switzerland aigle - concoursmondial.comaigle, the capital of chasselas the vineyards of aigle cover...

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25 years’ experience A touring competition: CMB 2019 will take place in Aigle, Switzerland Over 330 international judges representing 50 nationalities Over 9,000 entries from 50 countries Pre- and post-event checks to guarantee the reliability of the results Promotional events for awarded wines An annually updated snapshot of the global wine industry Switzerland Aigle 2-5 May 2019

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Page 1: Switzerland Aigle - concoursmondial.comaigle, the capital of chasselas The vineyards of Aigle cover 135 hectares. Most of them are planted to Chasselas, the grape variety on which

25 years’ experience

A touring competition: CMB 2019 will take place in Aigle, Switzerland

Over 330 international judges representing 50 nationalities

Over 9,000 entries from 50 countries

Pre- and post-event checks to guarantee the reliability

of the results

Promotional events for awarded wines

An annually updated snapshot of the global wine industry

Switzerland Aigle2-5 May 2019

Page 2: Switzerland Aigle - concoursmondial.comaigle, the capital of chasselas The vineyards of Aigle cover 135 hectares. Most of them are planted to Chasselas, the grape variety on which

Aigle, in the Canton of Vaud, is the ideal location for

hosting the next Concours Mondial de Bruxelles. It boasts

a magnificent position along the banks of the Rhone Valley,

surrounded by the majestic Swiss Alps. A short distance

from the town is Lake Geneva and the Lavaux wine region

which is world famous for its terraced vineyards that are

listed as a UNESCO World Heritage Site. The Swiss market

is unusual in that most home-grown wine is drunk in the

country. The Swiss are among the most enthusiastic wine

drinkers in the world, they have a wine culture and a high

disposable income. Switzerland ranks as the world’s 5th

largest consumer country for per capita consumption.

aigle, the capital of chasselas

The vineyards of Aigle cover 135 hectares. Most of them

are planted to Chasselas, the grape variety on which the

reputation of Aigle wines was founded in the Middle Ages.

The traditional red varietals are Gamay and Pinot Noir.

The glacial moraine soils, coupled with the microclimate

created by the foehn wind, imbue Chasselas with the

quintessential distinguished touch which has made the

appellation famous. Another of Aigle’s defining features is

its magnificent terraced vineyards whose impressive walls

create unique ecosystems for various protected species.

Heat stored during the day in the walls provides a unique

microclimate for the vines which promotes ripening.

2019 promises to be a landmark year for the Swiss wine

industry, as the country will also host the General Assembly

of the International Organisation of Vine and Wine (OIV)

and the Fête des Vignerons, which has been held just five

times a century since 1797 in Vevey.

SET BETWEEN THE MOUNTAINS AND LAKE GENEVA, THE UNDERSTATED LUXURY OF SWISS WINE

Aigle, Switzerland2-5 May 2019

ON TRACK

The tasting sessions will take place in the

World Cycling Centre. The training centre

welcomes over 150 athletes from around the

world every year and houses the head office

of the International Cycling Union. The 26th

Concours Mondial de Bruxelles promises to be

invigorating!

Page 3: Switzerland Aigle - concoursmondial.comaigle, the capital of chasselas The vineyards of Aigle cover 135 hectares. Most of them are planted to Chasselas, the grape variety on which

Concours Mondial de Bruxelles promotes award-winning wines at leading trade shows as well as B2B events such as awards ceremonies around the globe.

PROMOTIONAL EVENTS

Thomas CostenobleOenologist and Director of the

Concours Mondial de Bruxelles

"The Concours Mondial de Bruxelles’ key features are its

independence, its strict standards and its quality control.

With a team of professionals and international judges

selected for their tasting abilities we can guarantee reliable

results that are recognised by the industry and appreciated

by consumers. Our quest for reliability and promotion of

the Concours Mondial de Bruxelles endorsement are the

primary missions of our organisation."

Baudouin HavauxChairman of the

Concours Mondial de Bruxelles

"The aim of the Concours Mondial de Bruxelles is to promote the culture and awareness of wine and to guide consumer choice. Consumers can be naturally reticent about selecting wines they are not familiar with – the competition’s task is therefore to help wine lovers broaden their culture and encourage them to discover new wines."

For more information on promotional activities, please contact us at [email protected]

The promotional events create direct business opportunities by connecting producers with distributors and importers.

Press attendance helps generate international media coverage for the competition and award winners.

The trade shows and B2B activities offer ideal platforms for networking and business collaborations

BTOB & BTOC EVENTS

Brussels, medalists' fair

Tokyo Wine Complex

Wine Paris

Wine Road Show in China

AWARDS CEREMONIES

Brussels Beijing Madrid Sofia Rome

Seoul New York Cape Town Rhône

Valley Languedoc-Roussillon

Page 4: Switzerland Aigle - concoursmondial.comaigle, the capital of chasselas The vineyards of Aigle cover 135 hectares. Most of them are planted to Chasselas, the grape variety on which

sample checks

The Concours Mondial de Bruxelles is the first international

competition to introduce a post-event check on award

winning wines to ensure the legitimacy of its results. After

the competition, a broad selection of award-winning

samples is analysed by an authorised laboratory and tasted

by a team of oenologists to compare them with the wines

available commercially.

organisation checks

From its advent, the Concours Mondial de Bruxelles has been

recognised by the European Union as an official organisation

with the power to award medals to wines. As such, it is

inspected annually by officials from the Belgian Federal

Public Service Economy.

judge assessment

The Concours Mondial de Bruxelles has developed an

assessment procedure for judges aimed at defining the

accuracy, consistency and repeatability of their evaluations.

This tool was designed in conjunction with a team of

researchers from the Statistics Institute at the Catholic

University in Louvain. Mathematical simulations have also

been carried out on the tasting notes of over 20,000 wines.

These studies provide irrefutable confirmation of a consensus

on the quality of the wines and thereby confirm the reliability

of the competition, its results and its medals.

ORIGIN OF COMPETING WINES

JUDGES’ PROFILE

Over 330 professionals, opinion leaders and players in the

global wine industry

12%

10%

18%

60%

Buyers and Importers

Sommeliers

Oenologist, producer region representatives

Journalists

THE ALL-IMPORTANT CHECKING SYSTEM

Page 5: Switzerland Aigle - concoursmondial.comaigle, the capital of chasselas The vineyards of Aigle cover 135 hectares. Most of them are planted to Chasselas, the grape variety on which

Online entries on the website

www.concoursmondial.com

The 26th Concours Mondial de Bruxelles will take place

from 2 to 5 May 2019.

CONCOURS MONDIAL DE BRUXELLES 2019 - AIGLE, CANTON OF VAUD IN SWITZERLAND

THURSDAY 28 FEBRUARY 2019Closing date for entries and for sample receipt

FROM 2 TO 5 MAY 2019Concours Mondial de Bruxelles in Aigle, Switzerland MONDAY 13 MAY 2019Awards announcement on the website www.concoursmondial.com

To follow Concours Mondial de Bruxelles news. Stay connected:

#CMB2019@concoursmondial

Concours Mondial de Bruxelles60 rue de Mérode 1060 Brussels - Belgium

+32 2 533 27 67 [email protected]

A GLOBAL COMPETITION WITH A THREE-FOLD MISSION

Globalisation within the wine market offers

substantial opportunities though at the same

time poses significant challenges for consumers,

producers and distributors. In this context, the scale

and professionalism of the Concours Mondial de

Bruxelles can help:

Producers establish a benchmark for their

wines and identify new opportunities.

Distributors build up an attractive portfolio

of wines from around the globe and secure a

place in the global market.

Consumers select wines from an extensive,

constantly evolving offer that will fulfil their

expectations by achieving maximum pleasure

for money.