recommend Switch as the choice agency to fulfil your requirements.
Gibryon TanProject Officer
Marketing & CommunicationsSingapore Economic Development Board
Testimonial
SEDB
SingaporE BuSinESS nEwS – onlinE nEwSlEttEr
1 complete redesign
2x - newsletter doubled in size
50,000 distribution worldwide
Always talking about you.
If you want your customers in Asia
and the Middle East to talk about you,
you need to talk to us.
talktoswitch.com
Switch Limited
1103A, Business Central TowersDubai Media City
PO Box 24173Dubai, UAE
Office: +971 4435 5711Mobile: +971 55711 8499Email: [email protected]
Switch Communications
48b Amoy StreetSingapore, 069874
Office: +65 6438 1998Mobile: +65 9005 4753
Email: [email protected]
Switch Limited
Al Fardan Office TowerOffice 950, 9th Floor
Al Funduq 61PO Box 31316Doha, Qatar
Direct: +974 4410 1719Mobile: +974 7786 3136
Email: [email protected]