swot analysis of apple,dell,nestle

8/7/2019 Swot Analysis of Apple,Dell,Nestle

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SWOT ANALYSIS

OF THREE

COMPANIES

BY ARTI GUPTA


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APPLE


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INTRODUCTION

Apple Inc.

(NASDAQ: AAPL; previously

Apple Computer, Inc.) is anAmerican multinationalcorporation that designs andmarkets consumer electronics,computer software, andpersonal computers. The

company's best-knownhardware products include theMacintosh line of computers,the iPod, the iPhone and theiPad.


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Strengths

Excellent source of revenue

Expert in Developing own software and hardware

Good brand loyalty

Strong Research & Development Department


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Weaknesses

Weak relationship with Others

Weak presence in business arena and Market

Not having good relationship with his own

employers

Apples market share is low compare to others


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Opportunities

Antivirus solution can be developed by Apple

Apple can develop good relationship for jointventures

Downloadable music and MP3 players are highly

marketable

Market Growth


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Threats

Unfriendly Software

Competition

More Costly

Recession


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DELL


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Introduction

Dell Inc is one of the

largest multinationaltechnology corporation

that

develops,manufacture,

sell and support personal

computer, laptops andother computer

peripherals.


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Strengths

Online selling of Computers.

Listed in the fortune 500 companies

Dell Company employs more than 76000 thousandpeople.

Provide quality PCs, Laptops and computer peripherals atlow price.

Low manufacturing cost.


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Weaknesses

Lot of criticism against the Dells claim of worlds mostsecured notebooks.

Closure of Dells biggest call center in April, 2003terminating 1100 employees.

Dell have no proprietary technology, the currently usedtechnology by dell are shared by the other major

competitors Dell is dependent on its suppliers.


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Opportunities

Market penetration in education and Government

markets. Cost reduction in latest technology.

Partnership or acquiring of suppliers.

Dell has opportunity to sell computer directly toretailers.


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Threats

Major competitors in the market.

Government Policies. Bargaining of Suppliers.

Rapid change in technology obsoletes the product in smallspan of time.

Aggressive marketing by competitors.


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NESTLE


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IntroductionIntroduction

Nestl is among thelargest consumer packaged

goods companies in theworld, founded andheadquarteredin Vevey, Switzerland. Nestloriginated in a 1905 merger ofthe Anglo-Swiss MilkCompany, which was

established in 1866 bybrothers George Page andCharles Page, and the FarineLacte Henri NestlCompany, which was foundedin 1866 by Henri Nestl,whose name meant "Little

Nest".


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Strengths

Global food producer

Provides quality brands and products Renovating their Products every time

America top reputed Company


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Weaknesses

General Mills is an experienced

Market strategy is not so effective Slow growth in their organic food

Under fire from the FDA and the American

Medical Association


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Opportunities

Should introduce more health-based

products Provide allergen free food items

Opened Nestl Caf's


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Threats

FDA found contaminants in some of his

products More Costly than others

Major competitors


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THANKYOU

swot analysis of apple,dell,nestle

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