sxsw2013 designsci
DESCRIPTION
Many people think of science as abstract and numerical. But most of science is remarkably visual. Design plays an important role in science communication, but it’s more than just creating pretty pictures. Joe Hanson (biologist and host/writer of PBS Digital Studios' It's Okay To Be Smart) and Jennifer Jongsma (Director of Production at Annual Reviews, a nonprofit organization whose mission is to provide the worldwide scientific community with a useful and intelligent synthesis of the primary research literature for a broad spectrum of scientific disciplines) will lead a discussion about the creative side of discovery and the new approaches to communicating science through visual expression. We’ll show examples of successful design and less-than-successful design, and explore and how designers and scientists can work together to communicate through an engaging and accessible language.TRANSCRIPT
More than just a pretty pictureDesign and ScienceSXSW 2013 - #designsci
Saturday, March 9, 13
Jennifer JongsmaDirector of Production, Annual [email protected]@yenn
Joe HansonIt’s Okay to Be Smart (A Blog about Science and a YouTube Show from PBS Digital Studios) http://www.itsokaytobesmart.com/@jtotheizzoe
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Make me look
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Make me lookMake me understand
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Make me look...
...with representations
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Make me look...
...with re-presentations...re-presentations mean decisions
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Make me look...
...but be responsible
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Make me understand...
What do you want me to see?
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The Bad...
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The most important discovery of 2012 . . . CERN uses Comic Sans!
Pretty, but what’s this story?
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“This is ugly” is not enough.
We need better style vocabulary in science.
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The Good...
Kapil BhagatSaturday, March 9, 13
Art as abstract (the scientific kind).Saturday, March 9, 13
Art as illustration.Saturday, March 9, 13
The science speaks for itself.Saturday, March 9, 13
Complexity simplified.Saturday, March 9, 13
The story is complete.Saturday, March 9, 13
Dense or light.Saturday, March 9, 13
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Make me understand...
What’s wrong with this picture?How do we represent uncertainty?How do we represent probability?
What’s the difference?Where does the metaphor fall apart?
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Signaling Mechanisms Linking Neuronal Activity to Gene Expression and Plasticity of the Nervous SystemSteven W. Flavell and Michael E. Greenberg
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Motors, Switches, and Contacts in the ReplisomeSamir M. Hamdan and Charles C. Richardson
Saturday, March 9, 13
Motors, Switches, and Contacts in the ReplisomeSamir M. Hamdan and Charles C. Richardson
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Drew BarrySaturday, March 9, 13
Resources to help
Impressions Matter: Embracing art and design in research and science communication (Mendeley library):
bit.ly/designsci
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Questions?
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HydrogeneSaturday, March 9, 13
Henry ReichSaturday, March 9, 13
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Drew GoodsellSaturday, March 9, 13
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headlikeanorangeSaturday, March 9, 13
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SXSW 2013 - #designsciThank you!
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Gaseous Galaxy HalosM.E. Putman, J.E.G. Peek, and M.R. Joung
Saturday, March 9, 13