sxsw update 2012
DESCRIPTION
Onze SXSW Update presentatie van de belangrijkste trends & startups van SXSW Interactive 2012 Our SXSW Update presentation of the most important trends & startups of SXSW Interactive 2012TRANSCRIPT
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SXSW’12 UPDATE tweet of schiet #sxswupdate
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SXSW’12 UPDATE tweet of schiet #sxswupdate
INTRO
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3sixtyfive is een pure play social media agency
3sixtyfive ontwikkelt strategieën, concepten en programma's op het gebied van social business & branding
En helpt merken om haar doelgroep én medewerkers langdurig te betrekken
Centraal in onze aanpak staat het 365Social Branding Programma
Hiermee kunnen organisaties zorgen voor continue relevante aanwezigheid binnen het sociale web en 365 dagen per jaar optimale merkwaarde creëren
SXSW2012
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365 Social Brand Programma
Social Brand Scan
Outreach
Influencer Identification &
DashboardOrganizational
Embedding
Social Media Monitoring
active listening > engaging in conversations > continuous optimizing & solving
Social Business Strategy & Concept
Trends, Vision & Knowledge
Social Solution Development
Realtime
Reports
Social Friend Room
Direction
kpi‘s
Com. manage
ment
Campaigns
Seeding
Social Media Policy
Workshops
Tools
Apps
Community Website
Own Social Media
f-commerc
e
Speak-ing
Publish-ing
Executive Sessions
Radian6
Finch-line
Media Injection
Dashboard
Hot spots
Influencers
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SXSW2012
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VISIE op social
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Businessasusual
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Geldt nietalleen voorde marketing afdeling
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Geen controlemaarsturing
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Geen bereikmaarvertrouwen en engagement
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Merkenmoeten zelfhun social initiatieven managen
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Toegevoegdewaardel igt in service
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Programma’sin plaats vancampagnes
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Conversatiesbeginnenmet luisteren
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SXSW2012
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SXSW2012
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SXSW2012
WAT WAS HET CENTRALE THEMA SXSW2012?
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SXSW2012
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SXSW2012
TITEL?
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SXSW2012
SERENDIPITY
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SXSW2012
AGENDA- SOCIAL DISCOVERY- THE LEAN STARTUP- INTERCHANGE ZERO & PAYMENT 2.0- SOCIAL COMMERCE- SOCIAL TVVRAGEN
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QUESTIONS OR REMARKS... SHOOT!tweet of schiet #sxswupdate
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SXSW’12 UPDATE tweet of schiet #sxswupdate
SOCIAL DISCOVERY;Supercharged Serendipity
By John Meulemans
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SXSW2012
FOURSQUARE: SO 2011
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JUST CHECK RADAR
FOURSQUARE: SO 2012
SXSW2012
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LIKE HANGING OUT WITH A FRIEND
SXSW2012
IN ANOTHER CITY
RADAR:
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SXSW 2012:the year of #socialdiscovery
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Definition:discover and connect with interesting people & places near you
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AND IT’S WAR!
SXSW2012
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PLAYERS: SONAR
SXSW2012
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SXSW2012
PLAYERS: HIGHLIGHT
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SXSW2012
PLAYERS: BANJO
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SXSW2012
PLAYERS: GLANCEE
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SXSW2012
PLAYERS: ETCETERA
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How does it work?recommendation based on likes, checkins, friends, profile, tweets, sentiment, demographics etc...
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WHIT.LI
SXSW2012
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SXSW2012
AND THE WINNER IS...
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EVERBODY KNOWS ABC
SXSW2012
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ALWAYS
SXSW2012
BE
CHARGING
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ALWAYS
SXSW2012
BE
CHARGING
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So...what does it all mean?how does this apply to my brand?tell me about the opportunities!
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NETWERKEN
SXSW2012
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DATEN
SXSW2012
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RESTAURANTS
SXSW2012
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KLEDING
SXSW2012
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EVENTS
SXSW2012
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FOURSQUARE IS NOT ABOUT TELLING YOUR LOCATION
SXSW2012
IT’S TELLING YOU WHERE YOU NEED TO BE.
D.Crowley
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SXSW’12 UPDATE tweet of schiet #sxswupdate
THE LEAN STARTUPThe Science of
EntrepreneurshipBy Paolo Martorino
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QUESTIONS OR REMARKS... SHOOT!tweet of schiet #sxswupdate
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SXSW2012
ERIC RIES
NEW YORK TIMES BESTSELLER
EIGEN ERVARING
WERELDWIJDE BEWEGING #LEANSTARTUP
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SXSW2012
STARTUPS ZIJN HOT
MEESTE MISLUKKEN
40% FAILLIET
80% GEEN ROI
Bron: Harvard Business School
90% DOELSTELLING NIET GEHAALD
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SXSW2012
DE MOETJES WORDEN VAAK VERGETEN
ONDERNEMEN IS VOORAL SAAI
SAAI ESSENTIEEL ONDERDEEL
VAAK VEEL THEATER
FOCUS OP FUNDING
WAARDE VAAK ONDUIDELIJK
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SXSW2012
FAILURE VAAK NOODZAKELIJK FAILURE IS NIET HET PROBLEEM
JE TIJD STEKEN IN IETS WAAR JE NIET ECHT ACHTER STAAT WEL
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SXSW2012
WETENSCHAP OVER ONDERNEMERSCHAP GEBASEERD OP 300 JAAR OUDE PRINCIPES
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SXSW2012
NU VAAK ACHIEVING FAILURE
ACHIEVING FAILURE= DID WE ACCOMPLISH OUR PLAN THAT DIDN’T WORK AND NOBODY NEEDED
ALWAYS ONE LAST EXCUSE...AT LEAST IT WAS A GOOD LEARNING EXPERIENCE
CORPORATES
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SXSW2012
NIEUWE WETENSCHAP VAN HET ONDERNEMERSCHAP
NIEUWE AANPAK VAN HET ONDERNEMERSCHAP
VERANDEREN VAN DE MANIER WAAROP BEDRIJVEN WORDEN GEBOUWD EN NIEUWE PRODUCTEN WORDEN GELANCEERD
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SXSW2012
STARTUP DEFINITIE
EEN ORGANISATIE GEWIJD AAN HET CREËREN VAN IETS NIEUWS ONDER OMSTANDIGHEDEN VAN EXTREME ONZEKERHEID
FORTUNE 500 BOARDROOMGARAGE STARTUP
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SXSW2012
HEBBEN DEZELFDE MISSIE
DOOR DE MIST VAN ONZEKERHEID DOORDRINGEN OM DE JUISTE WEG NAAR EEN DUURZAME BEDRIJFSVOERING TE ONTDEKKEN
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SXSW2012
ONDERNEMERSCHAP = MANAGEMENT
GEÏNSPIREERD DOOR DE LESSEN VAN LEAN MANUFACTURING
"GEVALIDEERDE LEREN"JAPAN
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SXSW2012
LEAN STARTUP AANPAK STIMULEERT
EFFICIËNTER GEBRUIK VAN
KAPITAAL
MENSELIJKE CREATIVITEIT
MINIMAL VIABLE PRODUCTS
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SXSW2012
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SXSW2012
VAN RICHTING (STRATEGIE) VERANDEREN ZONDER VAN VISIE TE VERANDEREN
PIVOT:
ONZE WERELD WORDT STEEDS VERANDERLIJKER
HOE GA JE HIERMEE OM?
STARTUP = EXPERIMENT = FAILURE = PIVOT
IF WE CAN REDUCE THE TIME BETWEEN PIVOTSWE CAN INCREASE OUR ODDS OF SUCCESS
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SXSW2012
DON’T LAUNCH
USE THE MINIMUM
USE INNOVATORS & EARLY ADOPTERS
© Julia de Boer / The Next Web
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SXSW2012
FEEDBACK LOOP
ESSENTIE: HELPT HET OM SNELLER TE LEREN?
GEEN TECHNIEK GAAT OM MINDSET
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SXSW2012
MINIMUM VIABLE PRODUCTS THAT MADE IT BIG
WWW
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SXSW2012
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SXSW2012
GROUPON
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SXSW2012
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SXSW2012
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SXSW’12 UPDATE tweet of schiet #sxswupdate
PAYMENTS & SOCIAL Interchange Zero &
Payment 2.0By John Meulemans
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SXSW2012
GAMIFICATION CAN CHANGE
THE WAY WE PAY
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SXSW2012
INTERCHANGE ZERO
2-20% TO MOVE MONEY
$ 50B A YEAR
REMOVE THE FRICTION
PUT THE MONEY BACK IN THE ECONOMY
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Why?the last market where friction was removed was information market.then the internet happened.
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HOW?
SXSW2012
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1: Bring costs downby law (Durbin Legislation) and by new competition (Disruptors).
INTERCHANGE ZERO
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DISRUPTIVE:
SXSW2012
SQUARE
DWOLLA
ISIS
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SXSW2012
SQUARE
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SXSW2012
ISIS
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2: Bring revenue upby information and gamification
INTERCHANGE ZERO
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SXSW2012
IF YOU KNOW:
WHAT TIME YOUR RESTAURANT IS EMPTY
WHICH PEOPLE LOVE YOUR PRODUCTS
HOW YOU CAN MEASURE LOYALTY
JUST USE GAMIFICATION TO DRIVE TRAFFIC
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SXSW2012
SUNKEN REWARD DYNAMIC
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SXSW2012
APPOINTMENT DYNAMIC
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SXSW2012
PROGRESSION DYNAMIC
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SXSW2012
AND LET’S NOT FORGET THE NEW UPCOMING CURRENCY:
40 COUNTRIES
290 MILLION PEOPLE
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Andthe answer is...
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SXSW2012
FACEBOOK CREDITS:
NOT CLOSE TO INTERCHANGE ZERO: 30%
1 FB CREDIT = $ 0,10
ONLY DIGITAL
COUPONS POSSIBLE
CLOSED LOOP SYSTEM
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So what...can you buy with facebook credits?
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SXSW2012
A COUNTRY HOUSE
$ 2.1B MARKET IN 2011
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SXSW2012
MOVIES & CONCERTS
30-50 CREDITS
CHECK MILYONI ON FB
WATCH TOGETHER
SOCIAL ANTICS
SHARE CLIPS & QUOTES
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SXSW2012
SUBSCRIPTIONS
MUSIC
DATING
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SXSW2012
FACEBOOK:YOUR NEW BANK
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So...what does it all mean?how does this apply to my brand?tell me about the opportunities!
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SXSW2012
GAMIFY: FACEBOOK CREDITS AS FREQUENT FLYER PROGRAM
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SXSW2012
GIVE CREDITS AWAY IN CAMPAIGNS:2M CREDITS > 300K LIKES > 30% RETURNS
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SXSW2012
VOTING MECHANISM: FACEBOOK CREDITS TO PAY FOR YOUR TVOH VOTE
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SXSW2012
REWARDING QUESTIONS OR ANSWERS
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SXSW2012
FACEBOOK CONNECTREGISTER CREDIT / DEBIT CARDSHOP OR DINE OUTAT 25.000 LOCATIONSEARN FB CREDITS
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SXSW2012
FOR PAYING WITH A PARTICULAR CREDIT CARD
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Talking about credit cards...did you hear about the american express and their social program?
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AMEX 2011 FOURSQUARE PROGRAM
SXSW2012
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SXSW2012
AMEX 2012 TWITTER PROGRAM
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SXSW2012
AMEX 2012 TWITTER PROGRAM
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SXSW’12 UPDATE tweet of schiet #sxswupdate
SOCIAL COMMERCE;The fails and wins
of a effective approach to commerce within the social
graphby Paolo Martorino
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QUESTIONS OR REMARKS... SHOOT!tweet of schiet #sxswupdate
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SXSW2012
LOGISCH VERLENGSTUK VAN E-COMMERCE?
SOCIAL COMMERCE
AL REDELIJK BEKEND BEGRIP
NO BRAINER ...
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SXSW2012
ONDANKS AL DEZE INTUÏTIEVE JUISTHEID
LIJKT HET SUCCES UIT TE BLIJVEN
BEHALVE BIJ ZYNGA DE MAKER VAN...
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SXSW2012
DEFINITIE VAAK WAT WAZIG
E COMMERCE
M COMMERCE
F COMMERCE
TV COMMERCE
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SXSW2012
A SUBSET OF ELECTRONIC COMMERCE THAT INVOLVES USING SOCIAL MEDIA, ONLINE MEDIA THAT SUPPORTS SOCIAL INTERACTION AND USER CONTRIBUTIONS, TO ASSIST IN THE ONLINE BUYING AND SELLING OF PRODUCTS AND SERVICES.
SELLING WITH SOCIAL MEDIA
DISLIKE:
MONETIZING SOCIAL MEDIA SITES…APPLICATIONS TRANSFORM[ING] A PROFILE PAGE ON A SOCIAL NETWORK INTO AN ONLINE STORE, COMPLETE WITH PAYMENT PROCESSING
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SXSW2012
CREATING PLACES WHERE PEOPLE CAN COLLABORATE ONLINE, GET ADVICE FROM TRUSTED INDIVIDUALS, FIND GOODS AND SERVICES AND THEN PURCHASE THEM
SOCIAL COMMERCE IS THE USE OF SOCIAL TECHNOLOGIES TO CONNECT, LISTEN, UNDERSTAND, AND ENGAGE TO IMPROVE THE SHOPPING EXPERIENCE
LIKE:
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SXSW2012
NU VAAK TRANSACTIE GEDREVEN
VAAK WEBSHOP VERTAALD NAAR FACEBOOK
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SXSW2012
SHOPPING WAS AL SOCIAAL
UITDAGING IS HOE JE DE BESTE SOCIAL COMMERCE BELEVING CREËERT VOOR JE KLANTEN
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SXSW2012
SOCIAL COMMERCE MAAKT HET MAKKELIJKER VOOR CONSUMENTEN OM TE BESLISSEN
MAAR DIT IS VAAK NIET GENOEG
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SXSW2012
PRIMITIEVE MENSELIJKE BEHOEFTE OM TE CONNECTEN MET ANDEREN
MENSEN BESTEDEN ZOVEEL TIJD OP SOCIALE NETWERKEN
HIER EEN SHOPPINGMALL TUSSEN DROPPEN WERKT NIET
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SXSW2012
HET VINDEN VAN IETS ONVERWACHTS EN BRUIKBAARS TERWIJL JE OP ZOEK BENT NAAR IETS TOTAAL ANDERS
PLEK WAAR KOPEN FUN IS OMGEGEVEN DOOR SERENDIPITEIT
HELPEN BIJ HET VERMOGEN OM TEGEN WAARDEVOLLE ZAKEN AAN TE LOPEN
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SXSW2012
E-COMMERCE
SOCIAL COMMERCEE-COMMERCE
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SXSW2012
TOEKOMST SOCIAL COMMERCE?
VRM: VENDOR RELATIONSHIP MANAGEMENT
SOCIAL COMMERCE = COMMERCE
STERKE OPKOMST NICHES
MINDER ZOEKEN MEER TRUSTCIRCLE GEBRUIKEN
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SXSW2012
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SXSW’12 UPDATE tweet of schiet #sxswupdate
SOCIAL TVViewer becomes User
By John Meulemans
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MY PERSONAL FAVOURITE
SXSW2012
2012: THE YEAR OF SOCIAL TV
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SXSW2012
IT’S THE NEW WATERCOOLER
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Social TVabout using the second screen to engage the audience before, during and after the show.
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SXSW2012
VIEWER BECOMES USER...
AND THAT’S A GOOD THING
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SXSW2012
NOT NEW
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SXSW2012
HOW DOES THIS WORK:
FACEBOOK & #TWITTERCHECKINSCHATS / MESSAGING
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players
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SXSW2012
2M USERS
170K CHECKINS OSCARS
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SXSW2012
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SXSW2012
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SXSW2012
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SXSW2012
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SXSW2012
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SXSW2012
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SXSW2012
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gaan mensen dat echt doen?
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SXSW2012
PROBABLY
MTV KEEPS BREAKING THE RECORDS
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SXSW2012
JUST SOME STATS
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SXSW2012
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SXSW2012
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SXSW2012
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So...what does it all mean?how does this apply to my brand?tell me about the opportunities!
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SXSW2012
REWARD LOYALTY
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SXSW2012
EXCLUSIVE CONTENT & EVENT UPDATESRECAPSTHOUSANDS OF GROUPSALL 3-5 FANSIT’S ABOUT NICHE
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SXSW2012
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SXSW2012
QUESTIONS OR BEER?
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thank you
“It’s not about what you’re,saying, it’s about how
you listen. Customer Serviceis the new business.
We are now living in a
“thank you”
economy.”
Quote: @garyvee
More info: www.3sixtyfive.co
Twitter: @weare3sixtyfive