herfy financial and management anylisis word document complite

1 Herfy Foods Financial And Economic Analysis

Ejaz Hussain Abbasi [email protected]

30/12/2014

XEjaz Hussain Abbasi

Business Unit Manger



Financial Analysis for Herfy

Group Financial Modes and New Trends

Project and Capital Management

Economics Analysis on Business

Growth and also for Future challenges

Maximise Profit

Cost Reduction

Job Descriptions For Each and Every

Individual

Marketing Strategies and impact on sales

KPI Key Performance Indicators

Effective Store Audits

Invention and Innovation



Financial Modes and New

Trends

Financial Analysis of the

company according to the growth of company

Sales Impact

Supply Chain

Cut Foreign Purchases

Develop Menu Line with in the domestic sources

Like we improve our product line without import like

Fish Fillet Cheese Cake

Resizing of company operations according to business

need

Overlook the overheads and all expenditures

Food Cost Analysis and Impact of Food Cost

Cost Reduction without Hearting The customer Services

Minimise the Operational Exp



Develop The Human Capital With In the Company

Market Share Analysis with Company Market Share

Growth Actual Not Artificial

Marketing Plains According to Maximise Profit Policies

Implement The Zero Marketing Approach

Innovative Marketing

Social Media Advertising

Project and Capital Management

Over See the All Projects

Complete Project Details

Project Cost And effect on Company Capital

Durability of Every New Projects



Maintenance Cost And How To Maintain

Project In Long run

Equipments And there Depreciation Cost

Equipment warranty And Provided Company

Services

Store Lay Outs

Store lay out according to Segmental Sales

Size of Store according to Business Needs

Store Rents and There Agreements

Availability of basic Governmental benefits

Like Electric Water

Market study before acquiring the possession

in every Area Pay Roll and Its Effects



Economics Analysis on

Business Growth and

also for Future

challenges

P&L Performance on every

Single Store Based

This will Help us To Maintain the Business On timely

basis with different events and also its help to

determine the that how to maintain the business with

specific store according to their area needs

Oversee the competition within the company and

within the market

Here I see that market share of the company

expand



Separation of Old Stores with The New Stores as

per Sales And As per their respective sales Figure

Its help us to Determined the company growth as

its real and also shows the clear Picture of the

respective stores and there sales

Less Operational Cost

Empower The Business Unit Management

Use of best Brains for the Best Profitable

Outcomes for the Company

Develop the take ownership culture



Maximise Profit

In Corporate world companies make their business plains for

the sake of best profitability and as well as for the goodwill of

the company growth within the corporate sector. I will analysis

this as per our company dynamics with help of past practices to

make more efficient working relation between marketing and

operations.

Last Year we did (BOGO) Bye One Get One and Also Bye One

Get 25% Deals these are excellent Deals but if we make more

efficient price determination through Price derivatives studies

its be a More fruitful for company as per maximise the

profitability of the company How ?

For Example we did all combos 20 SR Get the Other One Free

By adding Condition of Supersize Must we take 22SR

When deals are attractive Customer doesn’t mind to pay

conditionally.



Same way we make a condition that combo Plus Apple Pie or

Dessert Cake=Get One Combo

At this way company gets 4 or 5 Riyals Extra with every Meal

And at the end if we sale 200 Combo company gets 1000 SR Or

800 SR more than the original sale this is the actual Price

determination Study which gives us the right direction

Likewise we have our own bakery but unfortunately we buy

apple pie from the vendor if we develop our own domestic

product we get more profit rather than from the out source

Cheese cakes we import from the USA If we develop by our

own it’s not a big deal we can

Delivery Sales one of the best source of sales for every

company but here in our company we just treat them ordinary

part but its needs more focus Internationally all multinational

brands treat delivery a separate entity of every business and

there plains of sales are totally different

KPIs (Key Performance Indicators)

We should set the key performance indicators and work on it

that how we can maximise the company profit as well as the

company growth in short run and also in long run

As I see in my Two years experience with in the company The

KPI s are

Transaction

Business Growth



Food Cost

Future Sales

Sale by Order mod

For Setting KPIs we should considered the KSA market and its

cultural and consumer behaviour within the different areas like

in Riyadh the Drive through and Delivery sales are too good

than dine in sales so we determine our priority segments and

should work on it with serious note

Especially delivery Services are the key factor of our sale and

also company future is depends on this but unfortunately we

are not taking care of this segment as need

0 1 2 3 4 5

Series 1

Series 2

Series 3



Cost Reduction Cost Reduction is a key and vital role play it’s interlink with

profitability maximization as I observed our Audit system is just

focusing on store Inventories rather than costing purchasing

Logistic and meat plant we need Innovative approach to

overcome the issues.

To determined the costing and price impact on company and

on consumer we should addressed our all menu line product as

well as fixed cost in my opinion international brands are work

on controllable instead of Product line because product line is

the key tool to bring customer in our business units.

How we cost cut in efficient way for Example

Our frozen Products expiry is 6months but we order every

week we can manage this frozen delivery twice a Month

and dry once in a month.

Head Office set up I am surprised our Head office setup is

shown that we are running 5000 to above stores

Like Multinational Chains they focussed on Customer

services they provide manpower to the business unites



for the satisfaction of customer because customer is one

who is the blood of every business.

Proper Hierarchy system implementation

Develop a comprehensive cross-enterprise cost-reduction program that focuses on business performance, infrastructure, culture and change.

Determine the impact of each cost-reduction opportunity on future growth.

Improve organization effectiveness by implementing leading operating practices.

Build sustainable economic benefits through changes in process and structure and transfer of capabilities.

Job Description

In Modern corporate culture one of the most important thing that

team knows that there job descriptions with time bound and

efficient way of working this thing to set the JD all HOD know there

team capabilities and also known that how company will get best

possible result from the single individual its helps to determine the

people and their nature of assign works by setting JD company will



get maximum possible results and all knows their respective future

challenges.

It’s also helpful to recognise the people within the company all team

work for their respective nature work but the most and foremost

purpose of that entire team how we run our company with

profitability and best consumer oriented experience

Marketing Strategies and their impact on sales

The Most key factor of the best business and sales in the market

is marketing

Here in Ksa All companies are doing same tactics of marketing

that not as much fruitful as company need Herfy marketing

needs Innovative marketing Ideas with reference to the Ksa

Culture Now all the companies using

Social Media Marketing Derives

Social Media Marketing campaigns that cheap and effective

also for example Nestle Ksa Now using YouTube Video ads one

of the best Add campaign

McDonalds Gulf also using this medium for their new

promotions

In this type of promotion the one who see any video he must

seen the marketing add for few seconds

Cheap marketing with good Effect



Facebook Adds

Despite Facebook page activity Facebook provides the business

adds facilities to all companies monthly charges minimum all

users with in the Kingdom they see promotion on side of their

profile or home page

XEjaz Hussain Abbasi

Business Unit Manager

herfy financial and management anylisis word document complite

Documents