1. 1. BBP 20502 CREATIVITY AND INNOVATIONSWOTPREPARED BY :MUHAMMAD RAZIN BIN AHMADAB110011
2. 2. OBJECTIVEAt The End Of The Presentation. StudentShould Know. HISTORY OF SWOT RULES OR REQUIREMENTS PROCESS AND DETAILIMPLEMENTATION EXAMPLE OF SWOT ANALYSIS LIMITATIONS OF SWOT ANALYSIS
3. 3. HISTORYANALYTICAL METHODWEAKNESSES THREATSSTRENGTHS OPPORTUNITIES Stanford Universitys Albert Humphrey led aresearch project in the 1960s-1970s Humphrey lead a research project Developed his Team Action Model (TAM) SWOT was to have originated from hisStakeholders Concept and SWOT Analysis.
4. 4. INVENTOR HUMPHREY DEVISED THE SWOTANALYSIS TECHNIQUE WHILE WORKING FORTHE STANFORD RESEARCH INSTITUTEHIS WORK AT THE STANFORD RESEARCH INSTITUTE (NOW SRI INTERNATIONAL) PRODUCED A TEAM METHOD FOR PLANNING WHICH CREATED SOFTANALYSIS
5. 5. RULES OR REQUIREMENTS RULE 1 Carefully Specify Sphere Of Each Swot- analysis Rule 5RULE 2Avoid vast andIt Should Understand ambiguousDistinctions Between statementsThe SWOT Elements Rule 4RULE 3 Strengths and weaknesses Be Impersonal And Use can be considered as those The Versatile Incoming only if they are perceivedInformation in this way by buyers
6. 6. PROCESS AND DETAIL IMPLEMENTATION
7. 7. What Are YourAdvantages? What Do You Do Well? What Relevant ResourcesSTRENGTHSDo You Have Access To? What Do Other PeopleSee As Your Strengths?What Could YouImprove? WEAKNESSESWhat Do You Do Badly?What Should You Avoid?
8. 8. Where are the goodopportunities in front of you? What are the interesting trends OPPORTUNITIESyou are aware of? What obstacles do you face? What is your competition doing? Are the required specifications for your job, THREATSproducts or services changing? Is changing technology threatening yourposition? Do you have bad debt or cash-flowproblems? Could any of your weaknesses seriouslythreaten your business?
9. 9. EXAMPLE SWOT ANALYSIS (Samsung Galaxy S III vs Apple iPhone )
10. 10. STRENGTHS:We are able to give really good customer care, as the current small amount of work means we have plenty of time to devote to customers.WEAKNESSES:Our company has little market presence or reputation.We have a small staff, with a shallow skills base in many areas.OPPORTUNITIES:Our business sector is expanding, with many future opportunities for success.Local government wants to encourage local businesses.THREATS:Developments in technology may change this market beyond our ability to adapt.A small change in the focus of a large competitor might wipe out any market position we achieve.
11. 11. Example 2 (NIKON VS CANON)TOOLSNIKONCANON(SWOT)Achieving the overwhelming No. 1 positionCultivating new technologies in in all core businesses and expanding related the field of industrial equipment. and peripheral businessesSTRENGTHHave brand presence globallyHave brand presence globallyImage capture high priorityCanon imaging systems is fast imageIn USA Nikon is the leading transfer to computers with its USB-2.0 digital camera brand digital interfaceQuality lens sharpnessHave been in producing for a long time good quality products A need to establish global optimized production Have limited types of products.system Camera lens of Nikon easy to Camera lens of Canon easy infected to fungusscratch Lack of brand recognition brand name only WEAKNESSES A need to establish globalassociated with imaging products. The brand name Canon is associated with camerasoptimized production systemonly
12. 12. TOOLSNikonCanon (SWOT) focusing in developing its market in the Aim to achieve the No. 1 position inemerging markets the world in the current business Creating presence in emerging markets: domains Market attractive new products andOPPORTUNITIES India, China and Russia services Growing demand of digital cameras Growing emerging markets Working with mobile phone companies customers from all parts of the worldto incorporate Nikon camera on mobilephones. Mobile phones with embedded cameras Tough global competition Fast changing technology Fast changing technology Counterfeit Nikon products Substitute products such as THREAT Disaster management Japan earthquake mobile embedded phones2011
13. 13. LIMITATIONS OF SWOT ANALYSIS PRICE INCREASE GOVERNMENT LEGISLATION INPUTS/ RAW MATERIALS Economic environmentINTERNAL LIMITATIONS MAY INCLUDE. Insufficient research and developmentfacilities Faulty products due to poor quality control Poor industrial relations.
14. 14. AdvantagesAdvantagesOneofitthe greatest advantages of SWOT analysis isare facing helps to summarize and clarify whatever opportunities and issues that ithelps to summarize and clarify whatever opportunities and a business or project.issues are facing a business or project. For this reason, a For this reason, a SWOT analysis is often advantageous and can play a key role in how a business sets its objectives and develops strategies for achievingSWOT goals.analysis is often advantageous and can play a key rolein how a business sets its objectives and develops strategiesfor achieving goalsDisadvantagesDisadvantages a business should consider what degrees of strengths and For example,In orderweaknesses it possesses be truly successful,competitors in order to a for a SWOT analysis to in comparison to it should extend beyondsimple list of strengths, weaknesses, opportunities A thorough SWOT analysis adetermine how strong those strengths actually. and threats. For example,business should consider an opportunity or threats size and weaknesses it it isshould also look at what degrees of strengths in order to see how possessesin comparison to competitors incompanys determine how and weaknesses.relatedwiththeorder to strengths strong those strengthsactually are. A thorough SWOT analysis should also look at an opportunity orthreats size in order to see how it is related with the companys strengths andweaknesses.