syllabus of innovative program masters of commerce (it) m.com (it)

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Syllabus of Innovative Program

Masters of Commerce (IT)

M.Com (IT) Under

University Grants Commission Innovative Program:

Teaching & Research In Interdisciplinary &

Emerging Areas Scheme

(w.e.f. 2012-13) in phased manner

2

W.e.f. 2012-13 in phased manner

SYLLABUS OUTLINE

COURSE STRUCTURE Note: There will be eight (8) questions in all. The first question is compulsory and consists of ten (10) short-questions having four (4) marks each. Answer to these questions should not exceed half page. The candidate will be required to attempt any four questions out of remaining seven (7) questions and each question carries ten (10) marks each. M.Com.(IT) Ist Semester Course code Course Title Ext. Int. Total marks MCIT- 101 Organisational Behaviour 80 20 100 MCIT- 102 Business Environment 80 20 100 MCIT- 103 Advanced Statistics 80 20 100 MCIT- 104 Marketing Management 80 20 100 MCIT- 105 Fundamentals of Information Technology 80 20 100 MCIT- 106 Internet & MIS 80 20 100 M.Com.(IT) IInd Semester Course code Course Title Ext. Int. Total marks MCIT- 201 Management Accounting & Financial Management 80 20 100 MCIT- 202 International Business Environment 80 20 100 MCIT- 203 Research Methodology & Statistical Analysis 80 20 100 MCIT- 204 Online Marketing 80 20 100 MCIT- 205 E-Commerce & Web Designing 80 20 100 MCIT- 206 Project based on IT Skills 100 MCIT- 207 Viva-Voce 50 M.Com.(IT) IIIrd Semester Course code Course Title Ext. Int. Total marks MCIT- 301 Financial Institutions and Markets 80 20 100 MCIT- 302 Security Analysis and Investment Management 80 20 100 MCIT- 303 Operations Management 80 20 100 MCIT- 304 Advertising Management 80 20 100 MCIT- 305 Visual Basic & SQL 80 20 100 MCIT- 306 Data Base Management System 80 20 100 M.Com.(IT) IVth Semester Course code Course Title Ext. Int. Total marks MCIT- 401 Business Ethics and Social Responsibility 80 20 100 MCIT- 402 Project Planning and Control 80 20 100 MCIT- 403 Sales Management 80 20 100 MCIT- 404 International Marketing 80 20 100 MCIT- 405 Programming With Java 80 20 100 MCIT- 406 Project based on Management Skills 100 MCIT- 407 Viva-Voce 50

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W.e.f 2012-13 in phased manner

MCIT-101 ORGANISATIONAL BEHAVIOUR

External Marks: 80 Internal Marks: 20 Time: 3 Hours

Note: There will be eight (8) questions in all. The first question is compulsory and consists of ten

(10) short-questions having four (4) marks each. Answer to these questions should not exceed half page. The candidate will be required to attempt any four questions out of remaining seven (7) questions and each question carries ten (10) marks each.

Organisational Behaviour: Concepts and Significance; Human Relations and Organisational Behaviour – Historical Development of Organisational Behaviour; Industrial Revolution; Scientific Management, The Human Relations Movements, Howthrone Studies; Meaning and Definitions of Organisational Behaviour; Features of OB; Basic Assumptions; Contributing Disciplines to OB; Emergence of HR and OB, Approaches to Organisational Behaviour; Classical Approach; Neo-Classical; Modern approach; Scope of OB; Nature/Fundamental concepts of OB; Nature of People; Nature of Organisations; Determinants of Organisational Behaviour; Significance of OB; Criticism.

Personality: Concept and Definition of Personality; Major Determinants of Personality; Biological Contribution; Socialisation; Culture; Situational Factors; Major Personality Attributes influencing Organisational Behaviour; Theories of Personality; Psychoanalytic Theory (Freud’s Theory); New Freudian Theories; Trait Theories; Social Learning Theory; The Self Theory; Need Theories; Holistic Theories; Personality and Organisational Behaviour.

Perception: Introduction; Nature and Importance of Perception, Meaning, definitions and process of Perception Perceptual Selectivity; Internal Factors; External Factors; Distortion in Perception; Managerial Implications of Perception; Managing the Perception Process.

Learning: Introduction; Definition; Theories of Learning; Classical Conditioning Theory; Operant or Instrument Conditioning Theory; Cognitive Learning Theory; Social Learning Theory; Modeling; Shaping Behaviour; Learning and Organisational Behaviour or Significance of Learning.

Group Dynamics: Introduction, Meaning; Components of Group Dynamics; Group Norms; Group Role; Group Status; Group Size; Group Leadership; Group Composition; Proxemics and Group Dynamics; Group Cohesiveness; Determinants of Cohesiveness; Consequences of Group Cohesiveness; Relationship between Group Cohesiveness and Productivity.

Transactional Analysis: Introduction; Concept of T.A.; Scope of Transactional Analysis; Analysis of Self-awareness; Analysis of Ego States; Analysis of Life Positions; Analysis of Games; Analysis of Stroking, Benefits of Transactional Analysis.

REFERENCES Griffin, Ricky W.: Organisational Behaviour, Houghton Miffin Co., Boston. Ivancevich, John and Micheeol T. Matheson: Organisational Behaviour and Management, Business Publication Inc. Taxas. Koontz, Harold, Cyril O Donnell, and Heinz Weihrich: Essentials of Management, Tata McGraw Hill, New Delhi. Luthans, Fred: Organizational Behaviour, McGraw Hill, New York. Newstrom, John W. and Keith Davis: Organisational Behaviour: Human Behaviour at Work, Tata McGraw Hill, New Delhi. Robbins, Stephen P.: Organizational Behaviour, Prentice Hall, New Delhi. Steers, Richard M. and J. Stewart Black: Organizational Behaviour, Haper Collins College Publishers, New York. Sukla, Madhukar: Understanding Organizations: Organisation Theory and Practice in India. Singh, Hawa: Organisational Behaviour, V.K. Global Publications Private Ltd., New Delhi.

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MCIT-102 BUSINESS ENVIRONMENT

External Marks: 80 Internal Marks: 20

Time : 3 Hours Note: There will be eight (8) questions in all. The first question is compulsory and consists of ten


Business environment: nature and importance; Interaction matrix of different environment factors; Environmental scanning.

Economic planning in India: objectives, strategies and problems; Privatization; Globalization; Disinvestment in Public Sector Units; Business Ethics; Corporate Governance; Social responsibility of Business.

Fiscal Policy; Monetary Policy; Industrial Policy; Industrial Licensing Policy; EXIM Policy; Industrial sickness; Development and protection of Small Scale Industry.

The Environment (Protection) Act; Consumer Protection Act; Competition Act; Foreign Exchange Management Act; Right to Information Act.

REFERENCES

Arya, P P and Tandon, B. B.: Economic Reforms in India, Deep and Deep Publishers, New Delhi. Aswathappa, K: Essentials of Business Environment, Himalaya Publishing House, New Delhi. Cherunilam Francis: Business Environment, Himalaya Publishing House, New Delhi. Economic Survey – Various Issues, Govt. of India, Ministry of Finance. Justin Paul: Business Environment, Tata McGraw Hill, New Delhi. Mishra and Puri: Economic Environment of Business, Himalaya Publishing House, New Delhi. Rosy Joshi and Sangam Kapoor: Business Environment, Kalyani Publishers, New Delhi. Saleem Saikh: Business Environment, Himalaya Publishing House, New Delhi. Sengupta, N.K: Government and Business in India, Vikas Publication, New Delhi.

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MCIT- 103 ADVANCED STATISTICS


Time: 3 Hours Note: There will be eight (8) questions in all. The first question is compulsory and consists of ten


Univariate Analysis: Measures of Central tendency, Moments, Dispersion Correlation and Regression analysis- partial and multiple. Probability Theory: Concept of probability, classical probability, relative frequency probability, and subjective probability, Addition and multiplication rules of probability, Baye’s theorem. Probability Distributions: Binomial, Poisson, and normal distribution and their application to business. Statistical Decision Theory: Decision environment, Expected profit under certainty, risk and uncertainty, Utility theory. Sampling: probability and non probability methods, sampling and non sampling errors, precision and accuracy, efficiency of sampling methods, law of large numbers, central limit theorem and sampling distributions.

REFERENCES

Chou-Ya-Lun: Statistical Analysis, Holt, Rinchart and Winslon. Hooda, R.P: Statistics for Business and Economics, Macmillan India Ltd. New Delhi. Heinz, Kohler: Statistics for Business and Economics, Harper Collins. Hien, L.W: Quantitative Approach to Managerial Decisions, Prentice Hall, New Jesery, India, Delhi. Lawrence B. Morse: Statistics for Business and Economics, Harper Collins. Levin, Richard I. and David S Rubin: Statistics for Management, Prentice Hall of India, Delhi.

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MCIT-104 MARKETING MANAGEMENT

External Marks: 80 Internal Marks: 20 Time : 3 Hours



Marketing: meaning, scope and importance; Evolution of marketing; Understanding marketing in new perspective. Managing the marketing mix, Marketing environment. Information system and marketing research: importance, scope and steps of marketing research process. Understanding consumer behaviour, Analysing business markets; Customer relationship management. Product: concept and classification; New product development; Product-mix and product line strategies; Product life cycle strategies; Branding, packaging, labeling and warranty. Price determination; Pricing policies and strategies. Promotion programme: advertising, sales promotion, public relations, publicity and personal selling. Distribution logistics and supply chain management; Marketing channels, Retailing, Wholeselling and physical distribution. Social, ethical and legal aspects of marketing. Marketing and information economy; Direct and online marketing.

REFERENCES Ramaswami, V.S. and Namakumari, S.; Marketing Management; MacMillan India Ltd. Grewal, Dhruv and Michael Levy; Marketing; Tata McGraw Hill.

Etzel, Michael J, Bruce J. Walker, William J. Stanton and Ajay Pandit; Marketing Concepts and Cases; McGraw Hill, New Delhi. Kotler, Philip, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha; Marketing Management; Pearson Education. Lancaster, Geoff and Lester Massingham; Essentials of Marketing; McGraw Hill International Ed. Cundiff, Still and Govoni; Fundamentals of Marketing Management; Prentice Hall of India, New Delhi. Luck, David J. and Ferrell, O.C.; Marketing Strategy and Plans-Systematic Marketing Management; Prentice Hall of India , Private Limited, New Delhi. Saxena, Rajan; Marketing Management; Tata McGraw Hill. Raju, M S and Dominique Xardel; Marketing Management; Tata McGraw Hill

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MCIT- 105

FUNDAMENTALS OF INFORMATION TECHNOLOGY




Information Technology: Meaning, Scope ,Characteristics & Applications, Advantage and Disadvantage of IT Outsourcing Computer: Meaning, Block Diagram, Benefits, Limitations, Applications. Computer Devices – H/W and S/W components of a computer, Recent developments in Hardware and Software, Peripherals Devices , Memory – ROM / RAM, Storage Devices, Machine Language, Assembly Language, High Level Language , Types of Softwares,. Use of Computer for Business Information Storage, Retrieval & Processing Operating System – Meaning, Evolution and Functions of Operating System, Types of Operating systems: Networks : Meaning ,Use and Components of Networks, Telecommunication Concepts, Data Transmission and OSI layers, Local Area Network (Ethernet, Token bus, Token ring) Wide Area Network Cloud Computing: Trends of computing, Introduction to distributed computing, cloud computing, Types of Clouds and their Architecture/Design: Public Cloud, Private Cloud, Community Cloud, Hybrid Cloud, Inter Cloud.

REFERENCES P.K Sinha, Computer Fundamentals , BPB Publications, New Delhi Anita Goel, Computer Fundamentals, Pearson Education India Dinesh Maidasani, Jai Narayan Yadav , Fundamentals of Information Technology, Laxmi Publications, New Delhi. Andrew S. Tanenbaum , Computer Networks, Pearson Education Behrouz A. Forouzan , Data Communication & Networking , Tata McGraw Hill Education Barrie Sosinsky, Cloud Computing Bible, Wiley Publishing Inc.

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MCIT- 106 INTERNET AND MIS




Internet Concepts: WWW, Meaning and Applications of Internet , Linking to the Internet, Internet Address, IP Address, Domain Name , URL’s , Internet Tools- Communication Tools(Email, FTP, Telnet, Usenet), Information Search Tools(Google, Archie, Veronica, WAIS). Search Engine Optimization. Intranet and Extranet: Intranet, Intranet vs. Groupware, Intranet Services( Web (HTTP), Publishing, HTML, Hypertext), Communication Systems (Email, Fax), Software used in Electronic mail, Electronic Meeting Systems( Audio conferencing, Video Conferencing, Groupware), Extranet. Internet Security: Web Online -Risks and Safeguards, Network and Website Security Risks, Site Hacking, Firewall(Concept, Components and Constituents, Benefits ). Foundation of Information System: Introduction to Information System and MIS, Decision Support and Decision making systems, Systems approach, MIS organization within company. Conceptual System design: Define the problems, Set Systems objective, Establish system constraints, Determine information needs, Determine information sources, Prepare the conceptual design report. Detailed System design: Inform and involve the organization, Aim of detailed design, Project management of MIS detailed design , Identify dominant and trade of criteria, Define the sub systems, Sketch the detailed operating sub systems and information flow, determine the degree of automation of each operation, inputs outputs and processing, Early System testing, Document the detailed design.

REFERENCES Gary B.Shelly,H.Albert Napier,Olie Rivers, Discovering the Internet Complete concepts & Techniques, Third Edition, Cengage Learning John R.Vacca, Practical Internet Security , Springer Science + Business Media Douglas Comer, The Internet Book: Everything You Need to Know about Computer Networking and How the Internet Works, Prentice Hall, New Delhi W. S. Jawadekar, 2002, Management Information System , Tata McGraw Hill. Robert G. Murdick, Loel E. Ross & James R. Claggett, Information System for Modern Management (3rd edition), PHI O Brian, Management Information System, TMH Namrata Aggarwal , Financial Accounting On Computers Using Tally, Dream Tech Press India(P) Ltd. Tally 9 In Simple Steps, Kogent Inc Solutions, Dream Tech Press India(P) Ltd.

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MCIT- 201 MANAGEMENT ACCOUNTING & FINANCIAL MANAGEMENT




Management Accounting: Meaning, objective, Nature, Tools & Techniques ,Installation of management accounting system, Role of Management accounting ;

Responsibility Accounting and Divisional Performance Measurement: Meaning, significance and fundamental aspects of responsibility accounting; Responsibility centers; Divisional performance evaluation: Measures of performance - Return on Investment vs. residual Income; Problem of transfer pricing.

Contemporary Issues in Management Accounting: Price level adjustment accounting; Value chain analysis; Activity-based costing; Quality costing; Target and life cycle costing. Financial Management: Meaning , Nature & Objectives, Scope ; Dividend Decisions: Types and determinants of dividend decisions , dividend models, corporate dividend practices in India. Capital structure decisions: Concepts & importance, determinants of capital structure, theries of capital structure, optimum capital structure, financial indifference point; Leaverage: Operating, financial & combined leverage, EBIT-EPS analysis. Corporate restructuring: Need and broad area of corporate restructuring, objectives,techniques of corporate restructuring.

REFERENCES Anthony , Robert : Management Accounting , Tarapore-wala , Mumbai Barfield , Jessie Ceily A. Raiborn and Michael R. Kenney ; Cost Accounting : Traditions and Innovations , South –Weston College , Publishing in Cincinnati , Ohio Hongran, C.T Gray L. Sundem and Willaim O Stratton : Introduction to Management Accounting , Prentice hall Delhi Jawahar Lal : Managerial Accounting , Himalaya Publishing House Pandey, I. M : Management Accounting , Vikas Publications ,Delhi Gupta , Shashi K , Management Accounting, Kalyani Publishing, New Delhi. Van Horne : Financial Management & Policy, Parentice Hall of India , New Delhi Prasanna Chandra : Financial Management, Tata McGraw Hill , New Delhi Khan M Y , Indian Financial System , Tata Mc Graw Hill , New Delhi Gupta, Sashi K, Financial Management, Kalyani Publishing, New Delhi. Sharma,D.C and Gupta , K.G : S.J Publications Meerut. Ravi M Kishore : Financial Management , Taxman publications pvt Ltd., New Delhi Sinha, Pradeep Kumar : Financial management , Excel Books , New Delhi

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MCIT- 202 INTERNATIONAL BUSINESS ENVIRONMENT




International business: nature, importance and scope; Framework for analyzing international business environment: geographical, economic, socio-cultural, political and legal environment; Multinational corporations: nature and role; Technology transfers: importance and types; Foreign Investment: nature, types and barriers.

An overview of International economic institutions: WTO, UNCTAD, IMF, World Bank; Generalized system of preferences; International commodity agreements.

Regional economic co-operation: types and rationale, EU, NAFTA, ASEAN, SAFTA.

Foreign Exchange Markets: nature, participants, Foreign exchange rates determinants, Exchange rates arrangement in India, Foreign Exchange Risk: nature and management.

REFERENCES

Alan, M. Rugman and Richard, M. Hodgetts: International Business, Pearson Publication, New Delhi. Sundaram Anant, K. and Black, J. Stewart: The International Business Environment, Prentice Hall of India, New Delhi. Arya, P. P. and Tondon, B. B.: Economic Reforms in India; Deep and Deep, New Delhi.

Cherunilam Francis, International Business: Texts and Cases, Himalaya Publishing House, New Delhi. Daniels Radebaugh Sullivan: International Business Environments and Operations, Pearson Publication, New Delhi. Michael, R. Czinkota; Llkka, A. Ronkainen; and Michael, H. Moffet: International Business, Thomason Publication, New Delhi. Robert Grosse and Duane Kujawa: International Business, Irwin Publication, New Delhi. Saleem Saikh, Business Environment, Himalaya Publishing House, New Delhi. Tayeb Monis H.: The Global Business Environment – An Introduction, Sage Publication, New Delhi. Vyuptakesh Sharan: International Business: Concepts, Environment and Strategy, Pearson Publication, New Delhi.

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MCIT- 203

RESEARCH METHODOLOGY & STATISTICAL ANALYSIS




Research Methodology : Introduction , Defining the Research Problem , Research Design , Sampling Design , Measurement and Scaling Technique, Methods of Data Collection. Estimations and Hypothesis testing: point and interval estimation, large and small sampling test- Z-test, T-test and F-test. Non parametric test: Chi-square test- goodness of fit, independence, homogeneity and equality of population proportions, other non parametric test – sign test, sign test for paired observations, wilcoxin signed rank test, wald-wolfowitz test, kruskl wallis H test. Interpretation and Report Writing .

REFERENCES

Chou-Ya-Lun: Statistical Analysis, Holt, Rinchart and Winslon. Hooda, R.P: Statistics for Business and Economics, Macmillan India Ltd. New delhi. Heinz, Kohler: Statistics for Business and Economics, Harper Collins. Hien, L.W: Quantitative Approach to Managerial Decisions, Prentice Hall, New Jesery, India, Delhi. Lawrence B. Morse: Statistics for Business and Economics, Harper Collins. Levin, Richard I. and David S Rubin: Statistics for Management, Prentice Hall of India, Delhi.

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MCIT-204 ONLINE MARKETING




Online Marketing –Meaning & importance ,types –B2B,B2C,C2C,G2B,G2C; Understanding consumer behaviour in online marketing. Marketing research through internet. Segmentation , targeting and positioning strategies in online marketing. Product decision in online marketing ; E-branding. Pricing decisions. Impact of the Internet on pricing decisions. Business models for online marketing. Online Marketing communication-E-Advertising , types , advantages, limitations; Promotion using search engine, banner advertising ,newsgroup,chatrooms,email. Online vs traditional media. Social networking and marketing. Marketing channels in online marketing; E-retailing; Impact of internet on Market Planning , organisation and control.

REFERENCES

Bisnpo, Bill, (1998) , Strategic Marketing for the Digital Age, Excel Books Brady Regina, Edward Forest, Richard Mizerski (1977) Cyber marketing: Your interactive Marketing consultant. NTC Business Books, Illinois, U.S.A. Davis, Judy (2001) The art of marketing: A Guide to Web Marketing, Vol.9. Crest Publishing House. Harson ward , Principles of Internet Marketing Hofacker Charles, Internet marketing 3rd edition John Wiley & sons Kotler Philip (2000) Marketing Management, The millennium Edition PHI Mc Donald Malcom and Hugh E. Marketing-Improving Marketing Effectiveness Wilson (1999) in a digital world: Person Eduction. Sexena Rajan (1997) Marketing Management , Tata Mc-Graw Hill. Zimmerman, Jan(2000), Marketing on the Internet.

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MCIT- 205 E-COMMERCE & WEB DESIGNING

Max Marks: 80

Internal Assessment: 20 Time: 3 hours Note: There will be eight (8) questions in all. The first question is compulsory and consists of ten


Section –A(Theory)

Introduction to E-Commerce, Benefits, Impact of E-Commerce, Classification of E-Commerce, Application of E-Commerce Technology, Business Models, Framework of E-Commerce., Business to Business, Business to Customer, Customer to Customer . Online Electronic Payment Systems, Prepaid and Post Paid Electronic Payment Systems Information Directories and Search Engines , Cybercash (Customer to Merchant Payments, Peer to Peer Payments, Security). Smart Card (Card Types, Closed or Open Security, Privacy, Card Costs, Non Card Costs), Electronic Banking, Electronic Fund Transfers. Applications of Electronic Commerce- Application of E Commerce in Direct Marketing and Selling, Value Chain Integration, Supply Chain Management, Corporate Purchasing, Financial and Information Services, Obstacles in adopting E-Commerce Applications, Future of E Commerce. Launching Your E business- Marketing an E-Business, Search Engines and Directories, Public Relations, Consumer Communication, News Groups & Forums, Exchanging Links, Web Rings, E-Business Back end systems, Business Record Maintenance, Back up procedures and disaster Recovery. Building a Corporate Website: Practical issues on servers and Application Software. Management issues related to Web Server Setup. Case Study discussion on a Corporate Web Site. E-Commerce legal issues and Cyber laws

REFERENCES

Gari P Schneider ,Electronic Commerce ,Thomson Course Technology Dream Tech Press India(P) Ltd.,E-Commerce – Cutting Edge of Business- ,Tata McGraw Hill J Christopher Westland, Global Electronic Commerce- Theory and Case Studies, Theodre H K Clark- University Press P T Joseph , E-Commerce – an Indian Perspective, Prentice Hall C S V Moorthy , E-Commerce Concepts, Models, Strategies, Himalaya Publications Gary B.Shelly , Denise M.Woods HTML Introductory Concepts & Techniques,Fifth Edition , Cengage Learning

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MCIT- 206 PROJECT BASED ON IT SKILLS

Max Marks: 100

Note:-

I. One copy of nicely bound project reports should be submitted by each student. Project Work (To be submitted at the end of 2nd Semester).Viva-Voce will be conducted by the external examiner .

II. A student is required to undertake a real life project and develop a project report using one of the skill taught in IT Skill. Report-on Project work will consist of the following:

1. Index

2. A duly signed certificate from supervisor certifying that the candidate has done the project

under his supervision and the work done in the project is the result of candidate’s own

effort.

3. A certificate from college principal certifying that the candidate is the student of this

college and he has attended the college Labs for required no of days.

4. Acknowledgement duly signed by student.

5. Introduction of Topic.

6. Objective of the project.

7. Definition of the problem.

8. Outputs. .

9. Conclusions.

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MCIT-301 FINANCIAL INSTITUTIONS AND MARKETS




Introduction: Nature and role of financial system; Financial system and Financial markets; Financial system and economic development; Indian Financial System-an overview. Money Market; Capital Market: primary and secondary markets; Government securities market; Recent developments in Indian capital market; Role of SEBI- an overview. Development Banks: Concept, objectives and functions of development banks; Operational and promotional activities of development banks; IFCI, ICICI, IDBI, IRBI, SIDBI, State development banks and state financial corporations. Merchant Banking: Concept, functions and growth; Government policy on merchant banking services; SEBI guidelines future of merchant banking in India. Mutual Funds: Concept, performance appraisal and regulation of mutual funds; Designing and marketing of mutual funds schemes; Latest mutual fund schemes in India- an overview.

REFERENCES

Rose,Peter S and Fraser, Donald R. Financial Institutions. Ontario, Irwin Dorsey. Vij,Madhu. Management of Financial Institutions in India. New Delhi. Bhole L.M,: Financial Markets and Institutions ,Tata Mcgraw Hill, Delhi. Khan M Y ,: Indian Financial System, Tata McGraw Hill, Delhi. Varshney, P.N.: Indian Financial System, Sultan Chand & Sons, New Delhi. Srivastava R.M.: Management of Indian Financial Institution; Himalaya Publishing House, Mumbai.

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MCIT-302 SECURITY ANALYSIS AND INVESTMENT MANAGEMENT




Introduction to Investment analysis: Nature & scope of investment analysis; approaches to investment analysis, investment process, Security return and risk analysis: systematic & non systematic risk. Default risk, foreign exchange risk, interest rate risk, purchasing power risk, securities’ market: Primary market, Secondary market; Primary market: role, functions & methods of selling securities in primary market; SEBI guidelines on public issue. Secondary market: Importance, trading mechanism, listing of securities on stock exchange, depository: role & functions, Depositories Act, 1996 (outline). Linkage of Primary & Secondary markets. Valuation of securities, bonds, debentures, preference shares & equity shares, fundamental & technical analysis, EMH.

REFERENCES

Clark, Fransis: Investment- Analysis and Management, TMH Publishers. Fisher and Jordon: Security Analysis and Portfolio Management, PHI, New Delhi Alexander, Sharpe, Bailley – Fundamentals of Investment – Pearson/PHI. Barua, Verma and Raghunathan – Portfolio Management, TMH. S. Kevin – Portfolio Management, Prentice Hall India.

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MCIT- 303 OPERATIONS MANAGEMENT


Time : 3 Hours

Note: There will be eight (8) questions in all. The first question is compulsory and consists of ten (10) short-questions having four (4) marks each. Answer to these questions should not exceed half page. The candidate will be required to attempt any four questions out of remaining seven (7) questions and each question carries ten (10) marks each.

Role and Scope of Operations Management, Operations Strategy, Operations Management as an Inter-Functional imperative. Types and Characteristics of Manufacturing systems, Product Planning and Design: Operations and the Life Cycle, Developing New Products. Forecasting Demand: Forecasting methods, Forecast Errors. Plant Location: Factors & Quantitative Models, Plant Layout: Models & Techniques, Assembly Line Balancing. Capacity Planning, Materials requirement planning: procedure, benefits and disadvantages. Scheduling: scheduling jobs on machines, control of schedules, scheduling in services, Introduction to Statistical Quality Control: Process Charts & Acceptance Sampling, PERT and CPM, Application of OR techniques to Operations Management such as Transportation, Assignment, Sequencing. Inventory Management, Planning and Control: Inventory concepts, Scope, Objectives & Functions of Inventory Control, Classification of Inventories, Inventory costs concepts, Selective Inventory Control Systems, Inventory Control Models: Economic Order Quantity (EOQ) with & without shortages, EOQ under Fluctuating Demand, EOQ with Quantity discounts, Economic Production Quantity (EPQ), Fixed Order Cycle (FOC) and Fixed Order Quantity (FOQ) Systems.

References:

Elwood S. Buffa, Modern Production/Operations Management, Wiley Series, 8th Edition. James R. Evans, David R. Anderson, Dennis J. Sweeney and Thomas A. Williams, Applied Production and Operations Management, West Publishing Company, International Edition, Minnesota. John O. McClain and L. Joseph Thomas, Operations Management, Prentice Hall-of India, New Delhi, 2nd Revised Edition. Kanishka Bedi, Production and Operations Management, Oxford University Press, 9th Impression, 2006. Lee J. Krajewski, Operations Management, Prentice-Hall of India, New Delhi, 8th Edition.

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MCIT-304 ADVERTISING MANAGEMENT


Time : 3 Hours


Introduction to Advertising: Advertising nature and importance; Communication process; Advertising and communication; Types of advertising; Advertising management process – an overview; Ethics and advertising; Social and Economic aspects of advertising. Advertising Objectives and Budget: Determining advertising objectives; Methods of determining advertising budget. Copy Development and Testing: Determining advertising message and copy headlines, body, copy logo, illustration, Creative styles and advertising appeals. Media Planning: Print, broadcasting media and other media; Media planning – media selection and scheduling. Organization and control of Advertising Effort: Role of advertising agencies; Advertising agency and client relationship; Evaluating advertising effectiveness – Pre and post-tests.

REFERENCES

Aaker, David, et al.: Advertising Management, Prentice Hall, New Delhi. Batra, Rajeev, John G. Myres and David A. Aaker: Advertising Management, Prentice Hall, New Delhi. Davis, J.J. : Advertising Research, Prentice Hall, New Delhi. Gunter, Barrie: Media Research Methods, Sage Publications, London. Norris, James S. : Advertising, Prentice Hall, New Delhi. Sandage C.H. and Fry Burger: Advertising Theory and Practice, Richard D Irwin, Illinois. Sengupta, Subroto: Brand Positioning, Tata McGraw Hill Co., New Delhi. Sissors, Jack, Z and Lincoln, Bimla: Advertising Media Planning, NTC Business Books, Illinois, USA.

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MCIT- 305 VISUAL BASIC AND SQL


Time : 3 Hours


Section –A(Theory)

Introduction to Visual Basic: Event Driven Programming, Various Controls in VB: Text box, Label, Combo box, list box, picture box, image box, message box, input box, The VB environment: Menu bar, Toolbar, Project explorer, Toolbox, Properties window, Form designer, Form layout, Immediate window. Decisions and conditions: If statement, If-then-else, Select-case, Looping statements: Do-loops, For-next, While-wend, Exit statement. Nested control structures. Arrays: Declaring and using arrays, one-dimensional and multi-dimensional arrays, Procedures: Subroutines, Functions. Data Base connectivity with ADODB and ADODC, Working with multiple forms, MDI form. SQL: Data Types, Create , Insert, Delete and Update Statements , Specifying Constraints in SQL, Joins,Views, Procedures & Functions . PL/SQL: Introduction, Advantages of PL/SQL, PL/SQL Execution Environment PL/SQL Character set and Data Types, Control Structure in PL/SQL, Triggers and Cursor

REFERENCES

1. Steven Holzner, Visual Basic 6 Programming: Black Book, Dreamtech Press. 2. Evangelos Petroutsos,Mastering Visual Baisc 6, BPB Publications. 3.Ivan Bayross,SQL, PL/SQL-The Programming Language of ORACLE, BPB Publications

20

MCIT- 306 DATABASE MANAGEMENT SYSTEM


Time : 3 Hours


Introduction To DBMS: Purpose of Database system ,Characteristics of database approach , Advantages of using DBMS, Database concept and architecture ,Data Abstraction ,Instances and schema. Data independence , Database Languages , Database Users . Data Modeling Entity sets attributes and keys , Relationships (ER) , Database modeling using entity , Type role and structural constraints ,Weak and Strong entity types ,Enhanced entity-relationship (EER) , Entity-Relationship Diagram Design of an E-R Database schema Data Models Hierarchical models - basic concepts, Tree structure, Tree-structure Diagrams Virtual records , Mapping hierarchies to files ,The IMS Database system Network model - basic concepts ,Mapping networks to files ,DBTG CODASYL model . Relational Model Relational model -basic concepts , Enforcing Data Integrity Constraints Relational-Algebra Operations,Extended Relational Algebra Operations Relational Calculus, Codd's Rules

References:

Elmasri & Navathe: Fundamentals of Database Systems, Pearson Education. C. J. Date: An Introduction to Database Systems, Addison Wesley N. Delhi. Bipin C. Desai , An Introduction to Database System, Galgotia Publications Silberschatz. Korth. Sudarshan , Database System Concepts , McGraw Hills

21

MCIT-401

BUSINESS ETHICS & SOCIAL RESPONSIBILITY External Marks: 80 Internal Marks: 20



Ethics: Concept and principles, relationship with morality, values, and law, moral reasoning. Stages of moral and ethical development; Ethical theories in relation to business – egoism, utilitarianism, Kant’s ethics. Religion and ethics; Ethical Dilemma: causes and resolution. Ethical decision making in business –models and processes, personal and corporate values and ethical decision making. Globalization and business ethics; Creating an ethical organization – corporate governance, corporate culture, CSR, code of conduct. Business ethics and consumer protection; Business ethics and environment protection - maintaining ecological balance, sustainable development, Business ethics and human resources – workplace issues, privacy; Role of outside stakeholders on ethics – media, public, Judiciary; IT and ethics. Social responsibility – meaning and importance. Socially responsible consumption, Social responsibility of business. CSR – fundamentals and evolution; Approaches to CSR – Freeman’s approach, Gandhian trusteeship principle, Stakeholder approach, Triple bottomline; CSR and philanthropy, Advantages and disadvantages of CSR; CSR and corporate strategy; CSR and profitability, Implementing CSR programmes.

REFERENCES

Campbell Jones, Martin Parker & Rene ten Bos (2005) For Business Ethics, Routledge, New York Fernando A.C. (2009) Business Ethics: An Indian Perspective, Pearson Education, New Delhi Kolja Paetzold, Corporate Social Responsibility: An International Marketing Approach, Diplomica Verlag, GmbH, Hamburg, Germany. Marianne M. Jennings, Business Ethics: Case Studies and Selected Readings, 6th Edition, South-Western Cengage Learning, Mason (USA). Philip Kotler & Nancy Lee, Corporate Social Responsibility, Wiley-India Edition, New Delhi. William B. Werther Jr. & David Chandler, Strategic Corporate Social Responsibility, Sage Publications, California. William H. Shaw (2010) Business Ethics, Cengage Learning, Boston (USA).

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MCIT-402 PROJECT PLANNING AND CONTROL




Identification of Investment Opportunities; Project ideas generation and screening, project analysis; Project feasibility study; Project planning, Government Regulatory framework.

Market and Demand Analysis: Sources of information- primary and secondary; Demand forecasting and market planning;

Technical Analysis: Materials and inputs; Production technology; Product mix; Plant location and layout; Selection of plant and equipment;

Financial Analysis: Cost of project and means of financing; Major cost components; Planning capital structure; Financing schemes of financial institutions.

Profitability and Financial Projections: Cost of production; Break-even analysis; Projected balance sheet, profit and loss account and cash flow statement. Appraisal Criteria and Process: Methods of appraisal under certainty, uncertainty and risk; Investment appraisal in practice; Appraisal process of financial institutions; Social Cost Benefit Analysis: Meaning and methodology; L&M and UNIDO approach; SCBA in India. Project Review/control- Evaluation of project. PERT/CPM. Problem of time and cost overrun, Project implementation practices in India.

REFERENCES

Bryce, MC: Industrial Development, McGraw Hill (Int. Ed), New York. Chandra, Prasanna: Projects: Planning Analysis, Financing, Implementation, and Review Tata McGraw Hill, New Delhi. Patel, Bhavesh M, Project Management, Vikas publishing House pvt. Ltd., New Delhi Chaudhary, S.: Project Management, Tata McGraw Hill, New Delhi. I.D.B.I: Manual of Industrial Project Analysis in Developing Countries. O.E.C.D: (i) Manual for Preparation of Industrial Feasibility Studies. (ii) Guide to Practical Project Appraisal. Pitale, R.L: Project Appraisal Techniques, Oxford and IBH. Planning Commission: Manual for Preparation of Feasibility Report. Timothy, D.R. and W.R Sewell: Project Appraisal and Review, Macmillan, India.

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MCIT-403 SALES MANAGEMENT




Sales Management: Concept, Objectives and functions; Integrated sales and marketing management; Personal Selling: Concept and classification of sales jobs; Buyer seller dyads; Personal selling process; Theories of selling. Sales Planning: Importance, approaches and process of sales planning; Sales forecasting; Sales budgeting. Sales Organization: Purpose, principles and process of setting up a sales organization; Sales organizational structures; Field sales organization; Determining size of sales force. Territory and Quota Management: Need, procedure for setting up sales territories; Time management; Routing; Sales Quotas: Purpose, types of quotas, administration of sales quota. Managing the Sales-force: Recruitment; selection; training; compensation; motivating and leading the sales-force; Sales meetings and contests. Control Process: Analysis of sales, costs and profitability; Management of sales expenses; Evaluating sales-force performance, Ethical issues in sales management.

REFERENCES

Anderson, Hair, Bush: Professional Sales Management, McGraw Hill, Singapore. Dalrymple, D.J. and W.J. Cron: Sales Management – Concepts and Cases, John Wiley, New York. Ford, Churchill, Walker: Management of Sales Force, McGraw Hill, Singapore. Futrell, Charles M.: Sales Management – Teamwork, Leadership and Technology, Thomson Asia, Singapore. Gupta, S.L.: Sales and Distribution Management, Excel Books. Johnson, Kurtz, Schewing: Sales Management, McGraw Hill, Singapore. Krik, C.A.: Salesmanship, Taraporewala, Bombay. Lancaster, G. : Selling and Sales Management, Macmillan, New Delhi. Stanton, W.J. and R. Sapiro: Management of A Sales Force, McGraw Hill, Singapore. Still, Richard R., Edward W. Candiff and Norman, A.P. Govoni: Sales Management, Prentice Hall, New Delhi.

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MCIT-404 INTERNATIONAL MARKETING




International marketing concepts, opportunities and challenges in international marketing. International Marketing Environment: Economic environment, cultural environment, political-legal environment; Planning and organizing for international marketing, Alternative market entry strategies. International Product Decisions: Product policy, product adaptation and standardization; Global branding and packaging; New Product development; Product line policies. International Distribution and Logistics System: Channel of distribution, factors affecting channel choice, managing channel members, international marketing logistics policy. International Advertising and Promotion: Creative challenges, media planning and analysis, agency selection; Sales promotion; Managing personal selling. Pricing for International Marketing: Factor influencing price settings, pricing policy and strategies, transfer pricing, price quotations. Controlling international marketing operations.

REFERENCES

Paul, Jastin and Ramneek Kapoor: International Marketing, Tata McGraw Hill, New Delhi. Cateora, Philip R. : International Marketing, McGraw Hill, New Delhi. Czinkota, M.R.: International Marketing, Dryden Press, Boston. Fayerweather, John: International Marketing, Prentice Hall, New Delhi. Jain, S.C.: International Marketing; CBS Publications, New Delhi. Johansson, Johny K., Global Marketing, Tata McGraw Hill. Keegan, Warren J.: Global Marketing Management; Prentice Hall, New Delhi. Muhlbacher, Hans, Lee Dahringer and Helmuth Leiks: International Marketing – A Global Perspective, Thompson Business Press, London. Onkvisit, Sak and John J. Shaw: International Marketing: Strategy and Theory, Routledge, London. Paliwoda, S.J. (ed.): International Marketing, Routledge, London. Rugman, Alan M. and Richar M. Hodgetts, International Business – A Strategic Management Approach, McGraw Hill, Inc., New York. Terpestra, V. and R. Sarathy, International Marketing, Dryden Press.

25

MCIT-405 PROGRAMMING WITH JAVA

External Marks: 80

Internal Marks: 20 Time : 3 Hours



An overview of Java: Object oriented programming, Java Class Libraries, Date types, variables and arrays:-Integers, floating-point types, characters, Boolean,Iterates, Variable, Data types and casting, automatic type promotion in expressions arrays. Operators: -Arithmetic operators, bit wise operators, relational operators, Boolean logical assignment operators, Operator precedence Control Statements: -Java's Selection statements, Iteration statements, Jump statements Introduction to classes: Class fundamentals, declaring object reference variable, Introducing methods, constructors, garbage collection, the finalize () method.Methods and Classes :-Overloading methods, using objects as parameters String handling: The string constructor, string length, special string operator character extraction, string comparison, searching string, modifying string, data conversion, changing the case of characters, string buffer. Inheritance: Inheritance basics, using super, method overriding, dynamic method dispatch, using abstract Classes, Using final with inheritance, Package and Interfaces, Package asses protection, importing packages The Applet Class: its architecture displays methods. The HTML APPLET. Passing parameters to Applet. The get Documentation Base () and get Code Base () methods Applet Context And Show Document

REFERENCES Steven Holzner , Java 2 Complete , BPB Publications Cay S. Horstmann, Gary Cornell , Core Jav 2 Vol 1 Fundamentals, Sun Microsystems Herbert Schildt ,Java The Complete Reference, Eighth Edition, McGraw-Hill Patrick Keegan, Ludovic Champenois, Gregory Crawley, Charlie Hunt, Christopher Webster NetBeans IDE Field Guide: Developing Desktop, Web, Enterprise, and Mobile Applications , Prentice Hall

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MCIT- 406 PROJECT BASED ON MANAGEMENT SKILLS

Max Marks: 100

Note:-

I One copy of nicely bound project reports should be submitted by each student. Project Work (To be submitted at the end of 4th Semester). Viva-Voce will be conducted by the external examiner .

II A student is required to undertake a real life project and develop a project report

using one of the skill taught in Management Skill. Report-on Project work will consist of the following:

1. Index

2. A duly signed certificate from supervisor certifying that the candidate has done the

project under his supervision and the work done in the project is the result of

candidate’s own effort.

3. A certificate from college principal certifying that the candidate is the student of

this college and he has attended the college Labs for required no of days.

4. Acknowledgement duly signed by student.

5. Introduction of Topic.

6. Objective of the project.

7. Definition of the problem.

8. Outputs. .

9. Conclusions.

syllabus of innovative program masters of commerce (it) m.com (it)

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