SXSW2012

Matt GrovesDirector of Integration

@g64mat

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SXSW is acelebrationof creativity& innovation

across

InteractiveFilm & Music

Austin, Texas25 years old9 days40,000 attendees2000 talks2000 bands500 !lms90 venues1,200,000 tweets

If Cannes is a celebration of the past

SXSW is a celebration of the future...

Many brand campaigns & products are launched at SXSW

Here’s three that I found interesting

Nike Fuel Intro Videohttp://www.youtube.com/watch?v=TtfJAyjkkGs

Great product

Awesome buying experience

Open Api

What does it meanfor other brands?e.g. (Diet brands)Threat or Opportunity?

Average news reporthttp://www.youtube.com/watch?v=HufcR2uc9HsParody video example “Hobo Hotspots”http://www.youtube.com/watch?v=MEW12F2BGTo

Interesting idea, bad packaging...literally

Divided opinion

Is it a case of ego &

Naïve at SXSW?

Why we should work together never as Silo’s

Intro videohttp://www.youtube.com/watch?v=vPDnZoJiwA4Coke case studyhttp://www.youtube.com/watch?v=45Z-GevoYB8

A great analogy for today!

We don’t need to wait 30 years :)

This was the !rst year technology was not talked about, mostly questions about what to do with it.

That’s where the Ad industry come in. We are the story tellers and now it’s our time...

Nothingis impossible