OTT: Shaping the Future of Communications

Rene SugoGroup CEO – Symbio Networks

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An Over-The-Top Fact!

• More people in the world have mobile phones than toilets! – UN Study March 2013

• Out of the world’s estimated 7 billion people, 6 billion have access to mobile phones. Only 4.5 billion have access to working toilets

• Ref: http://ti.me/15iGFOb Slide 2

Who are we?

Slide 3

Part of ASX Listed My Net Fone

Built and operated own fully interconnected national voice network

• One of only 7 national voice networks

Largest VoIP network in Australia billing over 3 Billion voice minutes

• We handle over 200 million calls per month

Group ecosystem spans network infrastructure, software platform development & direct retail brands

Industry advocate for technical innovation, and consumer adoption and migration to new voice communications environment

Agenda

Evolution of Communications Consumer PerspectivesComms Market PerspectivesWhat does this Mean for Providers?OSI Model 2.0Building an OTT FutureConclusion

Slide 4

Evolution of Communications

Slide 5

Network

Device

Specific Generic

Apps

Basic Bundle Unbundle PersonalisedUser

Experience

Consumer Perspective

Discrete Simple Services• Consumers

didn’t know better

• Consumers had no choice

Multiple Services• Leverage

complex billing

• Saved time and effort

Bundled Services• Seemed like a

good idea at the time

• Consumers perceived better value for money

Personalised• Only what they

need• Best value for

money (free?)• Empowered• DIY tech

Slide 6

Future…PresentPastPre-historic

Consumer Beware

Provider Beware

Comms Market Perspective

Discrete Simple Services• Didn’t know

or care any better

• What else could you possibly want?

Multiple Services• Lets make

the billing more complex

• Lock you in• Increase

ARPU

Bundled Services• Define the

“average” user

• “Unlimited” seemed like a good idea!

• Increase ARPU

Personalised• Apps!• Micro-payments

(Free)• Over-the-top• Sniper approach• No “average”

users!

Slide 7

Future…PresentPastPre-historic

Infrastructure was King!

Consumer is King!

Example of Personalisation

Slide 8

Better Design• Multiple providers

Specialised• One brand per function

Single Purpose• Three click rule

What does this mean for Providers?

Slide 9

API controlled functionality User Needs

& Wants

InnovationCycle

Viral Adoption & Change Agent

Software Components

Fast Customisation & Deployment

What’s a new Provider to do?

• Build or buy your own network• Resell other networks• Spend my effort to create something new

What are my options?

• Identify customer niche & needs• Leverage other people’s networks with APIs• Create your own value – apps, marketing & service!

How do I differentiate and compete without infrastructure?

Slide 10

OSI Model 2.0

Slide 11

Infrastructure

Consumption

Delivery API

Building an OTT future

We provide:Network & InfrastructureVoice, phone numbers & portingAPIs to build on:

• Call control/features• Local Number Porting• Billing & payments• Provisioning

You add value:AppsDeliver Over-The-Top

Slide 12

Future of Voice Services

Any to Any Connectivity

Cloud Access Platform

OTT ProviderAccess

NetworksDevices

Other Network

Symbio Networks

Other Network

NBN

DSL

Wifi

4G

• Static Geo & Mobile numbering plan

• Number porting into the Cloud

• Voice delivery across any path & access

• Flexibility to pick features

• Multiple OTT providers

• Flexibility of access

• Flexibility of device or platform

Slide 13

Conclusion

OTT service delivery is the futureApps are the gateway to your userAlmost limitless reach – 24x7 GlobalStill plenty of opportunity

How are you going to make it?

Slide 14

Thank-you

rene.sugo@symbionetworks.com

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